Reaching customer with your magazines, catalogues or direct mail requires more than a good offer. You need a paper that reinforces the feel and experience of your products. Enter Holmen UNIQ – a paper with high thickness, good bright-ness and opacity, which occupies a key position in the SC segment, challenging traditional papers for magazines, catalogues and direct mail.

Setting a new standard. Again.

Holmen UNIQ makes it possible for you to use a lower basis weight and still retain the overall thickness and feeling that you love. The fresh fiber, sustainably harvested in our Swedish forests, gives the paper high thickness and stiffness – and lots of possibilities.

Holmen UNIQ makes commercial sense. With our basis weights, 39, 43, 47 and 50, you can get up to 16 per cent more print surface for your money, which means greater savings.

Basis weightg/m2

Brightness%

Opacity %Bulk

cm3/g

Holmen UNIQ 39 69 89 1.1

43 70 91 1.1

47 70 92 1.1

50 70 93 1.1

MF Magazine

SC

MFC

LWC

MWC

WF

Holmen UNIQ

MF Magazine

SC

MFC

LWC

MWC

WF

Holmen TRND

Holmen XLNT

Holmen VIEW

MF Magazine = Machine Finished MagazineSC = Super CalenderedMFC = Machine Finished CoatedLWC = Light Weight CoatedMWC = Medium Weight CoatedWF = Wood free

Holmen UNIQ is a SC paper and has properties that both challenge and replaces many of today’s traditional papers. It is available in basis weight 39, 43, 47 and 50.

Not all SC papers are the same

Buy less, get more – doesn’t work, or does it? Of course it does! Anything is possible when it comes to our paper grades Holmen TRND, Holmen VIEW, Holmen UNIQ and Holmen XLNT. When you buy one of these products, you also get access to our big-gest customer advantage – unique products that create their own feel while helping you make significant savings.

Keep your thickness and lose weight

0.91.156

g/m47

g/m 22

50

47g/m2

56g/m2

16%

Holmen UNIQ – 47 g/m2

SC paper – 56 g/m2

Holmen UNIQ – makes commercial sense

Our paper is made from fresh fiber, which gives high thickness and stiff-ness. This enables you to use a lower basis weight in grams per square meter while retaining the overall thickness of your printed material.

You keep the feel and volume for your printed material while reduc-ing the overall tonnes you need to purchase.

The end product is thus just as thick but lighter. This gives you a lower distribution cost per copy. All this contributes to cost savings for your company. You can reap the profits directly, or invest what you save in more frequent direct mail or expand-ing your magazines.

3032343638404244

SC-A SC-B UNIQ

0200400600800

100012001400

SC-A SC-B UNIQ

0,00,20,40,60,81,01,21,41,61,8

SC-A SC-B UNIQ

8989,5

9090,5

9191,5

9292,5

SC-A 49g SC-B 49g UNIQ 47g

60

65

70

75

SC-A SC-B UNIQ

0,0

0,3

0,6

0,9

1,2

SC-A SC-B UNIQ

Brightness %

Opacity %

Gloss 75º

Bulk cm³/g

Smoothness PPS 1,0 MPa

Density kg/m³

The European ecocycle

Recovered paper

(recovered fibre)

Pulp, paper and cardboard

Manufacture(with recovered fibre)

Recycling

Manufacture(mainly of virgin fibre)

The Nordic countries that have plenty of forest, and manufacture pulp, paper and paper-board, mainly from virgin fibre, play an im-portant role in the European ecocycle.

www.holmenpaper.com/uniq

Full tone areas

Screen ruling

Separationprofile

Ink

Technical information and downloads

To be able to deliver the same print quality every time you run Holmen UNIQ through the press, it is important to be thorough during the production process. This applies at all stages, from pre-press and colour management to setting up the press. Follow our tips and recommendations and you will minimize risks and unnecessary high costs for ink consumption.

Pre-press and press settings Gravure• Standard settings and consumables • Screen ruling 160 lpi• Total dot area 280–340%

Choose the right profil e f o r the paper grade. Use ICC profiles from ECI (European Color Initiative). We recommend ECI_PSR_SC Plus V2

Heatset• Standard SC-ink• Screen ruling 133 lpi or 150 lpi

depending on print object• TVI Curve C, ISO 12647-2

– paper class 6• Total dot are 260–280%• Max black 98%

Choose the right profil e f o r the paper grade. Use ICC profiles from ECI (European Color Initiative). We recommend SC_paper_eci.icc, Fogra 40.

How to avoid extra work and unnecessary costs

260–280

%280–340

%

133–150

lpi160

lpi

SC_paper_eci.icc, Fogra 40

ECI_PSR_SC_Plus V2

Full tone areas

Screen ruling

Separationprofile

Standard inkStandard inkInk

HeatsetGravure

To ensure the quality of the paper reels, and the runnability, it is important to handle the reel correctly. Here are a few recommendations for Holmen UNIQ. More information can be found in the industry’s best practice guide OPHAL – “Optimised Paper Handling & Logistics”.

Handle your reels correctly

Calculating clamping forceFor Holmen UNIQ, we recommend that the total clamping force in kN is calculated using a dynamic clamping factor of 1.2–1.5.

Remember not to place the contact pads near the edge of the reel.

The dynamic clamping factor is affected by:• Paper grade• Reel’s weight and dimensions• Friction between contact pad and

wrapping. Holmen recommends rubberised pads

• Wrapping and reel density• Condition of contact pads, replace

at regular intervals

20 + 20 = 40 kN

!

Följ de rekommendationer angående klämkraft som finns tryckta på pappersrullen.

Vid hantering av en enskild rulle måste hänsyn tas till den sammanlagda klämkraften.

20 + 20 = 40 kN

20 + 0 = 20 kN

20 + 20 = 40 kN

20 + 0 = 20 kN

!

Följ de rekommendationer angående klämkraft som finns tryckta på pappersrullen.

Vid hantering av en enskild rulle måste hänsyn tas till den sammanlagda klämkraften.

20 + 20 = 40 kN

20 + 0 = 20 kN

20 + 20 = 40 kN

40 + 0 = 40 kN

!

Följ de rekommendationer angående klämkraft som finns tryckta på pappersrullen.

Vid hantering av en enskild rulle måste hänsyn tas till den sammanlagda klämkraften.

20 + 20 = 40 kN

20 + 0 = 20 kN

20 + 20 = 40 kN

!

Följ de rekommendationer angående klämkraft som finns tryckta på pappersrullen.

Vid hantering av en enskild rulle måste hänsyn tas till den sammanlagda klämkraften.

20 + 20 = 40 kN

20 + 0 = 20 kN

20 + 20 = 40 kN

Handling weight, kg kN/reel, total

< 800 10

801–1 500 20

1 501–2 000 30

2 001–2 800 40

2 801–3 700 50

>3 700 60

Highest recommended clamping forceRecommended clamping force for total weight to be lifted, see table for Holmen UNIQ below.

Follow the clamping force recommendations printed on the paper reel.

Make as much use of our experts in Technical Support as you possibly can. After all, the main purpose of Technical Support is to help you achieve optimised print results using our products. They can help you choose the right product and the appropriate prepress and press settings. And once

production is up and running, you have access to ongoing support based on in-depth knowledge, sound advice and the very latest industry research. Don’t hesitate to get in touch if you have any questions – Technical Support is always there for you.

Technical Support helps you achieve optimum results

Technical Support is based at the Hallsta and Braviken paper mills and at sales offices in the UK, Central Europe, Italy, France, Spain and the Nordic region.

www.holmenpaper.com

English 2016