AG 4 AFRICA

A rural development model

for Sub-Saharan Africa

Holly Tassi, CEO

Ryan Seeram, CFO

Tamara Cohen, COO

Potential Opportunity

Bambara Groundnut: Unparalleled Potential

1. Easy to Grow

2. Improves Soil Quality

3. Industrial Applications of Soy

4. Promotes Sustainable Ag Practices 

“Bambara is a Madagascar name for the ‘seed that feeds all’”

EU Imports of Groundnuts

•SSA will now have something more to offer

Market for Bambara

Global Soy Market is $21.6 B and

Growing 31% Annually

Yet the Production Possibility of

Soy Cannot Meet Demand

Bambara Can Be a Substitute to Soy

Favorable Investment Climate

Sustainable Contract Farming

Historical Proven Model

Meets Cultural Acceptance

Safety and Security for Farmers

Cost Effective

Gaps in the Marketplace: Food Security

Government Failure in

Addressing Rural PovertyNO Commercialization

of BambaraNeglected by Science and

Technology

Ag 4 Africa

Funding MOFA DAA

Farmers

TechnoServe-Ghana

Nestle Starbucks

University of Ghana

Operations Model

Nestle Central West Africa

27 FacilitiesLeading Processor &

Manufacturer of Evaporated Milk Products

Nutritional Composition

60%20%

6%

14%Carbohydrate

Protein

Oil

Vitamins/Minerals

“A trial has been conducted of milks prepared from Bambara bean, cowpea, pigeon pea, and soybean. Whereas all were declared acceptable, the scientists ranked Bambara milk first in flavor, nutritional value, and color. The mothers and (seemingly) their babies preferred it too”

- Lost Crops of Africa, Volume II: Vegetables

Starbucks

11,000 stores in U.S + Canada

7,218,750 gallons soy per year

“If product meets all

expectations we would be

interested in testing it in the

Seattle, WA market” - Paula

Emerick, Senior Sourcing

Manager for Dairy and Soy Commitment to Global Responsibility Ethical Sourcing Environmental Stewardship Community Involvement

Board of DirectorsPartners Klutse Kudomor, Produce Advisor/ Strategic Purchaser, Nestlé Ghana Limited Paula Emerick, Senior Sourcing Manager for Dairy and Soy, Starbucks Baba Adongo, Operations Manager, TechnoServe-Ghana Lydia Susu, Executive Director, Development Action Association Eric B. Quaye, Food Safety and Planting Material Specialist, Export Marketing and

Quality Awareness Project Directorate , Ministry of Food and Agriculture Douglas Kumasi, Chief Executive Officer, Ghana National Procurement Agency Professor Eric Danquah, Director of Western African Centre for Crop Improvement

Plant Genetics University of Ghana

Advisors Pierre Yourougou, Former Senior Officer at the World Bank.

Associate Professor of Finance at Syracuse University Hanson Arthur, Agribusiness in Sustainable Natural African Plant Products, Quality

Assurance Officer Professor of Biochemistry and Food Science, Stellenbosch University

Fabrice Leclercq, Senior Trade Advisor, Export-Led Poverty Reduction Programme, International Trade Center

A4A’s Effect

Numerous Applications

Promotes Further Investment

Strengthen Rural Economy

Cost Effective

Production PlanYear 1 Year 2 Year 3 Year 4 Year 5

Farmers* 500 550 600 650 700

Hectares 2,000 2,200 2,400 2,600 2,800

Units** 3,456 7,604 8,294 8,986 9,676

Selling price $279 $309 $343 $381 $422

*Each farmer will commit 4 hectares of land to cultivating Bambara

**Conservative assumption that 1 hectare yields 1.92 MT

Predictions of Impact

Year 1

•3,456 Units•$964,224 Revenues

Year 1

•3,456 Units•$964,224 Revenues

Year 5

•Agricultural Commodity•$4.5 million generated•300,000 children touched

Year 5

•Agricultural Commodity•$4.5 million generated•300,000 children touched

$170,000 in grantsBill & Melinda Gates FoundationClinton Global Initiative

“I am thrilled by the opportunity to promote the production as well as create a lucrative market avenue for this. If there is any role you would want me to help, I will be willing.Keep me posted and we can work diligently on it.” MOFA

“We will be interested to cultivate. Since few are cultivating it will not be difficult to improve its production for feeding themselves and for sale export. The pilot area has a vast land to start with. We are ready for you. Please.” DAA

“Your concept looks rightly focused” ASNAPP

“I am at your disposable for further info for I find your initiative quite innovative and interesting!” ITC

“Currently, there is not much effort to promote this crop but I think can easily be done especially if there is going to be a structured market.” MOFA

Support System