‘AFTER HOURS’ EVENTS

AT TRADE SHOWS

• Naturally, trade show

attendees are only

getting younger

• These professionals

have entirely different

expectations than their

executive counterparts

• Business is done

through entertainment

How can you meet those expectations?

CLICK TO BEGIN THE FUN…

Over 56% of trade show attendees prefer face-to-face

interaction for conducting business and socialization

• Ideal events will be

‘After Hours’ from

trade shows and

conferences

• Able to facilitate

networking and

education in one

setting

• Casual and fun

without intruding

professionally

*S 1 Speed

Networking

• Think ‘Speed Dating’

only for a professional

crowd

• Gives time for elevator

pitch and business

card exchange- Avoid

resumes

• Fast pace keeps

attention &

engagement

KEEP IT APPROPRIATE -

DO NOT ALLOW CREEPING!

Mixology 2 • Traditional ‘Happy

Hours’ have grown

stale

• Provide groups with

necessary ingredients

to create their own

masterpiece

• Teams or partners

allow desired

conversation in

relaxed environment

JUST DON’T BE LIKE

THIS GENTLEMAN…

3 Silent Disco

• For an event that

mixes networking with

nightlife

• Allows for

conversation & laughs

when headphones are

taken off

• Can be hosted nearly

anywhere due to lack

of high volume

YOU MAY WANT TO COMBINE

THIS WITH MIXOLOGY

Scavenger

Hunts 4 • Fun competition can

get attendees

accustomed to exhibit

hall area

• Utilize booths, social

media, and brand

awareness. Have a

prize for winning team

• Keep route and clues

simple to avoid

premature exits

BEST TO KEEP THE

COMPETITION HEALTHY…

‘AFTER HOURS’ EVENTS CAN

HELP BRING AN ATTENDANCE

EDGE TO MAJOR TRADE SHOWS

http://www.proexpoexhibits.com/