After Action Report Roma Tre 07-12-2012
25
After Action Report MGFC BUSINESSGAME Roma Tre 07.12.2012
Transcript of After Action Report Roma Tre 07-12-2012
After Action Report
MG
FC
BU
SIN
ES
SG
AM
E
Roma Tre 07.12.2012
2
MARKET A
3
Strategic Positioning
Health concerded Q1 Q2 Q3 Q4
Coronel Gonzalez
Silverdente
Nueva Era
MUAHC
Lapo's
La Cruz del Sur
Sweet Concerned Q1 Q2 Q3 Q4
Coronel Gonzalez
Silverdente
Nueva Era
MUAHC
Lapo's
La Cruz del Sur
Others Q1 Q2 Q3 Q4
Coronel Gonzalez
Silverdente
Nueva Era
MUAHC
Lapo's
La Cruz del Sur
Coronel Gonzalez
3,3
Silverdente 3
Nueva Era 4
MUAHC 3
Lapo's 3
La Cruz del Sur 3
0
1
2
3
4
5
6
0 1 2 3 4 5 6
He
alty
Sweet
Q3
Coronel Gonzalez
3,3
Silverdente 2,9
Nueva Era 4
MUAHC 2,5 Lapo's 3
La Cruz del Sur 2
0
1
2
3
4
5
0 1 2 3 4 5 6
He
alty
Sweet
Q4
Coronel Gonzalez 3
Silverdente 3
Nueva Era 3MUAHC 3
Lapo's 3
La Cruz del Sur 4,5
0
1
2
3
4
5
6
0 1 2 3 4 5 6
He
alty
Sweet
Q1
Coronel Gonzalez 3
Silverdente 3,5
Nueva Era 3
MUAHC 3
Lapo's 3
La Cruz del Sur 3
0
1
2
3
4
5
6
0 1 2 3 4 5 6
He
alty
Sweet
Q2
4
Market Shares
Coronel Gonzalez
17%
Silverdente8%
Nueva Era20%
MUAHC31%
Lapo's24%
La Cruz del Sur 0%
Q1 volume
Coronel Gonzalez
20%
Silverdente12%
Nueva Era24%
MUAHC24%
Lapo's19%
La Cruz del Sur 1%
Q1 value
Coronel Gonzalez
16%
Silverdente8%
Nueva Era14%
MUAHC23%
Lapo's28%
La Cruz del Sur 11%
Q2 volume
Coronel Gonzalez
18%
Silverdente12%
Nueva Era17%MUAHC
18%
Lapo's21%
La Cruz del Sur 14%
Q2 value
Coronel Gonzalez
19%
Silverdente12%
Nueva Era13%MUAHC
12%
Lapo's33%
La Cruz del Sur 11%
Q3 volume
Coronel Gonzalez
16%
Silverdente12%
Nueva Era16%MUAHC
15%
Lapo's27%
La Cruz del Sur 14%
Q3 value
Coronel Gonzalez
22%
Silverdente10%
Nueva Era16%
MUAHC11%
Lapo's29%
La Cruz del Sur 12%
Q4 volume
Coronel Gonzalez
18%
Silverdente10%
Nueva Era20%MUAHC
13%
Lapo's24%
La Cruz del Sur 15%
Q4 value
Coronel Gonzalez Silverdente Nueva Era MUAHC Lapo's La Cruz del Sur
Q1 volume 5.054.753 2.355.946 6.000.000 9.315.905 7.399.986 201.469
Q1 value 15.164.260$ 9.423.783$ 18.000.000$ 18.631.810$ 14.799.972$ 906.610$
Q2 volume 5.475.403 2.703.467 5.003.447 8.100.743 10.000.000 4.029.977
Q2 value 16.426.208$ 10.813.868$ 15.010.340$ 16.201.485$ 19.000.000$ 12.089.931$
Q3 volume 6.999.564 4.388.967 4.802.224 4.439.527 12.000.000 4.206.834
Q3 value 13.999.128$ 10.972.418$ 14.406.673$ 12.874.628$ 24.000.000$ 12.620.502$
Q4 volume 8.027.354 3.545.251 6.000.000 4.131.340 10.828.985 4.369.105
Q4 value 16.054.708$ 8.863.127$ 18.000.000$ 11.980.886$ 21.657.971$ 13.107.315$
MARKET PENETRATION
30.328.059 35.313.036 36.837.116 36.902.035
$76.926.435
$89.541.832 $88.873.349 $89.664.006
-
10.000.000
20.000.000
30.000.000
40.000.000
50.000.000
60.000.000
70.000.000
80.000.000
90.000.000
100.000.000
Q1 Q2 Q3 Q4
Volume
Value
5
Coherence Indexes
40% 42% 38%27%
27% 25% 28%
27%
11%
32% 33%
31%
37%
38% 35%
37%
18%
9%8%
3%
14%
12%14%
15%
A1 A2 A3 A4
PRODUCT - COMMUNICATION
19%11% 7%
14%
25%
17% 18%
25%
17%
13% 16%
11%
13%
13% 13%
15%
48%
18% 18%7%
37%
14% 5% 14%
A1 A2 A3 A4
COMMUNICATION - DISTRIBUTION
31%37% 37%
19%
32%28%
23%
26%
14%20%
20%
29%
22%
22%22%
22%
22% 11% 20%
19%
20% 24%23%
23%
A1 A2 A3 A4
PRODUCT - DISTRIBUTION
90% 89% 83% 61%
84% 69% 68%77%
42% 65% 69%71%
72% 72% 70% 74%
88%38% 47%
28%
72%
51% 41%53%
A1 A2 A3 A4
TOTAL INDEX
La Cruz del Sur
Lapo's
MUAHC
Nueva Era
Silverdente
Coronel Gonzalez
6
Team A1
Q2 3
Q3 2Q4 2
Q1 3
0
1
2
3
4
5
6
0 1 2 3 4 5 6
He
alty
Sweet
Coronel Gonzalez
0
500000
1000000
1500000
2000000
2500000
3000000
3500000
4000000
4500000
A1 A2 A3 A4
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
A1 A2 A3 A4
-12.000.000-10.000.000
-8.000.000-6.000.000-4.000.000-2.000.000
- 2.000.000 4.000.000 6.000.000 8.000.000
A1 A2 A3 A4
Region 1 Region 2 Region 3 Region 4 Region 5 Region 6 Region 7 Region 8 Region 9 Region 10
Coronel Gonzalez
Silverdente
Nueva Era
MUAHC
Lapo's
La Cruz del Sur
COMMUNICATION
Region 1 Region 2 Region 3 Region 4 Region 5 Region 6 Region 7 Region 8 Region 9 Region 10
Coronel Gonzalez
Silverdente
Nueva Era
MUAHC
Lapo's
La Cruz del Sur
DISTRIBUTION
Sales Coherence Profits
7
Team A2
Q2 4
Q3 2,5Q4
2,5
Q1 4
0
1
2
3
4
5
6
0 1 2 3 4 5 6
He
alty
Sweet
Silverdente
0
500000
1000000
1500000
2000000
2500000
3000000
3500000
4000000
4500000
A1 A2 A3 A4
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
A1 A2 A3 A4
-12.000.000-10.000.000
-8.000.000-6.000.000-4.000.000-2.000.000
- 2.000.000 4.000.000 6.000.000 8.000.000
A1 A2 A3 A4
Region 1 Region 2 Region 3 Region 4 Region 5 Region 6 Region 7 Region 8 Region 9 Region 10
Coronel Gonzalez
Silverdente
Nueva Era
MUAHC
Lapo's
La Cruz del Sur
COMMUNICATION
Region 1 Region 2 Region 3 Region 4 Region 5 Region 6 Region 7 Region 8 Region 9 Region 10
Coronel Gonzalez
Silverdente
Nueva Era
MUAHC
Lapo's
La Cruz del Sur
DISTRIBUTION
Sales Coherence Profits
8
Team A3
Q2 3
Q3 3Q4 2,5
Q1 3
0
1
2
3
4
5
6
0 1 2 3 4 5 6
He
alty
Sweet
Nueva Era
0
500000
1000000
1500000
2000000
2500000
3000000
3500000
4000000
4500000
A1 A2 A3 A4
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
A1 A2 A3 A4
-12.000.000-10.000.000
-8.000.000-6.000.000-4.000.000-2.000.000
- 2.000.000 4.000.000 6.000.000 8.000.000
A1 A2 A3 A4
Region 1 Region 2 Region 3 Region 4 Region 5 Region 6 Region 7 Region 8 Region 9 Region 10
Coronel Gonzalez
Silverdente
Nueva Era
MUAHC
Lapo's
La Cruz del Sur
COMMUNICATION
Region 1 Region 2 Region 3 Region 4 Region 5 Region 6 Region 7 Region 8 Region 9 Region 10
Coronel Gonzalez
Silverdente
Nueva Era
MUAHC
Lapo's
La Cruz del Sur
DISTRIBUTION
Sales Coherence Profits
9
Team A4
Q2 2
Q3 2,9
Q4 2,1
Q1 2
0
1
2
3
4
5
6
0 1 2 3 4 5 6
He
alty
Sweet
MUAHC
0
500000
1000000
1500000
2000000
2500000
3000000
3500000
4000000
4500000
A1 A2 A3 A4
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
A1 A2 A3 A4
-12.000.000-10.000.000
-8.000.000-6.000.000-4.000.000-2.000.000
- 2.000.000 4.000.000 6.000.000 8.000.000
A1 A2 A3 A4
Region 1 Region 2 Region 3 Region 4 Region 5 Region 6 Region 7 Region 8 Region 9 Region 10
Coronel Gonzalez
Silverdente
Nueva Era
MUAHC
Lapo's
La Cruz del Sur
COMMUNICATION
Region 1 Region 2 Region 3 Region 4 Region 5 Region 6 Region 7 Region 8 Region 9 Region 10
Coronel Gonzalez
Silverdente
Nueva Era
MUAHC
Lapo's
La Cruz del Sur
DISTRIBUTION
Sales Coherence Profits
10
Team A5
Q2 1,9
Q3 2Q4 2,5
Q1 2
0
1
2
3
4
5
6
0 1 2 3 4 5 6
He
alty
Sweet
Lapo's
0
500000
1000000
1500000
2000000
2500000
3000000
3500000
4000000
4500000
A1 A2 A3 A4
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
A1 A2 A3 A4
-12.000.000-10.000.000
-8.000.000-6.000.000-4.000.000-2.000.000
- 2.000.000 4.000.000 6.000.000 8.000.000
A1 A2 A3 A4
Region 1 Region 2 Region 3 Region 4 Region 5 Region 6 Region 7 Region 8 Region 9 Region 10
Coronel Gonzalez
Silverdente
Nueva Era
MUAHC
Lapo's
La Cruz del Sur
COMMUNICATION
Region 1 Region 2 Region 3 Region 4 Region 5 Region 6 Region 7 Region 8 Region 9 Region 10
Coronel Gonzalez
Silverdente
Nueva Era
MUAHC
Lapo's
La Cruz del Sur
DISTRIBUTION
Sales Coherence Profits
11
Team A6
Q2 3
Q3 3
Q4 2
Q1 4,5
0
1
2
3
4
5
6
0 1 2 3 4 5 6
He
alty
Sweet
La Cruz del Sur
0
500000
1000000
1500000
2000000
2500000
3000000
3500000
4000000
4500000
A1 A2 A3 A4
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
A1 A2 A3 A4
-12.000.000-10.000.000
-8.000.000-6.000.000-4.000.000-2.000.000
- 2.000.000 4.000.000 6.000.000 8.000.000
A1 A2 A3 A4
Region 1 Region 2 Region 3 Region 4 Region 5 Region 6 Region 7 Region 8 Region 9 Region 10
Coronel Gonzalez
Silverdente
Nueva Era
MUAHC
Lapo's
La Cruz del Sur
COMMUNICATION
Region 1 Region 2 Region 3 Region 4 Region 5 Region 6 Region 7 Region 8 Region 9 Region 10
Coronel Gonzalez
Silverdente
Nueva Era
MUAHC
Lapo's
La Cruz del Sur
DISTRIBUTION
Sales Coherence Profits
12
MARKET B
13
Strategic Positioning
Health concerded Q1 Q2 Q3 Q4
Coronel Gonzalez
Silverdente
Nueva Era
MUAHC
Lapo's
La Cruz del Sur
Sweet Concerned Q1 Q2 Q3 Q4
Coronel Gonzalez
Silverdente
Nueva Era
MUAHC
Lapo's
La Cruz del Sur
Others Q1 Q2 Q3 Q4
Coronel Gonzalez
Silverdente
Nueva Era
MUAHC
Lapo's
La Cruz del Sur
Coronel Gonzalez
3,3
Silverdente 3
Nueva Era 4
MUAHC 3
Lapo's 3
La Cruz del Sur 3
0
1
2
3
4
5
6
0 1 2 3 4 5 6
He
alty
Sweet
Q3
Coronel Gonzalez
3,3
Silverdente 2,9
Nueva Era 4
MUAHC 2,5 Lapo's 3
La Cruz del Sur 2
0
1
2
3
4
5
0 1 2 3 4 5 6
He
alty
Sweet
Q4
Coronel Gonzalez 3
Silverdente 3
Nueva Era 3MUAHC 3 Lapo's 3
La Cruz del Sur 4,5
0
1
2
3
4
5
6
0 1 2 3 4 5 6
He
alty
Sweet
Q1
Coronel Gonzalez 3
Silverdente 3,5
Nueva Era 3
MUAHC 3
Lapo's 3
La Cruz del Sur 3
0
1
2
3
4
5
6
0 1 2 3 4 5 6
He
alty
Sweet
Q2
14
Market Shares
Coronel Gonzalez
18%
Silverdente30%
Nueva Era10%
MUAHC29%
Lapo's12%
La Cruz del Sur 1%
Q1 volume
Coronel Gonzalez
18%
Silverdente30%
Nueva Era10%
MUAHC29%
Lapo's12%
La Cruz del Sur 1%
Q1 value
Coronel Gonzalez
32%
Silverdente13%Nueva Era
9%
MUAHC21%
Lapo's13%
La Cruz del Sur 12%
Q2 volume
Coronel Gonzalez
31%
Silverdente15%Nueva Era
9%
MUAHC20%
Lapo's13%
La Cruz del Sur 12%
Q2 value
Coronel Gonzalez
18%
Silverdente20%
Nueva Era10%
MUAHC24%
Lapo's15%
La Cruz del Sur 13%
Q3 volume
Coronel Gonzalez
19%
Silverdente19%
Nueva Era13%
MUAHC22%
Lapo's14%
La Cruz del Sur 13%
Q3 value
Coronel Gonzalez
18%
Silverdente22%
Nueva Era10%
MUAHC18%
Lapo's13%
La Cruz del Sur 19%
Q4 volume
Coronel Gonzalez
19%
Silverdente21%
Nueva Era13%
MUAHC17%
Lapo's12%
La Cruz del Sur 18%
Q4 value
Coronel Gonzalez Silverdente Nueva Era MUAHC Lapo's La Cruz del Sur
Q1 volume 5.099.312 8.723.254 2.810.375 8.361.099 3.467.605 168.252
Q1 value 15.297.936$ 26.169.762$ 8.431.125$ 25.083.297$ 10.402.815$ 757.134$
Q2 volume 10.328.313 4.216.169 3.053.001 6.654.256 4.197.839 3.859.800
Q2 value 30.984.939$ 14.756.592$ 9.159.003$ 19.962.768$ 12.593.517$ 11.579.400$
Q3 volume 5.740.360 6.160.326 3.249.109 7.346.917 4.515.665 4.174.558
Q3 value 18.943.188$ 18.480.978$ 12.996.436$ 22.040.751$ 13.546.995$ 12.523.674$
Q4 volume 5.848.756 6.938.011 3.367.082 5.698.740 4.170.833 6.084.948
Q4 value 19.300.895$ 20.814.033$ 13.468.328$ 17.096.220$ 12.512.499$ 18.254.844$
15
Coherence Indexes
34%
7% 6% 10%
28%
33%28%
29%
26%
28%
11%14%
11%
11%
11%
30%
41%
28%
28%
29%
24%
12%
25%
22%
Q1 Q2 Q3 Q4
PRODUCT - COMMUNICATION
22%15% 14%
24%
19%
19% 19%
17%
24%26%
12%
16%
16%
12%
12%
13%
50%
18%
19%
19%
38%
14%
5%
14%
Q1 Q2 Q3 Q4
COMMUNICATION - DISTRIBUTION
29%24% 25% 24%
31%31% 26% 26%
21%21%
17% 17%
16%16%
16% 19%
20%22%
22%22%
33%
24%36% 31%
Q1 Q2 Q3 Q4
PRODUCT - DISTRIBUTION
85%45% 45% 58%
78%
83% 73% 72%
70%75%
40%47%
43%40%
40%63%
111%
68%
69%
70%
94%
51%
66%
67%
Q1 Q2 Q3 Q4
TOTAL INDEX
La Cruz del Sur
Lapo's
MUAHC
Nueva Era
Silverdente
Coronel Gonzalez
16
Team B1
Q2 3
Q3 3,3Q4
3,3
Q1 3
0
1
2
3
4
5
6
0 1 2 3 4 5 6
He
alty
Sweet
Coronel Gonzalez
0
500000
1000000
1500000
2000000
2500000
3000000
Q1 Q2 Q3 Q4
0%
20%
40%
60%
80%
100%
120%
Q1 Q2 Q3 Q4
-15.000.000
-10.000.000
-5.000.000
-
5.000.000
10.000.000
15.000.000
Q1 Q2 Q3 Q4
Region 1 Region 2 Region 3 Region 4 Region 5 Region 6 Region 7 Region 8 Region 9 Region 10
Coronel Gonzalez
Silverdente
Nueva Era
MUAHC
Lapo's
La Cruz del Sur
COMMUNICATION
Region 1 Region 2 Region 3 Region 4 Region 5 Region 6 Region 7 Region 8 Region 9 Region 10
Coronel Gonzalez
Silverdente
Nueva Era
MUAHC
Lapo's
La Cruz del Sur
DISTRIBUTION
Sales Coherence Profits
17
Team B2
Q2 3,5
Q3 3Q4 2,9
Q1 3
0
1
2
3
4
5
6
0 1 2 3 4 5 6
He
alty
Sweet
Silverdente
0
500000
1000000
1500000
2000000
2500000
3000000
Q1 Q2 Q3 Q4
0%
20%
40%
60%
80%
100%
120%
Q1 Q2 Q3 Q4
-15.000.000
-10.000.000
-5.000.000
-
5.000.000
10.000.000
15.000.000
Q1 Q2 Q3 Q4
Region 1 Region 2 Region 3 Region 4 Region 5 Region 6 Region 7 Region 8 Region 9 Region 10
Coronel Gonzalez
Silverdente
Nueva Era
MUAHC
Lapo's
La Cruz del Sur
COMMUNICATION
Region 1 Region 2 Region 3 Region 4 Region 5 Region 6 Region 7 Region 8 Region 9 Region 10
Coronel Gonzalez
Silverdente
Nueva Era
MUAHC
Lapo's
La Cruz del Sur
DISTRIBUTION
Sales Coherence Profits
18
Team B3
Q2 3
Q3 4Q4 4
Q1 3
0
1
2
3
4
5
6
0 1 2 3 4 5 6
He
alty
Sweet
Nueva Era
0
500000
1000000
1500000
2000000
2500000
3000000
Q1 Q2 Q3 Q4
0%
20%
40%
60%
80%
100%
120%
Q1 Q2 Q3 Q4
-15.000.000
-10.000.000
-5.000.000
-
5.000.000
10.000.000
15.000.000
Q1 Q2 Q3 Q4
Region 1 Region 2 Region 3 Region 4 Region 5 Region 6 Region 7 Region 8 Region 9 Region 10
Coronel Gonzalez
Silverdente
Nueva Era
MUAHC
Lapo's
La Cruz del Sur
COMMUNICATION
Region 1 Region 2 Region 3 Region 4 Region 5 Region 6 Region 7 Region 8 Region 9 Region 10
Coronel Gonzalez
Silverdente
Nueva Era
MUAHC
Lapo's
La Cruz del Sur
DISTRIBUTION
Sales Coherence Profits
19
Team B4
Q2 3
Q3 3
Q4 2,5
Q1 3
0
1
2
3
4
5
6
0 1 2 3 4 5 6
He
alty
Sweet
MUAHC
0
500000
1000000
1500000
2000000
2500000
3000000
Q1 Q2 Q3 Q4
0%
20%
40%
60%
80%
100%
120%
Q1 Q2 Q3 Q4
-15.000.000
-10.000.000
-5.000.000
-
5.000.000
10.000.000
15.000.000
Q1 Q2 Q3 Q4
Region 1 Region 2 Region 3 Region 4 Region 5 Region 6 Region 7 Region 8 Region 9 Region 10
Coronel Gonzalez
Silverdente
Nueva Era
MUAHC
Lapo's
La Cruz del Sur
COMMUNICATION
Region 1 Region 2 Region 3 Region 4 Region 5 Region 6 Region 7 Region 8 Region 9 Region 10
Coronel Gonzalez
Silverdente
Nueva Era
MUAHC
Lapo's
La Cruz del Sur
DISTRIBUTION
Sales Coherence Profits
20
Team B5
Q2 3
Q3 3Q4 3
Q1 3
0
1
2
3
4
5
6
0 1 2 3 4 5 6
He
alty
Sweet
Lapo's
0
500000
1000000
1500000
2000000
2500000
3000000
Q1 Q2 Q3 Q4
0%
20%
40%
60%
80%
100%
120%
Q1 Q2 Q3 Q4
-15.000.000
-10.000.000
-5.000.000
-
5.000.000
10.000.000
15.000.000
Q1 Q2 Q3 Q4
Region 1 Region 2 Region 3 Region 4 Region 5 Region 6 Region 7 Region 8 Region 9 Region 10
Coronel Gonzalez
Silverdente
Nueva Era
MUAHC
Lapo's
La Cruz del Sur
COMMUNICATION
Region 1 Region 2 Region 3 Region 4 Region 5 Region 6 Region 7 Region 8 Region 9 Region 10
Coronel Gonzalez
Silverdente
Nueva Era
MUAHC
Lapo's
La Cruz del Sur
DISTRIBUTION
Sales Coherence Profits
21
Team B6
Q2 3
Q3 3
Q4 2
Q1 4,5
0
1
2
3
4
5
6
0 1 2 3 4 5 6
He
alty
Sweet
La Cruz del Sur
0
500000
1000000
1500000
2000000
2500000
3000000
Q1 Q2 Q3 Q4
0%
20%
40%
60%
80%
100%
120%
Q1 Q2 Q3 Q4
-15.000.000
-10.000.000
-5.000.000
-
5.000.000
10.000.000
15.000.000
Q1 Q2 Q3 Q4
Region 1 Region 2 Region 3 Region 4 Region 5 Region 6 Region 7 Region 8 Region 9 Region 10
Coronel Gonzalez
Silverdente
Nueva Era
MUAHC
Lapo's
La Cruz del Sur
COMMUNICATION
Region 1 Region 2 Region 3 Region 4 Region 5 Region 6 Region 7 Region 8 Region 9 Region 10
Coronel Gonzalez
Silverdente
Nueva Era
MUAHC
Lapo's
La Cruz del Sur
DISTRIBUTION
Sales Coherence Profits
22
SCORE
23
MARKET A
Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4PRODUCT -
COMM.
COMM. -
DISTRIB.
PRODUCT -
DISTRIB.Max profit
Coronel Gonzalez 1 1 0 1 0 0 0 0 0 0 0 1 0 0 0 0 0 1 0 0
Silverdente 0 0 0 0 0 0 0 0 0 1 1 0 0 0 0 0 0 0 0 0
Nueva Era 1 1 1 1 1 1 1 0 1 1 1 0 1 0 0 0 0 0 0 3
MUAHC 1 1 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
Lapo's 1 1 1 1 0 0 0 1 0 1 1 1 0 1 0 1 1 0 1 0
La Cruz del Sur 0 0 0 0 0 0 0 0 0 1 1 1 0 0 1 0 0 0 0 0
In Profit Max Profit Good Coherence Best Coherence Global Performance
A1 5
A2 2
A3 14
A4 3
A5 12
A6 4La Cruz del Sur
Coronel Gonzalez
Silverdente
Nueva Era
MUAHC
Lapo's
Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4PRODUCT -
COMM.
COMM. -
DISTRIB.
PRODUCT -
DISTRIB.Max profit
Coronel Gonzalez 1 1 0 0 0 1 0 0 0 1 1 1 0 0 0 0 1 0 0 0
Silverdente 1 0 1 1 0 0 0 1 0 0 0 0 0 0 0 0 0 0 0 0
Nueva Era 1 0 1 1 0 0 0 0 0 0 1 1 0 0 0 1 0 0 0 0
MUAHC 1 1 1 1 1 0 1 0 1 1 1 1 1 1 1 0 0 1 1 3
Lapo's 1 1 1 1 0 0 0 0 0 1 1 1 0 0 0 0 0 0 0 0
La Cruz del Sur 0 0 0 0 0 0 0 0 0 1 1 1 0 0 0 0 0 0 0 0
Global PerformanceIn Profit Max Profit Good Coherence Best Coherence
24
MARKET B
B1 7
B2 4
B3 6
B4 18
B5 7
B6 3La Cruz del Sur
Coronel Gonzalez
Silverdente
Nueva Era
MUAHC
Lapo's
25
and the winner is…
Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4
B4 MUAHC 18 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 3
A3 Nueva Era 14 1 1 1 1 1 1 1 1 1 1 1 3
A5 Lapo's 12 1 1 1 1 1 1 1 1 1 1 1 1
B1 Coronel Gonzalez 7 1 1 1 1 1 1 1
B5 Lapo's 7 1 1 1 1 1 1 1
B3 Nueva Era 6 1 1 1 1 1 1
A1 Coronel Gonzalez 5 1 1 1 1 1
A6 La Cruz del Sur 4 1 1 1 1
B2 Silverdente 4 1 1 1 1
A4 MUAHC 3 1 1 1
A2 Silverdente 2 1 1
CompanyTeamPRODUCT -
COMM.
COMM. -
DISTRIB.
PRODUCT -
DISTRIB.Max profitSCORE
In Profit Max Profit Good Coherence Best Coherence
Regina Cappello
Vanessa Luordi
Silvia Perrone
Cristina Stefanelli
Enrico Porreca
Tiziano de Nichilo
Fortunato Dipietra
Ilaria Salvatore
Alessio Tommasi Claudio Scarpato
Mino Ezzat
Sante Zarbo
Ruhena d'Ambrosio
1
3 2
A3
B4
A5
