AFSM Herbst Event 2012 Seerose, Hallwilersee · Market Data - Cloud Computing Europe Total Cloud...
Transcript of AFSM Herbst Event 2012 Seerose, Hallwilersee · Market Data - Cloud Computing Europe Total Cloud...
www.equinix.com Equinix Confidential - © 2012 Equinix Inc.
Datacenter-Markt im Wandel
Presented by Marco Dottarelli, Managing Director
Presented on September 28, 2012
AFSM Herbst Event 2012
Seerose, Hallwilersee
www.equinix.com Equinix Confidential - © 2012 Equinix Inc. 2
What is Cloud Computing?
Cloud computing refers to
the delivery of computing and
storage capacity as a service to a
heterogeneous community of end-
recipients….Cloud computing relies on
sharing of resources to achieve coherence
and economies of scale similar to a utility (like the
electricity grid) over a network (typically the Internet).
Source: Wikipedia
In short: The shift of IT from product to service
www.equinix.com Equinix Confidential - © 2012 Equinix Inc. 3
“Product” to “Service”
(Generator) (Electricity)
www.equinix.com Equinix Confidential - © 2012 Equinix Inc. 4
Growth Drivers 2010-2015
Market Challenge
Growth brings challenge and
opportunities; implications
on application performance
Impact by 2015*
Mobile traffic:
• Three times faster than fixed
Video:
• >90% of consumer traffic
IP traffic:
• 7.3 petabytes or all movies
ever made every 5 minutes
Cloud**:
• 26.2% from 2010 to 2015
Globalization:
• Business IP traffic
• 2.9 exabytes/month in N.
America. 2.7 exabytes/month
in W. Europe.
Info Data managed by enterprise datacenters – 50X
Storage growing from 0.8 ZBs in 2009 to 35 ZBs in 2020 – 44x
Mobile Data Traffic – 26x
Servers worldwide growth – 10x
Video and real-time applications growth – 5x
IP traffic growth – 4x Source: Cisco VNI, June 2010, Gartner, 2009 & 2011, IDC 2011
26x
5x 4x
10x
by 2015
44x
50X
www.equinix.com Equinix Confidential - © 2012 Equinix Inc. 5
Top Key Drivers for ICT investments
Q: What are your challenges (pain points) in your company in the
next months?
(multiple answers possible, n=141 companies in Switzerland)
A: Top 3 answers
• Increase efficiency, optimization of business processes 70.9%
• Increased cost pressure 67.4%
• Agility, adopt IT to business changes 48.9%
www.equinix.com Equinix Confidential - © 2012 Equinix Inc. 6
Scaling Data Center Investment Requirement
Cost
Scaling Up (Legacy)
Scaling Out (Cloud)
Low
High
High Capacity
www.equinix.com Equinix Confidential - © 2012 Equinix Inc. 7
Market Data - Cloud Computing Europe
Total Cloud Services Market Forecast 2009-2013
Source: IDC
“We predict 2012 will be the year that the majority of CIOs start to employ the four pillars (cloud, mobile, social, and big data/analytics) to realize business innovation. Alignment still tops the personal agenda of the majority of CIOs. In order to build an intelligent enterprise, CIOs recognize the need for more business engagement and the adoption of integrated business services via the cloud.” IDC, December 2011
www.equinix.com Equinix Confidential - © 2012 Equinix Inc. 8
Outlook – adoption of cloud computing
How many companies
think about using
Cloud Computing in
Switzerland?
Source: MSM Research
www.equinix.com Equinix Confidential - © 2012 Equinix Inc. 9
Estimated cost savings through Cloud Computing
Source: MSM Research
No savings
< 5%
< 10%
< 15%
< 20%
> 20%
No feedback /
unclear / not
measurable
Research done by MSM –
answers from Swiss CIOs
www.equinix.com Equinix Confidential - © 2012 Equinix Inc. 10
Q: So what does this mean
for data centers?
A: Quite a lot, really
www.equinix.com Equinix Confidential - © 2012 Equinix Inc. 11
Criterias to be considered Shift in requirements
Yesterday
• Costs
• Infrastructure
• Security
• Location
Today (additional)
• Interconnection
• Latency
• Proximity to other market
participants
• Presence
• Scalability
• Flexibility
www.equinix.com Equinix Confidential - © 2012 Equinix Inc. 12
Platform Equinix Your Platform for Growth
The widest network-neutral
footprint
• 38 strategic global markets
The strongest balance sheet
in our industry
• $1.2+ billion plus in
annualized revenues
• $ 1+ billion plus cash, cash
equivalents & investments
• $3+ billion investment in
capacity 2007-2011
The most dynamic ecosystem
in the industry
• 4,000 global customers
• 58% of our revenue comes
from customers deployed
across multiple regions
Data Centers
• 650’000m2
• 900+ carriers
Data Centers
Ample room for
growth in reliable,
well connected
sites
Global Reach
• 38 Markets
• 13 Countries
Global Reach
Reach your
customers around
the world
Ecosystems
• 4,000+ partners
• 2,400 storefronts
• 90,000 connections
Ecosystems
Collaborate to accelerate
growth
www.equinix.com Equinix Confidential - © 2012 Equinix Inc. 13
Reach Customers Around the World
Market Challenge
Expanding addressable
market; ensuring
consistent performance
for global customers
Equinix Advantage
Asia
• 5 metros
• 250+ available networks
Americas
• 24 metros
• 450+ available networks
EMEA
• 9 Metros
• 350+ available networks
www.equinix.com Equinix Confidential - © 2012 Equinix Inc. 14
• Housing
• Interconnection
• High degree of reliability and availability
• Certified environment
• Physical and biometric access controls
• Cold aisle cooling layout
• Datacenter monitoring
• Investment and costing
• Sustainability
Equinix – offers and advantages
www.equinix.com Equinix Confidential - © 2012 Equinix Inc. 15
• Biggest IT ecosystem
• Campus ZH1-ZH5
• >80 carriers available
• LEED Gold certification
(„Minergie-Standard“)
• 6‘680 m2 net sellable space
• 2‘886 Cabinets
ZH5 – opening Q1 2013
www.equinix.com Equinix Confidential - © 2012 Equinix Inc. 16
Improving Cloud Services Performance
Impact
Revenue:
• Accessed markets and
customers to fuel
growth
Scale:
• Reduced network
backhaul costs
Performance:
• Hit performance and
latency targets to
improve end-user
experience, <10ms for
90% of NA and EU
“We need a data center platform capable of supporting explosive growth,
and deployed into three markets on three continents in just three months.”
— Raj Dutt, CEO, Voxel
www.equinix.com Equinix Confidential - © 2012 Equinix Inc. 17
Are you looking:
…for a high quality, reliable
“state of the art” Datacenter? …then you CAN talk to us.
…for an ecosystem, able to interconnect
your business locally and WW and reach
out for new market opportunities?
…then you SHOULD talk to us!
Thank you!