African Trendstar Product Sheet

NEW CLOUD-BASED TREND SOFTWARE CONNECTS THE DOTS TO

OPPORTUNITY SPACES FOR INNOVATION IN SELECT AFRICAN REGIONS

WHAT ARE THE UNIQUE FEATURES OF THE AFRICAN TRENDSTAR?

The African Trendstar provides actionable insights for Innovation

and Trend Managers to act on targeted and tailored African trends

analysis and inspirations via the cloud-based Lacuna Radar

software platform.

Jump-start your Innovation Program with the most comprehensive

African Trends and Technology Innovation Management Platform in

the world.

Segments and filters are created to enable brands to monitor

activities in markets and societies, track new technologies and

detect potential for disruptive cross-industry innovations.

• Sector focus: Retail | food and beverage | insurance and banking | healthcare | media | fashion and textiles | transport and energy

• Regional focus: North, South, East, West & Central Africa

The African TrendStar’s data research is backed by a 50-Page African Foresight and Trends Report for 2016 available exclusively to our customers.

With a world-class hosting environment in the background, Lacuna Radar

adapts to your requirements within a snap. Lacuna Radar integrates into

your enterprise security platform, including SSO and various APIs.

CLOUD-BASED TREND MANAGEMENT

SOFTWARE: SECURE AND SCALABLE

Lacuna Innovation has over 10 years experience lending innovation

projects and coaching 1000+ innovation managers around the world.

EXPERTISE OF ONE OF THE WORLD’S

LEADING FRONT END INNOVATION FIRMS

Analysis by one of Africa’s top 5 rated female futurists, bringing academic

rigor, market insight and deep trend analysis.

A HOLISTIC WORLDVIEW

The platform is a fun, engaging and interactive way for global innovation

teams to collaborate on projects, track information and access the latest,

relevant trend information.

AVAILABLE 24/7 FOR CROSS-FUNCTIONAL,

GLOBAL TEAM COLLABORATIONS

The African TrendStar has a dedicated team of trend researchers and

analysts with a quality management system used to verify each trend.

TREND QUALITY MANAGEMENT SYSTEM AND TEAM

BANKABILITY OF THE 4-STEP METHODOLOGY

1) Identify & Analyse Trends

2) Discover Opportunities

3) Understand Unmet Needs

4) Develop Concepts

Lacuna Radar | Berlin – Cape Town – London – Kathmandu | www.lacunaradar.com | [email protected]

Copyright 2016, Lacuna Radar Ltd.

1AFRICAN TRENDSTAR | PRODUCT SHEET

INCLUDED IN THE ANNUAL SUBSCRIPTION

TRENDIT

A trend toolbox designed with trend cards mapped by areas of change to enable your company to identify

and rate the most relevant trends to use to build your innovation portfolio.

LACUNA’S 2016 AFRICAN TREND MAP

Our expert trend research team maintains a cross-industry Trend Map organised by Mega Trends and

industry clusters.

TREND ACTIVATION CARDS

Trend cards provide descriptions of trends, insights into the area of change, trend drivers, inspirations

related to trends and any related trends. This ensures a standardized understanding and activation of

what a trend means, how it may likely play out and what the implications might be to your business.

AFRICAN TRENDSTAR WORKSHOPS

Bi-annual Trend Workshops are conducted at your location of choice to establish and maintain a sufficient

understanding of trends within your business units. As an outcome of the initial Trend Workshop, a

baseline Trend Relevance Map will be developed to guide your future trend work.

CAPABILITIES

• Discover over 100 curated, connected,

classified and rated African Trends

• Access 500 African inspirations and over 3000

connected cross-industry global inspirations

• Export and activate trend information using pre-

defined, customizable Trend Activation Templates

• Supporting multiple curation models by

which your team can co-curate, if so desired

• Assessing the trends according to your company’s

own rating filters and set a Course of Action

• Enabling collaborative trend rating,

activation and learning through the

Lacuna Radar platform and Workshops




AFRICAN TRENDSTAR USE SCENARIOS

Keep track of the relevant corporate environment with categorized,

structured, connected and well-researched trends within an intuitive

online workspace

ENVIRONMENTAL SCANNING OF TRENDS

Use regularly updated trend information to identify unmet consumer

needs that are either ripe for your value proposition, or present an

opportunity to reorganise existing resources for true value creation.

LEVERAGE TRENDS TO INFORM UPSTREAM VALUE CREATION

Evaluate and align Trends and Technologies with your industry-specific

criteria. Create expert communities and a holistic knowledge base. Be first

to identify new opportunities to reach your company’s strategic goals.

TREND AND STRATEGY ALIGNMENT

Trends, Technologies and Inspirations are all interconnected and

evaluated from all angles. With our build-in methodology, Opportunity

Spaces for innovation and growth is better identified and defined.

IDENTIFICATION OF NEW INNOVATION

OPPORTUNITIES UNDERPINNED BY TRENDS

Targeted innovation within Cross-industry Opportunity Spaces enhances

ideation quality.

CONNECT THE INNOVATION DOTS TO CREATE NEW CONCEPTS

ETHNOGRAPHIC FIELD RESEARCH TO SPOT TRENDS

Use our intuitive smartphone app to capture inspirations and

observations the mobile way. Allow staff to be trend scouts and engage

external communities to dive into trends where they happen!



A B O U T L A C U N A R A D A R - L a c u n a R a d a r p r o v i d e s a c o m p r e h e n s i v e s o l u t i o n t o s u s t a i n a b l y i d e n t i f y , o r g a n i s e a n d m a n a g e

c r o s s - i n d u s t r y t r e n d s , t e c h n o l o g i e s a n d i n s i g h t r e l a t e d i n f o r m a t i o n w i t h i n a s i n g l e p l a t f o r m . W e e n a b l e o u r g l o b a l

c u s t o m e r s t o m a n a g e t h e i r F r o n t - E n d I n n o v a t i o n a c t i v i t i e s m o r e m e a n i n g f u l l y w i t h t h e a i m t o d e v e l o p a n d s u s t a i n a

w o r l d c l a s s i n n o v a t i o n p i p e l i n e . O u r m e t h o d o l o g y i s r e f l e c t e d i n a n i n t u i t i v e t e c h n o l o g y p l a t f o r m t h a t i s c o m b i n e d w i t h

a n a s s o r t m e n t o f r e g u l a r l y u p d a t e d c o n t e n t p l a n s , i n o r d e r t o g i v e a n y b u s i n e s s t h e i n n o v a t i v e a d v a n t a g e . L a c u n a R a d a r

i s h e a d q u a r t e r e d i n B e r l i n w i t h o f f i c e s i n C a p e T o w n , L o n d o n a n d K a t h m a n d u .

BOOK A LIVE DEMONSTRATION OF THE AFRICAN TRENDSTAR AT WWW.LACUNARADAR.COM


African Trendstar Product Sheet

Data & Analytics

Transcript of African Trendstar Product Sheet