African American PR

7/31/2019 African American PR

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African-American Media Opportunities

Reach Millions MoreReaders, Listeners and ViewersThe best and brightest PR teams in the U.S. are tapping into an under-utilized resourceAfrican-

American media. Savvy marketers are harnessing the opportunities and maximizing the potential forreaching more Americans and getting a competitive advantage.

Nearly all stories sent to U.S. media can be given an African-American angle and sent to all the U.S.African-American media. This offers a potential to reach the 36.4 million African Americans whoaccount for $645 billion of buying power and 12.9% of the U.S. population.

Our African-American media list is comprised of editors and broadcasters reaching a powerful group

of Americans of African ancestry who come from as many African nations as there are states in the U.S.,and from dozens of Caribbean nations.

There is a disproportionate amount of spending on African-American media relative to the market shareof the African-American consumers, according to a recent survey by the Minority Media and TelecomCouncil (MMTC). Spending on African-American media has recently doubled and is increasing as costconscious marketers seek better utilization of the growing African-American audience opportunities.

Editors and broadcasters of African-American newspapers, TV stations and radio stations are morelikely to use a story if it targets the market they serve.

They are in need of good feature material which can be used to fill in-between the increasing volume

of ad space. Most newspapers are low on staff, struggling to meet deadlines and need NAPS storiesthat are quickly and easily adaptable to their formats.

Here are some of the most successful NAPS African-American media distribution efforts for health,food, financial, and a variety of other topics which appeal to a multicultural and ethnically diversegroup.

The reports for these stories achieved an incremental reach per story that adds significantly to resultsfor the national media distribution. The reach is growing as the number of media outlets is increasing.

Free ProposalSend us your story and our experts will suggest a format that will get the maximum coverage in

African-American media. We have top notch writers who will create a version of your story emphasiz-ing information that shows how African Americans are affected, for optimal pick-up.


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Ruder FinnSchwarz Pharma Inc.Verelan PM (verapamil HCl)

This story on hypertension shows the preva-lence of high blood pressure is most significantamong Black men and women. The article cre-ates an awareness of the results of a recent study

which confirms that the chronotherapeutic drugcalled Verelan PM (verapamil HCl) works tomanage hypertension.

Corkery GroupAfrican American AIDS Policy andTraining Institute

The lead of the article points out that AIDS is hit-ting African Americans harder than anyone elsein the country. The article is by-lined by PhillWilson, founding director of the organization,who offers tips on prevention and encouragespeople to get tested so they can begin treatment.

HEALTHHealth issues that are more typically of concern to Black people include hypertension,

diabetes, cholesterol, AIDS, leukemia, glaucoma and many others.


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National Marrow Donor Program

These articles sing the praises of someAfrican-American heroes who donated bonemarrow to help treat the life-threatening disease,leukemia. These stories also created an aware-ness of the high incidence of leukemia amongAfrican Americans. African Americans are stillless likely than Caucasians to identify a matcheddonor. These articles were released in time for

Black History Month in February, for a betterchance of getting placements.


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KidsPeace

This non-profit organization is dedicated togiving help, hope and healing to children facingcrises such as traumas, depression and thestresses of modern life. The article offers tips onkeeping youth from smoking and directs readersto a Web site which helps older children andteens to deal with the pressures and crises ofgrowing up.

Golin HarrisOrtho-McNeilORTHO TRI-CYCLEN LO

This story creates an awarenessof a new pill to help protectagainst unintended pregnancies.The article points out the benefitsof the product over other availablemethods of contraception. Thehigh incidence of unwanted preg-

nancies, more than 600,000 eachyear in the U.S. among those whodiscontinue the pill, is noted to getthe attention of editors and read-ers. Helpful Web site addressesare included for more information.


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Weber ShandwickAmerican Association of Poison Control Centers(AAPCC)

This highly successful story with broad-based appeal givesinformation about protection against accidental poisoning.Included are an 800 number and a Web site offering tips andinformation on poison prevention funded by the U.S.Government and CDC.

RPR MarketingJohnson & JohnsonGrifulvin V

This article targets parents and caregivers of African-American children. Helpful tips are offered to protect againstringworm, a condition most common in African-Americanboys. One suggestion is to see a doctor for early diagnosisand prompt treatment. One available method of treatment,Grifulvin V, is noted to be the most prescribed treatment fortinea capitas.


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KetchumGlaucoma Caucus Foundation

These articles create an awareness of the high risk of glaucoma

among African Americans. Preventative screenings are encour-aged to prevent the condition. Quotes from Bud Grant,Foundation president, help to enforce the message by giving cred-ibility to the story. Web sites and phone numbers are included formore helpful information.

Nichols DezenhallNational Organization of African Americansin Housing (NOAAH)

This article offers tips on how to protect children frompests, mold and lead that may be found in low-incomehousing.


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Manning Selvage & LeeProcter & GambleMetamucil

Statistics from the American Heart Association on the high inci-dence of cardiovascular disease among African Americans arenoted in the lead of this article to get the attention of editors andreaders. The article offers tips on adding fiber to daily diets andthe benefits of fiber towards improving health. A dietary supple-ment, Metamucil, is noted to help reduce the risk of heart diseaseby lowering cholesterol.

KetchumRoche VitaminsLycopene

The article points out the levels of lycopene, a nutrient found intomatoes, that may reduce prostate cancer risk. There is a highincidence of prostate cancer among African-American men, twiceas high as in white men. Eating more lycopene-rich foods such astomato juice, sauce or soup, is indicated as a preventative meas-ure. This article creates an awareness of lycopene supplements as

a healthy alternative.

NUTRITIONAfrican Americans are commonly concerned about reducing cholesterol intake and

controlling their diets to avoid the risk of cardiovascular disease.


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Americas Community Bankers

These articles offer expert tips to help minority families buildbetter financial futures. As part of the Money Rules program,readers are directed to a Web site for more helpful information.

Fannie Mae

This article helps homeowners with news of mortgage

financing. Fannie Mae leads the market in serving Americansof color and modest means. It is also engaged in a NationalMinority Homeownership Initiative in support of PresidentBushs challenge to the private sector to help meet affordablehousing needs.

FINANCIALNearly half of African Americans are middle class orhigher with a median income of $30,000 per year.


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Department of Health and Human ServicesCenter for Medicare/Medical Services

This by-lined article by Tommy G. Thompson, Secretary of Healthand Human Services, answers questions about Medicare. Threeimportant resources are offereda Web site, a hotline number anda handbook for more information. There is a cutline which has anote to editors to show this is the first in a series of six articlesbecause editors like to run a series much like a syndicated column.They find it attracts a greater continuity of readership.

Nationwide Insurance

This article indicates AfricanAmericans are buying or refinanc-ing homes at incredible rates, withthe interest rates at a 40-year low.A new, innovative residential mort-gage service is offered. Speed, sim-

plicity and savings are the key ben-efits suggested to readers. A Website with more helpful information isincluded.

Investment Company InstituteEducation Foundation

Creates an awareness of a Website which serves as a resource to

African-American investors. The siteis sponsored by the National UrbanLeague, the Coalition of BlackInvestors Investment Education Fund.


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U.S. Department of EducationCouncil for Exceptional Children (CEC)

The article describes the benefits of the ILIAD partner-ship project and creates an awareness of the variety offederally funded resources that are available to educatorsto help understand and implement the Individuals withDisabilities Education Act (IDEA 97) and provide specialeducation services to all students including culturally,

linguistically diverse students.

Manning Selvage & LeeThurgood Marshall Scholarship Program

This article creates an awareness of scholarships thatwill help support the educational imperatives of African-

American and Hispanic students in the U.S. More infor-mation is offered by directing readers to a phone numberand Web sites.

EDUCATIONA variety of programs available to help African-American students who

want to learn and develop to their full potentials are especially newsworthy.


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Creative Marketing ResourcesWisconsin Department of Tourism

These articles describe vacation opportunities and offermore information through phone numbers and Web sites.

Department of TransportationNHTSA

To help increase seat belt and child safety seat useamong African Americans, many organizations repre-senting African Americans have partnered with DOT. Thisarticle helps educate African Americans about the life-saving benefits of seat belts.

TRAVEL


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Manning Selvage & LeeProcter & Gamble

This African-American radio release shows the numberone cause of death among African Americans is cardiovas-cular disease. As part of the campaign called GetFiberwise, the health campaign offered tips to lower cho-lesterol including using Metamucil.

RADIO

Manning Selvage & LeeThe Roche Foundation

This release creates an awareness of the Thurgood MarshallScholarship Fund, which offers African-American andHispanic high school students an opportunity to get supportfor their educational goals.


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Produce Additional Results ByC o v e r i n g A d d i t i o n a l M e d i a

North American Precis Syndicate, IncNew York: 415 Madison Ave., New York, NY 10017

(212) 867-9000Washington: 1819 L St., NW, Washington, DC 20036

(202) 347-5000Chicago: 303 East Wacker Dr., Chicago, IL 60601

(312) 856-9000Los Angeles: 1801 Ave. of the Stars, Los Angeles, CA 90067

(310) 552-8000San Francisco: 235 Montgomery St., San Francisco, CA 94104

(415) 837-0500Atlanta: 1031 Burton, NE, Atlanta, GA 30329

(404) 888-0400

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FREE!If youre willing to listen, well

offer you valuable suggestions.

Either send us a release so

we can suggest changes thatwill add to pick-up, or send usinformation so we can write aproposed release that will pullmarvelously.

Theres no cost or obligation. Ifyou approve what we suggest,youll be swamped with results.

See for yourself why so manyuse us. See how much more youproduce by covering additionalmedia.

NAPS counts among ourclients over 700 accounts, inclu-ding most Fortune 500 compa-nies, nearly all of the 100largest, all top-20 PR firms, theU.S. and foreign governments,as well as 100 of the largestnational associations, dozens ofprestigious technology compa-nies and many others.

NAPS provides an easy, cost-effective method of getting yourstory out to nearly every news-paper in the country. Instead ofjust covering the same 500 news-papers everyone else in Americais trying to get into, you can giveyour top story to practically all ofAmericas mass media outlets, ina format editors and broadcast-ers can immediately use.

We cover all U.S. newspaperswith over 140 million in cumula-tive circulation about 80 million

of which is in weekly communitynewspapers. Most of these arenot on the wires or typical pressmailing lists. We cover all U.S.radio and TV stations.

You extend the reach of yourstory to millions of additionalreaders, listeners and viewerswhen your information is sent to

African-American newspapers,radio stations and TV stations.This creates greater awarenessof your key message.

In addition to distributing anarticle to all African-Americannewspapers across the U.S.,NAPS includes writing, art, pro-duction, mailing, postage, clip-

pings, repro proofs, tracking anda computerized usage reportshowing the circulation andmajor market area of each clipas well as audience data forbroadcast. You save time andmoney because with NAPS, youget fast, efficient delivery at lowcost.

African American PR

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