AFRICA Kenya Airways: The Pride of Africa

wwwwww..ttrraavveellwwoorrllddnneewwss..ccoomm •• Travel World News32 • NOVEMBER 2008

AFRICA

Kenya Airways is the 31 year old national carrier ofthe Republic of Kenya offering over 30 interna-tional and regional destinations flying over 2.7million passengers annually. Through their

Nairobi hub, they have a network to destinations acrossAfrica, Europe, the Middle East, Asia and the Far East.Kenya Airways flies to over 30 African destinations includingthe major African capitals of Lagos, Johannesburg, Kinshasaand Cairo. Within Europe they operate to and from Paris,Amsterdam and London, where passengers can connect fromall over Europe using their code share partners KLM and AirFrance. KQ flies to major destinations in Asia includingDubai, Bangkok and Guangzhou. What makes KQ differentand unique is its growth from a loss making parastatal into aprofitable and dynamic international carrier while remainingtrue to its African heritage.

Kenya Airways was founded in 1977 and until 1995 the air-line was wholly owned by the Kenyan government. In 1994,a government policy recommended the privatization of theairline. Since then, Kenyan Airways has grown and built ahighly profitable business in one of the world’s least devel-oped markets. This has seen Kenya Airways’ revenues growfrom Kshs 25 billion (approximately $340 million) in 2002 toover Kshs 60 billion (approximately $820 million) in 2007.From a global perspective, Kenya Airways stands among themost profitable airlines in the world with a 28 percent returnon equity.

Kenya Airways’ Alliance PartnersKLM has been a strategic partner for the last 10 years. This

partnership has allowed greater reach and helped to tap into

the expansive KLM-Air France route network. Kenya Airwaysgained full SkyTeam Associate Airline Status in September2007. The SkyTeam partners will benefit from KQ’s strengthin Africa, and Kenya Airways will benefit from their strengthsin Europe, Asia and South America.

Kenya Airways EquipmentKenya Airways is in possession of the youngest fleet in the

continent. The 23 all Boeing Fleet comprises four Boeing777s, six Boeing 767s, and three Boeing 737-800s, amongothers. KQ received two EMBRAER 170 jets in 2007 and an-other one is scheduled to be delivered this year. The airlinewill also take delivery of three Boeing 737-800s. To comple-ment this fleet, KQ has invested over Ksh 500 million (ap-proximately $6 million) in a modern state of the art hangar atits Embakasi base. The modernization is further comple-mented by continuous training of staff and constant upgradesin technology and systems. At the moment, Kenya Airwayshas achieved 95 percent on e-ticketing across the network.

The Future of Kenya Airways Kenya Airways will continue to upgrade its systems and

equipment to meet the needs of its passengers. The airlinehas placed an order for nine Dreamliners to be received in2010. Last year KQ made huge investments in upgrading itsairline reservation system from CORDA to ALTEA Sell. Thisinvestment will create seamless connectivity with interna-tional partners and ensure maximum compatibility acrossvarious distributions systems.

In addition, a new learning facility named “The PrideCentre” was opened to provide training for over 4,200 staff

Kenya Airways: The Pride of AfricaThrough its partnerships and alliances with other carriers this dynamic international carrierplans on opening up Africa to the entire globe.

A new Kenya Airways state-of-the-art Boeing 777.

Travel World News •• wwwwww..ttrraavveellwwoorrllddnneewwss..ccoomm NOVEMBER 2008 • 33

AFRICA

members. 2008 will see the company make more investmentsin improving operations in the Operations Control Centre(OCC) and the Hub Control Centre (HCC) at the JomoKenyatta International Airport.

The next five years will see KQ solidify its position as amajor carrier in Africa by providing more linkages acrossAfrican cities. Through its partnerships and alliances withother carriers, it will also play a greater role in opening upAfrica to the entire globe. The company hopes to see the ex-pansion and growth of Paris as another major hub for theirEuropean operations. KQ hopes to become a major player inworld travel through its partnerships with KLM, Air Franceand through its membership in SkyTeam.

The biggest wish for the carrier's future is to see KenyaAirways become an engine for change for the growth andopening up of Africa. That means that KQ should be able tobring the world to every part and capital in Africa and vice-versa.

Kenya Airways has local offices in New York, Houston,Chicago, Los Angeles, Vancouver and Toronto. Kenya Airways, 866 KENYA AIRWAYS,[email protected], www.kenya-airways.us

KENYA AIRWAYS: HEAVY SUMMER TRAFFIC

Kenya Airways has beaten last year’s passenger figures so farthis summer as tourists return to the country following an endto the violence at the start of the year.

The airline said it carried more passengers in May and Junethan in 2007, and is flying 100 percent full without cutting ca-pacity, according to UK Sales Manager Bruce Watson.

However, he said the airline still had to tackle misconceptionsby some agents about the quality of service it offers as it facesup to what is likely to be a tough autumn.

Kenya Airways is to start a twice-weekly Nairobi-Madagascarservice on November 1, and it should be noted that its in-flightservice will be comparable to that of British Airways and VirginAtlantic, rather than other African airlines. "If agents have notreally dealt with us or sold us, they think we are just anotherAfrican carrier. We need to break that mould," said Watson.

Watson said Kenya Airways had 46 percent market share onthe Heathrow-Nairobi route.

The airline carried 13,700 passengers in May this year, up fivepercent on 2007, and 21,300 in June, up seven percent. The re-vival was led by more passengers from the U.S. and Canada.Capturing more business from the U.S. is key to the airline'splans as it believes it can provide U.S. airlines with unrivalledlinks into Africa through Heathrow.

Watson claimed the new Madagascar service, which will flyvia Nairobi and which will become three times a week inDecember, was set to be popular with operators which previouslyhad to send customers via Paris.

Travelers enjoy Kenya Airways world leading hospitality.


AFRICA

AFRICAEXPERTS EXPANDMYSTICAL MOROCCOPROGRAMS

AFRICAExperts’ Morocco programshave been expanded due to demand, an-nounced the leading North Americanwholesaler, a division of Goway.

“We’ve seen a major increase in our callvolume for destinations in NorthernAfrica,” commented Product andMarketing Manager Christy Fraser. “Beingsuch a varied and fascinating country,Morocco is on the ‘hot-list’ of African des-

tinations for discerning North Americantravelers.”

Morocco has majestic mountain ranges,spectacular coastlines and some of the mostintriguing cities in Africa. There is a richarchitectural tradition of medieval cities,Roman ruins, Berber fortresses and Islamicmonuments. Exploring the centuries oldKasbahs and maze of backstreets is one ofthe highlights of visiting Morocco, as wellas the adventure of bargaining for sou-venirs. A great combination to the ImperialCities is a visit to the dramatic landscapesof vast desert, sand dunes, dramatic gorgesand mountains passes in the South ofMorocco.

AFRICAExperts provides touring optionssuch as the seven-day “Imperial Cities”tour. This tour is priced from $936 and in-cludes time in Casablanca, Marrakech,Meknes and Fes, all of which have served asthe capital of Morocco at some point in itshistory. The tour includes a choice of mod-erate or first class accommodation,roundtrip airport transfers, transportation,services of driver/guide plus local guides,entrance fees, sightseeing and six break-fasts and dinners.

By contrast, AFRICAExperts offers amore extensive journey in Morocco thatcombines the Imperial Cities with dramaticlandscapes of vast desert, sand dunes, dra-matic gorges and mountain passes in theSouth of Morocco. The 12-day “MagicalKingdom of Morocco” tour is priced from$1,554 and includes a choice of moderateor first class accommodation, roundtripairport transfers, transportation by air-con-ditioned vehicle, services of driver/guideplus local guides, entrance fees, sightseeingand 12 breakfasts and dinners.

For travelers looking for customized itin-erary options, AFRICAExperts offers citymodules, Morocco City Stays, that may becombined to create a custom tour and in-clude a four-day package in Casablancapriced from $388, Marrakech from $370and the beach destination of Agadir from$332.AFRICAExperts, 800-245-0920,[email protected],AFRICAExperts.com

SUPER-LUXURY ATSHAMBALA GAMERESERVE

Situated in the Waterberg Mountains,Shambala Game Reserve, a game reservewhich until recently has been a magnificentprivate estate, is now available for guestswho seek the most luxurious accommoda-tions and an extraordinary ecologicalwildlife experience. There is nothing elselike it in South Africa.

The Reserve, situated in a wildlife sanctu-ary, is home to a rich diversity of magnifi-cent wildlife and it is almost guaranteedthat a visitor here will see the Big Five. Inaddition to game drives in this malaria-freearea, guests take walking safaris and ele-phant back safaris.

Shambala is the vision of Douw Steyn,who created the acclaimed Saxon Hotel inJohannesburg. Douw Steyn also createdThe Nelson Mandela Centre forReconciliation at Shambala. The Centre ishis private residence but if he and Mrs.Machel are not on site, guests at Shambalamay enjoy breakfast and picnics there.

Dinners at Shambala are served in theSteyn House. Guests discuss with the cheftheir preferences for dinner during the dayand it could consist of as few as two coursesor as many as eight. The cuisine is consid-ered African Fusion.

Near the Steyn House, seven chalets aresituated against the hillside, luxuriously ap-pointed. Zulu Camp, built in traditionalZulu style, is opening in the next fewmonths at Shambala. It holds eight chaletsconstructed of traditional materials thatblend with the landscape and is designed tobe a private and exclusive venue, ideal forhoneymooners.

Rates at Shambala are $988 per personper night. Rates include accommodations,meals, game drives, elephant-back rides,quad bikes, bush picnics, refreshments andlocal beverages, biking, sunset cruises andstar gazing. A gyrocopter ride to view gameand the reserve from above is also availableat an additional fee. Shambala Game Reserve,[email protected], www.shambalagamereserve.com


AFRICA

FOOTSTEPS IN AFRICA KALAHARISUMMER PROMOTION EXPANDS

Footsteps in Africa is a tourism business dedicated to serving thetravel and tourism industry to share their passion for Africa and allits elements. They are committed to providing a quality, rewarding,yet affordable safari experience for guests, while being acutelyaware of the impact on the environment.

Footsteps in Africa has announced that the Kalahari SummerPromotion has been joined by a number of camps and lodges. Thismakes this promotion the largest collection of independently ownedand operated camps and lodges in Botswana all under one roof.

Kalahari Summer is now the definitive Green Season special toBotswana that runs from December 1, 2008 to March 31, 2009.The product range is simply amazing. It is the only circuit includ-ing Chobe River Front, Savuti (Chobe) Okavango Delta, MoremiGame Reserve, Central Kalahari and Makgadikgadi.

The Footsteps in Africa camps and lodges form an excellent cir-cuit of lodges. What makes them different is the fact that all campsand lodges have owner input, thus offering a personal touch frompeople that are passionate about their products. The camps andlodges are all small and intimate and in great locations, exactlywhere the guests need to be to appreciate the respective areas.

The participating products in Kalahari Summer are: Delta Air;Meno a Kwena Camp (Makgadikgadi Pans) in the MakgadikgadiArea; in the Central Kalahari Area: Deception Valley Lodge(Central Kalahari), Grasslands Bushman Lodge, Central KalahariGame Lodge, and mobiles to Central Kalahari Game Reserve; inthe Okavango Delta: Sankuyo, Delta Camp, Oddballs Enclave, andMapula Lodge; in the Moremi Area: Camp Khwai Moremi GameReserve; and in the Chobe Area: Camp Savuti (Savuti area), CampLinyanti, (Linyanti area), Muchenje Safari Lodge (Chobe RiverFront), and mobiles to Savuti Area. Footsteps in Africa, www.footsteps-in-africa.com;Kalahari Summer, www.kalaharisummer.com

AFRICAEXPERTS TRAVEL PLANNERFEATURES OVER 170 TRAVEL IDEAS

The 2009 edition of Goway’s AFRICAExperts travel planner hasbeen released. It has been expanded by 16 pages and now containsover 170 travel ideas. “We’ve focused on expanding the range ofproduct in most of our destinations to accommodate all tastes andbudgets,” commented Christy Fraser, Product & MarketingManager. “We offer a wide range of product from Stays ofDistinction to Exclusive Game Lodges, rail journeys to Nile cruises;independent travel to escorted tours; from self-drive to Holidays ofa Lifetime.”

New travel experiences introduced for 2009 include: “TravelAfrica in Style” - two VIP itineraries to enjoy South Africa that in-clude icons such as the Kruger National Park and Victoria Falls.The 11-day “Ultimate South Africa” from $ 4,417 and 14-day“Heartbeat of Africa” from $6,466 are both planned to incorpo-rate a number of Stays of Distinctions and a selection of unique ac-

commodations that cater to the discerning traveler.Exclusive South African game lodges have been expanded to in-

clude the Eastern Cape area as well as the Kruger National Park.The packages are flexible and offer the option of either a drive-inor fly-in to the lodges.

Two eight-day Wilderness Botswana flying safaris, one offering“Classic Lodges” and the other “Premier Lodges” starting from$5,114, offer visitors the opportunity to see the country’s high-lights by flying in light aircraft in between the lodges.

An East African luxury tenting experience, the “LemalaMigration Safari” is an eight-day journey following the Wildebeestmigration in the Serengeti starting at $4,005.

AFRICAExperts has also a variety of islands and resorts avail-able in the Indian Ocean, including Mozambique, Mauritius,Seychelles, Zanzibar and Mombasa. Three-day packages startfrom $412.

Some new travel experiences to the Middle East introduced for2009 include the 10-day “Ancient Wonders” - a combination tourof Israel, Egypt and Jordan. Back by popular demand are the“Pyramids to Petra” - a top-seller to Egypt and Jordan. Anotherpopular return is the 15-day Mysteries & Magic of Egypt tour.

The planner also includes stopover modules to Dubai, Abu Dhabiand Muscat.AFRICAExperts, 800-387-8850, [email protected],www.goway.com

The Association for Promotion of Tourism to Africa brings Africa to your doorstep this spring !

The Discover Africa Road Show is your opportunity to meet the trade representatives of various African

Airlines, Lodges, Camps and Tourist Boards and network with your industry colleagues

who travel, sell and specialize in Africa .

DISCOVER AFRICA 2009 SPRING SCHEDULE:

4 & 5 FEBRUARY

Discover Africa Presented by APTA NORTH EAST Chapter In conjunction with Focus on Africa and the New York Times Trave l

Show

12 February Presented by APTA ORANGE COUNTY Chapter

17 February

Presented by APTA SACRAMENTO Chapter

19 February Presented by APTA SOUTHEAST Chapter ~ ATLANTA

For more Information, please e -mail:

[email protected]


AFRICA

BEST WESTERN PREMIER TO OPENRESORT IN SAÏDIA, MOROCCO

Following the recently announced Radisson management contractto operate two resorts in Le Jardin de Fleur Saïdia, Best WesternPremier, the new international superior service brand of BestWestern International, has chosen the new Saïdia beach resort inMorocco as the location for its first Premier hotel in the MiddleEast and Africa region.

“The Best Western Premier hotel brand was launched to providea higher level of service and amenities together with a characterfuldimension and this resort will add to more than 100 Best WesternPremier hotels currently located throughout Europe and Asia. Weare very proud to be part of the development of the Saïdia resortproject, one of the major plans to develop tourism in the country,”said Stephane Cremel, Director of Development for Best Westernin Morocco. The Best Western Premier Le Jardin de Fleur will fea-ture 126 luxury hotel residences and is scheduled to open in 2009.

Mediterrania-Saïdia offers beaches, golf courses, a leisure ma-rina, business conference facilities and a variety of internationalrestaurants and shops. The Best Western Premier Le Jardin deFleur resort will feature a lagoon swimming pool, entertainment,spa, restaurant and café-bar, and clubhouse near the beach and golfcourse. Best Western Premier’s global marketing and reservationsnetwork will enable the Saïdia destination to maximize on oppor-tunities in the ever growing short-stay and longer-stay leisure mar-kets. In the same week, Property Logic signed a third managementagreement with a Marrakech-based luxury hotel operatorHivernage, part of the Great Hotels of the World Consortium. TheHivernage Resort & Spa Saïdia will feature 76 villa residences andwill open in 2010.

“We are developing a total of 11 individually-styled resorts thatoffer full hotel service operated leaseback properties in Le Jardinde Fleur Saïdia. We are currently in the process of finalizing man-agement contracts with additional international and Moroccanhotel brands that will make Saïdia a top quality tourism destina-tion,” comments David Woodward, Director of Hotel and

Commercial Operations for Property Logic, the developer behindLe Jardin de Fleur resorts in Morocco. Best Western Premier, www.bestwesternpremier.com

13-DAYS IN MADAGASCAR FROMABENTEUER AFRIKA SAFARI

Abenteuer Afrika Safari, a destination management companyspecializing in adventure travel, has designed a 13-day tour toMadagascar available from November 30, 2008. The tour takes inthe habitats of baobabs and tree boas, Nile crocodiles and coconutgroves, radiated tortoise and tree-tailed mongoose. It covers thecultural waterfront as well, with visits to the tombs of theSakalava, a diverse group of ethnicities that once comprised an an-cient empire, and to the village of Manambato, a community offarmers whose crops include rice, maize and the seed-pods of thecatechu and the vaunted Madagascar vanilla.

Rates for the tour start at $2,800, and include accommodations,meals, boat and road transfers, excursions and entrance fees, localEnglish-speaking guides, vehicle rental with driver, fuel and vehi-cle insurance. Participants arrange their own air transportation.

The Abenteuer Africa Safari tour of Madagascar has been pack-aged to maximize the pleasures of this wildly exotic island. An is-land nation, Madagascar lies in the Indian Ocean off the southeast-ern coast of Africa. Still largely unexploited, the island hasretained its charms, not the least of which is its friendly, unspoiledpeople.

Madagascar is the subject of a popular current exhibit at theBronx Zoo which is bringing into focus the work of The WildlifeConservation Society partnering with the Malagasy government toestablish the protected areas of Masoala and Makira. Collectively,these parks span 1.6 million acres and provide a safe haven for halfof Madagascar’s species, including rare and endangered animalsfound only on this unique island, referred to by many ecologists as“the eighth continent.”Abenteuer Afrika Safari, [email protected], www.abenteuerafrika.com

LE JARDIN DE FLEUR SAÏDIA, BEST WESTERN PREMIER, MOROCCO


AFRICA

WILDPLACES OPENS CLOUDS MOUNTAINGORILLA LODGE

From Kisoro, the road climbs up towards Nkuringo, offering ex-cellent views including the triangular peaks of the VirungaVolcanoes of Rwanda and the Congo, the Western Rift Valley andBwindi Impenetrable National Park. It is here that Wildplaceshave opened their new lodge: Clouds Mountain Gorilla Lodge.Consisting of 10 cottages built from the volcanic rock in the region,each has their own fireplace, twin basin bathrooms and two are ex-tended family rooms, with two separate bedrooms; ideal for fami-lies and groups traveling together.

Sweeping views of the forest greet guests from the balcony of themain lodge. The wide open expanse of the building lends itself tolazy afternoons and evenings filled with the colors of the activeVirungus, which fill the sky with warm orange hues and yellowglows.

As well as the obvious attraction of the Mountain Gorillas, theforest offers a wide variety of mammal and bird life that compli-ments the safari experience while tracking. The NkuringoCommunity Experience offers guests a unique experience to visitthe local blacksmith and other community projects, many who workwith natural materials, which have been used in the lodge interiors.For the adventurous, a trip to the traditional healer is a must.

Clouds Mountain Gorilla Lodge, with the ultimate goal of protect-ing the natural habitat of the mountain gorilla, will also directlybenefit the community of Nkuringo who have a significant stake inthe venture. Working hand in hand with a temporary managementstaff, the community is to become fully independent and self reliantwith their skills and knowledge gained over the last six months.

For food choices, at Clouds, they have blended the best of freshproduce in the community with a regular supply of the harder tofind ingredients from Kampala. The wine list boasts an extensivearray of bottles selected from South Africa wineries whose flavorand comfort mirror the experience that is waiting at CloudsMountain Gorilla Lodge.Wildplaces, [email protected]

MANTIS GROUP ANNOUNCES NEW LUXURYDEVELOPMENT IN THE SEYCHELLES

Mantis Development International, the development arm of theMantis Group, along with European Hotels and Resorts Ltd., haspurchased the former Plantation Club Resort and Casino in theSeychelles. Following a period of neglect, an investment of $350million is planned to develop the property into a premium destina-

tion. Construction is slated to take 30 months with some priorityamenities opening within 12 months.

The new development will include both “five-star” and “four-star” components. The five-star component includes two premiumhotels offering a total of 55 villas with either mountainside orbeachfront views; 26 private villas available for purchase whichcome with unrestricted use of the five-star facilities; and a spa andwellness center reached by a glass elevator for unrivaled panoramicviews of the bay. The four-star component features a 138-suitehotel; a public casino; a marine rehabilitation, education andaquarium center; and additional amenities including shops, restau-rants, sports facilities, a cinema and discos.

Graham Moon, CEO of Mantis Development International, says,“This project represents the biggest opportunity for MantisDevelopment International thus far, and is the culmination ofsearching for the right opportunity and partners over the past fewyears. We are delighted to be able to develop this wonderful pieceof real estate in the most beautiful part of the world.”

Adrian Gardiner, Chairman of the Mantis Group, is excited totransform the Plantation Club into a premium destination in theSeychelles, and to yet again, create another flagship propertywithin the group.The Mantis Collection, www.mantiscollection.com

KEMPINSKI MOKUTI LODGE ETOSHASUMMER SPECIAL

Kempinski Mokuti Lodge is offering an Etosha Summer Specialstarting from approximately $388 per person sharing for twonights. Experience one of the two most popular attractions inNamibia: the Etosha National Park in five-star luxury at theKempinski Mokuti Lodge.

Kempinski Mokuti Lodge is the first internationally branded five-star lodge in Namibia and combines unique African charm withluxury and comfort. "Mokuti" is a Himba-word meaning “in thebush“ and, true to its name, the lodge is hidden in 4,300 hectars offarmland, home to zebra, giraffe, oryx, kudu and many others.Situated near the Eastern entrance to the world renowned EtoshaNational Park, the lodge is the gateway to a unique safari experi-ence, as well as the perfect destination for incentives, conferences,weddings and honeymoons.

Rates are inclusive of two nights in a Deluxe Room for two adults;two buffet breakfasts at the Tambuti Restaurant; two buffet din-ners; and one scheduled three hour guided game drive for two (pre-booking essential).

Package price is approximately $510 (in a Deluxe Room in singleoccupancy) and approximately $775 (in a Deluxe Room in doubleoccupancy).

The package is valid from October 1, 2008 until February 28,2009 (inclusive). Please state "Etosha Summer Special" to book thepackage.Kempinski Mokuti Lodge, [email protected],www.kempinski.com


AFRICA

Africa TravelAssociat ion(ATA), hostedby Africa

House and South AfricanAirways, held its ThirdAnnual PresidentialForum on Tourism at NewYork University (NYU) onSeptember 26, 2008.Coinciding with theUnited Nations GeneralAssembly, this year’sgathering attractednearly 300 participantsincluding tourism minis-ters from Malawi,Tanzania, and Zambia,other African diplomaticrepresentatives, the localAfrican émigré commu-nity and area business or-ganizations.

Themed “UnleashingAfrica’s Possibilities” andmoderated by Dr. YawNyarko (NYU’s Africa House director), the forum providedministers the opportunity to present their countries’ tourismproduct potential for significant contribution to national

economies, as well as the need for strategic partnerships fo-cused on marketing/promoting Destination Africa.

Showcasing Destination Africa:Unleashing the Possibilities

Africa Travel Association (ATA) gathers African tourism ministers, industry professionals and educators at New York University’s Africa House for ATA’s Third Annual

Presidential Forum in New York City. M A RY E L L E N S C H U LT Z

CONTINUED ON PAGE 40

Ministerial chat following Africa Travel Association’s (ATA) Third Annual Presidential Forum, Septmber 26, 2008 at New York Univeristy. Left to right: Terry Jackson, special representative of New York City Mayor MichaelBloomberg’s office; Hon. Kabinga Pande (MP), Zambia’s minister of foreign affairs; Edward Bergman, ATA’s executive director and Hon. Shamsa Mwangunga, Tanzania’s minister of tourism and natural resources.

Inaugurating the event, ATA’s execu-tive director Edward Bergman said,“ATA understands the power of traveland the great responsibility that goesalong with. The participation of theseamazing leaders in this forum proveswithout a doubt the tourism industry’sstrong capacity for shaping a country’soverall economy — Africa’s interna-tional investment potential is possiblygreater than any other place on earth.”

ATA president and Tanzanian ministerof tourism and natural resourcesShamsa Mwangunga, noting tourism’skey role in shaping her East Africancountry’s economy: “It’s the numberone foreign money earner since 2007,when Tanzania decided to invest in andimprove our national tourism products— including ecotourism — and diver-sify others, like wildlife and culture.”

Zambia’s minister of foreign affairs(MP), Kabinga J. Pande, noting thechanging perception of Africa’s tourismsector, said, “For many years, tourismwas part of the social sector... then, ourgovernment — understanding its eco-nomic potential — moved it to the eco-nomic sector, making legislativechanges necessary to support its devel-opment. The result? Zambia’s now bet-ter positioned to welcome tourists to the“Real Africa.”

Malawi’s minister of tourism, wildlifeand culture, Callista Chapola-Chimombo, noting tourism’s contribu-tion to her country’s overall growth anddevelopment:” Tourism brings develop-ment to remote areas through goodroads, infrastructure and employmentopportunities, as well as the preserva-tion of culture and heritage sites.”Malawi’s cost-benefit sharing programbetween the government and localcommunities ensures industry involve-ment and foreign currency revenueshare.

NY economics professor Bill Easterly,calling for a change in the industry’sstereotyped perception of Africa, pre-

sented some convincing statistics to-ward a more positive view of Africa:99% of Africans did NOT die in warsfrom 1965–2005; 99.71%of people wereNOT affected by famine from1990–2005; and 99.80% of the popula-tion did NOT die of AIDS in 2007.

Dr. John Brademas, NYU’s presidentemeritus and former U.S. congressman,urged participants to continue chal-lenging these negative perceptionsthrough education.

Closing the forum, Bergman urgedcross-continent, private-sector invest-ment, citing ATA’s premier corporatesponsor, Dubai World Africa’s (DWA)development of prime tourism/travel as-sets across Africa as an example, say-ing, “Our aim is to put travel front andcenter of the travel industry and in-crease its profile. It’s really pretty sim-ple. Tourism is the only export industryin the world that doesn’t take anything[but photos] and leaves behind an in-vestment in the future.”Africa Travel Association, www.africatourismassociation.org

SOUTHERN SUN COMES TO NEW YORK

Southern Sun recently hosted an eveningin New York City at the trendy Xai XaiSouth African Wine Bar.

Over 60 tour operators and agents at-tended to hear all about the new brandingof Southern Sun Hotels and where thegroup is heading.

A presentation was made by RonnieHarris (Southern Sun’s U.S. representa-tive) and Jackie Williams Manager of Salesfrom the head office in Johannesburg.

Southern Sun recently went through acomplete rebranding of the Southern SunProduct. Three years ago a decision wasmade to promote the Southern Sun brandrather than managing others, so approxi-mately $105 million was spent refurbishingand completely changing the Holiday InnHotels portfolio back to Southern Sun.

“The changes are not just “a light cos-metic” job. We are talking major refurbish-ments that include all the public areas,restaurants and rooms.” Southern Sun, [email protected]


AFRICA

PRESIDENTIAL FORUMFROM PAGE 39

Opening of Africa Travel Assocation’s (ATA) Third Annual Presidential Forum, held Septmember26, 2008, at New York University, New York City. Left to right: Edward Bergman, ATA executive director; Dr. Yaw Nyarko, NYU Africa House director; Hon. Shamsa Mwangunga,Tanzania's minister of tourism and natural resources; Hon. Kabinga Pande (MP), Zambia's minister of foreign affairs; Dr. John Bradmas. former U.S.congressman and NYU's presidentemeritus; and Hon. Callista Chapola-Chimbombo, Malawi's minister of tourism, wildlife and culture.


AFRICA

It’s been nearly three years since Eddie Bergman tookthe reins as executive director of Africa TravelAssociation (ATA), and his enthusiasm about theAfrican tourism trade organization is even more conta-

gious now.Travel World News (TWN) sat

down recently with Bergman at ATA’s New York headquarters, to discuss the as-sociation’s evolution since2006, along with a preview ofupcoming events.

TTRRAAVVEELL WWOORRLLDD NNEEWWSS:: HHoowwhhaass AAffrriiccaa TTrraavveell AAssssoocciiaattiioonncchhaannggeedd ssiinnccee yyoouu bbeeccaammee eexx--eeccuuttiivvee ddiirreeccttoorr??

EDDIE BERGMAN: Well,ATA’s been promoting tourism

to Africa and intra-Africa travel since 1975. Working with ourcurrent president, Hon. Shamsa Mwangunga, Tanzania’sminister of natural resources and tourism, it’s exciting to beshaping its 21st-century identity while at the same timerestoring our primary reason for being: as an African tourism-centric association…. Truth be told, ATA’s reorganization hasbeen financially challenging, but I’m pleased to report thatwe’re in the black and growing!

TTWWNN:: CCaann yyoouu ggiivvee ssoommee ssppeecciiffiiccss aabboouutt tthhiiss ggrroowwtthh??EB: We’re experiencing membership surge — both individ-

ual, government and corporate —which gives us confidenceabout our long-term viability as an industry voice. That said,our membership is changing…and we’re aware of the needfor continued expansion.

TTWWNN:: HHooww iiss AATTAA’’ss mmeemmbbeerrsshhiipp cchhaannggiinngg??EB: Well, while we’ve retained many of our previous U.S.-

based members, we’re also attracting new ones from here andaround the world…including many of Africa’s largest incom-ing operators and newer entrepreneurs from the AfricanDiaspora.

TTWWNN:: EExxppllaaiinn,, pplleeaassee..EB: We’re a professional trade association, and

our members are focused on Africa’s vast tourism product potential… how to support it and reap ROI [return on investment] … We’re interested in people actually increasing tourism and investment to the African continent…those focused and passionate about effecting

change. And we’re beginning to see results!TTWWNN:: YYoouu’’vvee ssttrreesssseedd ssttrroonngg ppaarrttnneerrsshhiippss aass kkeeyy ffoorr AATTAA’’ss

ggrroowwtthh……EB: Definitely! We’re relatively small, yet have a huge man-

date. My strength has been leveraging partnerships, takingthem to the next level. We’ve formed strong partnerships anddemonstrated our ability to get results…with major new op-portunities ahead.

TTWWNN:: WWhhoo aarree ssoommee ooff yyoouurr mmoosstt ssttrraatteeggiicc ppaarrttnneerrsshhiippss??EB: All of our members, of course! Seriously, this

year’s highlight has been the establishment of ATA’s Premier Partnership program. Dubai World Africa signed on in January as our first Premier Partner during ourlast ecotourism symposium in Djibouti. They’re a majorplayer on the continent…this establishes us as a leader inbuilding public-private partnerships devoted to increasingtravel to Africa. We also recently renewed a Memo ofUnderstanding with the Pacific Asia Travel Association(PATA) to further strengthen African and Pacific Asiantourism industries.

TTWWNN:: YYoouu’’vvee ssaaiidd tthhaatt aann eesssseennttiiaall ppaarrttnneerrsshhiipp iiss wwiitthh ttrraavveellaaggeennttss wwhhoo sseellll AAffrriiccaa…… wwhhyy sshhoouulldd aaggeennttss jjooiinn AATTAA??

EB: As mentioned earlier, we started as an industry associa-tion to promote African tourism and intra-African travel …andstill are! Travel agents will always top-of-mind for many peo-ple when travel planning, which we believe makes ATA mem-bership industry-relevant.

TTWWNN:: WWhhaatt’’ss tthhee mmaaiinn cchhaalllleennggee ttoo aattttrraaccttiinngg mmoorree ttrraavveellaaggeennttss ttoo AATTAA??

EB: Tough question! Truth is, we have our work cut out for us in order to stand out among other trade associations. By targeting agents already selling/those interested in selling Africa, we’ve build up a strong database worldwideand have attracted a real “who’s who” in the African tourismworld.

TTWWNN:: WWhhoo eellssee sshhoouulldd jjooiinn AATTAA??EB: Anyone in the travel industry is welcome — but it has

to be a win-win partnership for us to move forward… We’restressing membership quality now, not quantity…reciprocalbenefit is key…I’m pleased to report that, based on feedbackso far, that our members are happy.

TTWWNN:: CCaann yyoouu ggiivvee ddeessccrriibbee ssoommee rreecceenntt AATTAA eevveennttss??EB: Sure! Early this fall, we gathered a roundtable of 50 in-

dividuals leading Africa’s tourism business, including all air-

Africa Travel Association: Marketing BrandAfrica via Savvy Strategic Planning

An interview with executive director Eddie Bergman about ATA’s evolution.M A RY E L L E N S C H U LT Z

EDDIE BERGMAN

CONTINUED ON PAGE 42

lines flying to Africa from the U.S., all the U.S.-based Africantourism boards, plus other government representatives. Thefirst step to working together is by sitting at the same table,and we’re now credible…participants voiced their confidencein ATA’s founding principle: bringing people to Africa whiledoing something good. We recently held our third annualAfrican Presidential Forum on Tourism here in New City, dur-ing the United Nations general assembly…again, focused onthe need to build strategic African promotional and market-ing partnerships.

TTWWNN:: HHooww aabboouutt ssoommee pprreevviieewwss ooff uuppccoommiinngg eevveennttss??EB: We’ll be participating in many of the industry

tradeshows, and will be holding our third African SportsTourism seminar during the Adventure Travel Show inWashington DC next winter. And BIG news is that we’ve justannounced the venue for 2009 annual Congress — Cairo!Exact dates aren’t’ set yet, but it’ll be in May. It’s very excit-ing because it reflects the confidence Africa’s governmentshave in our “new” ATA — Ethiopia hosted us in 2007,Tanzania this past pay, and now Egypt’s on board.

TTWWNN:: WWhhoo sshhoouulldd ccoommee ttoo CCaaiirroo ffoorr AATTAA’’ss 22000099 CCoonnggrreessss??EB: One of the main themes is “Connecting Destination

Egypt.” Among our members, we’re hoping to attract strongtravel agent participation — but anyone selling/promotingbrand Africa should consider keeping it on their radar!

TTWWNN:: WWhhyy sshhoouulldd aaggeennttss ccoommee ttoo tthhee CCoonnggrreessss??EB: Egypt is positioning itself as the perfect multidestina-

tion springboard for intra-African travel. Cairo is increasinglybecoming a regional hub (Delta’s now flying nonstop toCairo!)… Agents will meet airline and government represen-tatives, ground operators…important industry players…it’san extraordinary opportunity to develop classic and innova-tive packages connecting Egypt with the rest of Africa!

TTWWNN:: HHooww wwiillll tthhee 22000099 CCoonnggrreessss ssttaanndd oouutt??EB: It’ll attract a large ministerial presence…and provide

one-on-one opportunities to interface with government andprivate-sector tourism professionals. This is something we’ve worked long and hard to develop…and provides an extraordinary chance for initiating, building and solidifyingrelationships.

TTWWNN:: HHooww wwiillll yyoouu bbee pprroommoottiinngg tthhee CCoonnggrreessss??EB: In addition to the major industry shows over the next six

months, we’ll be doing a 3-city U.S. tour (locations TBD, andincludes East and West coasts). In February, we’ll hold ourthird African Sports Tourism Seminar during the AdventureTravel Show in Washington, DC.

TTWWNN:: AAnnyy CCoonnggrreessss pprrooggrraamm ddeettaaiillss aavvaaiillaabbllee yyeett??EB: Details still being worked out, but the program will in-

clude an opening day ceremony, two days of meetings/paneldiscussions and a Host Country Day.

TTWWNN:: IInn cclloossiinngg,, wwhhaatt’’ss oonnee ooff tthhee tthhiinnggss yyoouu’’rree mmoosstt pprroouudd

ooff aaccccoommpplliisshhiinngg ssiinnccee bbeeccoommiinngg ccaappttaaiinn ooff tthhee AATTAA sshhiipp??EB: Easy one! Our website. It’s been totally revamped and

now more fully reflects ATA’s identity. We’d like the industryto turn to us as their main resource for both the professionaland consumer aspects of promoting brand Africa!Africa Travel Association, www.africatourismassociation.org

SANBONA WILDLIFE RESERVESUCCESSFULLY RELEASES WHITE LIONSBACK INTO THE WILD

Sanbona Wildlife Reserve in South Africa’s Western CapeProvince has successfully released into the wild an integrated lionpride comprised of two adult male and two juvenile female whitelions. The release of the pride onto almost 100,000 acres atSanbona is the culmination of a years-long White Lion Projectsponsored by The Shamwari Dubai World Africa Conservationteam.

The striking coloration of white lions makes them visible on thesavannah and thus vulnerable to predators. The goal of the WhiteLion Project was to boost their genetic integrity by mating theiroffspring to the tawny wild lion, thus breeding in survival skills lostthrough successive generations bred in captivity. Due to poachingand “canned” hunting, the white lion population has dwindled overthe years to the brink of extinction. The 300 or so remaining whitelions are found in zoos and circuses around the world.

The pride released at Sanbona Wildlife Reserve is being closelymonitored by dedicated members of the Shamwari Dubai WorldAfrica Conservation team. Typically the pride separates, but theyreunite on a regular basis, and are able to hunt and fend for them-selves. They communicate, interact and appear to be experiencinglife as wild lions have from time immemorial.Sanbona Wildlife Reserve, www.sanbona.com


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ATA INTERVIEW FROM PAGE 41

Lucky visitors to the Sanbona Wildlife Refuge may get to see these rarewhite lions, and savvy rangers are there to help spot them.


AFRICA

TANZANIA MINISTER OFNATURAL RESOURCES AND TOURISM LEADSDELEGATION TO NY

At a festive evening in New York, Hon.Shamsa S. Mwangunga, MP, Minister ofNatural Resources and Tourism of theUnited Republic of Tanzania, announcedthat Tanzania will institute Phase II of itssuccessful TV ad campaign on CNN. TheEast African country will also air the same“Tanzania: The Land of Kilimanjaro,Zanzibar and The Serengeti” commercialon WABC-TV/New York. The Hon.Mwangunga was joined at the gala by theHon. Bernard Membe, Tanzania’s ForeignMinister.

During the gala evening, the highlight ofa weeklong series of meetings with influen-tial travel industry groups, the TanzaniaTourist Board (TTB) also presented its an-nual awards. Diana Williams, WABC-TVanchor in New York, accepted the TTB2008 Media Award, and G.A.P AdventuresFounder and CEO Bruce Poon Tip acceptedthe TTB Tour Operator HumanitarianAward.

In New York City for the first time in herposition as Tanzania Minister of NaturalResources and Tourism and as President ofAfrica Travel Association, Hon.Mwangunga led a high level tourism dele-

gation which included government officialsand private sector Africa tour operatorsand hoteliers. The visit was timed to coin-cide with his participation in the UnitedNations General Assembly of H.E. JackayaMrisho Kikwete, President of the United

Republic of Tanzania. . Hon. Mwangunga and her delegation met

with key representatives of the AmericanTourism Society (ATS), the Africa TravelAssociation (ATA), SKAL, and the U.S.Tour Operators’ Association (USTOA). Alsoon the agenda was a meeting with theAmerican Association of UniversityWomen. And the Minister spoke at the ATAThird Annual Presidential Forum held atNew York University, and participated inthe National Geographic ConservationRoundtable.

Mwangunga and her delegates arrived inthe United States at a time whenAmericans have become the Number Onetourism market in Tanzania, and Hon.Mwangunga plans to keep the momentumgrowing. “For the first time,” the Minister continued, “visitors from the U.S. reacheda record high of 68,379 in visits toMainland Tanzania and the Spice Islands ofZanzibar. This growth is unprecedented andwe look forward to a continuing expansionof the sector.” Tanzania, www.tanzaniatouristboard.com

Tanzania Tourist Board 2008 Tour Operator Humanitarian Award: Bruce Poon Tip, G.A.PAdventures – left to right: Hon. Shamsa Mwangunga MP, Minister of Natural Resources andTourism, United Republic of Tanzania; Hon. Bernard Membe, Foreign Minister, United Republicof Tanzania; Bruce Poon Tip, Founder and CEO of G.A.P Adventures; Blandina Nyoni,Permanent Secretary of the Ministry of Natural Resources and Tourism, United Republic ofTanzania.

THE NEW “TANZANITEEXPERIENCE” OPENS IN ARUSHA

Arusha, the safari capital of Tanzania,now celebrates the opening of a new attrac-tion, the first-ever museum dedicated toTanzanite, one of the country’s most pre-cious ‘Natural Wonders.’

The Tanzanite Experience, using interactive media to present the fascinating story of the rare violet-bluegemstone found only in Tanzania, opens onAugust 13, 2008. From extraction in high-tech mines to sophisticated processing, cut-ting and polishing, the extraordinary pro-duction of Tanzanite is depicted infascinating detail.

While Arusha is well known as Tanzania’ssafari capital, few visitors are aware that itis also Tanzania’s main gemstone tradingcenter.

The Tanzanite Experience is supported byTanzaniteOne Mining, the largest and mostsophisticated miner and supplier of roughTanzanite, and the Tanzanite Foundation, anon-profit, industry-supported organizationdedicated to promoting Tanzanite and to in-vesting in projects in the indigenousTanzanite mining communities in theSimanjiro District in Tanzania.

Tanzanite is one of the rarest gems in theworld, found only at the foothills of Mt.Kilimanjaro. There is said to be a finite sup-ply of the gorgeous stone, which may facedepletion within a few years. AlthoughTanzanite comes in a variety of grades, thehighest are displayed in jewelry created forhigh-end, exclusive stores such as New YorkCity’s Tiffany & Company.

Now a visit to Arusha can include this fas-cinating ‘close-up’ view of one of theWorld’s most interesting and precious gemsin the world.

Visitors will also have the opportunity topurchase Tanzanite with certificates au-thenticating color, clarity and cut. TheTanzanite Experience is located in the BluePlaza Building, 3rd floor, India StreetArusha. Tanzanite Experience, [email protected];Tanzania, www.tanzaniatouristboard.com


AFRICA

At the Tanzanite Experience in Arusha, Tanzania, the Tanzanite museum section showcases tanzanite’s legacy and explaining its unique story. A display of minerals that surround the tanzanite underground, including tanzanite crystals and original tanzanite mining tools, are alsoexhibited in this area.


AFRICA

KEMPINSKI HOTELS IN TANZANIA RAISESMONEY THROUGH “H.U.G” PROGRAM

Kilimanjaro Hotel Kempinski and Zamani Zanzibar Kempinski,marking the first anniversary of the “H.U.G” program, handedover a check of 25 Million Tanzanian Shillings (approximately$21,000) to SOS Children’s Villages Tanzania Trust. This was thetotal amount of money collected in first year of the programs suc-cessful implementation since September 2007.

Ms. Lena Kasfiki-Livanidou, General Manager Kilimanjaro HotelKempinski – Area Director Tanzania, said: “All of us, at Kempinskiare very happy today that we have finally managed to take this pro-gram forward and present social responsibility. Today’s businessesare expected to operate ethically in the market. Businesses are nowregarded as having an implicit social contract with society and now,more than ever, they need to take into account the social impact oftheir business activities.”

“H.U.G (Help Us Give) the Children” is a Community Project ofthe Kempinski properties in Tanzania (currently in Dar es Salaamand Zanzibar) to support the SOS Children’s Villages in coopera-tion with SOS Children’s Villages Tanzania Trust. The hotels par-ticipate in their efforts to find ways to help children in need.”

The money collected out of the efforts originating from “H.U.G”is transferred through check payments to the account of SOSChildren’s Villages Tanzania Trust. Kempinski Hotels, www.kempinski.com

THREE DAYS IN PARADISE AND MORE ATZAMANI ZANZIBAR KEMPINSKI

Zamani Zanzibar Kempinski is offering a special “3 Days inParadise” promotion. Starting from approximately $295 per roomper night for a minimum length of three nights stay the package in-cludes welcome drink, full buffet breakfast at the Cloves restau-rant, roundtrip port/airport transfers, and daily changing themedinners. Offer is valid only for arrivals from October 1 untilDecember 17, 2008. Mention promotion code “Paradise” at thetime of the booking. This is a stand-alone offer and cannot be usedin conjunction with any other special offers. Commission starting

from approximately $13 per room, per night (10 percent based onnet rates).

In addition, to make the fun last longer, for arrivals betweenNovember 1 to December 18, 2008, Zamani Zanzibar Kempinskiis offering a “7 x 5” Promotion: stay seven and pay five on con-tracted rates. This offer is for new reservations only and can not becombined with any other promotion. Promotion is subject to avail-ability, is only valid for new bookings and should be mentioned attime of booking.

Located within the hotel premises, Anantara Spa Zanzibar con-sists of six private treatment rooms, two outdoor Thai massagepavilions, an outdoor lap pool with sun deck and a Fitness Centerwith sauna. It is the largest, most luxurious spa in Zanzibar andencompasses both health and wellness elements that are vital fortoday’s hectic and stressful lifestyle.

Whether you are visiting Zanzibar for a romantic getaway, fam-ily gathering or just on a nature exploration, Zamani ZanzibarKempinski will always remain as a first class escape to luxury. Zamani Zanzibar Kempinski Hotel, [email protected], www.kempinski-zanzibar.com, www.kempinski.com

UNFORGETTABLE SAFARIS IN TANZANIAWITH SAFARI LEGACY

Safari Legacy, formerly Tanzania Photographic Safaris, is a sa-fari specialist and ground operator in Tanzania. Their offerings in-clude group departures, family safaris, and customized safaris.With their own tented camps in Tarangire National Park, SerengetiNational Park Rubondo Island, Lake Victoria, and their newestsemi-permanent tented camp in Ngorongoro Highlands, they canwork with you to create an unforgettable safari adventure inTanzania.

With Safari Legacy as a partner in travel you will experience ex-pert naturalist safari guides who are knowledgeable about wildlife,birdlife, culture, geography, conservation issues, politics and cur-rent events; all commissionable programs; 40 years of experience;personalized service; small groups; custom 4x4 Land Cruisers; andexcellent accommodations.

While on safari, enjoy excellent wildlife viewing and interpreta-tion, expert safari guides, custom 4x4 Toyota Land Cruisers withguaranteed window seat and roof hatch, complimentary bottledwater and snacks on all game drives, all meals, internal flights andall transfers, all conservation and park fees, flying doctors mem-bership, accommodations including tented camps and lodges,Olduvai Gorge visit, evening game drives, nature walks, and an op-tional Serengeti Balloon Safari

Safari Legacy’s Best of Tanzania Wildlife Safari Under Canvasis 12-days from $3,148 (plus international airfare). Single supplement is $225. Their 14-day Wildlife and Cultural Safari ispriced from $5,635 (plus international airfare). Single supplementis $980.Safari Legacy, [email protected], www.safarilegacy.com

From left to right is Honorable Dr. Mary Nagu - Minister for Industry,Trade and Marketing; Nassor Hemed - SOS Tanzania NationalDirector; Esther Kroll - SOS Liaison and Fund Raising Officer; and Ms.Lena Kasfiki-Livanidou - the General Manager Kilimanjaro HotelKempinski – Area Director Tanzania.

AFRICA Kenya Airways: The Pride of Africa

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