Aflac diversity presentation 2013
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Transcript of Aflac diversity presentation 2013
Diversity at Aflac…
Brenda J. Mullins2nd VP, Diversity Officer
Is It What It's “Quacked Up” to be?
Key Points
•What is Diversity?
•Why Diversity?
•How Aflac embraces Diversity
Diversity…..What Does It Mean?
4Age
Ethnicity
Thinking Style
Perspectives
Hobbies
Gender
Nationality
Educational background
Skills
Personal Style
Language
Sexual orientation
Religion
Population of the U.S. by PercentageNow and Looking Ahead
Year 2012 Year 2050
• Passel, Jeffrey S. “U.S. Populations Projections 2005-2050” Pew Research Social & Demographic Trends. 2008. • Census Bureau Representative. 2013
Minority Buying Power in 2013Consumer Spending
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The nation’s total buying power is projected to reach $12.4 trillion in 2013. A 12% increase from previous years.
• UGA News Service “Minority buying power up in 2013”. UGA Multicultural Economy study. 2013.
Minority Owned BusinessesThe Number of Businesses versus Amount in Receipts
• Census Bureau “Number of Asian, Black, Women, Hispanic-Owned Businesses Increase. Census Bureau News Release. 2011.
Why is Diversity Important?
Full Utilization of Talents
Attract Best &
Brightest
Under Penetrated
Markets
ImproveCustomerRelations
DIVERSITY
IncreaseRetention
Rates
New Relationships
CommunicateBetter
Infrastructure
Survival
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Embracing Diversity on a Corporate LevelHow Aflac is Embracing Diversity?
5R’s
Aflac’s Diversity
Framework
Recruitment
Retention
Relationships
Re-enforce
Recognition
Embracing Diversity on a Corporate LevelThe Addition of a Spanish Website
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Embracing Diversity on a Corporate LevelAflac’s partnership with Japan
Aflac became licensed in Japan in 1974. Today, it is one of the most respected insurance companies in Japan. It became the number one life insurance company in terms of the number of individual policies in force in fiscal year 2003, and has maintained the status ever since.
Embracing Diversity on a Corporate LevelGood Morning America and Despierta (Awake) America
Miami
New York
Embracing Diversity on a Corporate LevelAflac’s Diversity Celebrations
Military Day
Healthy Hobbies
Art ShowTaste of Diversity
Diversity Awards and RecognitionAflac’s Accolades
Hispanic
Magazine
FORTUNE
Latina S
tyle
Black
Enterprise
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Our workforce is changing rapidly. Aflac draws great strength from effectively using and managing its diversity. Personal morale and productivity improve when all members of a work group are valued and respected. It makes good business sense to value diversity.
Conclusion