Afia - Helping companies sound more human · Blah blah blah We’ll cover damage to contents while...
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Helping companies sound more human in one minute (or less)
Transcript of Afia - Helping companies sound more human · Blah blah blah We’ll cover damage to contents while...
Helping companies sound more human
in one minute (or less)
The Insurer will indemnify the Insured for Damage to Contents whilst temporarily removed for cleaning renovation repair or similar purposes and to documents whilst temporarily removed elsewhere and In Transit all in the Territorial Limits from the Insured Perils.
Blah blah blah We’ll cover damage to contents while they’re being cleaned,
repaired or renovated.
Aha!
So that’s what you mean! Well why didn’t you say so? Sometimes we forget that businesses
are really just collections of people.When we remember this we start to behave differently. And that’s when we connect.
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It’s our job to create these connections – we do it by helping people use language well.
and
and
Here are fourways
of doing it
onediscover your personality
define your tone of voice
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three bring it to life with good writing and guidelines
train everyone so they feel confident using it
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who’s asked us to help?
For the UK’s biggest rebrand, Aviva needed all their people to understand their central brand idea. We did it by changing how people spoke and wrote to each other, and to their customers.
20,000 people went through our training
tone of voice spread to 28countries
Morrisons wanted their customers to understand that their deli products were the genuine article. We got our team on the case. And came up with sparkling copy to punishing deadlines.
In numbers...
250 products
8 writers
4 weeks
We helped E.ON to develop their tone of voice and wrote literally hundreds of communications from marketing to HR. And our training reached over 8,500 people.
That meant...
they saved
860,000 letters a year
nine out of ten people trained say they now understand their brand better.
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Why choose us?
We’ve been around the block. We’ve worked in house at FTSE companies – changing attitudes, building relationships, cementing good writing.
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We push hard to get to the heart of things. We help people think clearly. This isn’t the easiest approach, but it gets results.dig deep
experienceplease We don’t have juniors.
The way we do things demands experience, and our team of writers and trainers are at the top of their game.
