AFGC MARKET INSIGHTS: THAILAND - APPMA trends, any trade barrier details – and contacts for key...
Transcript of AFGC MARKET INSIGHTS: THAILAND - APPMA trends, any trade barrier details – and contacts for key...
Australian Food and Grocery Councilwww.afgc.org.au
AFGCMARKET INSIGHTS: THAILAND
Australian Food and Grocery Council (AFGC)
Address Level 2, Salvation Army Building 2-4 Brisbane Ave Barton ACT Australia 2600
Postal Address Locked Bag 1 Kingston ACT Australia 2604
www.afgc.org.au
ABN 23 068 732 883
This report was prepared by:
Expand into Asia www.trade-worthy.com
This Market Insights report is published for information only. It does not constitute advice or service, and no liability is accepted for negligence, omission or error of any nature. You must obtain your own advice and conduct your own investigations independently from this information.
© Copyright Australian Food and Grocery Council 2014
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CONTENTSTables V
Figures VI
Pictures VI
Message from AFGC VII
Message from Austrade VII
Introduction VIII
Product and Geographic Coverage VIII
Structure of the Report IX
Sources of Further Information X
Defined Terms in this Market Insights report X
Executive Summary XI
PART 1 11. The Big Picture 2
1.1 Demographics 2
1.2 Economic Overview 2
1.3 Food trade with Australia 3
2. Food and Beverage Trends 4
2.1 Broad trends in food and beverage consumption 4
2.2 Attitude to imported food and beverage 6
2.3 Outline of the food and beverage supply chain 7
3. Regulatory and Trading Environments 12
3.1 Trade policy position and approach to trade agreements 12
3.2 Tariff and Non-Tariff Barriers 13
3.3 Overview of food regulation and import standards 14
Summary 18
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PART 2 194. Snackfoods 20
4.1 Chocolates 21
4.3 Cereal-based Bars 28
5. Beverages 31
5.1 Fruit Juice 31
5.2 Tea 35
5.3 Premium Cold Beverages 38
6. Baked Goods 43
6.1 Biscuits 43
6.2 Baking Mixes 47
7. Condiments 51
7.1 Premium Table Sauces 51
7.2 Jams 55
ANNEXES 59Annex I — Store Checks Thailand 60
Annex II — Key Retailers in the Thai Premium Retail Market 90
Annex III — Key Distributors in the Thai Premium Retail Market 92
Annex IV — Key Players in Thailand Premium HoReCa Market 95
Annex V — Key Government Bodies 96
Annex VI — Major Food and Beverage Trade Shows in Thailand 97
Annex VII – Useful Links 97
Annex VIII — Sources of Further Information 98
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TABLESTable 1: Thailand GDP and GDP per capita 2
Table 2: Market sizes and forecast 3 year CAGR for Selected Product Categories 4
Table 3: Tourist arrivals to Thailand 6
Table 4: Thailand's Free Trade Agreements 12
Table 5: Overview of documentation requirements to register with the Thai FDA 15
Table 6: Characteristics of surveyed snackfood sub-categories 20
Table 7: Overview of packaging and price point ranges - chocolate 21
Table 8: Overview of packaging and price point ranges – sugar confectionery 24
Table 9: Overview of packaging and price point ranges — cereal-based bars 28
Table 10: Characteristics of surveyed beverage categories 31
Table 11: Overview of packaging and price point ranges - fruit juice 31
Table 12: Overview of packaging and price point ranges — tea 35
Table 13: Tariff Rate Quotas — tea 37
Table 14: Overview of packaging and price point ranges — premium cold beverages 38
Table 15: Tariff Rate Quotas — beverages containing milk 42
Table 16: Characteristics of surveyed baked goods categories 43
Table 17: Overview of packaging and price point ranges – biscuits 43
Table 18: Overview of packaging and price point ranges — baking mixes 47
Table 19: Characteristics of surveyed condiments sub-categories 51
Table 20: Overview of packaging and price point ranges — Premium Table Sauce 51
Table 21: Overview of packaging and price point ranges — Jams 55
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FIGURESFigure 1: Market Share of Thailand’s Total Food Imports 3
Figure 2: Routes to the market — Retailers 9
Figure 3: Routes to the market — HoReCa 10
Figure 4: Major chocolate brands in the Thai Selected Premium Retail Market 21
Figure 5: Major sugar confectionery brands in the Thai Selected Premium Retail Market 25
Figure 6: Major cereal-based bars brands in the Thai Selected Premium Retail Market 28
Figure 7: Major fruit juice brands in the Thai Selected Premium Retail Market 32
Figure 8: Major tea brands in the Thai Selected Premium Retail Market 35
Figure 9: Major premium cold beverage brands in the Thai Selected Premium Retail Market 39
Figure 10: Major biscuits brands in the Thai Selected Premium Retail Market 44
Figure 11: Major baking mix brands in the Thai Selected Premium Retail Market 47
Figure 12: Major Premium Table Sauce brands in the Thai Selected Premium Retail Market 52
Figure 13: Major jam brands in the Thai Selected Premium Retail Market 55
PICTURESPicture 1: Organic labels Thailand 5
Picture 2: Chocolate display at Villa Market 23
Picture 3: Shelf with sugar confectionery at Villa Market 26
Picture 4: Cereal-based bars on Tops Supermarket shelf 30
Picture 5: Fruit juice display at foodland 33
Picture 6: Shelf with tea boxes at The Mall 37
Picture 7: Premium cold beverage shelf at The Mall 41
Picture 8: Biscuits shelf at The Mall 46
Picture 9: Baking mixes shelf display at Foodland 50
Picture 10: Australian product promotion at Tops 54
Picture 11: Jams shelf display at Tops 58
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MESSAGE FROM AFGCThe Australian Food and Grocery Council (AFGC) is the leading national organisation representing Australia’s food, drink and grocery manufacturing industry. The membership of AFGC comprises more than 178 companies, subsidiaries and associates which constitutes in the order of 80 per cent of the gross dollar value of the processed food, beverage and grocery products sectors.
This Thailand Market Insight forms part of the AFGC’s renewed engagement on international trade issues. We hope that this information, along with the information on the markets in Malaysia and China, will assist all food industry companies.
www.afgc.org.au
MESSAGE FROM AUSTRADEThe Australian Trade Commission — Austrade — contributes to Australia’s economic prosperity by helping Australian businesses, education institutions, tourism operators, governments and citizens as they:
� develop international markets
� win productive foreign direct investment
� promote international education
� strengthen Australia’s tourism industry
� seek consular and passport services.
We achieve this by generating market information and insight, promoting Australian capabilities, developing policy, making connections through an extensive global network of contacts, leveraging the badge of government offshore and providing quality advice and services. This activity has received funding from Austrade as part of the Asian Century Business Engagement Plan.
www.austrade.gov.au
The views expressed herein are not necessarily the views of the Commonwealth of Australia, and the Commonwealth does not accept any responsibility for any information or advice contained herein
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INTRODUCTION With rising incomes and increasing consumer demand across Asia presenting export opportunities for Australian based food and beverage manufacturers, the Australian Food and Grocery Council (AFGC) commissioned a series of reports to deepen Australian industry understanding of particular markets.
While Australian and international research has focussed on export opportunities for products such as dairy, meat and wine across Asian markets, there has been little focus on the opportunities for manufactured food products such as snacks, non-alcoholic beverages, and confectionary.
The aim of this project is to provide insights into some of the opportunities that exist for specific manufactured food products in particular markets as a means of contributing to, and supporting the development of, better knowledge of export opportunities of manufactured food into Asia.
PRODUCT AND GEOGRAPHIC COVERAGEWhile there are export opportunities across Asia, the AFGC Market Insights focus on three key makets: Thailand and Malaysia because of improved access under the respective trade agreeemnts; and China due to the long term food consumption forecasts.
This Market Insights series of reports focus on the premium retail and Hotels/Restaurants/Cafes (HoReCa) sector, for the following specific products:
� Snackfoods
– Chocolate
– Sugar Confectionery
– Cereal-based Bars
� Beverages
– Fruit Juice
– Tea
– Premium Cold Beverages
� Baked Goods
– Biscuits
– Baking Mixes
� Condiments
– Premium Table Sauces
– Jams
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By concentrating on specific products, the Market Insights report is able to bring deeper insights into the key considerations for Australian food & beverage manufacturers. These products have been selected for initial focus for two reasons: (i) each has witnessed significant import growth (between $6m–$219m from 2010–2012 1) into the target markets , and (ii) they are export items supported by capabilities of the Australian food & beverage sector. Together, these products represent opportunities for food & beverage exports from Australia into Thailand.
The Market Insights report offers detailed practical insights into specific product categories, far beyond information which is in the public domain. Manufacturers in the product categories covered (snacks, beverages, baked goods, condiments) — or those with capability to extend into these categories — should find the detailed insights both practical and compelling.
STRUCTURE OF THE REPORT We recommend that you find your own path through this Market Insights report, which may not necessarily be from cover to cover.
Part I of this report contains important information about market size and growth, food & beverage trends, key trade shows and routes to market, as well as regulatory and trading considerations such as labelling standards. This information will be useful to new exporters and for established exporters looking to revisit the underlying market dynamics.
Those with some background and experience in Thailand may wish to skip directly to the content relevant to their specific product lines, which falls in Part II of this Guide. There you will find details — for each covered product category — such as ‘share of shelf’ for key brands, packaging size, price points, tastes and promotional trends, any trade barrier details – and contacts for key retailers and distributors in the market. For those seeking even more detail, the report contains the detailed results of premium retail store surveys across Thailand.
1 Analysis of data from UN Statistical Database ‘Comtrade’ 2014
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SOURCES OF FURTHER INFORMATIONCommercial realities, market averages and product trends change frequently. The insights and contact details provided in this Market Insights report are likely to change over time. Annex VIII contains a list of organisations, agencies and companies that may assist in providing further information.
DEFINED TERMS IN THIS MARKET INSIGHTS REPORTThere are several defined terms used throughout this Market Insights report, which are critical to understanding the results and implications. These include:
Australian Suppliers Australian food and beverage manufacturers who may seek to export from Australia into Thailand.
Premium HoReCa Market Premium hotel, restaurant and café groups and franchises targeting middle and upper-middle income customers.
Selected Premium HoReCa Market Those Premium HoReCa Market groups and franchises included in the survey underlying this Market Insights report, as set out in Annex IV.
Selected Premium Retail Market Those Premium Retail Market stores included in the survey underlying this Market Insights report, as set out in Annex II.
Selected Product Categories Those product categories included in the survey underlying this Market Insights report (snacks, beverages, baked goods, condiments).
Premium Retail Market Premium retail stores supplying goods to middle and upper-middle income customers.
Exchange Rates A$1 = 30 Thai Baht
A$1 = 0.95 United States Dollars
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EXECUTIVE SUMMARYWith rising incomes and increasing consumer demand across Asia presenting export opportunities for Australian based food and beverage manufacturers, the Australian Food and Grocery Council (AFGC) with funding assistance from Austrade, commissioned a series of reports to deepen Australian industry understanding of the opportunities that exist. These reports examine opportunities for specific manufactured food products – snacks, beverages, baked goods and condiments – in Malaysia, Thailand and China.
This report focusses on Thailand – a market that Australia has privileged access to through the Thailand-Australia Free Trade Agreement and where it is relatively easy to do business compared to other Asian markets.
Thai consumers are spending 7 per cent more on food every year, are increasingly purchasing food through retail and hotel, restaurant and café (HoReCa) channels, have great confidence in imported product and are exceptionally open to innovations in taste and packaging.
This report shows that opportunities for Australian suppliers are clearly defined and growing. The most important trends identified in this report include:
� The growth in imports is fastest at the premium end of the market. The two distribution channels likely to offer opportunities for Australian premium product are premium outlets (high end supermarket formats) and convenience stories, where fierce competition is driving interest in new and differentiated products.
� Organic, healthy and functional foods are growing fast in Thailand — with labelling and health claim regulations far less onerous than those for entry into the Chinese market.
� Across product categories covered in this report, younger Thai consumers are driving demand for innovation in flavours and packaging. While this means Thai distributors and retailers are always open to new ideas, Australian suppliers must be aware that local Thai manufacturers, famously adaptive to emerging trends, will soon be chasing your market niche.
The opportunity for Australian suppliers will not emerge from analysing the broad trends among Thai consumers. Rather, suppliers should test their product, pricing, packaging and other detailed factors against what this report highlights for each of the products covered. The report highlights a number of opportunities for each category including:
� Chocolates: Premium retailers are seeking handcrafted boutique products that can be short and/or limited production runs. This creates opportunities for Australian producers to trial products.
� Confectionery: Thai consumers often prefer sweet candy and there is a growing preference for ‘additive free’ confectionery.
� Cereal Bars: The market for cereal bars is expected to grow rapidly in the current market development phase. Cereal bars are increasingly seen by young and wealthy Thais as a healthy option for breakfast or a snack ‘on the go’.
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� Fruit Juice: The fruit juice market is expected to grow rapidly in the short term as Thais consume juice as a healthy alternative to other beverages. Growth is expected in both single serve (e.g. 200 ml) and large 1 - 1.25 litre containers.
� Tea: The largest market for hot tea in Thailand is expatriates and tourists. Most Western style hot tea is imported. Opportunity exists for a wide range of traditional and flavoured tea products.
� Premium Cold Beverages: Given the tropical climate and large numbers of tourists, there is a wide range of premium cold beverages available in Thailand. The large value of the market (AUD 1.26 billion) and significant growth (above 15 per cent CAGR to 2017) presents significant opportunity.
� Biscuits: Strong growth is expected in the biscuits category over the short term. Chocolate, strawberry and butter flavours are popular for sweet biscuits. For savoury biscuits, new and innovative flavours are increasingly popular.
� Baking mixes: The market for cake mixes is in the early stages of development with chocolate, vanilla and butter being popular flavours.
� Premium Table Sauces: Traditional Thai sauces (fish, ginger, and chilli) currently dominate the market however Western style sauces (including Worcestershire, mayonnaise and mustard) are enjoying strong growth.
� Jams: A growing trend is jam on toast for breakfast, with popular flavours being orange, strawberry and mixed fruits.
The AFGC hopes this Market Insights report assists Australian suppliers to understand the characteristics and export opportunities of the Thai market and to assess whether their products suit the needs of Thai consumers or require modification for this market.
PART 1
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THE BIG PICTURE
1.1 DEMOGRAPHICSThe Thai population is currently 66.8 million with more than 7 million people estimated to live in Bangkok. Most of the Thai population is ethnic Thai (75 per cent) or Thai Chinese (15 per cent), though the number of migrants from Cambodia, Laos, Myanmar and Nepal is increasing. One-third of the population is aged between 15 and 35, with substantially greater openness to new and innovative products and technologies. Thailand also receives more than 20 million tourists a year which is an important market for Australian food and beverage products.
1.2 ECONOMIC OVERVIEWThailand is the second largest economy in Southeast Asia after Indonesia, with a GDP of AUD 375.4 billion and GDP per capita of AUD 5,768 in 2012. Its economic growth is experiencing a slump at present — from 6.5 per cent in 2012 down to 3.2 per cent in 2013 – largely due to political turbulence. More positively, in 2011, the World Bank upgraded Thailand’s income categorisation from lower-middle income to upper-middle income, reflecting the increase in purchasing power across both urban and rural households. The World Bank now forecasts an upswing in GDP growth back to near 5 per cent in 2014, though growth will be affected by political turbulence.
Thailand is an economy built on a strong product and service export base. Exports account for 75 per cent of Thailand’s GDP, with natural resources, agricultural produce and electronics as major export goods. Despite political troubles, tourism has surprisingly expanded by 20 per cent in 2013, even though protests had a major effect on the number of incoming tourists towards the end of the year. Tourism employment is one of the many reasons that Thailand has one of the lowest unemployment rates worldwide, currently at 0.7 per cent.
TABLE 1: THAILAND GDP AND GDP PER CAPITA2
2009 2010 2011 2012
GDP (A$ billion)
277.6 335.7 363.9 375.4
Real GDP Growth -2.3% 7.8% 0.1% 6.5%
GDP per capita (A$)
4,188 5,056 5,465 5,768
2 Worldbank (2013)
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1.3 FOOD TRADE WITH AUSTRALIA In Thailand the ratio of imported food to domestically produced food currently stands at 30:70. Thailand imports AUD 12.5 billion of food and beverage products every year. This amounts to 5 per cent of total Thai goods imports. Thailand is Australia’s 6th largest export market for food and the 10th largest export market for fresh produce. Australia’s market share of Thailand’s total food imports has been decreasing since the late 90’s, while market shares of other ASEAN member countries such as Malaysia and BRIC countries such as Brazil have been increasing continuously (Figure 1 below). Australia’s major food and beverage exports into Thailand are cereals, flours, dairy and baked goods. Major growth categories are meat and seafood preparations, cereals, coffee and tea, fruit and vegetable juices, and fats and oils3.
FIGURE 1: MARKET SHARE OF THAILAND’S TOTAL FOOD IMPORTS (SOURCE: UNITED NATIONS STATISTICAL DIVISION)
3 Analysis of data from UN Statistical Database ‘Comtrade’ 2014
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FOOD AND BEVERAGE TRENDS4
Thai consumer spending on food is growing at a staggering 7 per cent year on year. A typical Thai family now spends about 35 per cent of their total income on food and beverage. Higher average incomes are responsible for this growth — Thailand has 30 million middle to upper-income customers that are increasingly eager to purchase processed and packaged foods, try out new flavours and dine out more frequently.
2.1 BROAD TRENDS IN FOOD AND BEVERAGE CONSUMPTION
In Thailand, the total Premium Retail Market for the Selected Product Categories constitutes a considerable market with growth in the range of 4 per cent to 18 per cent expected each year over the next three years, as set out in Table 2 below.
TABLE 2: MARKET SIZES AND FORECAST 3 YEAR CAGR FOR SELECTED PRODUCT CATEGORIES
Product Category Thailand Market Size in AUD million
Expected CAGR for the next 3 years
Snackfood 1,179 N/A
Chocolate 842 6%
Sugar Confectionery 316 8%
Cereal-based Bars 21 6%–7%
Beverages 1,821 N/A
Fruit Juice 474 7%–10%
Tea 84 4%–5%
Premium Cold Beverages 1,263 15%–18%
Baked Goods 242 N/A
Biscuits 211 8%–9%
Baking Mixes 32 7%
Condiments 108 N/A
Premium Table Sauces 24 5%–6%
Jams 84 6%–7%
4 This section draws on Austrade’s Processed Food to Thailand report: http://www.austrade.gov.au/Export/Export-Markets/Countries/Thailand/Industries/Processed-food#.U41oxeK2wos
› Specific product trends and insights are included in the relevant product category sections.
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Changes in distribution channels and origin
� The majority of Thais still prefer fresh food markets, but many consumers now shop at supermarkets and ready-to-eat food items are challenging traditional wet market shopping and home cooking.
� The retail market accounts for 70 per cent of total food spending, although the popularity of eating out is growing among younger Thais and working professionals.
� Thailand is growing its proportion of local to imported product, as well as its import of ingredients to fuel this market growth.
Changing Consumer Tastes
� Urban Thais continue to move away from a traditional diet of rice, vegetables, meat and seafood. This has brought about the surge of growth in packaged and processed foods and beverages — for example, Thailand is now the largest market for instant coffee in the world.
� The retail value of organic food has increased by 10.5 per cent each year on average between 2008 and 2012, driven predominantly by younger Thais with larger disposable income than previous generations. Organic sections in Thai high-end supermarkets are now well stocked with an extensive range of products.
� Healthy and functional foods have witnessed tremendous growth over the last 5 years in Thailand. Vitamins and dietary supplements have grown between 12 per cent – 15 per cent year on year, while ‘naturally healthy foods’ are growing at between 7 per cent – 15 per cent year on year
PICTURE 1: ORGANIC LABELS THAILAND
Eating out “fashionable and trendy”
� There has been an increase in the popularity of ‘fashionable’ modern-styled eating venues and fusion cuisine restaurants, milk cafés, coffee shops, bakery houses and ice cream parlours. This is expected to directly affect volume sales of packaged food via the foodservice channel.5
5 Austrade and GAIN report
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Italian Food
� Italian food has witnessed an explosion of popularity in recent years in Thailand, with now more than 400 Italian restaurants in Bangkok. Australian company San Remo is selling effectively into this industry and increasing its presence on retail shelves.
Ingredients needed
� A strong growth in ingredient importation (mostly for processed foods) suggests increasing demand in both functional ingredients (minerals, vitamins, probiotics, and herbs) and operative ingredients such as preservative free agents which extend shelf life (additives, flavourings, baking ingredients).
2.2 ATTITUDE TO IMPORTED FOOD AND BEVERAGEThailand’s demand for premium imported food and beverage is growing in line with the growth in the tourism industry (See Table 3 below) and the growth of upper-middle income earners. Imported food and beverage typically sells very well in Bangkok and tourist precincts such as Phuket, Hua Hin, Krabi, Samui and Chiang Mai.
TABLE 3: TOURIST ARRIVALS TO THAILAND6
2009 2010 2011 2012
Tourist arrivals 14,150,000 15,936,000 19,230,000 22,354,000
Growth 13% 13% 21% 16%
Imports of fresh produce in Thailand have increased significantly, particularly in the retail and food service sectors. There is growing interest in imported produce such as citrus, apples, cherries and berries for use in Thailand’s food manufacturing sector. Australia is perceived as a reliable and reputable source of clean, hygienic, superior quality products – though not significantly more so than other foreign suppliers. In fact, Thai retailers assert that consumers do not have strong perceptions of differentiation between products from different countries.
Australian products are perceived as competing with larger, traditional food supplier countries such as US, Japan, the EU and Korea. Overall, this is a challenge to the presumed uniqueness of Australia’s ‘clean and green’ food and grocery offering.
Australian products need to have a unique proposition that distinguishes them from local and imported products in Thailand.
6 Worldbank (2013)
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2.3 OUTLINE OF THE FOOD AND BEVERAGE SUPPLY CHAIN
2.3.1 Retail store formats
Driven by hypermarkets and convenience stores, Thailand is the second most dynamic retail market in Asia after China, due to a high level of foreign and domestic investment in the retail industry. 70 per cent of all spending on food and beverage occurs at some form of retail food outlet, with most modern stores located in densely populated and the more affluent areas. There has been a proliferation in Thailand’s retail industry by leading international retail chains — including UK-based Tesco, Casino Guichard-Perrachon SA of France, and the Netherlands-based Makro. This expansion has led to greater availability of newly introduced products throughout Thailand.
Premium retail stores
Major store brands in Thailand’s premium retail sector include Villa Market, Tesco Lotus, Tops, The Mall Gourmet Market and Foodland. These premium supermarkets in Thailand offer gourmet foods and have large quantities of imported items on their shelves, targeting high-income Thais and expatriates. This is a recommended sector for Australian processed food exporters looking to enter the market.
Supermarkets
Thailand’s major supermarket chains such as AEON, Home Fresh Mart, and Foodland Supermarket target the medium to high income customers and are concentrated in Bangkok. The Thai supermarket segment typically offers premium products including domestically produced goods as well as imported items.
Hypermarkets
Hypermarkets are currently the best performing retail store format, with 90 per cent of urban Thais shopping at least once a week at one of the two major hypermarket chains, Big C (Carrefour Group) and Tesco Lotus. Big C and Tesco Lotus have an “Extra” store format for exclusive products, with more imported products than their other stores, while Makro (acquired by CP All in 2013) operates cash & carry stores of different formats.
Convenience stores
The most dramatic growth in the Thai retail food sector has been in convenience stores, which are visited 13 times a month on average by the urban shopper. 7-Eleven is still the dominant player, though the large hypermarket brands are rapidly rolling out ‘premium’ convenience store formats, selling higher quality packaged foods and groceries targeted at wealthier inner-urban consumers.
There are now more than 12,000 convenience stores nationwide, with 15 per cent of all packaged FMCG (fast moving consumer goods) sales going through this channel. CPALL Public Company (CPALL), the owner of the 7-Eleven network in Thailand which now numbers 7,000 stores, is the world’s third largest 7-Eleven network after Japan and the U.S.
Thai convenience retailing is the new battleground in the retail sector: CPALL’s 7-Eleven chain leads in overall size, followed by Tesco Lotus Express, CP Freshmart and FamilyMart (which is now owned by the Central Retail Group). Lawson’s, the 2nd biggest Japanese convenience operator, has just entered into a joint venture with Thailand’s largest consumer product group (Sahapat) to launch their Thai operations.
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These convenience stores are now promoting themselves as dedicated “Food Convenience” stores and are a space worthy of exporter’s attention. This fierce competition has sparked increased interest in innovative, differentiated products which creates opportunity for Australian suppliers.
2.3.2 Premium HoReCa Market
Thailand’s large Premium Hotel Restaurant Café (HoReCa) food service sector comprises approximately 150,000 outlets, including 100,000 restaurants and more than 5,000 hotels and resorts. Hotels, resorts, tourist restaurants and corporate food service rely heavily on imported food. The Thai HoReCa sector, on average, imports 30 per cent of food sold locally. Growth in the tourism industry has resulted in a growing demand for beef, cheese, seafood, wine and seasonings which are used in western-style, Japanese and other international restaurants.
Major premium supermarket operators
Tesco Lotus
Tesco is the largest food retailer in Thailand and operates under the management of Ekchai Distribution System. In addition to high-end supermarkets, they operate hypermarkets, compact hypermarkets and convenience stores under the Tesco brand.
Tops (Central Food Retail)
Central Food Retail is one of the largest food retailers in Thailand that operates supermarkets, and convenience stores, including Tops and the Foodhall. Tops supermarkets (currently 139) offer a complete range of quality products from both local and international sources.
Foodland
Key supermarket player, offering high quality premium products. Most of their 14 stores are located in high-end residential areas such as Sukhumvit and Ploenchit, in Bangkok.
Villa Supermarket
Villa Market has been in the Thai market for more than 40 years, targeting expats and high-end customers. They source globally, with Australia a particular and growing focus.
The Mall Gourmet Market
Part of the The Mall Group, who operate supermarkets with an emphasis on fresh produce and food retailers. It is a smaller chain, but offers a wide range of premium products, mainly in Bangkok — with 10 stores.
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2.3.3 Distribution channels
Exporting to Thailand is relatively uncomplicated compared to complex processes in other Asian markets such as China. Australian suppliers wanting to access the Thai consumer would typically either work directly through the large retailers in either the supermarket or convenience store format, or with importers and distributors as per the diagram below. Direct contact with retailers is usually often the best strategy in Thailand to establish a relationship.
FIGURE 2: ROUTES TO THE MARKET — RETAILERS
In the HoReCa industry, exporters are typically required to work with food distributors in the premium food segment that take over the import process for them. Through their dealers, they market the products to the individual HoReCa branches.
› Check out Annex IV for information on Premium HoReCa players and their contact details.
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FIGURE 3: ROUTES TO THE MARKET — HORECA
Accessing Thai supermarkets and hypermarkets
Supermarket, hypermarkets and cash & carry store formats often work with importers and distributors and operate their own central warehouses. Some chains also import directly and have goods transported to their distribution centres. Whereas supermarkets might consider smaller product amounts and would be more likely to look into new product categories, hypermarkets and cash & carry are usually interested in large product amounts and products that have been well established in the Thai market. Australian suppliers should be aware that multinational retailers typically charge listing fees for new products, based on number of retail outlets and stockkeeping units.
Accessing Thai convenience stores
Going direct to the group head office — particularly by visiting in person — is the most effective path to accessing Thai convenience stores. However, Thai language skills are essential to accurately convey important product qualities and commercial opportunities. For this reason, preparing local translation and support is critical. Following initial discussions, using a Thai distributor to fast-track import and sales activities will be a significant advantage. As in the other retail segments, listing fees for new products are common in the convenience sector as well.
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Supply through Distributors
There are plenty of Thai distributors focussing on different product categories in the food and beverage sector. They typically combine import and distribution activities and support exporters with regulatory issues. The typical Thai distributor would require an exporter to fill in an application form and provide product information and samples to supply their products. Communicating with distributors is typically very easy and many speak English fluently.
2.3.4 Food Trade Shows
Most food distributors and retailers can be met at the major Thai food trade shows. See below for a list of the key events.
THAIFEX - World of Food Asia
� Bangkok, yearly (May)
� focus on food imports, wholesale, distribution, and hotel and restaurant industries
Food and Hotel Thailand
� Bangkok, yearly (September)
� food and drink, hotel, bakery, foodservice (equipment)
FI Asia - Thailand
� Bangkok, biennial (September)
� food ingredients
Food Pack Asia
� Bangkok, yearly (February/March)
� food processing and packaging, food and drink technology
Ildex Bangkok
� Bangkok, biennial (February)
� livestock and dairy expo
› Check out Annex III for importer/distributor information and contact details.
› For more information on these major trade shows, refer to Annex VI.
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REGULATORY AND TRADING ENVIRONMENTS
3.1 TRADE POLICY POSITION AND APPROACH TO TRADE AGREEMENTSThailand’s economy is fairly open with a focus on international trade, particularly with ASEAN partners and other Asian countries.
Australia and Thailand signed a free trade agreement (known as TAFTA) in 2005, which has reduced or eliminated tariffs on most products imported from Australia. The reduction in tariff barriers for Australian products was further entrenched in the regional ASEAN-Australia-New Zealand FTA, effective in 2010, to which Thailand is a signatory. Thailand has also negotiated bilateral FTAs with India, Japan, New Zealand and Peru. Through the ASEAN membership, Thailand also has FTAs with China and Korea (see Table 4). The implementation of the ASEAN Economic Community (AEC) in 2015 is likely to increase trade between ASEAN member countries.
TABLE 4: THAILAND'S FREE TRADE AGREEMENTS
Trade Partner Trade Agreement Effective Date
Thailand-Peru 1 January 2012
ASEAN-Australia-New Zealand 12 March 2010
ASEAN-India 1 January 2010
ASEAN-Korea 1 January 2010
ASEAN-Japan 1 June 2009
Thailand-Japan 1 November 2007
Thailand-New Zealand 1 July 2005
Thailand-Australia 1 January 2005
ASEAN-China 1 January 2005
Thailand-India 1 September 2004
AFTA 1 January 1993
Under negotiation
Thailand–EU
Bay of Bengal Initiative on Multi-Sectoral Technical and Economic Cooperation (BIMSTEC)
3
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3.2 TARIFF AND NON-TARIFF BARRIERS
3.2.1 Tariff Barriers
The Thailand-Australia Free Trade Agreement (TAFTA) has had a significant impact on Australia-Thai trade. Since 1 January 2010, most food and beverage products imported from Australia had zero import tariffs compared to 10–20 per cent tariffs for countries with no FTA with Thailand. Any remaining tariffs, with the exception of dairy commodity products, will be eliminated by 2020. Tariffs in Thailand are generally calculated based on the cost, insurance and freight (CIF) value, plus 7 per cent Value Added Tax (VAT).
Tariff rate quotas
Under TAFTA, Thailand has tariff rate quotas in place for products such as dairy, coffee, tea, corn and sugar that are expanded yearly until most of them will be eliminated by 2020 (except dairy). “In quota” tariff rates are at low levels (e.g. 8 per cent for corn and 12 per cent for coffee in 2014) and “out of quota” tariff rates are 10 per cent below the rate that Thailand offers to non-FTA partner countries.
Australian suppliers should be aware that some beverages including tea and beverages with added dairy may fall under the definition of “agricultural sensitive products” – and may have a tariff rate quota applied. Details on products covered in this report are included in the specific product categories.
3.2.2 Non-Tariff Barriers
Processed and packaged foods generally have low levels of non-trade barriers (NTB) and enter Thailand quite easily. Most NTBs are imposed on unprocessed or semi-processed agricultural produce and commodities.
Subsidies
� Price support programs to bolster the domestic rice industry have resulted in substantial government owned stocks of rice (estimated at 15 million metric tons). A major concern for exporters is that these might be released on global markets, depressing prices to below the cost of acquisition. There are no known current price support programs on processed food and grocery.
Customs Barriers
� There are examples of problems with customs valuation for food products entering Thailand. Close consultation with Thai partners is likely to minimise any problems.
� It is important to thoroughly review and check documentation for export to Thailand to minimise issues at the Thai Border.
PRACTICAL TIP — Make sure your Thai customer knows that you can reduce their landed cost through Free Trade Agreements.
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3.3 Overview of food regulation and import standards
The Thai Food Act B.E.2522 from 1979 is the key legislation that governs Thai food safety standards and regulations. Control of the importation, marketing, distribution and sales in the processed food industry is shared between a number of Thai government bodies including the Food and Drug Administration (FDA), the Ministry of Finance’s Customs Department, the Ministry of Agriculture and Cooperatives and the Ministry of Commerce.
When it comes to standards, quality and hygiene are the major focus areas in the processed food sector. Many international firms have established a presence in Thailand supplying services related to food safety and hygiene issues.
The following food safety standards are required when exporting food items to Thailand:
� Good Manufacturing Practice — a general standard
� Hazard Analysis at Critical Control Points (HACCP) — an internationally accredited standard
� Food products must be approved and registered with the Thai FDA prior to importation
Registration with the Thai Food and Drug Administration
Exporters are required to register their products with the Thai FDA to gain market access. The Thai FDA only recognises documents issued by a government organisation, or a commercial organisation that is certified by the International Accreditation Forum (IAF). In Australia, the only organisation certified by the IAF is the Joint Accreditation System of Australia and New Zealand (JAS-ANZ). JAS-ANZ accredits commercial organisations (certifying bodies) to issue product certificates.
When seeking registration with the FDA, suppliers must provide:
� Two samples of each product
� Details of the exact composition by percentage of each ingredient
� A production flowchart
� Six labels
As per the Thai Food Act, food is divided into the following four categories, with different documentation requirements to register with the FDA:7
7 USDA, Food and Agricultural Import Regulations and Standards – Narrative (2014)
› For a link to the JAS-ANZ database of certified bodies, refer to Annex VII.
› Links to relevant application forms can be found in Annex VII.
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TABLE 5: OVERVIEW OF DOCUMENTATION REQUIREMENTS TO REGISTER WITH THE THAI FDA
Food Category Food Items Documentation Requirements
I. Specific Controlled Food includes dairy, weight-control foods, food containing steviol glycosides, food additives, infant food, food and beverages in sealed containers (e.g. fruit juice), foods containing sodium cyclamate
Minimum requirements
1. Product Registration Application Form (Or. 17 Form) for each food product
2. Food Import License
3. An Original Copy of Lab Analysis Report
4. Four copies each of labels in Thai and in foreign language
5. Original copy from food manufacturer of product formulation and manufacturing flowchart
6. Original copy of certificate of manufacturing premise
7. A unit of product sample
Timeframe: About one month and registering a product costs Baht 5,000 per application
II. Prescribed Food to have Quality or Standard
includes electrolyte drinks, coffee, tea, soybean milk and drinking water in sealed containers, fats and oils, butter/margarine, cheese, natural mineral water, vitamin fortified rice, cream, chocolate, iodised salt, sauces (e.g. fish sauce), vinegar, honey, seasonings derived from soybean protein, jam, semi-processed food
Minimum requirements
1. Product Record Filing Application Form (Sor Bor. 5 Form) for each food product record filing
2. Food Import License
3. Original copy of certificate of manufacturing premise
Timeframe: Product record filing application process will take approximately 2 days
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Food Category Food Items Documentation Requirements
III. Food Required to Bear Label includes special purpose foods, irradiated foods, GMO foods, processed gelatine and jelly, chewing gum, candy, bread, sauces in sealed containers, brine, brown rice flour, meat products, flavouring agent, ready-to-eat foods
Minimum requirements
1. Product Record Filing Application Form (Sor Bor. 5 Form) for each food product record filing
2. Food Import License
3. Original copy of certificate of manufacturing premise
Timeframe: Product record filing application process will take approximately 2 days
IV. General Food includes animals and animal products, plant products, synthetic substances, nutrients (e.g. amino acid), flour, seasonings, sugar, spices
Minimum requirements
1. Food Import License
2. Only for frozen food, original copy of certificate of manufacturing premise
3.3.1 Labelling
Under Thai law, food products must display the following information for consumers in Thai language:
� Name and brand of the product (both generic and trade)
� Registration number
� Name and address of the manufacturer
� Name and address of the importer
� Manufacturing and expiry dates
� Net weight and volume
� Any additives used
� Health and nutritional claims (if any)
› A full list of labelling requirements and a listing of relevant Thai Government agencies can be found at Annexes V and VIII.
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Any health claims need to be proven at time of FDA approval. Health and other claims such as ‘GMO free’, ‘low fat’, are often required to be ‘stickered over’. Some Australian product is present on retail shelves with four blank stickers covering Recommended Daily Intake (RDI) percentages, and ‘health claims’ such as low fat. Additional information on labelling can be found on the Austrade website (Export Markets — Thailand).
3.3.2 Certificate of origin
Australian suppliers require a certificate of origin that can be obtained through the Australian Chamber of Commerce and Industry (ACCI) or the Australian Industry Group (AIG).
Further information on how to obtain a certificate of origin and related requirements can be found on the DFAT website. A sample certificate of origin required for exports to Thailand can be found on the Australian customs website.
› For a link to the Thailand market profile on the Austrade website, refer to Annex VII.
› For links to the DFAT website and a Certificate of Origin sample, please refer to Annexes VII and VIII.
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SUMMARY
When considering expansion into Asia, the Thai consumer should be firmly in the mind of Australian food and beverage manufacturers. The Thai consumer is spending 7 per cent more on food every year, has great confidence in imported product, and is exceptionally open to innovation in taste and packaging. Critically, the Thai consumer is more accessible through retail and HoReCa channels than ever before.
Since 2005, Australia has had privileged access into the Thai market through the far-reaching Thailand-Australia Free Trade Agreement. The fact that Australia’s share of total food imports into Thailand has been decreasing since the 1990s is a trend we need to reverse.
This report shows that opportunities for Australian suppliers are clearly defined and growing. The most important trends identified in this report include:
� the growth in imports is fastest at the premium end of the market8. The two distribution channels likely to offer opportunities for Australian premium product are premium outlets (high end supermarket formats) and convenience stories, where fierce competition is driving interest in new and differentiated products.
� Organic, healthy and functional foods are growing fast in Thailand — with labelling and health claim regulations far less onerous than those for entry into the Chinese market.
� Across product categories covered in this report, younger Thai consumers are driving demand for innovation in flavours and packaging. While this means Thai distributors and retailers are always open to new ideas, Australian suppliers must be aware that local Thai manufacturers, famously adaptive to emerging trends, will soon be chasing your market niche.
The opportunity for Australian suppliers will not emerge from analysing the broad trends among Thai consumers. Rather, suppliers should test their product, pricing, packaging and other detailed factors against what this report highlights for each of the products covered.
The Thai market is uniquely open to new ideas in food and grocery. This makes direct approaches to retailers, distributors, franchises and other HoReCa groups (many of which are identified in this report) well suited for market entry into Thailand.
8 Analysis of data from UN Statistical Database ‘Comtrade’ 2014
PART 2
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SNACKFOODS
For the purpose of this report, the category of “Snackfoods” covers chocolate, sugar confectionary and cereal-based bar sub-categories. The total Premium Retail Market size of these snackfood product categories in Thailand was AUD 1.18 billion in 2013.9 Average price range and package size range for the selected sub-categories are set out in Table 6.
TABLE 6: CHARACTERISTICS OF SURVEYED SNACKFOOD SUB-CATEGORIES
Sub-Category HS Code Description of highest current trade growth products
Price Range in AUD
Package Size Range
Chocolates 1806 Filled/unfilled chocolate slabs, bars or specialty chocolates (i.e. boxes)
2.00–4.33 per 100g
Chocolate bars: 25–45g
Slabs of chocolate: 100–375g
Sugar Confectionary
1704 Particularly non-cocoa confectionary, such as boiled Sweets, Liquorice, Lollipops, Mints, Pastilles, Gums, Jellies, Chews, Toffees, Caramels, Nougat, but not including chewing gum
0.83–1.83 per 100g
50–250
Hard candy and lollies: 50g
Chewy candies, wine gums: 100–250g
Cereal-based bars
1904 Roasted or unroasted cereal-based snack bars
1.83–2.83 per 100g
25–50g per bar
(4 or 6 bars per package)
9 Estimate: Euromonitor and decisionAsia analysis
4
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4.1 CHOCOLATESThe total Premium Retail Market size for chocolate in Thailand was AUD 842 million in 2013. The market is expected to grow at a CAGR of 6 per cent over the next 3 years.10
Average price range and package size range for chocolate in the Selected Premium Retail Market are set out in Table 7.
TABLE 7: OVERVIEW OF PACKAGING AND PRICE POINT RANGES - CHOCOLATE
Product Category Price Range in AUD Package Size Range
Chocolates 2.00–4.33 per 100g Chocolate bars: 25–45g Slabs of chocolate: 100–375g
4.1.1 Key players and brands
Figure 4 sets out the indicative “Share of Shelf” for chocolate brands in the Thai Selected Premium Retail Market.
FIGURE 4: MAJOR CHOCOLATE BRANDS IN THE THAI SELECTED PREMIUM RETAIL MARKET
The premium market is dominated by imported brands from Europe and the US. Hershey’s is the most popular brand, followed by Van Houten and Lindt. In addition Ferrero and Beryl’s products have large market shares in premium retail.
10 Estimate: Euromonitor and decisionAsia analysis
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4.1.2 Packaging
The average package size for chocolates in the Selected Premium Retail Market ranges between 100 grams and 375 grams for slabs of chocolate and between 25 grams and 45 grams for chocolate bars. Smaller slabs, gift boxes or chocolate bars are typically preferred over large packages.
4.1.3 Price points
The average price for chocolate in the Selected Premium Retail Market ranges between THB 60–130 (AUD 2.00–AUD 4.33) per 100 grams. Retailers in the Selected Premium Retail Market enjoy retail margins in the range of 8 per cent–15 per cent.
4.1.4 Product trends
The major flavours used in chocolates and chocolate bars are dairy milk, almond, hazelnut or fruits. Premium retail customers typically buy chocolate gift boxes with pralines rather than chocolate bars, but younger consumers have started to buy chocolate bars as a premium snackfood item.
4.1.5 Marketing and promotion
Common promotions for chocolates in the Premium Retail Market consist of price reductions. Our survey of the Selected Premium Retail Markets has identified 2 promotions (active during the survey period). Free sampling and price promotions are typically required and form part of the retailers’ trading terms.
› A full list of surveyed package sizes is available in Annex I.
› A full list of surveyed retail prices is available in Annex I.
› The details of promotions identified during the survey period are available in Annex I.
› The details of promotions identified during the survey period are available in Annex I.
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4.1.6 Trade barriers
Following TAFTA’s entry into force, tariff duties on chocolate phased out in 2010. However, importers of chocolate are required to pay VAT of 7 per cent.
Chocolate falls under “Category II — Prescribed Food to have Quality or Standard”. The documentation requirements for Category II imports can be found in Section 3.2.
PICTURE 2: CHOCOLATE DISPLAY AT VILLA MARKET
Austrade Insights
Retailers are actively seeking handcrafted boutique products and are comfortable with short/limited runs — this creates opportunity for small chocolate producers.
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4.1.7 Routes to market
The typical route to the Premium Retail Market for imported chocolates is through 3rd party distributors. A “Routes to Market” overview for Thailand is provided at Section 2.3.3.
Our survey has identified:
� 5 retailers in the Thai Selected Premium Retail Market with a significant selection of imported chocolates.
� 5 distributors supplying the Thai Premium Retail Market with a significant selection of imported chocolates.
Our survey has found that the HoReCa channel is not sufficiently developed for the chocolate sub-category.
4.2 SUGAR CONFECTIONERYThe total Premium Retail Market size for sugar confectionery in Thailand was AUD 316 million in 2013. The market is expected to grow at a CAGR of 8 per cent over the next 3 years.11
Average price range and package size range for sugar confectionery in the Selected Premium Retail Market are set out in Table 8.
TABLE 8: OVERVIEW OF PACKAGING AND PRICE POINT RANGES – SUGAR CONFECTIONERY
Product Category Price Range in AUD Package Size Range
Sugar Confectionery 0.83–1.83 per 100g 50–250gHard candy and lollies: 50gChewy candies, wine gums: 100–250g
11 Estimate: Euromonitor and decisionAsia analysis
› An overview and contact details for retailers and distributors are available in Annexes II and III.
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4.2.1 Key players and brands
Figure 5 sets out the indicative “Share of Shelf” for sugar confectionery brands in the Thai Selected Premium Retail Market, including premium imported as well as local brands.
FIGURE 5: MAJOR SUGAR CONFECTIONERY BRANDS IN THE THAI SELECTED PREMIUM RETAIL MARKET
The Premium Retail Market is dominated by European brands such as Haribo and Perfetti van Melle (e.g. Mentos, Chupa Chups), Storck (Werther’s), Fisherman’s (Lofthouse) and the Indonesian brand Yupi. There are currently no leading local brands in the Premium Retail Market.
4.2.2 Packaging
The average package size for imported sugar confectionery in the Selected Premium Retail Market ranges between 50 grams and 250 grams, with the package size of hard candy and lollies ranging around 50 grams and wine gums or other chewy jellies having package sizes between 100 grams and 250 grams.
› A full list of surveyed package sizes is available in Annex I.
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PICTURE 3: SHELF WITH SUGAR CONFECTIONERY AT VILLA MARKET
4.2.3 Price points
The average price for sugar confectionery in the Selected Premium Retail Market ranges between THB 25–55 (AUD 0.83 – AUD 1.83) per 100 grams for imported brands. Retailers in the Selected Premium Retail Market enjoy retail margins in the range of 8 per cent–15 per cent.
› A full list of surveyed retail prices is available in Annex I.
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4.2.4 Product trends
There is a balanced demand between hard and chewy candies in the Premium Retail Market. The Thai typically prefer sweet snacks and candy, but recently an increase in minty flavours has been observed. Emerging flavour trends also include fruity, creamy and milky flavours.
4.2.5 Marketing and promotion
Common promotions for sugar confectionery in the Premium Retail Market consist of price promotions and sampling. Trade promotion and in-store promotion are typically required and form part of the retailers’ trading terms. However, our survey of the Selected Premium Retail Markets could not identify any promotions (active during the survey period).
4.2.6 Trade barriers
Following TAFTA’s entry into force, tariff duties on sugar confectionery phased out in 2010. However, importers of sugar confectionery are required to pay VAT of 7 per cent.
Sugar confectionery falls under “Category III – Food required to bear Label”. The documentation requirements for Category III imports can be found in Section 3.2.
4.2.7 Routes to market
The typical route to the Premium Retail Market for imported sugar confectionery is through 3rd party distributors. A “Routes to Market” overview for Thailand is provided at Section 2.3.3.
Our survey has identified:
� 5 retailers in the Thai Selected Premium Retail Market with a significant selection of imported sugar confectionery.
� 5 distributors supplying the Thai Premium Retail Market with a significant selection of imported sugar confectionery.
Our survey has found that the HoReCa channel is not sufficiently developed for the sugar confectionery sub-category.
Austrade Insights
Thai retailers have expressed growing interest in “additive free” confectionery.
› An overview and contact details for retailers and distributors are available in Annexes II and III.
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4.3 CEREAL-BASED BARSThe total Premium Retail Market size for cereal-based bars in Thailand was AUD 21 million in 2013. The market is expected to grow at a CAGR of 6–7 per cent over the next 3 years.12
Average price range and package size range for cereal-based bars in the Selected Premium Retail Market are set out in Table 9.
TABLE 9: OVERVIEW OF PACKAGING AND PRICE POINT RANGES — CEREAL-BASED BARS
Product Category Price Range in AUD Package Size Range
Cereal-based Bars 1.83–2.83 per 100g 25–50g per bar (4 or 6 bars per package)
4.3.1 Key players and brands
Figure 6 sets out the indicative “Share of Shelf” for cereal-based bars brands in the Thai Selected Premium Retail Market.
FIGURE 6: MAJOR CEREAL-BASED BARS BRANDS IN THE THAI SELECTED PREMIUM RETAIL MARKET
The Premium Retail Market consists of 100 per cent imported brands such as Corny, Alpen, and Nature Valley. The Thai Premium Retail Market consists of 100 per cent imported bars.
12 Estimate: Euromonitor and decisionAsia analysis
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4.3.2 Packaging
The average package size for cereal-based bars in the Selected Premium Retail Market ranges between 25 grams and 50 grams per bar. Packages with several bars typically include 4 or 6 bars.
4.3.3 Price points
The average price for cereal-based bars in the Selected Premium Retail Market ranges between THB 55–58 (AUD 1.83–AUD 2.83) per 100 grams. Retailers in the Selected Premium Retail Market enjoy retail margins in the range of 8 per cent–15 per cent.
4.3.4 Product trends
The major flavours used in cereal-based bars are oats and honey, peanut butter, fruit and almond. Cereal bars are not yet universally popular among Thais however consumption has increased among younger Thais as well as expatriates. Among the younger and wealthier consumers, cereal bars are now seen as a healthier breakfast or convenient snack option, especially when compared with traditional breakfast foods such as Thai fish balls and other fried snacks.
4.3.5 Marketing and promotion
The major type of promotion for cereal-based bars is price promotion. Trade promotion and in-store promotion are typically required and form part of the retailers’ trading terms. Our survey of the Selected Premium Retail Markets identified one promotion (active during the survey period).
› A full list of surveyed package sizes is available in Annex I.
› A full list of surveyed retail prices is available in Annex I.
› The details of promotions identified during the survey period are available in Annex I.
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PICTURE 4: CEREAL-BASED BARS ON TOPS SUPERMARKET SHELF
4.3.6 Trade barriers
Following TAFTA’s entry into force, tariff duties on cereal-based bars phased out in 2010. However, importers of cereal-based bars are required to pay VAT of 7 per cent.
Cereal-based bars fall under “Category III — Food required to bear Label”. The documentation requirements for Category III imports can be found in Section 3.2.
4.3.7 Routes to market
The typical route to the Premium Retail Market for imported cereal-based bars is through 3rd party distributors. A “Routes to Market” overview for Thailand is provided at Section 2.3.3.
Our survey has identified:
� 5 retailers in the Thai Selected Premium Retail Market with a significant selection of imported cereal-based bars.
� 6 distributors supplying the Thai Premium Retail Market with a significant selection of imported cereal-based bars.
Our survey has found that the HoReCa channel is not sufficiently developed for the cereal-based bars sub-category.
› An overview and contact details for retailers and distributors are available in Annexes II and III.
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BEVERAGES
For the purpose of this report, the category of “Beverages” covers fruit juice, tea and premium cold beverage sub-categories. The total Premium Retail Market size of these beverage product categories in Thailand was AUD 1.82 billion in 2013.13 Average price range and package size range for the selected sub-categories are set out in Table 10.
TABLE 10: CHARACTERISTICS OF SURVEYED BEVERAGE CATEGORIES
Sub-Category HS Code Description of highest current trade growth products
Price Range in AUD
Package Size Range
Fruit Juice 2009 Specific product types that represent local trends. For example, this is done by examining shelf space allocation at major premium retailers.
2.00-2.33 per litre
1–1.25 litres
Tea 0902 Tea for consumption as warm beverage
6.67–15 per 100g
30–50g
Premium Cold Beverages
2202 Energy Drinks, Ready-to-drink tea (e.g. iced tea), premium non-cola carbonated drinks
1.33–2.67 per litre
100–500ml; most common: 100ml, 150ml, and 200ml for energy drinks and various sizes between 250ml and 500ml for other drinks
5.1 FRUIT JUICEThe total Premium Retail Market size for fruit juice in Thailand was AUD 474 million in 2013. The market is expected to grow at a CAGR of 7–10 per cent over the next 3 years.14
Average price range and package size range for fruit juice in the Selected Premium Retail Market are set out in Table 11.
TABLE 11: OVERVIEW OF PACKAGING AND PRICE POINT RANGES - FRUIT JUICE
Product Category Price Range in AUD Package Size Range
Fruit Juice 2.00–2.33 per litre 1–1.25 litres
13 Estimate: Euromonitor and decisionAsia analysis14 Estimate: Euromonitor and decisionAsia analysis
5
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5.1.1 Key players and brands
Figure 7 sets out the indicative “Share of Shelf” for fruit juice brands in the Thai Selected Premium Retail Market, including premium imported as well as local brands.
FIGURE 7: MAJOR FRUIT JUICE BRANDS IN THE THAI SELECTED PREMIUM RETAIL MARKET
The Premium Retail and HoReCa Markets are dominated by the local brands Tipco, Malee and Chabaa. However, several foreign brands have established a presence in this segment, including Harvey Fresh, Berri juice and US Florida Natural juice. This is a highly competitive segment for foreign suppliers due to existing strong local brands.
5.1.2 Packaging
The average package size for fruit juice in the Selected Premium Retail Market ranges between 1 litre and 1.25 litres, but most common are 1 litre cardboard boxes. Juice packaging in Thailand requires colourful designs — local producers are typically very quick at adopting new packaging trends. Small packages (e.g. 200 ml packs) are increasingly popular for people who take juice to work or school. Berri and Harvey Fresh fruit juice is currently selling in 1.25 litre and 1 litre plastic containers in the chilled juice section.
› An overview and contact details for retailers and distributors are available in Annexes II and III.
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PICTURE 5: FRUIT JUICE DISPLAY AT FOODLAND
5.1.3 Price points
The average price for fruit juice in the Selected Premium Retail Market ranges between THB 60–70 (AUD 2.00 – AUD 2.33) per litre. Retailers in the Selected Premium Retail Market enjoy retail margins in the range of 8 per cent–15 per cent. HoReCa players in the Selected Premium Retail Market have a 5 per cent–10 per cent margin.
5.1.4 Product trends
The major flavours used in fruit juice are apple, orange, and grape. Current trends include mixed fruit and mixed fruit-vegetable juices. Health conscious consumers in Thailand typically prefer fruit juices over premium cold beverages such as energy drinks.
› A full list of surveyed retail prices is available in Annex I.
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5.1.5 Marketing and promotion
Common promotions for fruit juice in the Premium Retail Market consist of price promotions. Trade promotion and in-store promotion are typically required and form part of the retailers’ trading terms. Our survey of the Selected Premium Retail Markets has identified 2 promotions (active during the survey period).
5.1.6 Trade barriers
Following TAFTA’s entry into force, tariff duties on fruit juice phased out in 2010. However, importers of fruit juice are required to pay VAT of 7 per cent.
Fruit juice falls under “Category I — Specific Controlled Food” of the Thai Food Act, with the following specific requirements:
a. Maximum preservative level
i. Sulphur dioxide shall be not more than 70mg per 1kg of beverage
ii. Benzoic acid or sorbic acid or salts of both acids, to be calculated as acid, shall be not more than 100mg per 1kg of beverage
b. Food labelling conditions
i. Declaration of “utilising preservatives” for any usage
ii. Declaration of “natural colour” or “artificial colour” for any usage
c. Food additives shall comply with Ministry of Public Health notification 281 and CODEX
The documentation requirements for Category I imports be found in Section 3.2.
5.1.7 Routes to market
The typical route to the Premium Retail as well as the Premium HoReCa Market for imported fruit juice is through 3rd party distributors, while local brand fruit juice is mainly distributed directly by the manufacturers that have links to the retailers’ purchasing departments. A “Routes to Market” overview for Thailand is provided at Section 2.3.3.
Our survey has identified:
� 5 retailers and 2 HoReCa players in the Thai Selected Premium Retail Market with a significant selection of imported fruit juice.
� 7 distributors supplying the Thai Premium Retail Market and the HoReCa industry with a significant selection of imported fruit juice.
› The details of promotions identified during the survey period are available in Annex I.
› An overview and contact details for retailers and distributors are available in Annexes II and III.
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5.2 TEAThe total Premium Retail Market size for tea in Thailand was AUD 84 million in 2013. The market is expected to grow at a CAGR of 4–5 per cent over the next 3 years.15
Average price range and package size range for tea in the Selected Premium Retail Market are set out in Table 12.
TABLE 12: OVERVIEW OF PACKAGING AND PRICE POINT RANGES — TEA
Product Category Price Range in AUD Package Size Range
Tea 6.67–15 per 100g 30–50g
5.2.1 Key players and brands
Figure 8 sets out the indicative “Share of Shelf” for tea brands in the Thai Selected Premium Retail Market, including premium imported as well as local brands.
FIGURE 8: MAJOR TEA BRANDS IN THE THAI SELECTED PREMIUM RETAIL MARKET
The premium retail market is dominated by the leading international brands Lipton, Twinings, and Dilmah. The major local brands are Ranong Tea and 3 Horses. The Premium HoReCa Market appears to prefer Western tea brands — especially Lipton and Twinings — over local brands.
15 Estimate: Euromonitor and decisionAsia analysis
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5.2.2 Packaging
The average package size for tea in the Selected Premium Retail Market ranges between 30 grams and 50 grams.
5.2.3 Price points
The average price for tea in the Selected Premium Retail Market ranges between THB 200–450 (AUD 6.67 – AUD 15.00) per 100 grams, with mulberry teas typically being at the higher end. Retailers in the Selected Premium Retail Market enjoy retail margins in the range of 8 per cent–15 per cent. HoReCa players in the Selected Premium Retail Market have a 5 per cent–10 per cent margin.
5.2.4 Product trends
In Thailand, the market for tea consumed as a hot beverage is largely supplied by imports. Earl Grey, English Breakfast, flavoured green teas, jasmine and fruit-flavoured teas are the most popular flavours. A more recent trend is mulberry tea, which is strongly promoted as healthy option to support ‘blood sugar balance’ and for blood vessel health. Hot tea is still in its infancy in the Thai market. Traditionally cold (iced) herbal teas with milk have been preferred. However, through international food and beverage establishments and global hotel chains, the popularity of hot teas is increasing. The most reliable target group in this segment is, unsurprisingly, expatriates and tourists.
5.2.5 Marketing and promotion
Common promotions for tea in the Premium Retail Market consist of price promotions. Trade promotion and in-store promotion are typically required and form part of the retailers’ trading terms. Our survey of the Selected Premium Retail Markets has identified 5 promotions (active during the survey period).
5.2.6 Trade barriers
Tea belongs to a list of so-called “Sensitive Agricultural Products” in Thailand. For these products, the applicable tariff depends on whether the product falls within a specified annual quota, or not. The Tariff Rate Quota (TRQ) scheme increases the quota for Australian originating tea such that it is entirely eliminated from 2020. Table 13 summarises the applicable TRQs. Importers of tea are also required to pay VAT of 7 per cent.
› A full list of surveyed package sizes is available in Annex I.
› The details of promotions identified during the survey period are available in Annex I.
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PICTURE 6: SHELF WITH TEA BOXES AT THE MALL
TABLE 13: TARIFF RATE QUOTAS — TEA
2014 2015 2016 2017 2018 2019 2020
Quotas (ton)
96.96 101.81 106.90 112.24 117.8531 123.75 Free
In-quota tariffs
12 10 8 6 4 2 0
Out-quota tariffs
WTO rate with MOP16 10%
WTO rate with MOP 10%
WTO rate with MOP 10%
WTO rate with MOP 10%
WTO rate with MOP 10%
WTO rate with MOP 10%
WTO rate with MOP 10%
Tea falls under “Category II –Prescribed Food to have Quality or Standard”. The documentation requirements for Category II imports can be found in Section 3.2.
16
16 Margin of preference
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5.2.7 Routes to market
The typical route to the Premium Retail Market and Premium HoReCa Market for imported tea is through 3rd party distributors, while local brand tea is mainly distributed directly by the manufacturers. A “Routes to Market” overview for Thailand is provided at Section 2.3.3.
Our survey has identified:
� 5 retailers and 5 HoReCa players in the Thai Selected Premium Retail Market with a significant selection of imported tea.
� 5 distributors supplying the Thai Premium Retail Market and the HoReCa industry with a significant selection of imported tea.
5.3 PREMIUM COLD BEVERAGES The total Premium Retail Market size for premium cold beverages in Thailand was AUD 1.26 billion in 2013. The market is expected to grow at a CAGR of 15–18 per cent over the next 3 years.17
Average price range and package size range for premium cold beverages in the Selected Premium Retail Market are set out in Table 14.
TABLE 14: OVERVIEW OF PACKAGING AND PRICE POINT RANGES — PREMIUM COLD BEVERAGES
Product Category Price Range in AUD Package Size Range
Premium Cold Beverages 1.33–2.67 per litre 100–500ml; most common: 100ml, 150ml, and 200ml for energy drinks and various sizes between 250ml and 500ml for other drinks
17 Estimate: Euromonitor and decisionAsia analysis
› An overview and contact details for retailers and distributors are available in Annex I.
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5.3.1 Key players and brands
Figure 10 sets out the indicative “Share of Shelf” for premium cold beverage brands in the Thai Selected Premium Retail Market, including premium imported as well as local brands.
FIGURE 9: MAJOR PREMIUM COLD BEVERAGE BRANDS IN THE THAI SELECTED PREMIUM RETAIL MARKET
The premium retail market is dominated by local brands such as ThaiBev’s Oishi brand and Ichitan in the RTD iced tea segment, Sponsor in the electrolyte drinks segment and Krating Daeng and M150 in the energy drinks segment. The major import brands are Calpis from Japan and Coca Cola’s Minute Maid. The Premium HoReCa Market is dominated by Nestlé’s Nestea and Lipton’s RTD iced tea brands.
5.3.2 Packaging
The average bottle or can size for premium cold beverages in the Selected Premium Retail Market ranges between 125 ml to 250 ml. The most common sizes are 125 ml, 200 ml, and 250 ml.
› A full list of surveyed package sizes is available in Annex I.
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5.3.3 Price points
The average price for premium cold beverages in the Selected Premium Retail Market ranges between THB 40–80 (AUD 1.33 – AUD 2.67) per litre, with energy drinks tending to be at the lower end and ready-to-drink iced teas and other premium cold beverages being at the higher end. Retailers in the Selected Premium Retail Market enjoy retail margins in the range of 8 per cent–15 per cent. HoReCa players in the Selected Premium Retail Market have a 5 per cent–10 per cent margin.
5.3.4 Product trends
In the Thai premium cold beverage market, energy and isotonic drinks as well as ready-to — drink (RTD) iced teas enjoy the highest market shares — with RTD iced teas currently accounting for over 60 per cent of sales in the premium cold beverage segment. The Thai typically prefer cold tea beverages over hot teas — they mostly buy green flavoured iced teas. Green tea with lemon and/or honey flavours and peach and black tea lemon iced teas are most popular, but new trends are Japanese rice and chrysanthemum flavours. In addition, milky flavours and mixing juices with milk (e.g. Minute Maid Nutriboost) are emerging trends. Energy drinks are generally not flavoured.
5.3.5 Marketing and promotion
Common promotions for premium cold beverages in the Premium Retail Market consist of product sampling. Trade promotion and in-store promotion are typically required and form part of the retailers’ trading terms. However, our survey of the Selected Premium Retail Markets could not identify any promotions (active during the survey period).
› A full list of surveyed retail prices is available in Annex I.
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PICTURE 7: PREMIUM COLD BEVERAGE SHELF AT THE MALL
5.3.6 Trade barriers
Import duties on most premium cold beverage were eliminated when TAFTA came into effect in 2005. However, importers of premium cold beverages are required to pay VAT of 7 per cent.
Premium cold beverages that contain milk belong to a list of so-called “Sensitive Agricultural Products” in Thailand. For these products, the applicable tariff depends on whether the product falls within a specified annual quota, or not. The Tariff Rate Quota (TRQ) scheme increases the quota for Australian originating tea such that it is entirely eliminated from 2020. Table 15 summarises the applicable TRQs.
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TABLE 15: TARIFF RATE QUOTAS — BEVERAGES CONTAINING MILK 18
2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025Quotas (ton)
0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 Free
In-quota tariffs
11 10 9 8 7 6 5 4 3 2 1 0
Out-quota tariffs
WTO rate with MOP18 10%
WTO rate with MOP 10%
WTO rate with MOP 10%
WTO rate with MOP 10%
WTO rate with MOP 10%
WTO rate with MOP 10%
WTO rate with MOP 10%
WTO rate with MOP 10%
WTO rate with MOP 10%
WTO rate with MOP 10%
WTO rate with MOP 10%
WTO rate with MOP 10%
Premium cold beverages fall under “Category II — Prescribed Food to have Quality or Standard”. The documentation requirements for Category II imports can be found in Section 3.2.
5.3.7 Routes to market
The typical route to the Premium Retail Market and the Premium HoReCa Market for imported premium cold beverages is through 3rd party distributors. A “Routes to Market” overview for Thailand is provided at Section 2.3.3.
Our survey has identified:
� 5 retailers and 2 HoReCa players in the Thai Selected Premium Retail Market with a significant selection of imported premium cold beverages.
� 6 distributors supplying the Thai Premium Retail Market and the HoReCa industry with a significant selection of imported premium cold beverages.
18 Margin of Preference
› An overview and contact details for retailers and distributors are available in Annexes II and III.
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BAKED GOODS
For the purpose of this report, the category of “Baked Goods” covers biscuit and baking mix sub-categories. The total Premium Retail Market size of these baked goods product categories in Thailand was AUD 242 million in 2013.19 Average price range and package size range for the selected sub-categories are set out in Table 16.
TABLE 16: CHARACTERISTICS OF SURVEYED BAKED GOODS CATEGORIES
Sub-Category HS Code Description of highest current trade growth products
Price Range in AUD
Package Size Range
Biscuits 1905 Sweet biscuits (excluding gingerbread, waffles, wafers)Crisp savoury biscuits
Locally produced: 0.67–1.33 per 100gImported: 1.67–3.00 per 100g
100–150g
Baking Mixes 190120 Baking mixes and prepared doughs for breads, cakes and biscuits
0.33–1.00 per 100g
400–1000g
6.1 BISCUITSThe total Premium Retail Market size for biscuits in Thailand was AUD 211 million in 2013. The market is expected to grow at a CAGR of 8–9 per cent over the next 3 years.20
Average price range and package size range for biscuits in the Selected Premium Retail Market are set out in Table 17.
TABLE 17: OVERVIEW OF PACKAGING AND PRICE POINT RANGES – BISCUITS
Product Category Price Range in AUD Package Size Range
Biscuits Locally produced: 0.67–1.33 per 100g
Imported: 1.67–3.00 per 100g
100–150g
19 Estimate: Euromonitor and decisionAsia analysis20 Estimate: Euromonitor and decisionAsia analysis
6
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6.1.1 Key players and brands
Figure 10 sets out the indicative “Share of Shelf” for biscuits brands in the Thai Selected Premium Retail Market, including premium imported as well as local brands.
FIGURE 10: MAJOR BISCUITS BRANDS IN THE THAI SELECTED PREMIUM RETAIL MARKET
The Premium Retail Market is dominated by imported product, such as Oreo (Nabisco), Walkers, and Pocky (Glico Japan) in the sweet biscuit segment and Kambly in the savoury biscuit segment. Major local brands are Bissin (Thai President Foods) and Glico Collon in the sweet biscuit segment and Glico Pretz in the savoury biscuit segment.
6.1.2 Packaging
The average package size for biscuits in the Selected Premium Retail Market ranges between 100 grams and 150 grams.
› A full list of surveyed package sizes is available in Annex I.
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6.1.3 Price points
The average price for locally produced biscuits in the Selected Premium Retail Market ranges between THB 20–40 (AUD 0.67 – AUD 1.33) per 100 grams. The average price for imported biscuits in the Selected Premium Retail Market ranges between THB 50-90 (AUD 1.67 – AUD 3.00) per 100 grams. Retailers in the Selected Premium Retail Market enjoy retail margins in the range of 8 per cent–15 per cent. HoReCa players in the Selected Premium Retail Market have a 5 per cent–10 per cent margin.
6.1.4 Product trends
Sweet biscuits dominate the Thai Premium Retail Market, though the presence of savoury biscuits is also significant. Most popular flavours in the sweet segment are chocolate, strawberry and butter, with little variation in flavour trends over recent years. In the savoury segment new flavour trends such as pizza, tom yum (Thai spicy soup) and larb (Thai spicy salad) flavours have recently arisen.
The Thai HoReCa segment favours savoury biscuits and crackers.
6.1.5 Marketing and promotion
Common promotions for biscuits in the Premium Retail Market consist of product sampling in the form of bonus products or price discounts. Trade promotion and in-store promotion are typically required and form part of the retailers’ trading terms. Our survey of the Selected Premium Retail Markets has identified one promotion (active during the survey period).
6.1.6 Trade barriers
Following TAFTA’s entry into force, tariff duties on biscuits phased out in 2010. However, importers of biscuits are required to pay VAT of 7 per cent.
Biscuits fall under “Category III — Food required to bear Label”. The documentation requirements for Category III imports can be found in Section 3.2.
› A full list of surveyed retail prices is available in Annex I.
› The details of promotions identified during the survey period are available in Annex I.
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6.1.7 Routes to market
The typical route to the Premium Retail Market and the Premium HoReCa Market for imported biscuits is through 3rd party distributors, while local brand biscuits are mainly distributed directly by the manufacturers. A “Routes to Market” overview for Thailand is provided at Section 2.3.3.
Our survey has identified:
� 5 retailers and 6 HoReCa players in the Thai Selected Premium Retail Market with a significant selection of imported biscuits.
� 6 distributors supplying the Thai Premium Retail Market and HoReCa industry with a significant selection of imported biscuits.
PICTURE 8: BISCUITS SHELF AT THE MALL
› An overview and contact details for retailers and distributors are available in Annexes II and III.
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6.2 BAKING MIXES The total Premium Retail Market size for baking mixes in Thailand was AUD 32 million in 2013. The market is expected to grow at a CAGR of 7 per cent over the next 3 years.21
Average price range and package size range for baking mixes in the Selected Premium Retail Market are set out in Table 18.
TABLE 18: OVERVIEW OF PACKAGING AND PRICE POINT RANGES — BAKING MIXES
Product Category Price Range in AUD Package Size Range
Baking mixes 0.33–1.00 per 100g 400–1000g
6.2.1 Key players and brands
Figure 11 sets out the indicative “Share of Shelf” for baking mix brands in the Thai Selected Premium Retail Market.
FIGURE 11: MAJOR BAKING MIX BRANDS IN THE THAI SELECTED PREMIUM RETAIL MARKET
The Thai Premium Retail Market consists of imported products only, with General Mills’ Betty Crockers, RUF, Imperial, and Mom Maid (King Milling) being the leading brands.
21 Estimate: Euromonitor and decisionAsia analysis
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6.2.2 Packaging
The average package size for baking mixes in the Selected Premium Retail Market ranges between 40 grams and 1kg.
6.2.3 Price points
The average price for baking mixes in the Selected Premium Retail Market ranges between THB 10–30 (AUD 0.33 – AUD 1.00) per 100 grams. Retailers in the Selected Premium Retail Market enjoy retail margins in the range of 8 per cent–15 per cent.
6.2.4 Product trends
Baking mixes are not yet a well-established product in Thai market as yet. Demand is picking up slowly, driven by interest through premium retail stores located in expatriate areas. There is growth potential among the younger population that look for convenient baking options. The most popular cake mix flavours are chocolate, white chocolate, vanilla, yellow cake and butter cake. There is only limited presence of bread mixes.
6.2.5 Marketing and promotion
Baking mixes are not highly promoted in the Thai premium retail market. Our survey of the Selected Premium Retail Markets could not identify any promotions (active during the survey period).
› A full list of surveyed package sizes is available in Annex I.
› A full list of surveyed retail prices is available in Annex I.
Austrade Insights
� Cake mixes are most successful in expat areas.
� Local Thais typically do not have baking ovens at home.
� EU suppliers dominate flour/bake mixes market for bakeries and food service.
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6.2.6 Trade barriers
Following TAFTA’s entry into force, tariff duties on baking mixes phased out in 2010. However, importers of baking mixes are required to pay VAT of 7 per cent.
Baking mixes fall under “Category III —• Food required to bear Label”. The documentation requirements for Category III imports can be found in Section 3.2.
6.2.7 Routes to market
The typical route to the Premium Retail Market for imported baking mixes is through 3rd party distributors. A “Routes to Market” overview for Thailand is provided at Section 2.3.3.
Our survey has identified:
� 5 retailers in the Thai Selected Premium Retail Market with a significant selection of imported baking mixes
� 5 distributors supplying the Thai Premium Retail Market with a significant selection of imported baking mixes
Our survey has found that the HoReCa channel is not sufficiently developed for the baking mixes sub-category.
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PICTURE 9: BAKING MIXES SHELF DISPLAY AT FOODLAND
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CONDIMENTS
For the purpose of this report, the category of “Condiments” covers premium table sauces and jams sub-categories. The total Premium Retail Market size of these condiments product categories in Thailand was AUD 108 million in 2013.22 Average price range and package size range for the selected sub-categories are set out in Table 19.
TABLE 19: CHARACTERISTICS OF SURVEYED CONDIMENTS SUB-CATEGORIES
Sub-Category HS Code Description of highest current trade growth products
Price Range in AUD
Package Size Range
Premium Table Sauces
2103 Table sauces, excluding tomato-based sauces, with a focus on ‘premium’ sauces
0.67–1.33 per 100ml
100–200ml
Jams 2007 Jams — particularly highest value flavours in each market
0.67–1.33 per 100g
170–400g
7.1 PREMIUM TABLE SAUCESThe total Premium Retail Market size for Premium Table Sauce in Thailand was AUD 24 million in 2013. The market is expected to grow at a CAGR of 5–6 per cent over the next 3 years.23
Average price range and package size range for Premium Table Sauce in the Selected Premium Retail Market are set out in Table 20.
TABLE 20: OVERVIEW OF PACKAGING AND PRICE POINT RANGES — PREMIUM TABLE SAUCE
Product Category Price Range in AUD Package Size Range
Premium Table Sauce 0.67–1.33 per 100g 100–200ml
22 Estimate: Euromonitor and decisionAsia analysis23 Estimate: Euromonitor and decisionAsia analysis
7
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7.1.1 Key players and brands
Figure 12 sets out the indicative “Share of Shelf” for Premium Table Sauce brands in the Thai Selected Premium Retail Market, including premium imported as well as local brands.
FIGURE 12: MAJOR PREMIUM TABLE SAUCE BRANDS IN THE THAI SELECTED PREMIUM RETAIL MARKET
Domestic brands compete fiercely in the traditional Thai sauces segment, whereas international brands — in particular US and European brands — compete in the Western style sauces category. The Premium Retail and the Premium HoReCa Markets are dominated by two local brands — Sukhum, and Megachef — and several international brands like Best Food (Unilever brand, but produced locally by Sansern and Sons) Maggi (Nestle), French’s (Reckitt Benckiser), and Heinz.
7.1.2 Packaging
The average bottle content for Premium Table Sauce in the Selected Premium Retail Market ranges between 100ml and 200ml.
› A full list of surveyed package sizes is available in Annex I.
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7.1.3 Price points
The average price for Premium Table Sauce in the Selected Premium Retail Market ranges between THB 20–40 (AUD 0.67 – AUD 1.33) per 100ml. Retailers in the Selected Premium Retail Market enjoy retail margins in the range of 5 per cent–12 per cent. HoReCa players in the Selected Premium HoReCa Market have a 5 per cent–10 per cent margin.
7.1.4 Product trends
The traditional Thai cuisine involves fish, ginger, garlic and chili sauces that can be found in almost every national dish. Traditional sauce types are the staple of every Thai household — including premium consumers. However, Western style sauces — especially Worcestershire, mayonnaise and mustard-based sauces — are enjoying strong growth in the Premium Retail Market and the Premium HoReCa Market.
7.1.5 Marketing and promotion
Promotional activities for Premium Table Sauces typically consist of price promotions. However, our survey of the Selected Premium Retail Markets could not identify any promotions (active during the survey period).
7.1.6 Trade barriers
Following TAFTA’s entry into force, tariff duties on Premium Table Sauces were eliminated in 2005. However, importers of Premium Table Sauces are required to pay VAT of 7 per cent.
Depending on the type of sauce, these are categorised as “Category III — Food required to bear label” and “Category II — Prescribed Food to have Quality or Standard”. The documentation requirements for Categories I and III imports can be found in Section 3.2.
7.1.7 Routes to market
The typical route to the Premium Retail Market and the Premium HoReCa Market for imported Premium Table Sauce is through 3rd party distributors. A “Routes to Market” overview for Thailand is provided at Section 2.3.3.
Our survey has identified:
� 5 retailers and 5 HoReCa players in the Thai Selected Premium Retail Market with a significant selection of imported Premium Table Sauces.
� 8 distributors supplying the Thai Premium Retail Market and the Premium HoReCa Market with a significant selection of imported Premium Table Sauces.
› A full list of surveyed retail prices is available in Annex I.
› An overview and contact details for retailers and distributors are available in Annexes II and III.
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PICTURE 10: AUSTRALIAN PRODUCT PROMOTION AT TOPS
Austrade Insights
� Cake mixes are most successful in expat areas.
� Local Thais typically do not have baking ovens at home.
� EU suppliers dominate flour/bake mixes market for bakeries and food service.
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7.2 JAMSThe total Premium Retail Market size for jams in Thailand was AUD 84 million in 2013. The market is expected to grow at a CAGR of 6–7 per cent over the next 3 years.
Average price range and package size range for jams in the Selected Premium Retail Market are set out in Table 21.24
TABLE 21: OVERVIEW OF PACKAGING AND PRICE POINT RANGES — JAMS
Product Category Price Range in AUD Package Size Range
Jams 0.67–1.33 170–400g
7.2.1 Key players and brands
Figure 13 sets out the indicative “Share of Shelf” for jam brands in the Thai Selected Premium Retail Market.
FIGURE 13: MAJOR JAM BRANDS IN THE THAI SELECTED PREMIUM RETAIL MARKET
24 Estimate: Euromonitor and decisionAsia analysis
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In the Thai Premium Retail Market jams are primarily an imported product, with a lot of shelf space dominated by European and US brands such as Smucker’s, St. Dalfour and Hero. The major brand that is locally produced is Best Foods (Unilever products produced by Chabaa Bangkok). Domestic brands are also rare in the Premium HoReCa Market.
7.2.2 Packaging
The average packaging size for jams in the Selected Premium Retail Market ranges between 170 grams and 400 grams.
7.2.3 Price points
The average price for jams in the Selected Premium Retail Market ranges between THB 20–40 (AUD 0.67 – AUD 21.33) per 100 grams. Retailers in the Selected Premium Retail Market enjoy retail margins in the range of 8 per cent–15 per cent. HoReCa players in the Selected Premium HoReCa Market have a 5 per cent–10 per cent margin.
7.2.4 Product trends
The most popular jam flavours currently are orange, strawberry and mixed fruits. Enjoying toast and jam for breakfast is a growing trend. In addition to jams, high-end consumers are also increasingly buying peanut and chocolate-based spreads.
7.2.5 Marketing and promotion
Jams are currently not highly promoted in the Thai premium retail market. Our survey of the Selected Premium Retail Markets could not identify any promotions (active during the survey period).
› A full list of surveyed package sizes is available in Annex I.
› A full list of surveyed retail prices is available in Annex I.
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7.2.6 Trade barriers
Following TAFTA’s entry into force, tariff duties on jams phased out in 2010. However, importers of jam are required to pay VAT of 7 per cent.
Jam falls under “Category II — Prescribed Food to have Quality or Standard” of the Thai Food Act. The documentation requirements for Category II imports be found in Section 3.2.
7.2.7 Routes to market
The typical route to the Premium Retail Market and the Premium HoReCa Market for imported jams is through 3rd party distributors. A “Routes to Market” overview for Thailand is provided at Section 2.3.3.
Our survey has identified:
� 5 retailers and 2 HoReCa players in the Thai Selected Premium Retail Market with a significant selection of imported jams.
� 6 distributors supplying the Thai Premium Retail Market with a significant selection of imported jams.
› An overview and contact details for retailers and distributors are available in Annexes II and III.
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PICTURE 11: JAMS SHELF DISPLAY AT TOPS
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lmon
d, P
ista
ches
, Bu
tterfl
y, c
apric
e, c
hoco
late
, flo
rent
in, c
oeur
truf
fe',
coeu
r no
iset
tes,
noi
sette
s
Alm
ond,
Cap
rice,
N
oise
ttes
All =
80
disp
lay
in 4
row
s80
g12
8TH
B1.
60
Salty
bi
scui
tsPi
rre
bisu
iterie
pure
But
ter,
lem
on&a
lmon
d,
mix
ed B
errie
s, c
ocon
ut, m
ilk
choc
olat
e, d
ark
choc
olat
e
pure
But
ter,
lem
on&a
lmon
d,
mix
ed B
errie
s
All =
50
disp
lay
in 1
row
125
g11
8TH
B0.
94
cake
Impe
rial
Butte
r cak
eAl
l = 1
0 di
spla
y in
1 ro
w40
0g
60TH
B0.
15
brea
dM
om M
aid
All =
15
disp
lay
in 1
row
1000
g95
THB
0.10
AFG
C M
ARK
ET IN
SIG
HTS:
THA
ILA
ND
61
PRO
DUCT
CA
TEG
ORY
TYPE
BR
AN
DFL
AVO
UR
SHEL
F PR
ESEN
CE
PAC
K S
IZE
PRIC
E R
AN
GE
Bra
nd o
f th
e su
b-ca
tego
ry(m
entio
n al
l flav
our)
Top
3 fla
vour
sTO
TAL
Num
ber o
f pro
duct
di
spla
y in
the
fron
t row
of t
he
shel
f. Pl
ease
take
pho
togr
aph
in g
ram
sin
loca
l cur
renc
y,
base
d on
pa
cksi
ze
(by
1gr,
or 1
ml)
Snac
kfoo
dsba
rsH
ersh
ey's
Coo
kie
& cr
eam
, cre
amy
milk
cho
cola
te w
ith a
lmon
d,
crea
my
milk
cho
cola
te, d
ark
choc
olat
e w
ith a
lmon
d
Coo
kie
& cr
eam
, da
rk c
hoco
late
with
al
mon
d, c
ream
y m
ilk c
hoco
late
with
al
mon
d
All =
150
dis
play
in 3
row
s28
g24
THB
0.86
Slab
sVa
n H
oute
nFr
uit &
Nut
, Roa
sted
Alm
ond,
H
azel
nut
Frui
t & N
ut,
Roa
sted
Alm
ond,
H
azel
nut
All c
hoco
late
sla
bs =
32
disp
lay
in 1
row
150
g10
4TH
B0.
69
Bars
Van
Hou
ten
Frui
t & N
ut, H
azel
nut,
Milk
C
hoco
late
Frui
t & N
ut,
Roa
sted
Alm
ond,
H
azel
nut
All c
hoco
late
sla
bs =
72
disp
lay
in 2
row
40g
29TH
B0.
73
Past
illes
Fish
erm
an's
fri
end
Che
rry, C
itrus
, Spe
arm
ints
, M
ints
, Spi
cy M
anda
rin,
Her
bel M
ints
, sug
ar fr
ee m
int
Che
rry, S
ugar
free
m
int,
Spea
rmin
tsAl
l = 2
00 d
ispl
ay in
1 ro
w25
g36
THB
1.44
Che
wy
Men
tos
Tutti
Fru
ity, R
ainb
ow, S
our
mix
, Fru
it, M
int m
ix, M
int
Min
t, So
ur m
ix,
Frui
tAl
l = 2
50 d
ispl
ay in
1 ro
w37
g10
THB
0.27
Che
wy
Wer
ther
's
Orig
inal
Car
amel
Che
wy
Car
amel
Che
wy
All C
hew
y =1
0 di
spla
y in
1 ro
w50
g20
THB
0.40
Boile
d Sw
eets
Wer
ther
's
Orig
inal
Cre
am C
andy
, Cof
fee
Can
dyC
ream
Can
dy,
Cof
fee
Can
dyAl
l Boi
led
Swee
ts =
15 d
ispl
ay in
1
row
50g
20TH
B0.
40
AFG
C M
ARK
ET IN
SIG
HTS:
THA
ILA
ND
62
PRO
DUCT
CA
TEG
ORY
TYPE
BR
AN
DFL
AVO
UR
SHEL
F PR
ESEN
CE
PAC
K S
IZE
PRIC
E R
AN
GE
Bra
nd o
f th
e su
b-ca
tego
ry(m
entio
n al
l flav
our)
Top
3 fla
vour
sTO
TAL
Num
ber o
f pro
duct
di
spla
y in
the
fron
t row
of t
he
shel
f. Pl
ease
take
pho
togr
aph
in g
ram
sin
loca
l cur
renc
y,
base
d on
pa
cksi
ze
(by
1gr,
or 1
ml)
Snac
kfoo
ds(c
ontin
ued)
Toffe
e C
aram
els
Wer
ther
's
Orig
inal
Car
amel
Cre
amC
aram
el C
ream
All C
hew
y =7
dis
play
in 1
row
50g
20TH
B0.
40
snac
k ba
rsAl
pen
Frui
t & n
ut, s
traw
berry
&
yogu
rt, ra
spbe
rry &
yo
gurt,
frui
t & n
ut w
ith
milk
cho
cola
te, s
umm
er
fruit,
che
rry b
ake
wel
l, le
mon
driz
zle,
blu
eber
ry &
cr
anbe
rry w
ith y
ogur
t
Ras
pber
ry &
yo
gurt,
sum
mer
fru
it, fr
uit &
nut
with
m
ilk c
hoco
late
All S
nack
bar
s =
40 d
ispl
ay in
1
row
95g
THB
0.00
snac
k ba
rsN
atur
e va
lley
Varie
ty p
ack:
Oat
s &
Hon
ey,
Pean
ut B
utte
r, C
inna
mon
, al
mon
d, O
ats
& H
oney
Oat
s &
Hon
ey,
Pean
ut, A
lmon
dAl
l = 3
8 di
spla
y in
1 ro
w25
2g
139
THB
0.55
Bev
erag
es
(non
-al
coho
lic)/
RTD
oran
geTi
pco
Gol
den
oran
ge, M
anda
rin
oran
ge, M
edle
y or
ange
, Sa
i nam
phun
gk, V
alen
cia
oran
ge, T
arge
rine
oran
ge
Sai n
amph
ungk
, Va
lenc
ia o
rang
e,
Man
darin
Ora
nge
All o
rang
e =6
0 di
spla
y in
1 ro
ws
200
ml
17.5
THB
0.09
oran
geM
alee
Nev
el O
rang
e, T
ange
rine
Ora
nge,
Man
darin
Ora
nge,
Sa
i nam
phun
g, T
rio
Nev
el O
rang
e,
Man
darin
Ora
nge,
Sa
i nam
phun
g
All o
rang
e =4
0 di
spla
y in
1 ro
ws
1000
ml
69TH
B0.
07
oran
geH
arve
y fre
sh M
anda
rin o
rang
e M
anda
rin o
rang
eAl
l ora
nge
=40
disp
lay
in 1
row
s10
00m
l70
THB
0.07
Gra
peM
alee
Red
Gra
peR
ed G
rape
All g
rape
=10
dis
play
in1
row
s10
00m
l69
THB
0.07
Gra
peTi
pco
Red
Gra
peR
ed G
rape
All =
50
disp
lay
in 1
row
1000
ml
59TH
B0.
06
Appl
eM
alee
Red
App
le, G
rann
y Sm
ithR
ed A
pple
, G
rann
y Sm
ithAl
l App
le =
30 d
ispl
ay in
2 ro
ws
1000
ml
69TH
B0.
07
AFG
C M
ARK
ET IN
SIG
HTS:
THA
ILA
ND
63
PRO
DUCT
CA
TEG
ORY
TYPE
BR
AN
DFL
AVO
UR
SHEL
F PR
ESEN
CE
PAC
K S
IZE
PRIC
E R
AN
GE
Bra
nd o
f th
e su
b-ca
tego
ry(m
entio
n al
l flav
our)
Top
3 fla
vour
sTO
TAL
Num
ber o
f pro
duct
di
spla
y in
the
fron
t row
of t
he
shel
f. Pl
ease
take
pho
togr
aph
in g
ram
sin
loca
l cur
renc
y,
base
d on
pa
cksi
ze
(by
1gr,
or 1
ml)
Beve
rage
s (n
on-a
lcoho
lic)/
RTD
(c
ontin
ued)
Soy
drin
kLa
ctas
oySw
eet C
lass
ic,V
eget
aria
n,
____
__, P
lus
Col
lage
n,
Cho
cola
te
Swee
t Cla
ssic
, Bl
ack
sesa
me,
Pl
us C
olla
gen,
All s
oy d
rink
= 50
dis
play
in 3
ro
ws
300
6m
l51
.75
THB
0.03
Soy
drin
kVi
tam
ilkO
rigin
al, V
eget
aria
n, L
ight
Su
gar,
Low
sug
ar &
Cor
nO
rigin
al, L
ow s
ugar
&
Cor
n, L
ight
Su
gar
All =
200
dis
play
in 6
row
200
4m
l46
THB
0.06
Tea
Ran
ong
tea
mul
berry
gre
en te
am
ulbe
rry g
reen
tea
All =
60
disp
lay
in 1
row
30g
165
THB
5.50
Tea
Lipt
onG
reen
Tea
, Yel
low
Lab
el,
Peac
hG
errn
Tea
, Yel
low
La
bel,
Peac
hAl
l Tea
=20
7 di
spla
y in
3 ro
ws
202
g65
.25
THB
1.63
Ener
gy
Drin
ksM
150
Orig
inal
Orig
inal
All E
nerg
y D
rinks
= 2
0 di
spla
y in
1
row
s15
0m
l10
THB
0.07
Ener
gy
Drin
ksKr
atin
gdae
ngO
rigin
alO
rigin
alAl
l Ene
rgy
Drin
ks =
20
disp
lay
in
1 ro
ws
100
ml
14TH
B0.
14
Ener
gy
Drin
ksLi
po-P
lus
Orig
inal
Orig
inal
All E
nerg
y D
rinks
= 2
0 di
spla
y in
1
row
s15
0m
l10
THB
0.07
Rea
dy-to
-dr
ink
tea
OIS
HI
Orin
igal
, Hon
ey le
mon
, Ja
pane
se ri
ce, L
emon
Bla
ck
tea,
Pea
ch, C
hrys
anth
emum
Hon
ey L
emon
, Ja
pane
se ri
ce,
Orig
inal
All =
80
disp
lay
in 3
row
s50
0m
l18
THB
0.04
Rea
dy-to
-dr
ink
tea
Ichi
tan
Orig
inal
, hon
ey
lem
on, J
apan
ese
rice,
C
hrys
anth
emum
, orig
inal
su
gar f
ree
Hon
ey le
mon
, C
hrys
anth
emum
, O
rigin
al
All =
50
disp
lay
in 5
row
s42
0m
l12
.5TH
B0.
03
prem
ium
no
n-co
la
carb
onat
ed
drin
ks.
Min
ute
mai
dPu
lpy,
nut
riboo
stPu
lpy,
nut
riboo
stAl
l = 3
0 di
spla
ying
1 ro
w21
0m
l12
THB
0.06
AFG
C M
ARK
ET IN
SIG
HTS:
THA
ILA
ND
64
PRO
DUCT
CA
TEG
ORY
TYPE
BR
AN
DFL
AVO
UR
SHEL
F PR
ESEN
CE
PAC
K S
IZE
PRIC
E R
AN
GE
Bra
nd o
f th
e su
b-ca
tego
ry(m
entio
n al
l flav
our)
Top
3 fla
vour
sTO
TAL
Num
ber o
f pro
duct
di
spla
y in
the
fron
t row
of t
he
shel
f. Pl
ease
take
pho
togr
aph
in g
ram
sin
loca
l cur
renc
y,
base
d on
pa
cksi
ze
(by
1gr,
or 1
ml)
Sauc
es/
Con
dim
ents
/Sp
read
s
Virg
in o
live
oil
Sabr
oso
All O
live
Oil
= 20
dis
play
in
1 ro
ws
250
ml
123.
5TH
B0.
49
Virg
in
oliv
e oi
lBe
rtolli
Ric
h Ta
ste,
Gen
tile
Tast
e,
Mild
Tas
te, B
io, R
obus
to
Tast
e, D
elic
ata
Tast
e
Ric
h Ta
ste,
M
ild T
aste
, Del
icat
a Ta
ste
All O
live
Oil
= 69
dis
play
in
3 ro
ws
250
ml
252.
5TH
B1.
01
Jam
sSm
ucke
r'sBl
uebe
rry, S
traw
berry
, C
onco
rd g
rape
, Red
R
aspb
erry
, Bla
ckbe
rry,
Apric
ot, C
herry
, Sug
ar fr
ee
— S
traw
berry
, Con
cord
gr
ape,
Red
Ras
pber
ry,
Apric
ot, O
rcha
rd's
Fin
est,
Ras
pber
ry, S
traw
berry
Apric
ot, S
traw
berry
, O
rcha
rd's
Fin
est
All j
am =
135
dis
play
in 2
row
s12
oz10
4.5
THB
8.71
Jam
sH
ero
Stra
wbe
rry, R
aspb
erry
, bla
ck
berry
, bla
ck c
herry
, ora
nge,
bl
uebe
rry
Stra
wbe
rry, o
rang
e,
blac
kber
ryAl
l = 5
0 di
spla
y in
1 ro
w14
0g
105
THB
0.75
Jam
sST
.Dal
four
Stra
wbe
rry,T
hick
Apr
icot
, Bl
ack
Che
rry, R
aspb
erry
, Fo
ur F
ruits
, Wild
Blu
eber
ry
Stra
wbe
rry,
Four
Fru
its,
Wild
Blu
eber
ry
All j
am =
50
disp
lay
in 1
row
s28
4g
128
THB
0.45
May
onna
iseBe
st fo
odO
rigin
alO
rigin
alAl
l = 2
0 di
spla
y in
1 ro
w22
0m
l61
.5TH
B0.
28M
ayon
naise
Suku
mO
rigin
alO
rigin
alAl
l = 3
0 di
spla
y in
1 ro
w22
0g
41.7
5TH
B0.
19M
ayon
naise
Hei
nzO
rigin
alO
rigin
alAl
l = 2
0 di
spla
y in
1 ro
w22
0g
50.5
THB
0.23
Tabl
e sa
uces
mag
giO
rigin
alO
rigin
alAl
l Tab
le s
auce
s =
30 d
ispl
ay
in 1
row
s10
0m
l33
THB
0.33
AFG
C M
ARK
ET IN
SIG
HTS:
THA
ILA
ND
65
FOO
DLA
ND
Dat
e co
llect
ed: 8
Mar
201
4 St
ore:
Foo
dlan
d Su
perm
arke
t Co.
, Ltd
. St
ore
Add
ress
: 267
5 La
rdpr
ao R
oad,
Klo
ngC
haok
huns
ing,
Wan
gtho
ngla
ung,
Ban
gkok
103
10
NB
: ful
l pro
duct
info
rmat
ion,
incl
udin
g m
anuf
actu
rer,
dist
ribut
or a
nd im
porte
r, is
ava
ilabl
e in
sep
arat
e do
cum
ents
on
the
AFG
C w
ebsi
te w
ww
.afg
c.or
g.au
PRO
DUCT
CA
TEG
ORY
TYPE
BR
AN
DFL
AVO
UR
SHEL
F PR
ESEN
CE
PAC
K S
IZE
PRIC
E R
AN
GE
Bra
nd o
f th
e su
b-ca
tego
ry(m
entio
n al
l flav
our)
Top
3 fla
vour
sTO
TAL
Num
ber o
f pro
duct
di
spla
y in
the
fron
t row
of t
he
shel
f. Pl
ease
take
pho
togr
aph
in g
ram
sin
loca
l cur
renc
y,
base
d on
pa
cksi
ze
(by
1gr,
or 1
ml)
Bak
ed G
oods
Swee
t bi
scui
tW
alke
rsIta
lian
Lem
on a
nd w
hite
, Sh
ortb
read
, Bel
gian
ch
ocol
ate,
Stra
wbe
rry &
C
ream
, Al
mon
d sh
ortb
read
, O
rgan
ic, F
ruitc
ake,
Oat
flake
&
hone
y
Oat
, Sho
rtbre
ad,
Belg
ian
choc
olat
eAl
l = 1
19 d
ispl
ay in
2 ro
ws
150
g10
8TH
B0.
72
Bisc
uits
Ore
oD
oubl
e st
uf, c
hoco
late
cr
eam
, dou
ble
delig
ht,
Blue
berry
Ice
crea
m,
Ora
nge
Ice
crea
m,
Stra
wbe
rry, P
eanu
t but
ter
choc
olat
e cr
eam
Dou
ble
stuf
, ch
ocol
ate
crea
m,
Ora
nge
Ice
crea
m
All =
100
dis
play
in 2
row
s13
7g
27.2
5TH
B0.
20
Salty
bi
scui
tsKa
mbl
yBr
etze
li, a
lmon
d, P
ista
chio
s,
Butte
rfly,
cap
rice,
cho
cola
te,
flore
ntin
Alm
ond,
cho
cola
te,
butte
rfly
All =
70
disp
lay
in 1
row
80g
122.
25TH
B1.
53
Bisc
uits
Pret
zC
orn,
che
ese,
sou
ndcr
eam
, fri
ed, T
omyu
m, P
izza
, Roa
st,
Larb
,
Tom
yum
, cor
n,
chee
seAl
l = 8
0 di
spla
y in
1 ro
w38
g12
.75
THB
0.34
Cho
co
bisc
uit
Pock
yC
hoco
late
cru
sh, S
traw
berry
, M
ibic
hoco
late
,ch
oco
crus
h,
stra
wbe
rry,
mib
icho
cola
te,
All =
50
disp
lay
in 2
row
s51
.2g
66TH
B1.
29
AFG
C M
ARK
ET IN
SIG
HTS:
THA
ILA
ND
66
PRO
DUCT
CA
TEG
ORY
TYPE
BR
AN
DFL
AVO
UR
SHEL
F PR
ESEN
CE
PAC
K S
IZE
PRIC
E R
AN
GE
Bra
nd o
f th
e su
b-ca
tego
ry(m
entio
n al
l flav
our)
Top
3 fla
vour
sTO
TAL
Num
ber o
f pro
duct
di
spla
y in
the
fron
t row
of t
he
shel
f. Pl
ease
take
pho
togr
aph
in g
ram
sin
loca
l cur
renc
y,
base
d on
pa
cksi
ze
(by
1gr,
or 1
ml)
Bak
ed G
oods
(c
ontin
ued)
Bisc
uits
Col
lon
Cho
cola
te, S
traw
berry
, C
ream
Cho
cola
te,
Stra
wbe
rry, C
ream
All =
60
disp
lay
in 2
row
s54
g15
.75
THB
0.29
Cak
e M
ixBe
tty
Cro
cker
sw
hite
cak
e, M
ilk
Cho
cola
te,Y
ello
w c
ake,
W
arm
Del
ight
s —
Mol
ten
Cho
cola
te c
ake,
Hot
Fud
ge
Brow
nie,
Fud
ge B
row
nies
whi
te c
ake,
Milk
C
hoco
late
,Yel
low
ca
ke
All c
ake
mix
s =
43 d
ispl
ay in
2
row
s82
g13
2TH
B1.
61
Cak
e M
ixR
UF
Latte
Mac
chia
to, S
chok
o,
Zitro
neLa
tte M
acch
iato
, Sc
hoko
, Zitr
one
All c
ake
mix
s =
20 d
ispl
ay in
2
row
s42
5g
170.
25TH
B0.
40
Snac
kfoo
dsbo
xes
Ferre
o R
oche
rO
rigin
alO
rigin
alAl
l = 1
00 d
ispl
ay in
1 ro
w20
0g
199
THB
1.00
slab
sH
ersh
eyEx
celle
nce
dark
noi
r, Ex
celle
nce
dark
, Ex
celle
nce
Extra
Cre
amy,
Ex
celle
nce
Inte
nse
Ora
nge,
Ex
celle
nce
Cra
nber
ry
Inte
nse,
Exc
elle
nce
Sea
Salt
, Alm
ond,
Pis
tach
io,
Staw
berry
,
Mou
sse
Au C
hoco
late
(dar
k),
Mou
sse
Au C
hoco
late
(milk
), Sw
iss
Milk
Cho
cola
te —
R
aisi
ns &
nut
s, S
wis
s M
ilk
Cho
cola
te —
Haz
elnu
ts,
Swis
s M
ilk C
hoco
late
,
Swis
s D
ark
Cho
cola
te,
Gra
nds
Haz
elnu
ts(d
ark)
, G
rand
s Al
mon
ds(d
ark)
, G
rand
s Al
mon
ds(m
ilk),
Gra
nds
Alm
ods(
whi
te)
Swis
s M
ilk
Cho
cola
te —
H
azel
nuts
, Ex
celle
nce
dark
, Ex
celle
nce
Extra
C
ream
y, L
es G
rand
al
mbn
dras
All =
80
disp
lay
in 2
row
100
g11
2.25
THB
1.12
AFG
C M
ARK
ET IN
SIG
HTS:
THA
ILA
ND
67
PRO
DUCT
CA
TEG
ORY
TYPE
BR
AN
DFL
AVO
UR
SHEL
F PR
ESEN
CE
PAC
K S
IZE
PRIC
E R
AN
GE
Bra
nd o
f th
e su
b-ca
tego
ry(m
entio
n al
l flav
our)
Top
3 fla
vour
sTO
TAL
Num
ber o
f pro
duct
di
spla
y in
the
fron
t row
of t
he
shel
f. Pl
ease
take
pho
togr
aph
in g
ram
sin
loca
l cur
renc
y,
base
d on
pa
cksi
ze
(by
1gr,
or 1
ml)
Snac
kfoo
ds
(con
tinue
d)
Boile
d Sw
eets
Wer
ther
'sC
ream
Can
dy, C
offe
e C
andy
Cre
am C
andy
, C
offe
e C
andy
All =
60
disp
lay
in 3
row
s80
g36
.26
THB
0.45
Jellie
sH
arib
oPe
ach,
Tro
pi F
ruitt
i, M
ixes
fru
its, C
ola
Mix
es fr
uits
, Col
a,
Peac
hAl
l = 8
0 di
spla
y in
5 ro
ws
100
g35
.5TH
B0.
36
Past
illes
Fish
erm
an's
fri
end
Che
rry, C
itrus
, Spe
arm
ints
, M
ints
, Spi
cy M
anda
rin,
Her
bal M
ints
Spea
rmin
ts,
Che
rry, S
picy
M
anda
rin
All =
80
disp
lay
in 1
row
25g
34TH
B1.
36
snac
k ba
rsN
atur
e va
lley
Varie
ty p
ack:
Oat
s &
Hon
ey,
Pean
ut B
utte
r, C
inna
mon
, al
mon
d, O
ats
& H
oney
alm
ond;
Var
iety
pa
ck: O
ats
& H
oney
, Pea
nut
Butte
r, C
inna
mon
; O
ats
& H
oney
All =
25
disp
lay
in 1
row
252
g15
3.5
THB
0.61
snac
k ba
rsN
ice
& N
atur
alR
aspb
erry
& P
oneg
rana
te,
Cra
nber
ry &
Blu
eber
ryR
aspb
erry
&
Pone
gran
ate,
C
ranb
erry
&
Blue
berry
All =
25
disp
lay
in 1
row
180
g12
8.5
THB
0.71
Beve
rage
s (n
on-a
lcoho
lic)
/RTD
oran
geTi
pco
Gol
den
oran
ge, M
anda
rin
oran
ge, M
edle
y or
ange
, Sa
i nam
phun
gk, V
alen
cia
oran
ge, T
arge
rine
oran
ge
Sai n
amph
ungk
, Va
lenc
ia o
rang
e,
Man
darin
e O
rang
e
All o
rang
e =6
0 di
spla
y in
1 ro
ws
200
g17
.5TH
B0.
09
oran
geM
alee
Nev
el O
rang
e, T
ange
rine
Ora
nge,
Man
darin
Ora
nge,
Sa
i nam
phun
g, T
rio
Nev
el O
rang
e,
Man
darin
Ora
nge,
Sa
i nam
phun
g
All o
rang
e =4
0 di
spla
y in
1 ro
ws
1000
ml
69TH
B0.
07
oran
geC
haba
aTa
nger
ine
Tang
erin
eAl
l ora
nge
= 15
dis
play
in 1
row
s10
00m
l58
THB
0.06
Appl
eM
alee
Red
App
le, G
rann
y Sm
ithR
ed A
pple
, G
rann
y Sm
ithAl
l App
le =
30 d
ispl
ay in
2 ro
ws
1000
ml
69TH
B0.
07
Appl
eC
haba
aAp
ple
& G
rape
Appl
e &
Gra
peAl
l App
le =
15 d
ispl
ay in
1 ro
ws
1000
ml
58TH
B0.
06
Gra
peM
alee
Red
Gra
peR
ed G
rape
All g
rape
=10
dis
play
in1
row
s10
00m
l69
THB
0.07
AFG
C M
ARK
ET IN
SIG
HTS:
THA
ILA
ND
68
PRO
DUCT
CA
TEG
ORY
TYPE
BR
AN
DFL
AVO
UR
SHEL
F PR
ESEN
CE
PAC
K S
IZE
PRIC
E R
AN
GE
Bra
nd o
f th
e su
b-ca
tego
ry(m
entio
n al
l flav
our)
Top
3 fla
vour
sTO
TAL
Num
ber o
f pro
duct
di
spla
y in
the
fron
t row
of t
he
shel
f. Pl
ease
take
pho
togr
aph
in g
ram
sin
loca
l cur
renc
y,
base
d on
pa
cksi
ze
(by
1gr,
or 1
ml)
Beve
rage
s (n
on-a
lcoho
lic)
/RTD
(c
ontin
ued)
Soy
drin
kLa
ctas
oySw
eet C
lass
ic, V
eget
aria
n,
____
__, P
lus
Col
lage
n,
Cho
cola
te
Swee
t Cla
ssic
, __
____
, Pl
us C
olla
gen,
All s
oy d
rink
= 50
dis
play
in
3 ro
ws
300
6m
l51
.75
THB
0.03
Soy
drin
kVi
tam
ilkO
rigin
al, V
eget
aria
n, L
ight
Su
gar,
Low
sug
er &
Cor
nO
rigin
al,
Vege
taria
n, L
ight
Su
gar
All s
oy d
rink
= 14
6 di
spla
y in
5
row
s10
04
ml
21TH
B0.
05
Soy
drin
kSo
goo
dR
egul
ar, L
ite, C
hoco
late
Reg
ular
, Lite
, C
hoco
late
All s
oy d
rink
= 50
dis
play
in
1 ro
ws
1000
g73
THB
0.07
Tea
Dilm
ahEn
glis
h Br
eakf
ast,
Earl
Gre
y,
Blac
kcur
rant
, Stra
wbe
rry,
Jasm
ine,
Pep
perm
int
Leav
es, C
amom
ile F
low
er,
Appl
e, P
each
, Ras
pber
ry,
Berry
Exp
losi
on, F
ruity
Min
ty
Del
icio
us, N
oble
Ear
l Gre
y
Earl
Gre
y,
Stra
wbe
rry,
Pepp
erm
int L
eave
s
All T
ea =
136
dis
play
in2
row
s50
g17
1.25
THB
3.43
Tea
Twin
ing
Earl
Gre
y Te
a, E
nglis
h Br
eakf
ast T
ea, L
ady
Gre
y,
Jasm
ine
Gre
en T
ea, P
ure
Whi
te T
ea, G
reen
Tea
,Wild
Be
rry T
ea, P
ure
Pepe
rmin
t, Va
nila
,Dar
ieel
iog
Tea,
Earl
Gre
y Te
a ,
Engl
ish
Brea
kfas
t Te
a, W
hite
Tea
All T
ea =
207
dis
play
in 4
row
s50
g16
2.25
THB
3.25
Tea
Lipt
onG
errn
Tea
,Yel
low
Lab
el,
Peac
hG
reen
Tea
,Yel
low
La
bel,
Peac
hAl
l Tea
= 2
07 d
ispl
ay in
3 ro
ws
202
g65
.25
THB
1.63
Ener
gy
Drin
ksM
150
Orig
inal
Orig
inal
All E
nerg
y D
rinks
= 2
0 di
spla
y in
1
row
s15
0m
l10
THB
0.07
Ener
gy
Drin
ksKr
atin
gdae
ngO
rigin
alO
rigin
alAl
l Ene
rgy
Drin
ks =
20
disp
lay
in
1 ro
ws
100
ml
14TH
B0.
14
Ener
gy
Drin
ksLi
po -
Plus
Orig
inal
Orig
inal
All E
nerg
y D
rinks
= 2
0 di
spla
y in
1 ro
ws
150
ml
10TH
B0.
07
AFG
C M
ARK
ET IN
SIG
HTS:
THA
ILA
ND
69
PRO
DUCT
CA
TEG
ORY
TYPE
BR
AN
DFL
AVO
UR
SHEL
F PR
ESEN
CE
PAC
K S
IZE
PRIC
E R
AN
GE
Bra
nd o
f th
e su
b-ca
tego
ry(m
entio
n al
l flav
our)
Top
3 fla
vour
sTO
TAL
Num
ber o
f pro
duct
di
spla
y in
the
fron
t row
of t
he
shel
f. Pl
ease
take
pho
togr
aph
in g
ram
sin
loca
l cur
renc
y,
base
d on
pa
cksi
ze
(by
1gr,
or 1
ml)
Beve
rage
s (n
on-a
lcoho
lic)
/RTD
(c
ontin
ued)
Rea
dy-to
-dr
ink
tea
Ois
hiO
rigin
al, H
oney
lem
on,
Gra
in ri
ce, L
emon
Bla
ck te
aO
rigin
al, G
rain
rice
, H
oney
lem
onAl
l = 1
00 d
ispl
ay in
2 ro
ws
300
ml
15TH
B0.
05
Rea
dy-to
-dr
ink
tea
Ichi
tan
Orig
inal
, hon
ey le
mon
, gr
ain
rice,
Chr
ysan
them
um,
orig
inal
sug
ar fr
ee
Orig
inal
, Gra
in ri
ce,
Hon
ey le
mon
All =
80
disp
lay
in 2
row
s42
0m
l14
THB
0.03
Rea
dy-to
-dr
ink
tea
Fujic
haTa
sty,
Nat
ural
, Fit
Tast
y, N
atur
al, F
itAl
l = 5
0 di
spla
y in
1 ro
w50
0m
l24
THB
0.05
prem
ium
no
n-co
la
carb
onat
ed
drin
ks.
Bein
gM
ixed
ber
ry, fi
bre,
col
lage
n,
fruity
, sup
er fr
uity
Fibe
r, su
per f
ruity
, m
ixed
berry
All =
50
disp
lay
in 1
row
350
ml
18TH
B0.
05
prem
ium
no
n-co
la
carb
onat
ed
drin
ks.
Min
ute
mai
dPu
lpy,
nut
riboo
stPu
lpy,
nut
riboo
stAl
l = 3
0 di
spla
ying
1 ro
w21
0m
l12
THB
0.06
Sauc
es/
Con
dim
ents
/ Sp
read
s
Virg
in
oliv
e oi
lSa
bros
oAl
l Oliv
e O
il =
20 d
ispl
ay in
1
row
s25
0m
l12
3.5
THB
0.49
Virg
in
olive
oil
Berto
lliR
ich
Tast
e, G
entil
e Ta
ste,
M
ild T
aste
, Bio
, Rob
usto
Ta
ste,
Del
icat
a Ta
ste
Ric
h Ta
ste,
Mild
Ta
ste,
Del
icat
a Ta
ste
All O
live
Oil
= 69
dis
play
in
3 ro
ws
250
ml
252.
5TH
B1.
01
Jam
sSm
ucke
r'sBl
uebe
rry, S
traw
berry
, C
onco
rd g
rape
, R
ed R
aspb
erry
, Bla
ckbe
rry,
Apric
ot, C
herry
,Sug
ar fr
ee
— S
traw
berry
, Con
cord
gr
ape,
Red
Ras
pber
ry,
Apric
ot, O
rcha
rd's
Fin
est,
Ras
pber
ry, S
traw
berry
Apric
ot, S
traw
berry
, O
rcha
rd's
Fin
est
All j
am =
135
dis
play
in 2
row
s12
oz10
4.5
THB
8.71
AFG
C M
ARK
ET IN
SIG
HTS:
THA
ILA
ND
70
PRO
DUCT
CA
TEG
ORY
TYPE
BR
AN
DFL
AVO
UR
SHEL
F PR
ESEN
CE
PAC
K S
IZE
PRIC
E R
AN
GE
Bra
nd o
f th
e su
b-ca
tego
ry(m
entio
n al
l flav
our)
Top
3 fla
vour
sTO
TAL
Num
ber o
f pro
duct
di
spla
y in
the
fron
t row
of t
he
shel
f. Pl
ease
take
pho
togr
aph
in g
ram
sin
loca
l cur
renc
y,
base
d on
pa
cksi
ze
(by
1gr,
or 1
ml)
Sauc
es/
Con
dim
ents
/ Sp
read
s (c
ontin
ued)
Jam
sBe
st F
oods
Stra
wbe
rry,o
rang
e m
arm
alad
e, P
inea
pple
, M
ixed
frui
t
Stra
wbe
rry,
Mar
mal
ade
oran
ge,
Mix
ed fr
uit
All j
am =
120
dis
play
in 2
row
s17
0g
38.7
5TH
B0.
23
Jam
sST
.Dal
four
Stra
wbe
rry, T
hick
Apr
icot
, Bl
ack
Che
rry, R
aspb
erry
, Fo
ur F
ruits
, Wild
Blu
eber
ry
Stra
wbe
rry,
Four
Fru
its, W
ild
Blue
berry
All j
am =
50
disp
lay
in 1
row
s28
4g
128
THB
0.45
sand
wis
h sp
read
Suku
mO
rigin
al,
mus
tard
, tun
aO
rigin
al, m
usta
rd,
tuna
All j
am =
30
disp
lay
in 1
row
220
g59
.25
THB
0.27
May
onna
iseBe
st F
oods
orig
inal
orig
inal
All j
am =
10
disp
lay
in 1
row
220
g48
.25
THB
0.22
Tabl
e sa
uces
mag
gior
igin
alor
igin
alAl
l Tab
le s
auce
s =
50 d
ispl
ay in
2
row
s10
0m
l37
THB
0.37
AFG
C M
ARK
ET IN
SIG
HTS:
THA
ILA
ND
71
TOPS
Dat
e co
llect
ed: 1
0 M
ar 2
014
Stor
e: F
oodl
and
Supe
rmar
ket C
o., L
td.
Stor
e A
ddre
ss: B
Flo
or, 9
/8-9
Ram
a 9
Rd.
, Hua
y Kw
ang,
Ban
gkok
103
10
NB
: ful
l pro
duct
info
rmat
ion,
incl
udin
g m
anuf
actu
rer,
dist
ribut
or a
nd im
porte
r, is
ava
ilabl
e in
sep
arat
e do
cum
ents
on
the
AFG
C w
ebsi
te w
ww
.afg
c.or
g.au
PRO
DUCT
CA
TEG
ORY
TYPE
BR
AN
DFL
AVO
UR
SHEL
F PR
ESEN
CE
PAC
K S
IZE
PRIC
E R
AN
GE
Bra
nd o
f th
e su
b-ca
tego
ry(m
entio
n al
l flav
our)
Top
3 fla
vour
sTO
TAL
Num
ber o
f pro
duct
di
spla
y in
the
fron
t row
of t
he
shel
f. Pl
ease
take
pho
togr
aph
in g
ram
sin
loca
l cur
renc
y,
base
d on
pa
cksi
ze
(by
1gr,
or 1
ml)
Bak
ed G
oods
Swee
t bi
scui
tO
reo
Cho
cola
te, o
rang
e ic
e cr
eam
, Blu
eber
ry ic
e cr
eam
, st
raw
berry
, dou
ble
stuf
co
okie
cho
cola
te, p
eanu
t bu
tter a
nd c
hoco
late
cre
am
oran
ge ic
e cr
eam
, Blu
eber
ry
ice
crea
m,
Stra
wbe
rry
All=
200
dis
play
in 3
row
137
g29
THB
0.21
Coc
oa
bisc
uit
Pock
yC
hoco
late
, Stra
wbe
rry, M
ilk,
Cho
coba
nana
, dou
ble
choc
oC
hoco
late
, St
raw
berry
, do
uble
cho
co
All=
140
dis
play
in 3
row
47g
18TH
B0.
38
Coc
oa
bisc
uit
Pret
zC
orn,
che
ese,
sou
ndcr
eam
, fri
ed, T
omyu
m, P
izza
, Roa
st,
Larb
,
Larb
, Piz
za,
Tom
yum
All=
84 d
ispl
ay in
3 ro
w36
g13
THB
0.36
Coc
oa
bisc
uit
Col
lon
Cho
cola
te, S
traw
berry
, C
ream
, Mix
ed b
erry
Mix
ed b
erry
, St
raw
berry
, Cre
amAl
l= 5
0 di
spla
y in
1 ro
w46
g16
THB
0.35
Cak
e M
ixR
UF
Latte
Mac
chia
to, S
chok
o,
Zitro
neLa
tte M
acch
iato
, Sc
hoko
, Zitr
one
All c
ake
mix
s =2
0 di
spla
y in
2
row
s42
5g
170.
25TH
B0.
40
cake
Betty
C
rock
ers
Yello
w c
ake,
dev
il's fo
od
(cho
cola
te c
ake)
Yello
w c
ake,
de
vil's
food
(c
hoco
late
cak
e)
All=
25
disp
lay
in 1
row
432
g13
0TH
B0.
30
brea
dM
om M
aid
All =
15
disp
lay
in 1
row
1000
g95
THB
0.10
AFG
C M
ARK
ET IN
SIG
HTS:
THA
ILA
ND
72
PRO
DUCT
CA
TEG
ORY
TYPE
BR
AN
DFL
AVO
UR
SHEL
F PR
ESEN
CE
PAC
K S
IZE
PRIC
E R
AN
GE
Bra
nd o
f th
e su
b-ca
tego
ry(m
entio
n al
l flav
our)
Top
3 fla
vour
sTO
TAL
Num
ber o
f pro
duct
di
spla
y in
the
fron
t row
of t
he
shel
f. Pl
ease
take
pho
togr
aph
in g
ram
sin
loca
l cur
renc
y,
base
d on
pa
cksi
ze
(by
1gr,
or 1
ml)
Snac
kfoo
dsba
rsH
ersh
ey's
Coo
kie
& cr
eam
, cre
amy
milk
cho
cola
te w
ith a
lmon
d,
crea
my
milk
cho
cola
te,
dark
cho
cola
te w
ith a
lmon
d
Coo
kie
& cr
eam
, da
rk c
hoco
late
with
al
mon
d, c
ream
y m
ilk c
hoco
late
with
al
mon
d
All =
250
dis
play
in 4
row
s28
g24
THB
0.86
bars
Van
Hou
ten
Milk
cho
cola
te, w
hole
ro
aste
d al
mon
d, s
emi s
wee
t ch
ocol
ate,
who
le fr
uit a
nd
nut,
who
le h
azle
nut
who
le ro
aste
d al
mon
d, s
emi
swee
t cho
cola
te,
who
le fr
uit a
nd n
ut
All =
100
dis
play
in 1
row
38g
28TH
B0.
74
Slab
sVa
n H
oute
nFr
uit&
Nit,
Roa
sted
Alm
ond,
H
ease
lnut
Frui
t&N
it, R
oast
ed
Alm
ond,
Hea
seln
utAl
l cho
cola
te s
labs
=32
dis
play
in
1 ro
w80
g10
4TH
B1.
30
Che
wy
Men
tos
Tutti
Fru
ity, R
ainb
ow, S
our
mix
, Fru
it, M
int m
ix, M
int
Min
t, So
ur m
ix,
Frui
tAl
l = 1
50 d
ispl
ay in
2 ro
w37
g10
THB
0.27
Past
illes
Fish
erm
an's
fri
end
Che
rry, C
itrus
, Spe
arm
ints
, M
ints
, Spy
ci M
anda
rin,
Her
bel M
ints
, sug
ar fr
ee m
int
Che
rry, S
ugar
free
m
int,
Spea
rmin
tsAl
l = 2
00 d
ispl
ay in
2 ro
w25
g36
THB
1.44
Gum
sD
enty
neSo
da m
int,
spea
rmin
t, ch
erry
, ic
y lim
e, M
enth
olyp
tus,
m
idni
ght m
int,
juic
y pu
nch
cher
ry, i
cy li
me,
m
idni
ght m
int,
All =
200
dis
play
in 1
row
12.6
g12
THB
0.95
Gum
sEx
trasp
eam
int,p
eper
min
t, le
mon
ic
esp
eam
int,
pepe
rmin
t, le
mon
ic
e
All G
ums
= 60
dis
play
in 3
row
s12
.6g
15TH
B1.
19
Jellie
sH
arib
oPe
ach,
Tro
pi F
ruitt
i, M
ixes
fru
its, C
ola
Trop
i Fru
itti,
Mix
es
fruits
, Col
aAl
l Jel
lies
=70
disp
lay
in 4
row
100
g38
THB
0.38
Jellie
sYu
piFr
uity
, col
aFr
uity
, col
aAl
l = 5
0 di
spla
y in
2 ro
ws
108
g28
THB
0.26
Che
wy
Wer
ther
's
Orig
inal
Car
amel
Che
wy
Car
amel
Che
wy
All C
hew
y =1
0 d
ispl
ay in
1 ro
w50
g20
THB
0.40
AFG
C M
ARK
ET IN
SIG
HTS:
THA
ILA
ND
73
PRO
DUCT
CA
TEG
ORY
TYPE
BR
AN
DFL
AVO
UR
SHEL
F PR
ESEN
CE
PAC
K S
IZE
PRIC
E R
AN
GE
Bra
nd o
f th
e su
b-ca
tego
ry(m
entio
n al
l flav
our)
Top
3 fla
vour
sTO
TAL
Num
ber o
f pro
duct
di
spla
y in
the
fron
t row
of t
he
shel
f. Pl
ease
take
pho
togr
aph
in g
ram
sin
loca
l cur
renc
y,
base
d on
pa
cksi
ze
(by
1gr,
or 1
ml)
Snac
kfoo
ds
(con
tinue
d)
snac
k ba
rsAl
pen
Frui
t &nu
t, st
raw
berry
&yog
urt,
rasp
berry
&yog
urt,
fruit
&nut
w
ith m
ilk c
hoco
late
, sum
mer
fru
it, c
herry
bak
e w
ell,
lem
on
driz
zle,
blu
eber
ry&c
ranb
erry
w
ith y
ogur
t
Ras
pber
ry &
yo
gurt,
sum
mer
fru
it, fr
uit &
nut
with
m
ilk c
hoco
late
All =
100
dis
play
in 2
row
s95
g11
9TH
B1.
25
snac
k ba
rsC
orny
(s
chaw
atau
br
and)
Cra
nber
ry, m
ande
l & w
eide
, sc
hoao
lade
, cho
coba
nana
, ch
oco,
Erd
beer
-jogh
urt,
nush
ig
choc
oban
ana,
m
ande
l & w
eide
, ch
oco
All =
100
dis
play
in 2
row
s50
g33
THB
0.66
Snac
k ba
rsN
atur
e va
lley
Oat
s &
Hon
ey, R
oste
d Al
mon
d, P
eanu
t But
ter,
Mab
le B
arsu
gar,
Cin
amon
, pe
anut
, Fru
it &
Nut
, Alm
ond
Oat
s &
Hon
ey,
Pean
ut, A
lmon
dAl
l Sna
ck b
ars
= 38
dis
play
in 1
ro
ws
252
g13
9TH
B0.
55
Beve
rage
s (n
on-a
lcoho
lic)
/RTD
oran
geTi
pco
Shog
un o
rang
e,
Sain
amph
ueng
ora
nge,
go
lden
ora
nge,
Man
darin
or
ange
, Tan
gerin
e, V
alen
cia,
M
edle
y
Tang
erin
e, S
hogu
n or
ange
, Val
enci
aAl
l = 1
50 d
ispl
ay in
3 ro
w10
00m
l59
THB
0.06
oran
geM
alee
Nev
el O
rang
e, T
ange
rine
Ora
nge
,Man
darin
Ora
nge,
Va
lenc
ia, S
ainu
mph
eung
, O
cean
Ora
nge
Vale
ncia
, Tan
gerin
e O
rang
e ,N
evel
O
rang
e
All =
100
dis
play
in 2
row
1000
ml
69TH
B0.
07
Gra
peM
alee
Red
Gra
pe, w
hite
gra
peR
ed G
rape
, w
hite
gra
peAl
l = 3
0 di
spla
y in
1 ro
w10
00m
l69
THB
0.07
Gra
peTi
pco
Red
Gra
peR
ed G
rape
All =
50
disp
lay
in 1
row
1000
ml
59TH
B0.
06
Appl
eM
alee
Gra
nny
smith
, Red
app
leAl
l = 5
0 di
spla
y in
1 ro
w10
00m
l69
THB
0.07
Appl
eC
ool
Appl
e m
ixAp
ple
mix
All a
pple
= 6
dis
play
in 2
row
s10
00m
l75
THB
0.08
AFG
C M
ARK
ET IN
SIG
HTS:
THA
ILA
ND
74
PRO
DUCT
CA
TEG
ORY
TYPE
BR
AN
DFL
AVO
UR
SHEL
F PR
ESEN
CE
PAC
K S
IZE
PRIC
E R
AN
GE
Bra
nd o
f th
e su
b-ca
tego
ry(m
entio
n al
l flav
our)
Top
3 fla
vour
sTO
TAL
Num
ber o
f pro
duct
di
spla
y in
the
fron
t row
of t
he
shel
f. Pl
ease
take
pho
togr
aph
in g
ram
sin
loca
l cur
renc
y,
base
d on
pa
cksi
ze
(by
1gr,
or 1
ml)
Beve
rage
s (n
on-a
lcoho
lic)
/RTD
(c
ontin
ued)
Soy
drin
kVi
tam
ilkO
rigin
al,V
eget
aria
n,Li
ght
Suga
r,Low
sug
er &
Cor
nO
rigin
al, L
ow s
uger
&
Cor
n, L
ight
Su
gar
All =
200
dis
play
in 6
row
200
4m
l29
.5TH
B0.
04
Soy
drin
kLa
ctas
oyC
hoco
late
,Sw
eet
Cla
ssic
,Veg
etar
ian,
blac
k se
sam
e, P
lus
Col
lage
n,
Swee
t Cla
ssic
, bl
ack
sesa
me,
Plu
s C
olla
gen
All =
100
dis
play
in 5
row
125
6m
l15
THB
0.02
Soy
drin
kD
ina
blac
k se
sam
e Lo
w s
ugar
All =
100
dis
play
in 4
row
s11
04
ml
25TH
B0.
06
Tea
Twin
ings
Earl
Gre
y Te
a, E
nglis
h Br
eakf
ast T
ea, P
ure
Whi
te
Tea,
Pur
e Pe
perm
int,
Vani
la,
Jasm
ine,
bla
ck te
a se
lect
ion.
Earl
Gre
y Te
a,
Engl
ish
Brea
kfas
t Te
a, J
asm
ine
All =
70
disp
lay
in 1
row
50g
189
THB
3.78
Tea
Ran
ong
tea
Mul
berry
tea
mix
ed w
ith
pand
an &
bae
l fru
it, m
ulbe
rry
tea
mix
ed w
ith J
apan
ese
min
t& w
hite
tea,
mul
berry
tea
mix
ed w
ith c
amom
ile w
hite
te
a, m
ulbe
rry te
a m
ixed
with
le
mon
gra
ss a
nd g
inge
r, M
ulbe
rry te
a m
ixed
with
ja
pane
se g
reen
tea,
org
anic
gr
een
tea,
jiao
cu
lan,
m
ulbe
rry te
a or
igin
al
jiao
cu la
n,
mul
berry
tea
mix
ed
with
cam
omile
w
hite
tea,
mul
berry
te
a m
ixed
with
le
mon
gra
ss a
nd
ging
er
All =
60
disp
lay
in 1
row
30g
165
THB
5.50
Tea
Dilm
ahEn
glis
h Br
eakf
ast,
Earl
Gre
y,
Pure
cam
omile
flow
er,J
usm
inEa
rl G
rey,
Eng
lish
Brea
kfas
t, Ju
smin
All =
50
disp
lay
in 1
row
50g
179
THB
3.58
Ener
gy
Drin
ksSp
onso
rO
rigin
al, O
rang
eO
rang
e, O
rigin
alAl
l = 2
5 di
spla
y in
1 ro
w25
0m
l19
THB
0.08
Ener
gy
Drin
ksM
spo
rtO
rigin
alAl
l = 3
0 di
spla
y in
1 ro
w25
0m
l10
THB
0.04
AFG
C M
ARK
ET IN
SIG
HTS:
THA
ILA
ND
75
PRO
DUCT
CA
TEG
ORY
TYPE
BR
AN
DFL
AVO
UR
SHEL
F PR
ESEN
CE
PAC
K S
IZE
PRIC
E R
AN
GE
Bra
nd o
f th
e su
b-ca
tego
ry(m
entio
n al
l flav
our)
Top
3 fla
vour
sTO
TAL
Num
ber o
f pro
duct
di
spla
y in
the
fron
t row
of t
he
shel
f. Pl
ease
take
pho
togr
aph
in g
ram
sin
loca
l cur
renc
y,
base
d on
pa
cksi
ze
(by
1gr,
or 1
ml)
Beve
rage
s (n
on-a
lcoho
lic)
/RTD
(c
ontin
ued)
Rea
dy-to
-dr
ink
tea
OIS
HI
Orin
igal
, Hon
ey le
mon
, Ja
pane
se ri
ce, L
emon
Bla
ck
tea,
Pea
ch, C
hrys
anth
emum
Hon
ey le
mon
, Ja
pane
se ri
ce,
Lem
on B
lack
tea,
C
hrys
anth
emum
All =
250
dis
play
in 5
row
s38
0m
l15
THB
0.04
Rea
dy-to
-dr
ink
tea
Ichi
tan
hone
y le
mon
, Jap
anes
e ric
e,
Chr
ysan
them
umJa
pane
se ri
ce,
hone
y le
mon
, C
hrys
anth
emum
te
a
All =
150
dis
play
in 2
row
s42
0m
l16
THB
0.04
prem
ium
no
n-co
la
carb
onat
ed
drin
ks.
Ma
Nob
uG
reen
tea
appl
e si
der
All =
40
disp
lay
in 1
row
250
ml
16TH
B0.
06
prem
ium
no
n-co
la
carb
onat
ed
drin
ks.
Cal
pis
Lact
oM
ilk, l
emon
, Ora
nge,
orig
inal
Milk
, orig
inal
, or
ange
All =
50
disp
lay
in 1
row
325
ml
13TH
B0.
04
Sauc
es/
Cond
imen
ts/
Spre
ads
Oliv
e oi
lBe
rtolli
Ric
h Ta
ste,
ext
ra li
ght -
Mild
Ta
ste,
ext
ra li
ght -
Del
icat
a Ta
ste
extra
ligh
t —
Del
icat
a Ta
ste,
R
ich
Tast
e, e
xtra
lig
ht —
Mild
Tas
te,
All =
68
disp
lay
in 3
row
s25
0m
l10
5TH
B0.
42
Oliv
e oi
lSa
bros
oR
ich
Tast
e, e
xtra
ligh
t - M
ild
Tast
e, e
xtra
ligh
t - D
elic
ata
Tast
e
extra
ligh
t —
Del
icat
a Ta
ste,
R
ich
Tast
e, e
xtra
lig
ht —
Mild
Tas
te,
All =
34
disp
lay
in 3
row
s25
0m
l12
2TH
B0.
49
AFG
C M
ARK
ET IN
SIG
HTS:
THA
ILA
ND
76
PRO
DUCT
CA
TEG
ORY
TYPE
BR
AN
DFL
AVO
UR
SHEL
F PR
ESEN
CE
PAC
K S
IZE
PRIC
E R
AN
GE
Bra
nd o
f th
e su
b-ca
tego
ry(m
entio
n al
l flav
our)
Top
3 fla
vour
sTO
TAL
Num
ber o
f pro
duct
di
spla
y in
the
fron
t row
of t
he
shel
f. Pl
ease
take
pho
togr
aph
in g
ram
sin
loca
l cur
renc
y,
base
d on
pa
cksi
ze
(by
1gr,
or 1
ml)
Sauc
es/
Cond
imen
ts/
Spre
ads
(con
tinue
d)
Jam
sSm
ucke
rsBl
uebe
rry, S
traw
berry
, C
onco
rd g
rape
, R
ed R
aspb
erry
, Bla
ckbe
rry,
Ora
nge
mar
mal
ade
Con
cord
gra
pe,
Red
Ras
pber
ry,
Ora
nge
mar
mal
ade
All =
60
disp
lay
in 1
row
340
g10
6TH
B0.
31
Best
Foo
dsSt
raw
berry
,ora
nge
mar
mal
ade
,Pin
eapp
le,
Mix
ed fr
uit,
Mix
berry
Mix
ed fr
uit,
Mix
berry
, ora
nge
mar
mal
ade
All =
100
dis
play
in 2
row
s17
0g
42TH
B0.
25
Jam
sH
ero
Stra
wbe
rry, R
aspb
erry
, bl
ack
berry
, bla
ck c
herry
, or
ange
, blu
eber
ry
Stra
wbe
rry, o
rang
e,
blac
kber
ryAl
l = 5
0 di
spla
y in
1 ro
w14
0g
105
THB
0.75
Mus
tard
Ren
iaAl
l = 2
4 di
spla
y in
1 r
ow37
0g
85TH
B0.
23
Mus
tard
Fren
ch's
Spic
y br
own,
Cla
ssic
yel
low
spic
y br
own,
cl
assi
c ye
llow
All =
35
disp
lay
in 2
row
s22
6g
63TH
B0.
28
May
onna
iseH
einz
Orig
inal
Orig
inal
All =
40
disp
lay
in 2
row
s22
0g
47.5
THB
0.22
May
onna
iseBe
st fo
odO
rigin
alO
rigin
alAl
l = 2
8 di
spla
y in
2 r
ows
220
g50
THB
0.23
May
onna
iseSu
kum
Orig
inal
Orig
inal
All =
15
disp
lay
in 2
row
s22
0g
43TH
B0.
20
Tabl
e sa
uces
mag
giO
rigin
alO
rigin
alAl
l Tab
le s
auce
s =
50 d
ispl
ay
in 2
row
s10
0cc
39TH
B0.
39
AFG
C M
ARK
ET IN
SIG
HTS:
THA
ILA
ND
77
THE
MA
LL
Dat
e co
llect
ed: 8
Mar
201
4 St
ore:
The
Mal
l Ban
gkap
i St
ore
Add
ress
: 352
2 La
rpra
o R
d, K
long
jan,
Ban
gkap
i, Ba
ngko
k 10
240
NB
: ful
l pro
duct
info
rmat
ion,
incl
udin
g m
anuf
actu
rer,
dist
ribut
or a
nd im
porte
r, is
ava
ilabl
e in
sep
arat
e do
cum
ents
on
the
AFG
C w
ebsi
te w
ww
.afg
c.or
g.au
PRO
DUCT
CA
TEG
ORY
TYPE
BR
AN
DFL
AVO
UR
SHEL
F PR
ESEN
CE
PAC
K S
IZE
PRIC
E R
AN
GE
Bra
nd o
f th
e su
b-ca
tego
ry(m
entio
n al
l flav
our)
Top
3 fla
vour
sTO
TAL
Num
ber o
f pro
duct
di
spla
y in
the
fron
t row
of t
he
shel
f. Pl
ease
take
pho
togr
aph
in g
ram
sin
loca
l cur
renc
y,
base
d on
pa
cksi
ze
(by
1gr,
or 1
ml)
Bak
ed G
oods
Swee
t bi
scui
tW
alke
rsIta
lian
Lem
on a
nd w
hite
, Sh
ortb
read
, Bel
gian
ch
ocol
ate,
Stra
wbe
rry &
C
ream
, Alm
ond
shor
tbre
ad,
Org
anic
, Fru
itcak
e, O
atfla
ke
& cr
anbe
rry
Org
anic
, Sh
ortb
read
, Al
mon
d sh
otrb
read
All =
100
dis
play
in 4
row
s15
0g
99TH
B0.
66
Salty
bi
scui
tsKa
mbl
yBr
etze
li, a
lmon
d, P
ista
ches
, Bu
tterfl
y, c
apric
e, c
hoco
late
, flo
rent
in, c
oeur
truf
fe',
coeu
r no
iset
tes,
noi
sette
s
Alm
ond,
Cap
rice,
N
oise
ttes
All =
80
disp
lay
in 4
row
s80
g12
8TH
B1.
60
Bisc
uit
Pret
zC
orn,
che
ese,
sou
ndcr
eam
, fri
ed, T
omyu
m, P
izza
, Roa
st,
Larb
,
Cor
n, F
ried,
Roa
stAl
l = 2
00 d
ispl
ay in
4 ro
ws
38g
10.5
THB
0.28
choc
o bi
scui
tPo
cky
Cho
cola
te c
rush
, St
raw
berry
, Mib
icho
cola
te,
mib
istra
wbe
rry, m
ibi
gree
ntea
, gre
ente
a cr
ush,
ch
ocol
ate,
mib
istra
wbe
rry,
mib
i gre
ente
a,
choc
olat
e cr
ush
All =
150
dis
play
in 5
row
s60
g85
THB
1.42
Cak
eIm
peria
lSp
onge
, cho
cola
te, d
onut
, br
owni
e, b
utte
rSp
onge
, ch
ocol
ate,
don
utAl
l = 5
0 di
spla
y in
2 ro
ws
475
g75
.75
THB
0.16
Cak
eBe
tty
Cro
cker
sw
hite
cak
e, Y
ello
w c
ake
whi
te c
ake,
Ye
llow
cak
eAl
l = 2
0 di
spla
y in
2 ro
ws
432
g13
8TH
B0.
32
AFG
C M
ARK
ET IN
SIG
HTS:
THA
ILA
ND
78
PRO
DUCT
CA
TEG
ORY
TYPE
BR
AN
DFL
AVO
UR
SHEL
F PR
ESEN
CE
PAC
K S
IZE
PRIC
E R
AN
GE
Bra
nd o
f th
e su
b-ca
tego
ry(m
entio
n al
l flav
our)
Top
3 fla
vour
sTO
TAL
Num
ber o
f pro
duct
di
spla
y in
the
fron
t row
of t
he
shel
f. Pl
ease
take
pho
togr
aph
in g
ram
sin
loca
l cur
renc
y,
base
d on
pa
cksi
ze
(by
1gr,
or 1
ml)
Snac
kfoo
dsBo
xes
Bery
l'sSt
raw
berry
,Bla
ck B
utte
r, M
int
Butte
r, As
sorti
to, F
ruit
Pizz
a St
raw
berry
Cho
co
Blac
k Bu
tte,
Asso
rtito
, Fru
it Pi
zza
Stra
wbe
rry
Cho
co
All c
hoco
late
sla
bs =
146
dis
play
in
2 ro
w46
g27
THB
0.59
Slab
sLi
ndt
Exce
llenc
e da
rk n
oir,
Exce
llenc
e da
rk,
Exce
llenc
e Ex
tra C
ream
y,
Exce
llenc
e In
tens
e O
rang
e,
Exce
llenc
e C
ranb
erry
In
tens
e, E
xcel
lenc
e Se
a Sa
lt , A
lmon
d, P
hita
chio
, St
owbe
rry, M
ouss
e Au
C
hoco
lat(d
ark)
,Mou
sse
Au
Cho
cola
t(milk
), Sw
iss
Milk
C
hoco
late
— R
aisi
ns&n
uts,
Sw
iss
Milk
Cho
cola
te
— H
azel
nuts
, Sw
iss
Milk
Cho
cola
te, S
wis
st
Dar
k C
hoco
late
, Gra
nds
Haz
elnu
ts(d
ark)
, Gra
nds
Alm
ods(
dark
), G
rand
s Al
mod
s(m
ilk),
Gra
nds
Alm
ods(
whi
te)
Swis
s M
ilk
Cho
cola
te —
H
azel
nuts
, Ex
celle
nce
dark
, M
ouss
e Au
C
hoco
lat(d
ark)
, M
ouss
e Au
C
hoco
lat(m
ilk)
All c
hoco
late
sla
bs =
112
disp
lay
in 3
row
100
g10
5TH
B1.
05
Slab
sVa
n H
oute
nFr
uit&
Nit,
Roa
sted
Alm
ond,
H
ease
lnut
Frui
t&N
it, R
oast
ed
Alm
ond,
Hea
seln
utAl
l cho
cola
te s
labs
=32
dis
play
in
1 ro
w80
g10
4TH
B1.
30
Bars
Van
Hou
ten
Frui
t&N
it, H
ease
lnut
,Milk
C
hoco
late
Frui
t&N
it, R
oast
ed
Alm
ond,
Hea
seln
utAl
l cho
cola
te s
labs
=72
dis
play
in
2 ro
w40
g29
THB
0.73
Past
illes
Fish
erm
an's
Fr
iend
Che
rry,C
itrus
, Spe
arm
ints
, M
ints
, Spy
ci M
anda
rin,
Her
bel M
ints
Spea
rmin
ts, M
ints
, C
herry
All S
pear
min
ts =
170
dis
play
in
3 ro
ws
25g
34TH
B1.
36
AFG
C M
ARK
ET IN
SIG
HTS:
THA
ILA
ND
79
PRO
DUCT
CA
TEG
ORY
TYPE
BR
AN
DFL
AVO
UR
SHEL
F PR
ESEN
CE
PAC
K S
IZE
PRIC
E R
AN
GE
Bra
nd o
f th
e su
b-ca
tego
ry(m
entio
n al
l flav
our)
Top
3 fla
vour
sTO
TAL
Num
ber o
f pro
duct
di
spla
y in
the
fron
t row
of t
he
shel
f. Pl
ease
take
pho
togr
aph
in g
ram
sin
loca
l cur
renc
y,
base
d on
pa
cksi
ze
(by
1gr,
or 1
ml)
Snac
kfoo
ds
(con
tinue
d)
Gum
sTr
iden
tSt
awbe
rry li
me,
Man
go
sunr
ise,
Citr
usbl
ack
berry
, hy
prm
int,
spea
min
t, Fr
istm
int,
Berry
min
t, St
awbe
rry c
itus,
Fus
ion
min
t
Staw
berry
lim
e, h
yper
mnt
, sp
eam
int,
Staw
berry
citu
s
All G
ums
= 11
5 di
spla
y in
3 ro
ws
12.6
g12
THB
0.95
Gum
sD
enty
neAp
ple
min
t, Ju
icyp
uncs
, Bl
uebe
rry, M
enth
olyp
tus,
pa
perm
int,
spea
min
t, so
da
min
t
Men
thol
yptu
s,
pape
rmin
t, sp
eam
int
All G
ums
= 80
dis
play
in 2
row
s12
.6g
10TH
B0.
79
Gum
sEx
trasp
eam
int,
pepe
rmin
t, le
mon
ic
esp
eam
int,
pepe
rmin
t, le
mon
ic
e
All G
ums
= 60
dis
play
in 3
row
s12
.6g
15TH
B1.
19
Jellie
sH
arib
oPe
ach,
Tro
pi F
ruitt
i, M
ixes
fru
its, C
ola
Trop
i Fru
itti,
Mix
es
fruits
, Col
aAl
l Jel
lies
=70
disp
lay
in 4
row
100
g38
THB
0.38
Che
wy
Sugu
sM
ix F
ruity
Mix
Fru
ityAl
l Che
wy
= 50
dis
play
in 2
row
50g
21.5
THB
0.43
Che
wy
Wer
ther
's
Orig
inal
Car
amel
Che
wy
Car
amel
Che
wy
All C
hew
y =1
0 di
spla
y in
1 ro
w50
g20
THB
0.40
Boile
d Sw
eets
Wer
ther
's
Orig
inal
Cre
am C
andy
, Cof
fee
Can
dyC
ream
Can
dy,
Cof
fee
Can
dyAl
l Boi
led
Swee
ts =
15 d
ispl
ay in
1
row
50g
20TH
B0.
40
Toffe
e C
aram
els
Wer
ther
's
Orig
inal
Car
amel
Cre
amC
aram
el C
ream
All C
hew
y =7
dis
play
in 1
row
50g
20TH
B0.
40
Snac
k ba
rsN
atur
e va
lley
Oat
s &
Hon
ey, R
oste
d Al
mon
d, P
eanu
t But
ter,
Mab
le B
arsu
gar,
Cin
amon
, pe
anut
, Fru
it &
Nut
, Alm
ond
Oat
s &
Hon
ey,
Pean
ut, A
lmon
dAl
l Sna
ck b
ars
= 38
dis
play
in
1 ro
ws
252
g13
9TH
B0.
55
Snac
k ba
rsN
ice
& N
atur
alSt
raw
berry
& B
lack
curra
nt,
Ras
sber
ry &
Pon
egra
nate
, Yo
gurt,
Orig
inal
, Car
amel
Al
mon
d, C
anbe
rry &
Bl
uebe
rry
Stra
wbe
rry &
Bl
ackc
urra
nt,
Ras
sber
ry &
Po
negr
anat
e,
Yogu
rt
All S
nack
bar
s =
28 d
ispl
ay in
1
row
s18
0g
117
THB
0.65
AFG
C M
ARK
ET IN
SIG
HTS:
THA
ILA
ND
80
PRO
DUCT
CA
TEG
ORY
TYPE
BR
AN
DFL
AVO
UR
SHEL
F PR
ESEN
CE
PAC
K S
IZE
PRIC
E R
AN
GE
Bra
nd o
f th
e su
b-ca
tego
ry(m
entio
n al
l flav
our)
Top
3 fla
vour
sTO
TAL
Num
ber o
f pro
duct
di
spla
y in
the
fron
t row
of t
he
shel
f. Pl
ease
take
pho
togr
aph
in g
ram
sin
loca
l cur
renc
y,
base
d on
pa
cksi
ze
(by
1gr,
or 1
ml)
Beve
rage
s (n
on-a
lcoho
lic)
/RTD
Ora
nge
Mal
eeN
evel
Ora
nge,
Tan
gerin
e O
rang
e, M
anda
rin O
rang
e,N
evel
Ora
nge
,Tan
gerin
e O
rang
e,
Man
darin
Ora
nge,
All o
rang
e =
60 d
ispl
ay in
2 ro
ws
200
ml
18TH
B0.
09
Ora
nge
Tipc
oSh
ogun
ora
nge,
Sa
inam
phue
ng o
rang
e,
gold
en o
rang
e, M
anda
rin
oran
ge
Shog
un
oran
ge, g
olde
n or
ange
,Man
darin
or
ange
All o
rang
e =
57 d
ispl
ay in
3 ro
ws
200
ml
18TH
B0.
09
Gra
peM
alee
Red
Gra
pe, C
anbe
rry m
ix
with
gra
pe ju
ice,
whi
te g
rape
Red
G
rape
,Can
berry
m
ix w
ith g
rape
ju
ice,
whi
te g
rape
All g
rape
= 1
8 di
spla
y in
2 ro
ws
1000
ml
59TH
B0.
06
Gra
peTi
pco
Red
Gra
peR
ed G
rape
All g
rape
= 6
dis
play
in 2
row
s10
00m
l62
THB
0.06
Gra
peU
nif
Red
Gra
peR
ed G
rape
All g
rape
= 6
dis
play
in 2
row
s10
00m
l62
THB
0.06
Appl
eC
ool
Appl
e m
ixAp
ple
mix
All a
pple
= 6
dis
play
in 2
row
s10
00m
l75
THB
0.08
Soy
drin
kD
ina
blac
k se
sam
e, R
ice
germ
, co
llage
n+gr
ape
seed
ext
ract
, Lo
w s
uga
,Orig
inal
blac
k se
sam
e,R
ice
germ
,Low
sug
arAl
l soy
drin
k =
179
disp
lay
in 5
ro
ws
110
4m
l25
THB
0.06
Soy
drin
kVi
tam
ilkO
rigin
al, V
eget
aria
n, L
ight
Su
gar,
Low
sug
er &
Cor
nO
rigin
al,
Vege
taria
n, L
ight
Su
gar
All s
oy d
rink
= 14
6 di
spla
y in
5
row
s10
04
ml
21TH
B0.
05
Soy
drin
kLa
ctas
oyC
hoco
late
, Sw
eet C
lass
ic,
Vege
taria
n, b
lack
ses
ame,
Pl
us C
olla
gen,
Swee
t Cla
ssic
, Ve
geta
rian,
bla
ck
sesa
me,
Plu
s C
olla
gen,
All s
oy d
rink
= 13
0 di
spla
y in
5
row
s12
56
ml
26.5
THB
0.04
AFG
C M
ARK
ET IN
SIG
HTS:
THA
ILA
ND
81
PRO
DUCT
CA
TEG
ORY
TYPE
BR
AN
DFL
AVO
UR
SHEL
F PR
ESEN
CE
PAC
K S
IZE
PRIC
E R
AN
GE
Bra
nd o
f th
e su
b-ca
tego
ry(m
entio
n al
l flav
our)
Top
3 fla
vour
sTO
TAL
Num
ber o
f pro
duct
di
spla
y in
the
fron
t row
of t
he
shel
f. Pl
ease
take
pho
togr
aph
in g
ram
sin
loca
l cur
renc
y,
base
d on
pa
cksi
ze
(by
1gr,
or 1
ml)
Beve
rage
s (n
on-a
lcoho
lic)
/RTD
(c
ontin
ued)
Tea
Twin
ing
Earl
Gre
y Te
a, In
glis
h Br
eakf
ast T
ea, D
argi
ring
Tea,
Ear
l Gre
y Te
a, E
nglis
h Br
eakf
ast T
ea,D
argi
ring
Tea,
La
dy G
rey,
Jas
min
Gre
en
Tea,
Pur
e W
hite
Tea
, Gre
en
Tea
Sele
ctio
n, B
ever
age
Blac
k Te
a Se
lect
ion,
pea
ch
& Pa
ssio
n Fr
uit,
Lem
on T
ea,
Peac
h Te
a, F
ores
t Fru
it Te
a,
Wild
Ber
ry T
es, S
traw
berry
, &
Man
g, S
pear
min
t,pas
sion
Fr
uit,
Man
go &
Ora
nge
Tea,
Pu
re P
eper
min
t, Va
nila
Earl
Gre
y Te
a ,
Ingl
ish
Brea
kfas
t Te
a , D
argi
ring
Tea
All T
ea =
207
dis
play
in 4
row
s37
.5g
169
THB
4.51
Tea
Dilm
ahN
oble
Ear
l Gre
y, P
urel
y C
elon
, Fru
itty
Min
ty
Del
icio
us, D
argi
ring,
Eng
lish
Brea
kfas
t, Ea
rl G
rey,
C
eylo
n Su
ppre
me,
Pea
ch,
Blac
kcur
rant
, Stra
wbe
rry,
Lem
on,J
usm
in, M
oroc
gun
Min
t, Pu
re G
reen
, Pur
e Pe
perm
int,
Orig
inal
Engl
ish
Brea
kfas
t, Ea
rl G
rey,
Pure
Pe
perm
int
All T
ea =
141
dis
play
in 3
row
s30
g17
9TH
B5.
97
Tea
3 H
ours
esN
O.1
, NO
2, N
O3,
G
reen
Bam
boo
NO
.1, N
O2,
NO
3Al
l Tea
= 1
00 d
ispl
ay in
3 ro
ws
40g
23TH
B0.
58
Tea
Lipt
onm
etal
box
: Pea
ch,
Ras
pber
ry, M
ango
; bo
x: o
rigin
al
Orig
inal
, R
aspb
erry
, man
go80
2g
204
THB
0.25
AFG
C M
ARK
ET IN
SIG
HTS:
THA
ILA
ND
82
PRO
DUCT
CA
TEG
ORY
TYPE
BR
AN
DFL
AVO
UR
SHEL
F PR
ESEN
CE
PAC
K S
IZE
PRIC
E R
AN
GE
Bra
nd o
f th
e su
b-ca
tego
ry(m
entio
n al
l flav
our)
Top
3 fla
vour
sTO
TAL
Num
ber o
f pro
duct
di
spla
y in
the
fron
t row
of t
he
shel
f. Pl
ease
take
pho
togr
aph
in g
ram
sin
loca
l cur
renc
y,
base
d on
pa
cksi
ze
(by
1gr,
or 1
ml)
Beve
rage
s (n
on-a
lcoho
lic)
/RTD
(c
ontin
ued)
Ener
gy
Drin
ksM
150
All E
nerg
y D
rinks
= 1
5 di
spla
y in
1
row
s15
0m
l10
THB
0.07
Ener
gy
Drin
ksM
150
Stro
mAl
l Ene
rgy
Drin
ks =
15
disp
lay
in
1 ro
ws
150
ml
10TH
B0.
07
Ener
gy
Drin
ksR
ed C
arab
aoAl
l Ene
rgy
Drin
ks =
12
disp
lay
in
1 ro
ws
150
ml
10TH
B0.
07
Ener
gy
Drin
ksKr
atin
gdae
ngAl
l Ene
rgy
Drin
ks =
10
disp
lay
in
1 ro
ws
100
ml
9.75
THB
0.10
Ener
gy
Drin
ksR
ed B
ull
All E
nerg
y D
rinks
= 6
dis
play
in
1 ro
ws
150
ml
10TH
B0.
07
Rea
dy-to
-dr
ink
tea
OIS
HI
Orin
igal
, Hon
ey le
mon
, Ja
pane
se ri
ce, L
emon
Bla
ck
tea,
Pea
ch, C
hrys
anth
emum
Hon
ey L
emon
, Ja
pane
se ri
ce,
Orig
inal
All =
80
disp
lay
in 3
row
s50
0m
l18
THB
0.04
Rea
dy-to
-dr
ink
tea
Ichi
tan
Orig
inal
, hon
ey
lem
on, J
apan
ese
rice,
C
hrys
anth
emum
, orig
inal
su
gar f
ree
Hon
ey le
mon
, C
hrys
anth
emum
, O
rigin
al
All =
50
disp
lay
in 5
row
s42
0m
l12
.5TH
B0.
03
prem
ium
no
n-co
la
carb
onat
ed
drin
ks.
Cal
pis
Lact
oM
ilk, l
emon
, Ora
nge,
orig
inal
Milk
, orig
inal
, or
ange
All =
50
disp
lay
in 1
row
325
ml
13TH
B0.
04
Sauc
es/
Cond
imen
ts/
Spre
ads
Vrig
in o
live
oil
Sabr
oso
All E
nerg
y D
rinks
= 2
0 di
spla
y in
1
row
s25
0m
l12
6TH
B0.
50
Vrig
in o
live
oil
Berto
lliR
ich
Tast
e, G
entil
e Ta
ste,
M
ild T
aste
, Rob
usto
Tas
te,
Del
icat
a Ta
ste
Ric
h Ta
ste,
Gen
tile
Tast
e, M
ild T
aste
All O
live
Oil
= 10
0 di
spla
y in
3
row
s25
0m
l19
9TH
B0.
80
AFG
C M
ARK
ET IN
SIG
HTS:
THA
ILA
ND
83
PRO
DUCT
CA
TEG
ORY
TYPE
BR
AN
DFL
AVO
UR
SHEL
F PR
ESEN
CE
PAC
K S
IZE
PRIC
E R
AN
GE
Bra
nd o
f th
e su
b-ca
tego
ry(m
entio
n al
l flav
our)
Top
3 fla
vour
sTO
TAL
Num
ber o
f pro
duct
di
spla
y in
the
fron
t row
of t
he
shel
f. Pl
ease
take
pho
togr
aph
in g
ram
sin
loca
l cur
renc
y,
base
d on
pa
cksi
ze
(by
1gr,
or 1
ml)
Sauc
es/
Cond
imen
ts/
Spre
ads
(con
tinue
d)
Jam
sSm
ucke
rsBl
uebe
rry,
Stra
wbe
rry,C
onco
rd g
rape
, R
ed R
aspb
erry
, Bla
ckbe
rry,
Apric
ot, C
herry
,Sug
er
free
— S
traw
berry
,Con
cord
gr
ape,
Red
Ras
pber
ry,
Apric
ot, O
rcha
rd's
Fin
est,
Ras
pber
ry, S
traw
berry
Blue
berry
, St
raw
berry
, Red
R
aspb
erry
All =
100
dis
play
in 2
row
s34
0m
l95
THB
0.28
Jam
sH
ero
Stra
wbe
rry, R
aspb
erry
, bla
ck
berry
, bla
ck c
herry
, ora
nge,
bl
uebe
rry
Stra
wbe
rry, o
rang
e,
blac
kber
ryAl
l = 5
0 di
spla
y in
1 ro
w14
0g
105
THB
0.75
Jam
sFr
agat
aR
aspb
erry
, stra
wbe
rry,
cher
ry, o
rang
e, p
each
, fo
od o
f the
fore
st
Ras
pber
ry,
Stra
wbe
rry, P
each
All =
40
disp
lay
in 1
row
350
g92
.5TH
B0.
26
May
onna
iseBe
st fo
odO
rigin
alO
rigin
alAl
l = 2
0 di
spla
y in
1 ro
w22
0m
l61
.5TH
B0.
28M
ayon
naise
Suku
mO
rigin
alO
rigin
alAl
l = 3
0 di
spla
y in
1 ro
w22
0g
41.7
5TH
B0.
19M
ayon
naise
Hei
nzO
rigin
alO
rigin
alAl
l = 2
0 di
spla
y in
1 ro
w22
0g
50.5
THB
0.23
Mus
tard
Fren
ch's
Cla
ssic
yel
low
Cla
ssic
yel
low
All =
40
disp
lay
in 1
row
170
g46
.75
THB
0.28
Mus
tard
Amor
aO
rigin
alO
rigin
alAl
l = 8
dis
play
in 1
row
440
g18
1TH
B0.
41Ta
ble
sauc
esm
aggi
Orig
inal
Orig
inal
All T
able
sau
ces
= 50
dis
play
in
2 ro
ws
100
ml
39TH
B0.
39
Tabl
e sa
uces
Meg
ache
fO
rigin
alO
rigin
alAl
l Tab
le s
auce
s =
100
disp
lay
in 3
row
s20
0m
l22
.5TH
B0.
11
AFG
C M
ARK
ET IN
SIG
HTS:
THA
ILA
ND
84
TESC
O L
OTU
S
Dat
e co
llect
ed: 8
Mar
201
4 St
ore:
Tes
co L
otus
— S
eaco
n Sq
uare
St
ore
Add
ress
: Sea
con
Squa
re (G
-2F)
, 904
/2 M
.6, S
rinak
arin
Rd,
Non
g Bo
n, P
raw
et, B
angk
ok, 1
0250
NB
: ful
l pro
duct
info
rmat
ion,
incl
udin
g m
anuf
actu
rer,
dist
ribut
or a
nd im
porte
r, is
ava
ilabl
e in
sep
arat
e do
cum
ents
on
the
AFG
C w
ebsi
te w
ww
.afg
c.or
g.au
PRO
DUCT
CA
TEG
ORY
TYPE
BR
AN
DFL
AVO
UR
SHEL
F PR
ESEN
CE
PAC
K S
IZE
PRIC
E R
AN
GE
Bra
nd o
f th
e su
b-ca
tego
ry(m
entio
n al
l flav
our)
Top
3 fla
vour
sTO
TAL
Num
ber o
f pro
duct
di
spla
y in
the
fron
t row
of t
he
shel
f. Pl
ease
take
pho
togr
aph
in g
ram
sin
loca
l cur
renc
y,
base
d on
pa
cksi
ze
(by
1gr,
or 1
ml)
Bak
ed G
oods
Swee
t bi
scui
tO
reo
Cho
cola
te, o
rang
e ic
e cr
eam
, Blu
eber
ry ic
e cr
eam
, st
raw
berry
, dou
ble
stuf
co
okie
cho
cola
te, p
eanu
t bu
tter a
nd c
hoco
late
cre
am
oran
ge ic
e cr
eam
, Bl
uebe
rry ic
e cr
eam
, Stra
wbe
rry
All =
70
disp
lay
in 1
row
137
g29
THB
0.21
Swee
t bi
scui
tBi
ssin
Coc
oa, R
aspb
erry
, mel
on,
who
lew
heat
cra
ker,
butte
r co
conu
t bis
cuit
butte
r coc
onut
bi
scui
t, R
aspb
erry
, C
ocoa
All =
80
disp
lay
in 4
row
s15
0g
35TH
B0.
23
Coc
oa
bisc
uit
Pock
yC
hoco
late
, Stra
wbe
rry, M
ilk,
Cho
coba
nana
, dou
ble
choc
oC
hoco
late
, St
raw
berry
, dou
ble
choc
o
All =
100
dis
play
in 4
row
47g
18TH
B0.
38
Coc
oa
bisc
uit
Pret
zC
orn,
che
ese,
sou
ndcr
eam
, fri
ed, T
omyu
m, P
izza
, Roa
st,
Larb
,
Larb
, Piz
za,
Tom
yum
All =
200
dis
play
in 2
row
36g
13TH
B0.
36
Coc
oa
bisc
uit
Col
lon
Cho
cola
te, S
traw
berry
, C
ream
, Mix
ed b
erry
Mix
ed b
erry
, St
raw
berry
, Cre
amAl
l = 8
0 di
spla
y in
3 ro
w46
g16
THB
0.35
cake
Betty
C
rock
ers
Yello
w c
ake,
dev
il's fo
od
(cho
cola
te c
ake)
Yello
w c
ake,
dev
il's
food
(cho
cola
te
cake
)
All =
25
disp
lay
in 1
row
432
g13
0TH
B0.
30
cake
Impe
rial
Butte
r cak
eAl
l = 1
0 di
spla
y in
1 ro
w40
0g
60TH
B0.
15br
ead
Mom
Mai
dAl
l = 1
5 di
spla
y in
1 ro
w10
00g
95TH
B0.
10
AFG
C M
ARK
ET IN
SIG
HTS:
THA
ILA
ND
85
PRO
DUCT
CA
TEG
ORY
TYPE
BR
AN
DFL
AVO
UR
SHEL
F PR
ESEN
CE
PAC
K S
IZE
PRIC
E R
AN
GE
Bra
nd o
f th
e su
b-ca
tego
ry(m
entio
n al
l flav
our)
Top
3 fla
vour
sTO
TAL
Num
ber o
f pro
duct
di
spla
y in
the
fron
t row
of t
he
shel
f. Pl
ease
take
pho
togr
aph
in g
ram
sin
loca
l cur
renc
y,
base
d on
pa
cksi
ze
(by
1gr,
or 1
ml)
Snac
kfoo
ds
bars
Her
shey
'sC
ooki
e &
crea
m, c
ream
y m
ilk c
hoco
late
with
alm
ond,
cr
eam
y m
ilk c
hoco
late
, dar
k ch
ocol
ate
with
alm
ond
Coo
kie
& cr
eam
, da
rk c
hoco
late
with
al
mon
d, c
ream
y m
ilk c
hoco
late
w
ith a
lmon
d
All =
150
dis
play
in 3
row
s28
g24
THB
0.86
bars
Van
Hou
ten
Milk
cho
cola
te, w
hole
ro
aste
d al
mon
d, s
emi s
wee
t ch
ocol
ate,
who
le fr
uit a
nd n
ut,
who
le h
azle
nut
who
le ro
aste
d al
mon
d, s
emi
swee
t cho
cola
te,
who
le fr
uit a
nd n
ut
All =
100
dis
play
in 1
row
38g
28TH
B0.
74
bars
Lynd
tEx
celle
nce
dark
cho
cola
te:
Min
t int
ense
, coc
o85%
, co
co70
%
Exce
llenc
e da
rk c
hoco
late
: co
co85
%,
coco
70%
, Min
t in
tens
e
All =
50
disp
lay
in 1
row
35g
38TH
B1.
09
Che
wy
Men
tos
Tutti
Fru
ity, R
ainb
ow, S
our
mix
, Fru
it, M
int m
ix, M
int
Min
t, So
ur m
ix,
Frui
tAl
l = 2
50 d
ispl
ay in
1 ro
w37
g10
THB
0.27
Past
illes
Fish
erm
an's
fri
end
Che
rry, C
itrus
, Spe
arm
ints
, M
ints
, Spy
ci M
anda
rin,
Her
bel M
ints
, sug
ar fr
ee m
int
Che
rry, S
ugar
free
m
int,
Spea
rmin
tsAl
l = 2
00 d
ispl
ay in
1 ro
w25
g36
THB
1.44
Gum
sD
enty
neSo
da m
int,
spea
rmin
t, ch
erry
, ic
y lim
e, M
enth
olyp
tus,
m
idni
ght m
int,
juic
y pu
nch
cher
ry, i
cy li
me,
m
idni
ght m
int,
All =
200
dis
play
in 1
row
12.6
g12
THB
0.95
Jellie
sYu
piFr
uity
, col
aFr
uity
, col
aAl
l = 5
0 di
spla
y in
2 ro
ws
108
g28
THB
0.26
AFG
C M
ARK
ET IN
SIG
HTS:
THA
ILA
ND
86
PRO
DUCT
CA
TEG
ORY
TYPE
BR
AN
DFL
AVO
UR
SHEL
F PR
ESEN
CE
PAC
K S
IZE
PRIC
E R
AN
GE
Bra
nd o
f th
e su
b-ca
tego
ry(m
entio
n al
l flav
our)
Top
3 fla
vour
sTO
TAL
Num
ber o
f pro
duct
di
spla
y in
the
fron
t row
of t
he
shel
f. Pl
ease
take
pho
togr
aph
in g
ram
sin
loca
l cur
renc
y,
base
d on
pa
cksi
ze
(by
1gr,
or 1
ml)
Snac
kfoo
ds
(con
tinue
d)
snac
k ba
rsAl
pen
Frui
t & n
ut, s
traw
berry
&
yogu
rt, ra
spbe
rry &
yo
gurt,
frui
t & n
ut w
ith
milk
cho
cola
te, s
umm
er
fruit,
che
rry b
ake
wel
l, le
mon
driz
zle,
blu
eber
ry &
cr
anbe
rry w
ith y
ogur
t
rasp
berry
& y
ogur
t, su
mm
er fr
uit,
fruit
& nu
t with
milk
ch
ocol
ate
All =
100
dis
play
in 2
row
s95
g11
9TH
B1.
25
snac
k ba
rsC
orny
(s
chaw
atau
br
and)
Cra
nber
ry, m
ande
l & w
eide
, sc
hoao
lade
, cho
coba
nana
, ch
oco,
Erd
beer
-jogh
urt,
nush
ig
choc
oban
ana,
m
ande
l & w
eide
, ch
oco
All =
100
dis
play
in 2
row
s50
g33
THB
0.66
snac
k ba
rsBe
Nat
ure
Berry
mix
Berry
mix
All =
50
disp
lay
in 1
row
23g
11TH
B0.
48
Beve
rage
s (n
on-a
lcoho
lic)
/RTD
oran
geTi
pco
Shog
un o
rang
e,
Sain
amph
ueng
ora
nge,
go
lden
ora
nge,
Man
darin
or
ange
, Tan
gerin
e, V
alen
cia,
M
edle
y
Tang
erin
e, S
hogu
n or
ange
, Val
enci
aAl
l = 1
50 d
ispl
ay in
3 ro
w10
00m
l59
THB
0.06
oran
geM
alee
Nev
el O
rang
e ,T
ange
rine
Ora
nge
,Man
darin
Ora
nge,
Va
lenc
ia, S
ainu
mph
eung
, O
cean
Ora
nge
Vale
ncia
, Tan
gerin
e O
rang
e ,N
evel
O
rang
e
All =
100
dis
play
in 2
row
1000
ml
69TH
B0.
07
Gra
peM
alee
Red
Gra
pe, w
hite
gra
peR
ed G
rape
, whi
te
grap
eAl
l = 3
0 di
spla
y in
1 ro
w10
00m
l69
THB
0.07
Gra
peTi
pco
Red
Gra
peR
ed G
rape
All =
50
disp
lay
in 1
row
1000
ml
59TH
B0.
06
Gra
peC
haba
aR
ed G
rape
All =
30
disp
lay
in 1
row
1000
ml
62TH
B0.
06
Appl
eM
alee
Gra
nny
smith
, Red
app
leAl
l = 5
0 di
spla
y in
1 ro
w10
00m
l69
THB
0.07
Appl
eSa
rvey
fresh
Red
app
leAl
l = 5
0 di
spla
y in
1 ro
w10
00m
l10
8TH
B0.
11
AFG
C M
ARK
ET IN
SIG
HTS:
THA
ILA
ND
87
PRO
DUCT
CA
TEG
ORY
TYPE
BR
AN
DFL
AVO
UR
SHEL
F PR
ESEN
CE
PAC
K S
IZE
PRIC
E R
AN
GE
Bra
nd o
f th
e su
b-ca
tego
ry(m
entio
n al
l flav
our)
Top
3 fla
vour
sTO
TAL
Num
ber o
f pro
duct
di
spla
y in
the
fron
t row
of t
he
shel
f. Pl
ease
take
pho
togr
aph
in g
ram
sin
loca
l cur
renc
y,
base
d on
pa
cksi
ze
(by
1gr,
or 1
ml)
Beve
rage
s (n
on-a
lcoho
lic)
/RTD
(c
ontin
ued)
Soy
drin
kVi
tam
ilkO
rigin
al,V
eget
aria
n,Li
ght
Suga
r,Low
sug
er &
Cor
nO
rigin
al, L
ow s
uger
&
Cor
n, L
ight
Su
gar
All =
200
dis
play
in 6
row
200
4m
l29
.5TH
B0.
04
Soy
drin
kLa
ctas
oyC
hoco
late
,Sw
eet
Cla
ssic
,Veg
etar
ian,
blac
k se
sam
e, P
lus
Col
lage
n,
Swee
t Cla
ssic
, bl
ack
sesa
me,
Plu
s C
olla
gen
All =
100
dis
play
in 5
row
125
6m
l29
THB
0.04
Soy
drin
kD
ina
blac
k se
sam
e Lo
w s
ugar
All =
100
dis
play
in 4
row
s11
04
ml
25TH
B0.
06
Tea
Twin
ings
Earl
Gre
y Te
a, E
nglis
h Br
eakf
ast T
ea, P
ure
Whi
te
Tea,
Pur
e Pe
perm
int,
Vani
la,
Jasm
ine,
bla
ck te
a se
lect
ion.
Earl
Gre
y Te
a,
Engl
ish
Brea
kfas
t Te
a, J
asm
ine
All =
70
disp
lay
in 1
row
50g
172
THB
3.44
Tea
Ran
ong
tea
Mul
berry
tea
mix
ed w
ith
pand
an &
bae
l fru
it, m
ulbe
rry
tea
mix
ed w
ith J
apan
ese
min
t& w
hite
tea,
mul
berry
tea
mix
ed w
ith c
amom
ile w
hite
te
a, m
ulbe
rry te
a m
ixed
with
le
mon
gra
ss a
nd g
inge
r, M
ulbe
rry te
a m
ixed
with
ja
pane
se g
reen
tea,
org
anic
gr
een
tea,
jiao
cu
lan,
m
ulbe
rry te
a or
igin
al
jiao
cu la
n,
mul
berry
tea
mix
ed
with
cam
omile
w
hite
tea,
mul
berry
te
a m
ixed
with
le
mon
gra
ss a
nd
ging
er
All =
60
disp
lay
in 1
row
30g
165
THB
5.50
Tea
Dilm
ahEn
glis
h Br
eakf
ast,
Earl
Gre
y,
Pure
cam
omile
flow
er,J
usm
inEa
rl G
rey,
Eng
lish
Brea
kfas
t, Ju
smin
All =
50
disp
lay
in 1
row
30g
169
THB
5.63
Ener
gy
Drin
ksKr
atin
gdae
ngAl
l = 2
5 di
spla
y in
1 ro
w10
0m
l10
THB
0.10
Ener
gy
Drin
ksSp
onso
rO
rigin
al, O
rang
eO
rang
e, O
rigin
alAl
l = 2
5 di
spla
y in
1 ro
w25
0m
l10
THB
0.04
AFG
C M
ARK
ET IN
SIG
HTS:
THA
ILA
ND
88
PRO
DUCT
CA
TEG
ORY
TYPE
BR
AN
DFL
AVO
UR
SHEL
F PR
ESEN
CE
PAC
K S
IZE
PRIC
E R
AN
GE
Bra
nd o
f th
e su
b-ca
tego
ry(m
entio
n al
l flav
our)
Top
3 fla
vour
sTO
TAL
Num
ber o
f pro
duct
di
spla
y in
the
fron
t row
of t
he
shel
f. Pl
ease
take
pho
togr
aph
in g
ram
sin
loca
l cur
renc
y,
base
d on
pa
cksi
ze
(by
1gr,
or 1
ml)
Beve
rage
s (n
on-a
lcoho
lic)
/RTD
(c
ontin
ued)
Ener
gy
Drin
ksM
spo
rtO
rigin
alAl
l = 3
0 di
spla
y in
1 ro
w25
0m
l10
THB
0.04
Rea
dy-to
-dr
ink
tea
OIS
HI
Orin
igal
, Hon
ey le
mon
, Ja
pane
se ri
ce, L
emon
Bla
ck
tea,
Pea
ch,C
hrys
anth
emum
Hon
ey le
mon
, Ja
pane
se ri
ce,
Lem
on B
lack
tea,
C
hrys
anth
emum
All =
250
dis
play
in 5
row
s38
0m
l15
THB
0.04
Rea
dy-to
-dr
ink
tea
Ichi
tan
hone
y le
mon
, Jap
anes
e ric
e,
Chr
ysan
them
umJa
pane
se ri
ce,
hone
y le
mon
, C
hrys
anth
emum
te
a
All =
150
dis
play
in 2
row
s42
0m
l16
THB
0.04
prem
ium
no
n-co
la
carb
onat
ed
drin
ks.
Ma
Nob
uG
reen
tea
appl
e si
der
All =
40
disp
lay
in 1
row
250
ml
16TH
B0.
06
prem
ium
no
n-co
la
carb
onat
ed
drin
ks.
Flor
idas
N
atur
alAp
ple,
Ora
nge,
gra
pefru
it,
lem
onle
mon
, App
le,
Ora
nge
All =
35
disp
lay
in 2
row
s47
3m
l99
THB
0.21
Sauc
es/
Cond
imen
ts/
Spre
ads
Oliv
e oi
lSa
bros
oAl
l = 3
4 di
spla
y in
3 r
ows
250
ml
122
THB
0.49
Oliv
e oi
lBe
rtolli
Ric
h Ta
ste,
ext
ra li
ght -
Mild
Ta
ste,
ext
ra li
ght -
Del
icat
a Ta
ste
extra
ligh
t —
Del
icat
a Ta
ste,
R
ich
Tast
e, e
xtra
lig
ht —
Mild
Tas
te,
All =
68
disp
lay
in 3
row
s25
0m
l10
5TH
B0.
42
Jam
sBe
st F
oods
Stra
wbe
rry,o
rang
e m
arm
alad
e ,P
inea
pple
, M
ixed
frui
t, M
ixbe
rry
Mix
ed fr
uit,
Mix
berry
, ora
nge
mar
mal
ade
All =
100
dis
play
in 2
row
s17
0g
42TH
B0.
25
Jam
sST
.Dal
four
Stra
wbe
rry, T
hick
Apr
icot
, R
aspb
erry
, Fou
r Fru
itsTh
ick
Apric
ot, F
our
Frui
ts, S
traw
berry
All =
80
disp
lay
in 1
row
284
g11
9TH
B0.
42
AFG
C M
ARK
ET IN
SIG
HTS:
THA
ILA
ND
89
PRO
DUCT
CA
TEG
ORY
TYPE
BR
AN
DFL
AVO
UR
SHEL
F PR
ESEN
CE
PAC
K S
IZE
PRIC
E R
AN
GE
Bra
nd o
f th
e su
b-ca
tego
ry(m
entio
n al
l flav
our)
Top
3 fla
vour
sTO
TAL
Num
ber o
f pro
duct
di
spla
y in
the
fron
t row
of t
he
shel
f. Pl
ease
take
pho
togr
aph
in g
ram
sin
loca
l cur
renc
y,
base
d on
pa
cksi
ze
(by
1gr,
or 1
ml)
Sauc
es/
Cond
imen
ts/
Spre
ads
(con
tinue
d)
Smuc
kers
Blue
berry
, St
raw
berry
,Con
cord
gra
pe,
Red
Ras
pber
ry, B
lack
berry
, O
rang
e m
arm
alad
e
Con
cord
gra
pe,
Red
Ras
pber
ry,
Ora
nge
mar
mal
ade
All =
60
disp
lay
in 1
row
340
g10
6TH
B0.
31
Mus
tard
Rem
iaAl
l = 2
4 di
spla
y in
1 r
ow37
0g
85TH
B0.
23
Mus
tard
Fren
ch's
Spic
y br
own,
Cla
ssic
yel
low
spic
y br
own,
cl
assi
c ye
llow
All =
35
disp
lay
in 2
row
s22
6g
63TH
B0.
28
May
onna
iseH
einz
Orig
inal
Orig
inal
All =
40
disp
lay
in 2
row
s22
0g
47.5
THB
0.22
May
onna
iseBe
st fo
odO
rigin
alO
rigin
alAl
l = 2
8 di
spla
y in
2 r
ows
220
g50
THB
0.23
May
onna
iseSu
kum
Orig
inal
Orig
inal
All =
15
disp
lay
in 2
row
s22
0g
43TH
B0.
20
Tabl
e sa
uces
mag
giSe
ason
ing,
Dip
ping
sau
ceSe
ason
ing
All T
able
sau
ces
= 50
dis
play
in
2 ro
ws
100
ml
39TH
B0.
39
May
onna
iseH
einz
Orig
inal
Orig
inal
All =
20
disp
lay
in 1
row
220
g50
.5TH
B0.
23
Mus
tard
Fren
ch's
Cla
ssic
yel
low
Cla
ssic
yel
low
All =
40
disp
lay
in 1
row
170
g46
.75
THB
0.28
Mus
tard
Amor
aO
rigin
alO
rigin
alAl
l = 8
dis
play
in 1
row
440
g18
1TH
B0.
41
Tabl
e sa
uces
mag
giO
rigin
alO
rigin
alAl
l Tab
le s
auce
s =
50 d
ispl
ay in
2
row
s10
0m
l39
THB
0.39
Tabl
e sa
uces
Meg
ache
fO
rigin
alO
rigin
alAl
l Tab
le s
auce
s =
100
disp
lay
in 3
row
s20
0m
l22
.5TH
B0.
11
AFG
C M
ARK
ET IN
SIG
HTS:
THA
ILA
ND
90
AN
NEX
II —
KEY
RET
AIL
ERS
IN TH
E TH
AI
PREM
IUM
RET
AIL
MA
RKET
Nam
eD
etai
lsN
umbe
r of
Sto
res
Spec
ific
Prod
uct
Opp
ortu
nity
Con
tact
Det
ails
Incl
uded
in
Rep
ort
Uni
vers
e?Si
am M
akro
Mak
ro s
uppl
ies
to s
mal
l ret
aile
rs, c
onve
nien
ce s
tore
s (a
bout
12,
000)
and
the
food
ser
vice
indu
stry
(inc
ludi
ng
400
Italia
n re
stau
rant
s in
Ban
gkok
) and
ope
rate
s 60
sto
res
in T
haila
nd, w
ith p
lans
to e
xpan
d to
80
stor
es in
201
4. In
the
med
ium
and
long
-term
, the
y ar
e pl
anni
ng to
exp
and
into
Bu
rma,
Cam
bodi
a an
d La
os
60Si
am h
as o
ppor
tuni
ty fo
r Au
stra
lian
baki
ng m
ixes
3498
2nd
Fl.,
Lar
dpra
o R
d.,
Klon
gcha
n, B
angk
ok 1
0240
P : +
66-2
723-
1000
no
Villa
Villa
Mar
ket h
as b
een
in th
e Th
ai m
arke
t for
mor
e th
an 4
0 ye
ars,
ta
rget
ing
expa
ts a
nd h
igh-
end
cust
omer
s. T
hey
are
sour
cing
pr
oduc
ts fr
om a
ll ov
er th
e w
orld
and
sto
ck a
lot o
f Aus
tralia
n pr
oduc
t and
are
pla
nnin
g to
ext
end
the
Aust
ralia
n ra
nge.
Villa
ha
ve ta
ilore
d ea
ch o
f the
ir 29
sto
res
acco
rdin
g to
its
loca
tion
and
are
look
ing
for n
iche
pro
duct
s of
sup
erio
r qua
lity.
29Pa
rticu
larly
inte
rest
ed in
Au
stra
lian
nich
e pr
oduc
ts o
f su
perio
r qua
lity,
in p
artic
ular
:
�Po
tato
chi
ps �
Glu
ten
free
prod
ucts
�Sn
ack
bars
595
Sukh
umvi
t Rd.
, N
orth
Khl
ong
Ton
Vadh
ana,
Ba
ngko
k 10
110
P:+6
6 89
991
119
9
yes
Tesc
o Lo
tus
The
larg
est f
ood
reta
iler i
n Th
aila
nd, o
pera
tes
unde
r the
m
anag
emen
t of E
kcha
i Dis
tribu
tion
Syst
em. T
hey
oper
ate
hype
rmar
ket,
com
pact
hyp
erm
arke
t, su
perm
arke
t and
co
nven
ienc
e st
ore
unde
r the
Tes
co b
rand
.
108
19
th F
loor
, Mod
ern-
Form
Bld
g.,
699
Srin
akar
in R
d., S
uan
Luan
g,
Suan
Lua
ng, B
angk
ok, 1
0250
P: +
66 2
722
964
0
yes
AFG
C M
ARK
ET IN
SIG
HTS:
THA
ILA
ND
91
Nam
eD
etai
lsN
umbe
r of
Sto
res
Spec
ific
Prod
uct
Opp
ortu
nity
Con
tact
Det
ails
Incl
uded
in
Rep
ort
Uni
vers
e?To
ps (C
entra
l Fo
od R
etai
l)C
entra
l Foo
d R
etai
ls is
one
of t
he la
rges
t foo
d re
taile
rs in
Th
aila
nd th
at o
pera
tes
supe
rmar
kets
, and
con
veni
ence
st
ores
, inc
ludi
ng T
ops
and
the
Food
hall.
Top
s su
perm
arke
ts
offe
r a c
ompl
ete
rang
e of
qua
lity
prod
ucts
from
bot
h lo
cal a
nd
inte
rnat
iona
l sou
rces
139
15
–17t
h Fl
oor,
Cen
tralP
laza
C
hean
gwat
tana
Offi
ce
Tow
er B
uild
ing,
99
/9 M
oo 2
C
hean
gwat
tana
Rd.
, Ba
ngta
lad,
Pak
Kre
t, N
onth
abur
i 111
20 T
haila
nd
P: +
66(0
)2 8
3173
00
E: c
usse
rv@
tops
.co.
th
yes
Food
land
Key
supe
rmar
ket p
laye
r, of
ferin
g hi
gh q
ualit
y pr
emiu
m p
rodu
cts
Mos
t sto
res
are
loca
ted
in h
igh-
end
resi
dent
ial a
reas
suc
h as
Su
khum
vit a
nd P
loen
chit.
14
2675
Lar
dpra
o R
oad,
Kl
ongC
haok
huns
ing,
Ba
ngko
k 10
310
Thai
land
E: fo
odla
nd@
bkk2
.loxi
nfo.
co.th
P: (0
2) 5
30-0
220,
(02)
530
-022
2
yes
7 El
even
(C
P Al
l)Th
aila
nd h
as th
e 3r
d la
rges
t num
ber o
f 7-E
leve
n st
ores
afte
r Ja
pan
and
the
Uni
ted
Stat
es, w
ith h
alf o
f the
ir st
ores
bei
ng
loca
ted
in B
angk
ok.
mor
e th
an
7,00
0
2, S
ribun
rean
g 1
—
Mai
n O
ffice
, 283
, Silo
m R
d.,
Si L
om, B
ang
Rak
, Ban
gkok
10
500
P: +
66-2
711-
7744
W: w
ww
.7el
even
.co.
th
E: in
fo@
cpal
l.co.
th
no
The
Mal
l G
ourm
et M
arke
tPa
rt of
the
The
Mal
l tha
t ope
rate
s fre
sh p
rodu
cts
supe
rmar
ket
and
food
reta
ilers
. It i
s a
smal
ler c
hain
, but
offe
rs a
wid
e ra
nge
of p
rem
ium
and
hig
h-en
d pr
oduc
ts, m
ainl
y in
Ban
gkok
—
with
10
stor
es.
10
275
M.1
Phe
tkas
em R
d,
Bang
kae
Nua
Pa
sich
aroe
n, B
angk
ok 1
0600
P: +
66-2
487-
1000
yes
AFG
C M
ARK
ET IN
SIG
HTS:
THA
ILA
ND
92
AN
NEX
III —
KEY
DIS
TRIB
UTO
RS IN
THE
THA
I PR
EMIU
M R
ETA
IL M
ARK
ETN
ame
Det
ails
Prod
uct T
ypes
Con
tact
Det
ails
Glo
bal F
ood
Prod
ucts
Co.
, Ltd
.G
loba
l Foo
d Pr
oduc
ts h
ave
been
ope
ratin
g in
the
Thai
mar
ket
for 1
5 ye
ars
– in
itial
ly w
ith im
porti
ng fr
esh
prod
uce
for M
akro
an
d Te
sco.
Tod
ay, t
hey
also
ser
vice
the
HO
REC
A in
dust
ry,
e.g.
sup
plyi
ng to
a la
rge
num
ber o
f Ita
lian
rest
aura
nts
in
Bang
kok,
with
$1
mn
fitou
ts. T
hey
wor
k w
ith E
urop
ean
and
Aust
ralia
n pr
oduc
ers
mai
nly.
Beve
rage
s, D
airy
, Dre
ssin
gs
& C
ondi
men
ts, F
roze
n Fo
ods,
Pa
sta,
Sna
ckfo
od, D
esse
rts
31/5
Tro
k N
oket
, Ram
a 3
Roa
d C
hong
Non
si, Y
anna
wa
Bang
kok
1012
0
P: +
66 2
683
1751
(-4)
Bem
coO
fferin
g ex
port
solu
tions
for A
ustra
lian
food
man
ufac
ture
rs.
Bem
co c
reat
ed th
e Ta
ste
Aust
ralia
cam
paig
n as
an
initi
ativ
e to
hel
p Au
stra
lian
food
com
pani
es e
stab
lish
expo
rt m
arke
ts in
As
ia, w
hich
incl
udes
:
�co
okin
g de
mon
stra
tions
and
tast
ings
�di
spla
ys a
nd in
trodu
ctor
y of
fers
�he
alth
y liv
ing/
wel
lbei
ng p
rodu
cts
an
d in
form
atio
n �
prom
otio
ns o
f pro
duct
s fo
r fes
tive
se
ason
s an
d ev
ents
�co
mpe
titio
ns �
occa
sion
al v
isits
by
key
Aust
ralia
n
supp
lier c
ompa
nies
all
Bem
co A
ustra
lia P
ty L
td
88 M
cGre
gors
Driv
e Ke
ilor P
ark,
Vic
toria
.304
2 Au
stra
lia
P: 6
13 9
336
7188
F: 6
13 9
336
1988
W: w
ww.
bem
co.c
om.a
u/
AFG
C M
ARK
ET IN
SIG
HTS:
THA
ILA
ND
93
Nam
eD
etai
lsPr
oduc
t Typ
esC
onta
ct D
etai
lsSi
no P
acifi
c Tr
adin
gSi
no P
acifi
c Tr
adin
g is
a T
hai l
ocal
gia
nt o
pera
tes
in tr
adin
g si
nce
1970
. The
com
pany
orig
inal
ly in
volv
ed in
the
impo
rt an
d tra
ding
of c
onfe
ctio
nery
and
cho
cola
te b
ut n
ow b
usin
ess
has
expa
nded
into
Cho
cola
te, C
onfe
ctio
nery
, Sna
ck a
nd B
iscu
its,
Beve
rage
, Gro
cery
and
Indu
stria
l. It
cons
ists
of a
lmos
t 70
bran
ds fr
om a
ll ar
ound
the
wor
ld.
all;
very
spe
cial
ised
in
Bev
erag
es
Cho
cola
te a
nd c
onfe
ctio
nery
Snac
kfoo
ds
122/
2–3
Non
see
Roa
d C
hong
Non
see
Yann
awa
Bang
kok
1012
0
P: +
66 (0
) 268
1-50
81
DKS
H T
haila
ndPa
rt of
DKS
H G
roup
, tha
t mar
ket,
dist
ribut
e an
d pr
ovid
e lo
gist
ic s
ervi
ces
in T
haila
nd. D
KHS
Thai
land
Ltd
. has
bee
n in
ope
ratio
n si
nce
1906
, with
sec
tors
cov
erag
e in
con
sum
er
good
s, h
ealth
care
, tec
hnol
ogy,
luxu
ry a
nd p
erfo
rman
ce
mat
eria
ls.
all
Than
on S
ukhu
mvi
t 101
/1, B
angk
ok, P
hrak
anon
g 10
260,
Tha
iland
P: +
66 2
790
400
0
Win
ner G
roup
Ent
erpr
ises
Win
ner i
s on
e of
the
mos
t pro
min
ent T
hai i
mpo
rters
and
di
strib
utor
s fo
cuss
ing
on fo
od p
rodu
cts
for r
etai
l and
food
se
rvic
e. T
he c
ompa
ny w
as e
stab
lishe
d in
198
3 an
d is
the
excl
usiv
e di
strib
utor
for G
ener
al M
ills.
Dai
ry, S
auce
s, S
nack
food
, Ja
ms,
Bak
ing
prod
ucts
, Fr
uit j
uice
s
889,
Sat
hon
Tai R
d., Y
an N
awa,
Sat
hon,
Ban
gkok
10
120
P: +
66 2
675
653
3
Cho
ice
Food
s Th
aila
nd L
imite
d C
hoic
e Fo
ods
is a
n im
porte
r of b
eef a
nd la
mb
from
Aus
tralia
, an
d on
e of
the
first
impo
rters
of W
este
rn g
ourm
et p
rodu
cts
in
Thai
land
. The
y ar
e fo
cuse
d on
pre
miu
m p
rodu
cts
(mai
nly
for
the
food
ser
vice
indu
stry
).
Beef
, Por
k, L
amb,
Sea
food
, G
ourm
et G
roce
ry, C
hees
es &
D
airy
, Fru
its a
nd V
eget
able
s,
Stoc
ks a
nd D
ress
ings
, Pa
tisse
rie
959
Soi S
ukhu
mvi
t 71
Sukh
umvi
t Roa
d, K
wae
ng
Klon
gton
-Nua
W
atta
na, B
angk
ok 1
0110
P: +
66 (0
) 2 3
81 9
239
42
F: +
66 (0
) 2 3
81 9
238
E: b
angk
ok@
choi
cefo
odst
haila
nd.c
om
W: w
ww
.cho
icef
oods
thai
land
.com
AFG
C M
ARK
ET IN
SIG
HTS:
THA
ILA
ND
94
Nam
eD
etai
lsPr
oduc
t Typ
esC
onta
ct D
etai
lsSt
rate
gic
Cat
erin
gSt
rate
gic
Cat
erin
g ar
e im
porti
ng a
nd d
istri
butin
g hi
gh q
ualit
y fo
od p
rodu
cts
from
var
ious
cou
ntrie
s. T
hey
are
focu
ssed
on
prem
ium
pro
duct
s fo
r the
food
ser
vice
indu
stry
.
Win
e, S
pirit
, Liq
ueur
, Cid
er,
Whi
sky,
Fru
it Ju
ice,
Pas
ta, O
live
Oil,
Bal
sam
ic V
ineg
ar, M
uffin
an
d Fr
ozen
Pas
try P
rodu
cts
102,
7th
Flo
or, S
oi A
ree,
Suk
hum
vit 2
6 R
oad,
Kl
ongt
on, K
long
toey
, Ban
gkok
101
10 T
haila
nd
P: +
66-2
261
-440
1-6
E: s
omch
ai@
stra
tegi
ccat
erin
g.co
m
W: w
ww
.str
ateg
icca
terin
g.co
mEk
Cha
i Dis
tribu
tion
Syst
emEk
Cha
i is
the
larg
est p
laye
r in
reta
il ch
ain,
that
ope
rate
s Te
sco
of a
roun
d 1,
400
stor
es a
cros
s Th
aila
nd. E
k C
hai a
lso
impo
rt fro
m v
ario
us in
tern
atio
nal m
arke
ts d
irect
ly.
all
19th
Flo
or, M
oder
n-Fo
rm B
ldg.
, 699
Srin
akar
in R
d.,
Suan
Lua
ng, S
uan
Luan
g, B
angk
ok, 1
0250
P:+6
6 2
722
9640
W: w
ww
.ekc
hai.c
o.th
AFG
C M
ARK
ET IN
SIG
HTS:
THA
ILA
ND
95
AN
NEX
IV —
KEY
PLA
YERS
IN TH
AI P
REM
IUM
HO
REC
A M
ARK
ETN
ame
Det
ails
Bra
nche
sPr
oduc
t Cat
egor
ies
Con
tact
Det
ails
Cen
tara
Gro
upTh
aila
nd’s
lead
ing
reta
il co
nglo
mer
ate,
form
ed C
entra
l Hot
els
& R
esor
ts
bega
n st
rate
gic
grow
th o
vers
eas.
Tod
ay, C
enta
ra H
otel
s &
Res
orts
is
Thai
land
’s le
adin
g ho
tel c
ompa
ny th
roug
hout
the
coun
try a
nd in
Mal
dive
s,
Viet
nam
, Bal
i, Sh
angh
ai, S
ri La
nka,
Mau
ritiu
s, Q
atar
and
Eth
iopi
a.
45 p
rope
rties
thro
ugho
ut
Thai
land
Tea,
jam
s, p
rem
ium
ta
ble
sauc
e, b
read
m
ixes
Cen
tara
Hot
els
& R
esor
ts,
25th
Flo
or, C
enta
ra G
rand
at
Cen
tralW
orld
, 99
9/99
Ram
a 1
Roa
d,
Path
umw
an, B
angk
ok 1
0330
P:
+66
(0) 2
769
123
4M
K R
esta
uran
tsM
K R
esta
uran
ts, o
ne o
f Tha
iland
’s s
uki c
hain
s (fo
rmer
ly k
now
n as
MK
Suki
), ha
s be
en s
ervi
ng T
hai c
onsu
mer
s fo
r mor
e th
an tw
enty
yea
rs.
Mor
e re
cent
ly, it
has
take
n its
suc
cess
ful f
orm
ula
to s
ever
al d
estin
atio
ns
over
seas
, with
a to
tal o
f tw
enty
rest
aura
nts
open
ed o
utsi
de T
haila
nd in
the
past
eig
ht y
ears
.
362
bran
ches
Beve
rage
s (in
cl. t
ea),
prem
ium
tabl
e sa
uce
1200
MK
Res
taur
ant G
roup
Plc
. Ba
ngna
-Tra
d R
oad,
Ban
gna,
Ba
ngna
P:
02-
836-
1000
Ony
x H
ospi
talit
y G
roup
ON
YX o
ffers
a w
ide
portf
olio
of h
ospi
talit
y br
ands
, inc
ludi
ng th
e lu
xury
Sa
ffron
por
tfolio
, the
mar
ket-l
eadi
ng A
mar
i bra
nd o
f hot
els
and
reso
rts,
Sham
a se
rvic
ed a
partm
ents
, and
the
all-n
ew s
elec
t ser
vice
Ozo
. H
otel
s in
clud
ing;
Ban
glad
esh,
Chi
na a
nd S
ri La
nka.
35 h
otel
sTe
a, ja
ms,
pre
miu
m
tabl
e sa
uce,
bre
ad
mix
es
847
Petc
hbur
i Roa
d Ba
ngko
k 10
400
Thai
land
P: +
66 (0
) 225
5 37
67
+
66 (0
) 225
5 45
88Yu
m T
haila
ndYu
m R
esta
uran
ts In
tern
atio
nal (
Thai
land
) Co.
, Ltd
. or “
Yum
! Tha
iland
” is
an a
ffilia
te o
f Yum
! Res
taur
ants
Inte
rnat
iona
l and
Yum
! Bra
nds,
Inc.
, bas
ed
in L
ouis
ville
, Ky.
, USA
. Yum
! Bra
nds,
Inc.
, is
the
wor
ld's
larg
est r
esta
uran
t co
mpa
ny m
anag
ing
KFC
, Piz
za H
ut a
nd T
aco
Bell.
KFC
500
bra
nche
s an
d Pi
zza
Hut
85
bran
ches
.Be
vera
ges
(incl
. tea
), pr
emiu
m t
able
sau
ce14
2 Tw
o Pa
cific
Bui
ldin
g, 1
6th
Floo
r, Su
khum
vit R
oad,
Klo
ngto
ey,
Bang
kok
1011
0
P: +
66 (0
) 265
3-29
00
F: +
66 (0
) 265
3-28
99D
usit
Than
iD
usit
Than
i Hot
els
& R
esor
ts is
an
up-m
arke
t, fu
ll-se
rvic
e br
and
whi
ch
embo
dies
the
richn
ess
and
tradi
tion
of T
hai c
ultu
re. B
uild
ing
from
a s
trong
ba
se in
Tha
iland
and
exi
stin
g/up
com
ing
proj
ects
in A
sia,
our
exp
ansi
on
wou
ld fo
cus
on A
sia,
esp
ecia
lly in
the
emer
ging
regi
ons
of h
ospi
talit
y, a
s w
ell a
s th
e M
iddl
e Ea
st, I
ndia
, Chi
na a
nd A
frica
.
22 h
otel
sTe
a, ja
ms,
pre
miu
m
tabl
e sa
uce,
bre
ad
mix
es
The
Dus
it Th
ani B
uild
ing
946
Ram
a IV
Roa
d, B
angk
ok 1
0500
Th
aila
nd
P: +
66 (0
) 220
0 99
99
AFG
C M
ARK
ET IN
SIG
HTS:
THA
ILA
ND
96
AN
NEX
V —
KEY
GO
VERN
MEN
T BO
DIES
Gov
ernm
ent B
ody
Res
pons
ibili
ties
Web
site
Thai
Foo
d an
d D
rug
Adm
inis
tratio
n (F
DA)
of t
he M
inis
try o
f Pub
lic H
ealth
Dra
fting
law
s an
d re
gula
tions
on
adm
inis
tratio
n an
d su
perv
isio
n of
food
saf
ety,
m
edic
al d
evic
es, d
rugs
and
cos
met
ics
Adm
inis
ters
the
impo
rt re
gula
tions
for f
ood
and
issu
es li
cenc
es
ww
w.fd
a.m
oph.
go.th
/eng
/inde
x.st
m
The
Min
istry
of F
inan
ce’s
C
usto
ms
Dep
artm
ent
Glo
bal t
rade
faci
litat
ion,
con
trol o
f the
mov
emen
t of g
oods
, and
sup
ply
chai
n se
curit
yw
ww
.cus
tom
s.go
.th/w
ps/w
cm/c
onne
ct/c
uste
n/ho
me/
hom
ewel
com
eTh
e M
inis
try o
f Agr
icul
ture
and
C
oope
rativ
esSe
t the
Agr
icul
tura
l Com
mod
ity a
nd F
ood
Stan
dard
s (A
CFS
): st
anda
rds
for a
gric
ultu
ral s
yste
ms,
com
mod
ity a
nd fo
od it
ems
and
food
saf
ety;
for
accr
edita
tion
of c
ertifi
catio
n bo
dies
; for
food
sta
ndar
d co
ntro
ls; a
nd fo
r pr
omot
ing
com
plia
nce
with
sta
ndar
ds o
n fa
rms
and
in fo
od e
stab
lishm
ents
eng.
moa
c.go
.th
The
Min
istry
of C
omm
erce
Auth
ority
to d
esig
nate
cla
sses
of g
oods
as
bein
g su
bjec
t to
impo
rt co
ntro
ls,
in th
e fo
rm o
f lic
ence
requ
irem
ents
Issu
ance
of i
mpo
rt lic
ence
s
Exch
ange
con
trol a
ppro
val
ww
w2.
moc
.go.
th/m
ain.
php?
filen
ame=
inde
x_de
sign
4_en
AFG
C M
ARK
ET IN
SIG
HTS:
THA
ILA
ND
97
AN
NEX
VI —
MA
JOR
FOO
D A
ND
BEVE
RAG
E TR
ADE
SHO
WS
IN TH
AIL
AN
DTr
ade
Show
Loca
tion
Freq
uenc
yD
etai
lsW
ebsi
teTH
AIFE
X —
Wor
ld o
f Foo
d As
iaBa
ngko
kye
arly
Focu
s on
food
impo
rts, w
hole
sale
, dis
tribu
tion,
an
d ho
tel a
nd re
stau
rant
w
ww
.wor
ldof
food
asia
.com
Food
and
Hot
el T
haila
ndBa
ngko
kye
arly
Food
and
drin
k, h
otel
, bak
ery,
food
serv
ice
(equ
ipm
ent)
ww
w.fo
odho
telth
aila
nd.c
om/fo
od/2
013/
en/in
dex.
asp
FI A
sia
— T
haila
ndBa
ngko
kbi
enni
alM
ajor
food
ingr
edie
nts
expo
ww
w.fo
odin
gred
ient
sglo
bal.c
om/a
sia-
thai
land
/hom
eFo
od P
ack
Asia
Bang
kok
year
lyFo
od p
roce
ssin
g an
d pa
ckag
ing,
food
and
drin
k te
chno
logy
w
ww
.food
pack
thai
land
.com
Ildex
Ban
gkok
Bang
kok
bien
nial
Live
stoc
k an
d da
iry e
xpo
ww
w.il
dex.
com
AN
NEX
VII
— U
SEFU
L LI
NKS
Subj
ect
Link
JAS-
ANZ
certi
fied
bodi
es to
issu
e pr
oduc
t cer
tifica
tes
to re
gist
er w
ith th
e Th
ai F
DA
ww
w.ja
s-an
z.or
g/in
dex.
php?
optio
n=co
m_c
onte
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task
=blo
gcat
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=44
Not
ifica
tion
of M
inis
try o
f Pub
lic H
ealth
Re:
Bev
erag
e in
Sea
led
Con
tain
erht
tp://
ww
w.fd
a.m
oph.
go.th
/eng
/eng
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otifi
catio
n/21
4-43
DFA
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form
atio
n on
cer
tifica
te o
f orig
inht
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w.d
fat.g
ov.a
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ex_4
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lAu
stra
de In
form
atio
n on
labe
lling
requ
irem
ents
http
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ww
.aus
trad
e.go
v.au
/Exp
ort/E
xpor
t-Mar
kets
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ntrie
s/Th
aila
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Thai
FD
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od R
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tratio
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rm —
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ails
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ai F
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Prod
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ertifi
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au/w
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AFG
C M
ARK
ET IN
SIG
HTS:
THA
ILA
ND
98
ANNEX VIII — SOURCES OF FURTHER INFORMATION
INDUSTRY ASSOCIATIONS
Australian Food and Grocery Council (AFGC)
The Australian Food and Grocery Council (AFGC) is the leading national organisation representing Australia’s food, drink and grocery manufacturing industry.
W: www.afgc.org.au
Contact Details:
Level 2, Salvation Army Building, 2–4 Brisbane Ave, Barton ACT 2600
P: 02 6273 1466 F: 02 6273 1477
Australian Chamber of Commerce and Industry (ACCI)
ACCI is Australia's largest business association, speaking at a national and international level on behalf of the nation's peak State and Territory Chambers of Commerce and Industry and National Industry Associations from all sectors of the economy.
W: www.acci.asn.au
Contact Details:
ACCI Canberra
Commerce House, Level 3, 24 Brisbane Avenue, Barton ACT 2600 P: 02 6273 2311 F: 02 6273 3286 E: [email protected]
Australian Industry Group (Ai Group)
The Ai Group is a peak industry association in Australia which represents the interests of businesses in an expanding range of sectors including the food industry.
W: www.aigroup.com.au
Contact Details:
Sydney 51 Walker Street, North Sydney NSW 2060 Postal Address: PO Box 289, North Sydney NSW 2059
P: 02 9466 5566 F: 02 9466 5599
AFG
C M
ARK
ET IN
SIG
HTS:
THA
ILA
ND
99
Department of Foreign Affairs and Trade (DFAT)
DFAT provides foreign, trade and development policy advice to the government and works with other government agencies to coordinate Australia’s global, regional and bilateral interests.
W: www.dfat.gov.au
Contact Details:
R.G. Casey Building, John McEwen Crescent, Barton ACT 0221 Australia
P: +61 2 6261 1111 F: +61 2 6261 3111
Export Council of Australia (ECA)
The ECA is the industry body for the Australian export community. It supports sector specific associations that represent business engaged in international trade and makes representations to and on behalf of exporters to decision makers.
W: www.export.org.au
Contact Details:
Export House, Level 2, 22 Pitt Street, Sydney NSW 2000
P: 02 8243 7400 E: [email protected] F: 02 9251 6492
Food Innovation Australia Limited (FIAL)
FIAL is an industry-led, government funded initiative to accelerate commercially-driven collaboration and innovation in the Australian food industry.
W: www.fial.com.au
Contact Details:
S6 Bld2 Tech Enterprise Ctr., La Trobe Uni 2 Research Av., Bundoora VIC 3086
P: 03 9479 6043 E: [email protected]
AFG
C M
ARK
ET IN
SIG
HTS:
THA
ILA
ND
100
AUSTRALIAN TRADE CHAMBERS AND STATE GOVERNMENT OFFICES
Australian Trade Commission (Austrade)
The Australian Trade Commission in Thailand provides information, advice and services for Australian exporters.
W: www.austrade.gov.au
Contact Details:
Austrade Bangkok
Australian Embassy, 37 South Sathon Road, Bangkok, Thailand 10120
P: +66 2 696 4800 F:+66 2 696 4801
New South Wales Trade & Investment
W: www.business.nsw.gov.au
Contact Details:
Australia
Level 47, MLC Centre, 19 Martin Place, Sydney NSW 2000
P: +61 2 9338 6600 F: +61 2 9338 6950 E: [email protected]
Department for Manufacturing, Innovation, Trade, Resources and Energy — South Australia
W: www.dmitre.sa.gov.au
Contact Details:
Level 9, The Conservatory, 131–139 Grenfell Street, Adelaide, South Australia 5000
P: +61 8 8303 2400 F: +61 8 8303 2410 E: [email protected]
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Victorian Government Business Offices (VGBO)
W: www.business.vic.gov.au
Contact Details:
CBD — Inner Melbourne Region
121 Exhibition Street, Melbourne VIC 3000
P: (+61 3) 9651 9239 F: (+61 3) 9651 9505
Department of State Development — Western Australia
W: www.dsd.wa.gov.au
Contact Details:
1 Adelaide Terrace, East Perth, Western Australia 6004
P: +61 8 9222 0555 F: +61 8 9222 0505
Trade and Investment Queensland (TIQ)
W: export.qld.gov.au
Contact Details:
ASEAN Contact
ANZ Tower, 16th Floor, Jl. Jend Sudirman Kav 33A, Jakarta
Marah Hoessein Salim, Trade and Investment Commissioner P: + 62 21 5790 5620
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Australian Food and Grocery Councilwww.afgc.org.au
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