AFFORDABLE CROSS-CHANNEL & MULTI-CHANNEL ADVERTISING€¦ · ONLINE COUPONS: metrosupersaver.com...

ABOUT US: mnletsdobusiness.comONLINE COUPONS: metrosupersaver.com

[email protected]

1339 Co. Rd. D Circle EastVadnais Heights, MN 55109

Billions Media llC

ABOUT US: mnletsdobusiness.comONLINE COUPONS: metrosupersaver.com

[email protected]

1339 Co. Rd. D Circle EastVadnais Heights, MN 55109

Billions Media llC

AFFORDABLE CROSS-CHANNEL &MULTI-CHANNEL ADVERTISING

PREPARED FOR:

AUTOMOTIVEAUTOMOTIVE

651.484.0031 • [email protected] • ABOUT US: mnletsdobusiness.com • ONLINE COUPONS: metrosupersaver.com

3,000+

FREE FREE

B E S TService

FULL SERVICELocal Advertising

90% Retention

# 1 In Direct Mail Advertising i n t h e T w i n C i t i e s

B E S TQuality

B E S TP r i c e

S I N C E1 9 9 0

Locally Owned& O p e r a t e d

1¢Per Household Direct Mail

Starting At Less Than

Experience with

Clients

Multiple Targeted Mailing Areas

Multi Area & Multi Month Discounts

SKILLED DESIGNERSto Give Your Ad

Unique Personality

PLUS FREE QUOTES on Additional Graphic

Design Services:Logos, Brochures, Flyers, Newsletters, Posters, Etc.

Regional & Citywide Rates for Best Coverage

Local Leader in Ad Response, Repeat Business & Customer Satisfaction

Advertising Online & on Our Mobile App!

@MetroSuperSaverSocial Exposure!

MONTHLY

24/7

Find Us in Mailboxes

+ on Our App & Website

METRO SUPER SAVER BENEFITS


COUPON USAGE

from the Mail

from a Newspaper or Book

% of PeopleWho Use Coupons

87%All Consumers Millennials

85%

82%All Consumers

Base: total respondents. Source: 2K16 Valassis Coupon Intelligence Report “Savvy Shoppers Provide Reality Check”

Discounts received on their mobile phone and/or downloaded onto a store ID/loyalty card

Scarborough Multi-Market 2012-2015. Release 2 (includes coupons for all product categories)

Millennials

82%

34%of MillenialsReport an Increasein mail coupon usage, significantly higher than gen X and boomer users

D i g i t a l Coupon UseI n c r e a s e d

S a v v y S h o p p e r s Rely on BOTH Print & Digital Coupons

% of People Who Increasingly

Used Paperless Discounts

90%of Shoppers Use Coupons

All Consumers

% of People Who Only Buy a Product If There

Is a Coupon

72%

Affluent Shoppers(Household $100k+)

76%

35%Millenials

27%All

Consumers100,000,000

80,000,000

60,000,000

40,000,000

2012 2013 2014 2015

Print Coupon Users

Digital Coupon Users

120,000,000


FREE FACEBOOK & INSTAGRAM EXPOSURE

FREE DIGITAL ADS

ANOTHER FREE BONUS:We create posts centered around your business

and offers for our social media pages!

Your Ad is Posted on the Metro Super Saver Mobile App & metrosupersaver.com for FREE!

Discover local businesses, special offers, grocery circulars, prize giveaways and more! Search by location, keyword or category.

Download with the QR codes to learn more.

55425

55347

55305

55426

55317

55346

55344

55379

55378

55408

55420

5541055419

55409

55437

55431

55438

EDEN PRAIRIE

CHASKA

CHANHASSEN

BLOOMINGTON

RICHFIELD

PRIOR LAKE

SHAKOPEE

SAVAGE

HOPKINS

ST. LOUIS PARK

MINNETONKA

55122

55123 55077

55076

55075

55118

55121

55120

55417

55407

55406

55116

55306

55044

5512455068

55024

EAGAN

MENDOTAHEIGHTS

BURNSVILLE

FARMINGTON

ROSEMOUNTAPPLE VALLEY

LAKEVILLE

W. ST. PAUL

SO. ST. PAUL

INVER GROVEHEIGHTS

ST. PAUL

MINNEAPOLIS55125 55129

COLUMBIAHEIGHTS

NO. ST. PAUL

OAKDALE

WOODBURY

LAKE ELMO

OAK PARKHEIGHTS

NORTHHUDSON

BAYPORT

LAKELAND

PINE SPRINGS

BAYTOWN TWP.

STILLWATER

MAPLEWOOD

ROSEVILLE

LAUDERDALE

ARDENHILLS

VADNAISHEIGHTS

WHITE BEARLAKE

WHITE BEARTOWNSHIP

NEWBRIGHTON

MOUNDSVIEW

SPRING LAKEPARK

FRIDLEY

ST. ANTHONY

SHOREVIEW

LITTLE CANADA

HUDSON

55082

55042

55003

55109

55128

55113

55117

55126

55112

54016

55421

55432

55374

55316

5544555443

55444

55369

55442

55441

55429

55428

55427

55448

55433

55449

55434

55301

55330

55376

55304

OTSEGO

ALBERTVILLE

ST. MICHAEL

ROGERS

ELK RIVER

HASSAN TWP.

PLYMOUTH

FLETCHER

MAPLE GROVEOSSEO

NEW HOPE

CRYSTAL

GOLDENVALLEY

MEDICINE LAKE

BROOKLYNPARK

CHAMPLIN

COON RAPIDS

HAM LAKEANOKA

BLAINE

RAMSEY

HASSAN

ANDOVER

MINNEAPOLIS

ST. PAUL

1

2

4

5

6

8

9

10

1213

15

16

17

1818

19

2021

2222

23

24

3

Woodbury

HudsonLake ElmoOak Park Hts.Stillwater

MaplewoodNorth St. Paul OakdaleVadnais Hts.White Bear

Arden HillsLauderdaleLittle CanadaNew BrightonRosevilleShoreview

Columbia Hts.FridleyMounds ViewNew BrightonSpring Lake Park

19

20

22

23

21

E. Minneapolis S.Highland Park

EaganMendota Hts.

Burnsville Lakeville

Apple ValleyFarmingtonRosemount

Inver Grove Hts.So. St. PaulWest St. Paul

13

15

16

17

18

AlbertvilleElk RiverOtsegoRamseyRogersSt. Michael

AndoverAnokaCoon Rapids

BlaineHam Lake

Brooklyn ParkChamplinMaple GroveOsseo

Brooklyn CenterCrystalGolden ValleyNew HopeRobbinsdale

1

2

3

4

5

6

8

9

10

12

HopkinsSt. Louis Park

ChanhassenEden Prairie

Prior LakeSavageShakopee

Bloomington

RichfieldSW Minneapolis

Maps subject to change.

REGION

D1 40,094

H O M E S

REGION

A1 43 , 808

H O M E S

REGION

B1 58 , 873

H O M E S

REGION

C1 59, 31 2

H O M E S

COVERAGE MAP602,087 HOMES


2 0 2 0 D R O P DAT E S

ADV E R T I S I N G R AT E S

IN-HOME DATESJune 3/4

June 24/25July 29/30Aug. 26/27

Sept. 30/Oct. 1Oct. 28/29

Dec. 2/3

PUBLICATION MONTHJUNEJULY

AUGUSTSEPTEMBER

OCTOBERNOVEMBERDECEMBER

AD COPY DEADLINEThurs. May 14Thurs. June 4Thurs. July 9Thurs. Aug. 6Thurs. Sept 10Thurs. Oct. 8Thurs. Nov. 12

Ad Size (w x h) Front Page Inside Page Single Region Citywide

Banner (Front Page Top) ...... $450 ....................N/A ........................ N/A .....................N/A3.56” x 3.17”

1/6 Page ..............................N/A ....................$245 ....................... N/A .....................N/A3.56” x 3.17”

1/4 Page .............................$595 ...................$370 .................... $1,266 ................ $4,197Front Page 3.56” x 3.17” / Inside Page 3.56” x 4.88”

1/3 Page ...............................N/A ................... $480 ...................... N/A .....................N/A7.38” x 3.17”

1/2 Page..............................$895 ...................$742 .................... $2,326................$8,882Front Page 7.38” x 3.17” / Inside Page 7.38” x 4.88”

Full Page ...........................$1,580 ...............$1,463 .................. $3,773 ...............$15,094Front Page 7.38” x 6.58” / Inside Page 7.38” x 10”

All Print Ad Purchases Include F R E EMobile App Ad,Web Ad, & Social Media Ads!


AD EXAMPLES


Most Vehicles. Discount off regular retail price. *Lifetime guarantee valid on Midas Brake Pads and Shoes for as long as you own your car. See store for details. Not valid with other offers. Charge for additional parts/services if needed. Valid at participating location(s). No cash value. Taxes and Shop fees extra, up to 15% based on non-discounted retail price, not to exceed $35.00, where permitted. Fees may be higher in HI/AK. Plus disposal fee wherepermitted. Exp. 4-30-20. Eden Prairie, MN, 952-944-8450

Most Vehicles. Excludes tax, tires, batteries, and oil changes. Discount off regular retail price. See store for details. Not valid with other offers. Valid at participating location(s). No cash value. Charge for additional parts and services if needed. Taxes and/ or disposal fees extra, where permitted. Shop fee of up to 15% based on non-discounted regular retail price, not to exceed $35.00, where permitted. Fees may be higher in HI/AK.Exp. 4-30-20. Eden Prairie, MN, 952-944-8450

Most Vehicles. Up to 5 quarts of oil. Discount off regular retail price. Not valid with other offers. Valid at participating location(s). No cash value. Charge for additional parts and services if needed. Disposal fees extra, where permitted. Tax and Shop fee extra, up to 15% based on non-discounted retail price, not to exceed $35.00, where permitted. Fees may be higher in HI/AK. Other oils and specialty fi lters extra. TPMS reset not included. Tire rotation at time of service. Exp. 4-30-20. Eden Prairie, MN, 952-944-8450

Most Vehicles. Discount off regular retail price. Excludes 40,000 mile radial tires. See store for details. Not valid with other offers. Valid at participating location(s). No cash value. Charge for additional parts and services if needed. Disposal fees extra, where permitted. Tax and Shop fee extra, up to 15% based on nondiscounted retail price, not to exceed $35.00, where permitted. Fees may be higher in HI/AK. TPMS reset not included.Exp. 4-30-20. Eden Prairie, MN, 952-944-8450

Most Vehicles. Discount off regular retail price. See store for details. Not valid with other offers. Valid at participating location(s). No cash value. Charge for additional parts and services if needed. Taxes and/or disposal fees extra, where permitted. Shop fee of up to 15% based on non-discounted regular retail price, not to exceed $35.00, where permitted. Fees may be higher in HI/ AK.Exp. 4-30-20. Eden Prairie, MN, 952-944-8450

Most Vehicles. Discount off regular retail price. See store for details.Not valid with other offers. Valid at participating location(s). No cash value. Charge for additional parts and services if needed. Disposal fees extra, where permitted. Tax and Shop fee extra, up to 15% based on nondiscounted retail price, not to exceed $35.00, where permitted. Fees may be higher in HI/AK.Exp. 4-30-20. Eden Prairie, MN, 952-944-8450

6 MONTHS SPECIAL FINANCINGAvailable at participating shops with approved credit.

Minimum monthly payment required.See manager for details.

A+RATINGBRAKES. TIRES. OIL. EVERYTHING.

W E L C O M ET O

OUR MIDAS.WE HAVE A FREE TIRE ROTATION AND COURTESY CHECK JUST FOR YOU.

LIFETIME GUARANTEED*

BRAKE PADS OR SHOES INSTALLED• Comprehensive brake system evaluation• Lubricate caliper slides or backing plates• Recondition rotors or drums, if condition permits

INCLUDES TIRE ROTATION• Oil and filter change• Courtesy Check including visual brake check,

battery, air filter, fluid, belts, and hoses• Plus disposal fee

• Brakes• Exhaust• Suspension• Wheel Alignments• Belts• Hoses• Headlamps• Bulbs and More!

INSTALLATION REQUIRED

OIL CHANG E PLUS

MEASURES:• Battery voltage• Cold crank amperage (CCA)• Alternator charging voltage

• Starter cranking voltage -Detects batteries “Near

the end of their useful life” -Printed test results available

UP TO

$50 OFFBRAKE

SERVICE

$1999

SYNTHETIC BLEND

$4999

FULLSYNTHETIC

FREEBATTERY, STARTER, CHARGING SYSTEM

CHECK

$25 OFFPER AXLE

$50OFF

$20OFFANY 4 TIRESCHECK ENGINE

LIGHT ON?FREE CODE SCAN ANY 2 TIRES

$10OFF

$20OFF

$30OFF

$100

$200

$300

EDEN PRAIRIE8260 Flying Cloud Dr.

952-944-8450

midasminneapolis.com

HOPKINS9020 East Excelsior Blvd.

952-933-5551

MINNETONKA12812 Wayzata Blvd.

952-546-8767

NEW HOPE5604 Winnetka Ave.

763-533-2509

DEEPHAVEN19340 Highway 7

952-470-0459

AD EXAMPLES


Southcross Auto Service

2 Miles West of Burnsville Center on County Rd. 42 Call for appointment • 952-894-8116

Corner of Huntington & 42 Next to McDonald'sOpen: M-F 7am-6pm

SteveOwner

KevinManager

OIL CHANGEECONOMIC RELIEF

COUPON

FLUID CHANGE

$1995

$20 OFF

Environmental disposal fee extra. Most cars & light trucks. Please present this coupon at time of service visit. Void with other coupons & discounts.

Exp. 4-30-20. Southcross Auto Service 952-894-8116

Environmental disposal fee extra. Most cars & light trucks. Please present this coupon at time of service visit. Void with other coupons & discounts.

Exp. 4-30-20. Southcross Auto Service 952-894-8116

Includes:•Newoilfilterinstalled• Up to 5qts. Oil• Lube (where applicable)

• Transmission• Radiator• Brake• Power Steering

UP TO

PICK YOUR SAVINGS:

$150 OFF

$75 OFF

$35 OFF

$1,000 or More

$500 or More

$250 or More

BRAKE SPECIAL

$50 OFFPlease present this coupon at time of service visit. Void with other coupons &

discounts. Exp. 4-30-20. Southcross Auto Service 952-894-8116

EXCLUDES TIRES AND BATTERIES.Please present this coupon at time of service visit.

Void with other coupons & discounts. Exp. 4-30-20. Southcross Auto Service 952-894-8116

• $25 off per axle• Lube caliper slide• Replace or recondition

rotors for reuse

AD EXAMPLES


• Full Service Wash• Ultra Shine Multi-

Coat Treatment• Velocity Clear Coat

Sealer

• Full Service Wash• Multi Coat

Protectant• Under Chassis

Bath

• Rust Inhibitor• Air Freshener• RainX Complete• 3 Day Clean Car

Guarantee!

• Full Service Wash• Rain X Complete• Ultra Shine Multi-

Coat Protectant• Under Chassis Bath• Rust Inhibitor

• Special Wheel Cleaner

• Black Magic Tire Dressing

• 3-Day Clean Car Guarantee

• Full Service Wash• Ultra Shine Multi-

Coat Treatment• Velocity Clear

Coat Sealer• Air Freshener

• Under Chassis Bath• Rust Inhibitor• Special Wheel Cleaner• Black Magic Tire

Dressing• 2-Day Clean Guarantee

• Air Freshener• Under Chassis

Bath• Rust Inhibitor

BUFF N’ SHINE PACKAGE

SUPREME PACKAGE

ADMIRAL PACKAGE

SKIPPER PACKAGE

$1000 OFF $400 OFF $300 OFF $200 OFF

Valid at Full Service PARADISE CAR WASH locations only. Not valid at Maple Grove Location. Exp. 11-14-19. With this Super Saver coupon

only. Not valid with exterior wash or with other coupons.







Proudly Washing Vehicles with Environmentally Safe Products

PARADISEPARADISECar Wash & dETAIL cENTERCar Wash & dETAIL cENTER

UNLIMITED WASHESfor one low monthly price

7600 W. 145th StAPPLE VALLEY952.431.4600

9201 Lyndale Ave. S.EAST BLOOMINGTON952.888.5388

10820 W. Bush Lake Rd.WEST BLOOMINGTON952.944.9033

14324 Huntington Ave. S.BURNSVILLE/SAVAGE952.890.7755

1355 Town Centre Dr.EAGAN651.456.0000

600 Woodbury Dr.WOODBURY651.493.0575

8600 Egan Dr.SAVAGE Express Location952.233.5585

13521 80th Cir. N.MAPLE GROVE Flex Service763.898.3713

Buy 4Washes, Get 1FREE

AD EXAMPLES


BROOKLYN PARK 763-424-8888 4309 85th Ave. NCHAMPLIN 763-253-4444 11438 Jefferson Ct. N

COLUMBIA HTS. 763-572-8870 5229 University Ave. NEEAGAN 651-454-3250 1835 Diffley Rd. (Formerly Jim Cooper’s Tire & Auto)

RAMSEY 763-432-6847 7151 Riverdale Dr. NWSAVAGE 952-447-0800 13961 S. Hwy. 13

SHAKOPEE 952-496-2317 3801 Eagle Creek Blvd.SPRING LAKE PARK 763-784-8000 1111 81st Ave. NE

WEST BLOOMINGTON 952-944-2094 7101 W. Old Shakopee Rd.

GET A REPAIR QUOTEGET A REPAIR QUOTEFOR YOUR VEHICLEFOR YOUR VEHICLEONLINE IN 60 SECONDSONLINE IN 60 SECONDS

-PLUS- SHOP FOR TIRES &VIEW OUR PRICING 24/7on our new website withshop at home features!

heartlandtireservice.com

Heartland Tire is an Equal Opportunity Employer !

6 months interest free when you use the Goodyear credit card.

See associate for details.

SAVESAVE UP TO UP TO $$150150

WE ACCEPT MOSTCOMPETITORS COUPONS!

$5 OFF$5 OFFSet of

WIPER BLADES

$20 OFF$20 OFFPOTHOLE SPECIALPOTHOLE SPECIAL

WHEEL ALIGNMENT SERVICE PACKAGE

UP TO

$50 OFF$50 OFFBRAKESBRAKES

$25 OFF PER AXLE

$50 OFF$50 OFFA PAIR OF SHOCKS

$100$100 OFFOFFA PAIR OF

STRUTS

Let Heartland Tire take the hassle out of getting your car serviced. Our fleet of over 60 loaner cars is waiting for you and you can use one for FREE while we service your car!

Get Your Vehicle Ready for Summer!

Lifetime Warranty on Select Shocks & Struts

Must present this Super Saver coupon to get this price. Applies to most vehicles.No other discounts apply. See associate for details. Exp. 5-31-20. HEARTLAND TIRE

Must present this Super Saver coupon to get this price. Applies to most vehicles. No other discounts apply. See associate for

details. Exp. 5-31-20. HEARTLAND TIRE

Must present this Super Saver coupon to get this price. Applies to most vehicles. No other discounts apply.

See associate for details. Exp. 5-31-20.HEARTLAND TIRE

Must present this Super Saver coupon to get this price. Applies to most vehicles. No other discounts apply. See associate for details.

Exp. 5-31-20. HEARTLAND TIREMust present this Super Saver coupon to get this price. Applies to most vehicles.

No other discounts apply. See associate for details. Exp. 5-31-20. HEARTLAND TIRE

UP TO UP TO

SS108

SS111 SS112 SS113

SS109

INCLUDES: • 4 Wheel Alignment• Tire Rotation • Tire Balance

• Suspension Inspection • Test Drive

TLANDBY ONLINE OR MAIL IN REBATE

APRIL 1 - JUNE 30

GET UP TO ON A SET OF 4 SELECTGOODYEAR® TIRES

$75 BACKAN ADDED BONUS OF UP TO

WHEN YOU USE THEGOOYEAR® CREDIT CARD

$75 MORE+*Subject to credit approval. Terms and conditions apply.

See store for complete details.

FREEFREELOANER CARS

AD EXAMPLES


Oil Change Cooling System Flush

Any TransmissionBasic Service or Flush

$1999 $30 OFF

$30 OFF

• Install New Oil Filter• Refill up to 5qts Conventional Oil

KENNEDY TRANSMISSION BRAKE & AUTO SERVICE. Most vehicles. Must present coupon at time of service. Shop supplies, tax & environmental

fees extra. Not valid with other discounts. Exp. 5-31-20 (SS)

KENNEDY TRANSMISSION BRAKE & AUTO SERVICE. Most vehicles. Must present coupon at time of service. Filter and special fluids extra.

Shop supplies, tax & environmental fees extra. Not valid with other discounts. Exp. 5-31-20 (SS)

KENNEDY TRANSMISSION BRAKE & AUTO SERVICE. Most vehicles. Must present coupon at time of service. Does not include extended life coolant. Shop supplies, tax & environmental fees extra. Not valid

with other discounts. Exp. 5-31-20 (SS)

(Reg. $29.95)

Includes Radiator & Engine

SHAKOPEE 952-496-2633 630 1st Ave. E.

We Can Fix That.

KENNEDY TRANSMISSIONBRAKE & AUTO SERVICE

Any Service or Repair

$50 OFFKENNEDY TRANSMISSION BRAKE & AUTO SERVICE. 10% off parts & labor up to a $50 maximum discount. Excludes tires and batteries.

Most vehicles. Must present coupon at time of service. Not valid with other discounts. Exp. 5-31-20 (SS)

Up To

www.kennedytransmission.com

• Complete Auto Repair• Transmission Specialists• Diagnostics & Trouble Shooting• Driveline Repair• Oil Changes• Brakes

TOTAL CAR CARE: TOTAL CAR CARE:

$$25 25 OFFOFF

1010% % OFFOFF

55% % OFFOFF

BrakesMechanical Services

Per Axle

LABOR -and-

PARTS

Change Filter, Add up to 5 qts, Synthetic

Blend Oil, Rotate 4 Tires, Safety Check

Up to 5 qts 0W20 or 5W30 Only

Fred’s Tire • 651-439-0404 (SS)Exp. 4-30-20. Most Cars.

Shop supplies & EPA charges extra. Must present this Super Saver cou-

pon. Not valid with any other offers. See store for details.










$$17179595$$39399595

Oil Change& 4 TireRotation

Full SyntheticOil Change Plus 4 Tire Rotation

Complete Auto Service CenterWe’ll Beat Any Local Competitor’s Price on Service, Wheels & Tires

STILLWATER 14520 6Oth St. N. 651.439.0404 fredstireandservice.net

FREE LOANER CARS

UP TOUP TO

$$100 REBATE100 REBATEApril 15April 15thth - May 5 - May 5thth


INDUSTRY OPPORTUNITIES& CHALLENGES

• Many of these businesses are offering mobile service, which may appeal to consumers seeking convenience. [Source: SalesFuel, 2019.]

• There’s opportunity to attract more businesses by offering and promoting sunroof repair, as these features become more popular. [Source: Giordono, Jenna. “ Smack! Crack. Wallet. It’s broken windshield season.” BradfordEra.com9 Feb. 2018. Web. 25 Jan. 2019.]

• Some businesses are connecting with consumers via mobile apps which offer scheduling services. [Source: “Element Integrates Maintenance and Windshield Repair Scheduling on Mobile Devices.” glassBYTEs.com, 23 Aug. 2017. Web. 25 Jan. 2019.]

• Mobile is increasingly important to shoppers, so businesses should be sure to have mobile-friendly websites. [Source: “Automotive Industry Analysis: Online Automotive Ecommerce Market Size Will be $12 Billion in 2019.” HedgesCompany.com, 31 Jan. 2019. Web. 15 Oct. 2019.]

• “Green” consumers would be attracted to eco-friendly services, such as oil and battery recycling. [Source: SalesFuel, 2020.]

• There’s major opportunity to encourage repeat business by offering service subscriptions. [Source: “How Vehicle Subscription Models Could Affect Your Shop.” RatchetandWrench.com, 13 Mar. 2018. Web. 29 Aug. 2018.]

• There’s opportunity to capture more business and boost loyalty by offering a loyalty program. [Source: SalesFuel, 2020.] Automakers push lease customers to have their vehicles repaired by dealerships with manufacturer certification. [Source: Bryant, Beth. “Al Brodeur’s Auto Body Celebrates 50 Years in Business.” 9 Mar. 2020. Web. 10 Mar. 2020.]

• Distrust of auto shops is a challenge. Approximately two out of three U.S. drivers do not trust auto repair shops, so figuring out ways to market honesty and integrity can be important. [Source: Six Reasons Why People Feel Anxious about Auto Repair. RatchetandWrench.com, 19 Feb. 2018. Web. 27 Aug. 2018.]

• Consumers who recently moved are a potentially lucrative market, as 54% of new movers are in market for auto repair services within the first six months of relocating. [Source: “Trends and Statistics in the Automotive Aftermarket Industry.” V12.com, 14 Feb. 2020. Web. 8 May 2020.]

• Most customers are drawn from a 30 mile radius. For maintenance and repairs, nearly 80 percent of consumers are only willing to drive 30 minutes or less both from home or work. [Source: Valassis Data Provides Auto Dealers, Service Providers With Owner’s Manual for Effective Advertising. Valassis. 14 Aug. 2018. Web. 27 Aug. 2018.]

• A survey found that among all age groups, the most common reason why customers select their service provider is prior experience, stressing the importance of providing a highly satisfying experience to retain customers. [Source: Small Details Count: Focus on Service Processes Will Increase Service Satisfaction. J.D. Power. 30 Oct. 2019. Web. 10 Mar. 2020.]


Asking consumers: when have you lastseen or heard an auto service advertisement

that led you to take action?When have you last seen/heard an advertisement of this type that ledyou to take action?

RESPONDEDLAST 30 DAYS

RESPONDEDPAST 12 MOS

Ads/Coupons in your mailbox 38.7% 66.6%Television (over-the-air, online, mobile or tablet) 37.2% 65.5%Sponsored search result (like on Google, Yahooor Bing) 38.1% 61.5%

Ad on a social network 38.6% 59.8%Emailed ad or newsletter 33.8% 59.7%Mobile smartphone app or text message 36.4% 57.8%Radio (over-the-air, online, mobile or tablet) 29.2% 53.8%Internet banner ad 30.1% 53.6%Daily deals (like Groupon or LivingSocial) 28.9% 53.5%Newspaper (print, online, mobile or tablet) 24.7% 49.8%Magazine (print, online, mobile or on tablet) 23.8% 49.7%Text link ad on a website 26.3% 46.9%Pre-roll video ads (the video that plays beforethe video you want to watch) 25.6% 45.1%

Outdoor ad/Sign/Billboard 21.1% 45%Directory search (online or printed Yellow Pagesbook) 19.9% 40.8%

Ads at movie theater 21.4% 39.8%

SOURCE: 2019 AudienceSCAN®* % total may not equal 100% because audience could select more than one answer to this question.

Consumer Spending Locators for Auto Service Centers Use these reports to help your account 'fish where the fish are biting' - by

targeting the areas with the greatest levels of sales potential.

Demographic Data for Auto Service Centers Use these reports to help your account find their target customers - by


AudienceSCAN Reports Additional intelligence for audiences often targeted by auto service centers.

Auto Repair CustomersOil Change / Routine Automotive Maintenance Customers

When have you last seen/heard an advertisement of this type that ledyou to take action?

RESPONDEDLAST 30 DAYS

RESPONDEDPAST 12 MOS

Ads/Coupons in your mailbox 38.7% 66.6%Television (over-the-air, online, mobile or tablet) 37.2% 65.5%Sponsored search result (like on Google, Yahooor Bing) 38.1% 61.5%

Ad on a social network 38.6% 59.8%Emailed ad or newsletter 33.8% 59.7%Mobile smartphone app or text message 36.4% 57.8%Radio (over-the-air, online, mobile or tablet) 29.2% 53.8%Internet banner ad 30.1% 53.6%Daily deals (like Groupon or LivingSocial) 28.9% 53.5%Newspaper (print, online, mobile or tablet) 24.7% 49.8%Magazine (print, online, mobile or on tablet) 23.8% 49.7%Text link ad on a website 26.3% 46.9%Pre-roll video ads (the video that plays beforethe video you want to watch) 25.6% 45.1%

Outdoor ad/Sign/Billboard 21.1% 45%Directory search (online or printed Yellow Pagesbook) 19.9% 40.8%

Ads at movie theater 21.4% 39.8%

SOURCE: 2019 AudienceSCAN®* % total may not equal 100% because audience could select more than one answer to this question.

Consumer Spending Locators for Auto Service Centers Use these reports to help your account 'fish where the fish are biting' - by


Demographic Data for Auto Service Centers Use these reports to help your account find their target customers - by


AudienceSCAN Reports Additional intelligence for audiences often targeted by auto service centers.

Auto Repair CustomersOil Change / Routine Automotive Maintenance Customers


FULL LIST OF OUR SERVICES• Affordable cross-channel and

multi-channel advertising:

- Metro Super Saver direct mail magazine

- Metro Super Saver mobile app via Google Play and the App Store

- www.metrosupersaver.com

- Social media advertising

- Business consulting

• Graphic design and other creative services:

- Posters, flyers, brochures, invitations, brochures

- Logos and branding

- Menus and catalogues

- Web design

- Conceptual advertising campaigns

- Product packaging

- Illustration

- Audio and video editing

- And more

AFFORDABLE CROSS-CHANNEL & MULTI-CHANNEL ADVERTISING€¦ · ONLINE COUPONS: metrosupersaver.com...

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