Affinity Partnership

Association benefits that will engage

and retain your members

Auto and Home Insurance

Benefits for you:

• A proven approach to engaging your members

• A great source of non-dues revenue

• Responsive/ personal service from a dedicated Account Manager

• Simple and convenient implementation and ongoing management

• No administrative burden – we do all the work

Importance of Auto and Home

Insurance to Associations

Auto and Home Insurance for Associations

Benefits for your members:

• Comprehensive auto and home insurance coverage at competitive rates – plus a significant group discount in most states

• Unique coverage options such as New Car Replacement, Accident Forgiveness, Mechanical Parts Replacement and Unlimited Towing

• Choice of enrollment options: Local sales offices, call centers, and internet

• 24 – hour claims, roadside assistance and emergency home repair services

Importance of Auto and Home

Insurance to Members


Liberty Mutual Group


• No. 1 sponsored auto and home insurance program in the country

• $94.2 billion in consolidated assets

• Ranked 71st on the Fortune 500 list of largest US corporations

• 8th largest personal lines writer in the US based on 2009 direct written premium

• Leading private provider of workers compensation, general liability, commercial auto and business property, and international insurance products and services

• More than 3.2 million affinity policyholders and over $3.8 billion in premium

• 83% of all personal insurance new business comes from affinity groups

Liberty Mutual’s Partnership

Growth


A Few Marquee Clients


• Auto, Home, Condominium, Renters

• Personal Liability Protection

• Valuable Possessions Protection

• Watercraft

• Motorcycles

We Offer Products That

Members Need


Members Receive a 10% Multi-Policy

Discount for Insuring Auto and Home !*

* Discounts Vary By State

No matter how your members like to purchase their

insurance, Liberty Mutual has a service solution to fit them.

Your Members Decide



Call or go to 350+ local

offices

1900 representatives

Call toll-free

Mon – Fri, 7am-1am EST

Sat 7am – 11:30

Sun, 9am-10pm EST

Customer Service

Call 7days a week or visit

the Internet 24 hours a day

File using Internet 24 hours

a day

Claims Personnel

available 24 hours a day

Member wants a quote

or

Member needs to make

a change to their policy

Member needs

to file a claim

Your Members’ Experience

e-Service Features


• Real-time auto insurance quotes and bind

• Real-time home owner quote and bind

• Access policies

• Request changes

• File and track a claim

• View and pay your bill

• Download safety information

• Request proof of insurance

• Locate a local office

Co-branded Website

Value-Added Claims Service


We offer many benefits that go beyond the basics:

• 24-Hour Emergency Roadside Assistance

• Unlimited Rental Coverage

• Accident Forgiveness

• New Car Replacement

• Contractor Referral Network – a guaranteed source for local, qualified, quality contractors

• Personal Property Replacement Coverage

• Lifetime Repair Guarantee

The Liberty Mutual Difference -

Active Account Management


• Dedicated Account Manager who will handle design and execution of your communication plan

• Direct Marketing Team with experienced direct marketing and analysis professionals

• Quarterly program results delivered to measure program’s success and identify new opportunities

Easy 3-Step Implementation


Meet with your Account Manager to set up plans to

drive initial awareness and enrollment.

Build an ongoing communications program, adding

new tools as desired to increase awareness.

Review quarterly program results with your Account

Manager to evaluate your program’s success and

develop new ideas to keep members engaged.

1

2

3

Member Communications


• Direct Mail

• Co-branded website

• Customized URL links

• Electronic Ads

• Email announcements and reminders

• Tele-enrollment meetings

• Content for newsletters

• Integrated at home communications

• Chapter representation, if desired

Direct Mail

Newsletter AD

Email

Liberty Solutions

Helping your members every step of the way with practical and useful information and tools.


• Quizzes

• Videos

• Discounts on Auto & Home related products

• Monthly newsletter with personal loss prevention tips

Liberty Mutual Content-Rich

Websites & Programs


Your Evaluation Scorecard


Member Benefit Aspects Liberty Mutual Provider XYZ

Company reputation

?

Quality of program – available in all

50 States ?

Pricing, discounts offered ?

Easy coordination and

administration ?

Products Auto + Home +Other ?

Ability to service in multiple

channels ?

Member-facing internet site with

value-added functionality ?

In Conclusion


• Delight your members with valuable membership benefits

• Save your members money with a group discount

• Save your members time with convenient payment and enrollment options, along with value-added services from an industry leader

Your association benefits from increased

retention and new member referrals!

Affinity Partnership

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