Affinity Diagram Final Notes

8/8/2019 Affinity Diagram Final Notes

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quality food and is not typical americanized chinese food. The dishes are

also more various, and the menu is in both languages. We can tailor the

dishes to order to taste. I like the restaurant because the atmosphere

is totally different. Large groups of people sharing food in the big round

table.

d. It tastes and looks like it could come from that region1. U10: When I hear "authentic food" I think of food that's true to what it was

originally and wherever it comes from.

2. U09: likes to taste foods as they would be made by the originating area -

and not have any western influences.

3. U07 authenticity means that it tastes and looks like it might in India or

Italy

4. U08: from western Appalachian Maryland. grew up on a farm and meat is

a big deal for her.

e. When I think of cultural food I think of specific dishes from thatregion.

1. U08: Cultural food heritage: blue crab, butchering own meat, pork & beef,salt cured ham, kale, collared greens, beef roast w/ potatoes onions

carrots, stew, chili, homemade noodles.

2. U05 took an authentic cooking class in Italy (class was taught by two

italians. chose foods that are quintessentially italian. pizza, gnocchi,

desserts like truffles, eggplant parmesan, which i still make today. got it

from the open air market.)

3. U04 - there are traditional dishes from every region that tend to stay the

same, but now can find it everywhere in the country

4. U01 knows of a thai sticky rice with jerky dish that shell request from

restaurants even if its not on the menu

2. Authenticity can only be judged by people who know

a. If youve never had the original, its hard to judge authenticity1. U09: Authenticity is hard to judge this without having eaten food from the

exact area from which the recipe came from. Diannat is somewhat of a

judgement call.

2. U08: its a problem if she doesnt already know whats authentic, cant

judge its authenticity

3. U10: Its kind of hard to judge if you've never had the original version ofsomething

4. U07: he doesnt care much about authenticity unless he actually knows

whats authentic - so in the case of indian and italian food, which he is

very familiar with, authenticity is important to him

b. I judge authenticity by who makes it and where they are from1. If U01 is in an asian restaurant and there are all mexican chefs, she gets

turned off and thinks it wont be authentic


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2. U05 defines authenticity as being how the food is being marketed and

who is making it (for example, if someone is selling a deep dish pizza

from chicago, and there is zero connection to chicago, and the person

who is working there is a kid from ann arbor).

3. U03 - Shalimar (restaraunt): has a good chef but doesnt have a large

selection, what they do have is simple and nice.c. I rely on opinions I trust for authenticity

1. U04 - Ill ask people whose opinion I can trust about authenticity in other

cuisines

2. U03 - In terms of authenticity in other cuisines, I dont really know. I might

ask my friends about it.

3. U06 believes word of mouth is the best way to find authentic/ethnic

restaurants: if you advertise your restaurant, you suck.

4. U09: U09 usually asks her neighbors about the best ethnic food who are

international

d. I rely on word of mouth to find ethnic food stores

1. U07: I primarily get food from foods of india, when he moved to AA heknew some indian friends who were already here and they told him to go

to foods of india, he also used to live close to foods of india (even tho now

he doesnt)

2. U02 gets her ingredients from a chinese market, upon arriving she quickly

found other chinese students who told her where she could shop

3. U01 relied on word-of-mouth to find ethnic groceries

4. U09: U09 typically ask around for the best ethnic food stores as the

quality.

5. U03 - I also find ethnic food stores by asking friends and friends of friends

6. U03 - There is a sizable community of Indians in the US. There is never

an Indian too far away.

7. When looking for baking ingredients, U06 will go to places based on

quantity. U06 heard about a latin ethnic store on packard by word of

mouth, NOT from searching the internet.

e. I can judge authenticity based on my personal knowledge of what isauthentic to my hometown

1. U04 - Authenticity in Indian food matters a lot. It is authentic when it

tastes pleasing

2. U02: if it tastes authentic, its authentic

3. U06 associates good food with the food she had growing up (so when i

go to restaurants, ask how much of this reminds me of when i was kid).

4. U04 - On Authenticity: in comparision to what you might eat at a

restuarant or home in india, flavor or taste that is similar

5. U02 gets her sense of authenticity from her experiences in the many

restaurants of Shanghai

6. U01 is disenchanted with Thai restaurants in places other than where

shes from

7. U08: authenticity is important when she knows whats authentic


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8. U01: is particular about how Thai and other Asian foods taste

9. U05 can judge authenticity is based on his personal knowledge of what is

authentic to his hometown (ex: when i lived in france, there was a pizza

called a kansas, it was a pizza with ham, and corn, and pickles. why did

they associate it with kansas.)

3. Being aware of authenticity through rules and traditions canenhance the eating experience

a. Authenticity means there are certain rules and traditions around theproper way to eat your food

1. U03 - Authentic food is diverse, well balanced, with heterogenity. Perhaps

8 courses, salad, and ends in desert

2. U08: learning these rules (cultural authenticity) thus gives her a

glimpse into these people and expands her horizons and broadens her

perspective

3. U08: Authenticity means that there are unknown rules and she wants to

know those rules because there might be a reasons for those rules that

goes deep and far back in the culture

4. U04 - In some places you wouldnt mix certain kinds of foods. There is a

specific order in which things are eaten. It depends on the culture of the

region, family

b. I have suggestions to enhance the eating experience of this cuisine1. U08: blue nile is a nice experience bc wait staff takes time to instruct how

you would eat the food in ethiopia

2. U04 - At a buffet, tell diners the pairings (sauce and food), since normal

people wouldnt know the pairings

3. U08: when eating out/new food she wants instructions for how to eat

it properly/authentically4. U04 - indian restaurants are best for buffets if you dont know what you

prefer for a dish

5. U04 - Leave the forks and spoons for Indian food. Use your hands.

6. U08: doesnt like when tradition and culture is hidden or not conveyed for

trivial reasons, wants this to shine through, wants to learn (when eating in

a restaurant, for instance)

Food preferences

1. I like variety (cuisines)

a. I like to cook and eat different types of cuisines like Indian,

vegetarian, etc.

1. U09: U09 likes to cook pretty much everything.

2. U06 is always open to trying new recipes from other cuisines.

3. U06 likes to try different things, lately shes been getting into Indian. I

obviously like curry dishes.


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4. U08: ethnic foods were very influential in helping her to broaden her

horizons and teach her different ways of eating a veg diet

b. I like to eat a variety of cuisines

1. U04 - I prefer to eat indian cuisine over others but I have some favorites

in other cuisines

2. U10: I would say my favorite kind of cuisine is Thai food. But on a regularbasis, I eat a mix of American, Mexican, Indian, and Asian food.

3. U07: likes to eat indian/north indian cuisine - predominantly consists of

dal, subzi (some cooked vegetable), chappati (flat unleavened bread),

rice also likes some italian food, lived in italy for studies for a period

4. U04 - There is a wide variety of food I like.

5. U08: vegetarian since 14 (13 years) - indian cuisine (dal subzi rice roti) -

other ethnic cuisines - raw fresh simple salads and other similar dishes

6. U03 - American is not diverse enough for me. you can finish all the

varieties america has to offer in one week, go back to the same thing

again

c. I have an interest in learning about other cuisines because its funand broadens my horizons

1. U09: would learn about as many cuisines as possible

2. U10: has an interest in learning about other cuisines

3. U07: interested in cooking other cuisines? yes, in particular liked learning

about different types of cuisines, in particular is very interested in learning

how to cook different types of meats

4. U01 wants to learn to cook more things, thinks it would be fun

5. U08: wants to broaden her horizons, wants to learn new things that she

can incorporate into her daily diet -- the novelty of the new experience is

really important and powerful to her

6. U03 - Id be interested in learning thai, vietnamese, mediteranean food,

middle eastern, a little bit of chinese, because I like to cook

7. U03 - Id like to learn thai, vietnamese, etc. because it is slightly closer to

my culture and I like the taste

8. U09: U09 would love learn more about many cuisines icluding Indian,

Thai, and Italian.

9. U10: U10 is interested in learning more about Thai, Vietnamese, Korean.

Anything Asian.

2. Taste matters (savory)a. When trying new cuisines, taste is more important

1. U04 - In other cuisines, Im looking for something that appeals to mytaste/palette

2. U07 in the case of trying a new cuisine, he said authenticity is less

important than good flavors

b. Taste matters to me more than authenticity

1. U01 says she doesnt care about authenticity she just wants things to

taste good

2. U08: but there are other cases where authentic dishes dont suite her


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palette, she doesnt like them, in which case she likes to make fusion type

dishes that taste good to her (remix)

3. Overarching food preferences (across cuisines)a. I only eat vegetarian

1. U03 - I like anything thats vegetarian

2. U10: I like to eat all kinds of food! My only restriction is that the food isvegetarian.

3. U07 - theyre suspicious of a lot of types of food (thai, chinese) because

they think they are using ingredients to make those foods that are made

from meat (and thus arent totally veg).

b. I have general preferences that apply across cuisines

1. U03 - I like to eat food thats savory, juicy, not too spicy, etc.

2. U10: In general, I like to eat relatively healthy. I eat a lot of veggie stir

fries etc...

3. U04 - You can guide people to eat by: starting veg to non, meat/fish, red/

white meat, work down to something like to try another limiting factor.

Motivations for cooking

1. Cooking is a spiritual activity

a. I like to cook because it is relaxing and a good way to destress. It is a

form of yoga.

1. U09: U09 finds cooking to be a great way to relax and unwind.

2. U03 - Cooking de-stresses me.

3. U03 - cooking is a form of yoga. focusing your attn to one particular task4. U09: U09 enjoys having friends over so cooking is not only relaxing but a

great way to spend quality time with friends and family.

b. Cooking for and sharing food is a spiritual activity. Eating is

essential for a healthy mind and body.

1. U03 - Everthing starts with what you eat

2. U03 - people you are cooking for will be happy and in a peaceful state of

mind

3. U08 - eating food and cooking for others is/can be such a spiritual,

connected, and profound experience

4. U03 - The essence of indian cooking is in giving, nourish, happiness

and there is lot of hindu ancient cooking science in how foods play animportant role in how we think, and why you should/should not eat certain

things

2. Cooking is a creative challengea. I like recipes but I enjoy changing them to make it my own

1. U10: I have a tiramisu recipe that I've "made my own" by combining

things from a couple different recipes.


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2. U06 follows recipes depending on whether she is baking or

cooking. Baking is important to follow recipes exactly. But for cooking,

its to taste. Kind of making your own.

3. U08 - interesting to think of the parallels btwn recipe sharing, authenticity,

and remix culture -- remix culture is all about taking existing and altering it

a bit, and in the act of making it your own4. U05 follows recipes and will find different recipes and compare and see

what they do differently.

5. U01 enjoys mixing things together that normally wouldnt be mixed

6. U08 - remixing recipes alters who you are (as food communicates

your culture) and in the act of sharing this food you are representing/

communicating yourself in a remixed fashion

b. I enjoy the creativity, challenge, freedom, and variety of making new

food and trying new techniques

1. U04 - I make my own dishes all the time. Ive never produced exactly the

same dish!

2. U02 doesnt use measuring cups, cooks by look and taste3. U09: enjoys the creativity and the challenges of trying new food and

techniques

4. U03 - Talks a lot about the chemistry and science of experimenting with

food.

5. U03 - I have 7 patented ways to cook potatoes!

6. U03 - I dont have to repeat a dish for a month, there are so many things

you can do with it.

7. U09: U09 often changes how to cook dishes. This is typically due to

being more comfortable with cooking the dish and becoming more

experienced with making it successfully.

c. Cooking for my friends is a way for me to impress my friends1. U02 gets bored cooking for just herself, doesnt put in the effort

2. U02 likes to show off for friends when she has them over, prove shes a

good chef

3. Recipes are important for being exacta. I enjoy following recipes exactly because I like to follow directions

and ...

1. U10: has family recipes that she follows because they're usually tried and

tested baking recipes from my grandma, and when she takes the time to

write them down, she makes sure they're really accurate. Little things can

make a huge difference when baking!2. U03 - if i am doing something tradiational, follow exactly

3. U01 likes to follow directions, good at it, thus is good with following

recipes

b. Baking is different than cooking, and I like it because its more

important to follow the recipe, easier to do, and my mom was a baker

1. U01 likes baking because its easy for her to do (combats boredom)

2. U06 likes to bake souffles and potloafs. Baking is great because you


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can make meals, but also desserts.3. U01 prefers baking to cooking, can set it and watch a tv show instead of

constant attention

4. U01s mom is big in to baking, which may account for U01s affinity for

baking

5. U06 likes to cook, but loves to bake.6. U01 differentiates cooks and bakers, shes good at following directions,

thus is not a good cook bc they are good at improvising

7. U06 with baking it is important to follow recipes exactly

c. When I make food I often alter the recipe based on what ingredients I

have on hand.

1. U07: when cooking he will sometimes make alterations to recipes and

make new concoctions based on what ingredients he has available/left in

the house

2. U04 - I try to reproduce stuff based on the ingredients I have on hand.

3. U10: At the beginning I would look at recipes and try to follow them

exactly, and would end up buying a bunch of new ingredients. Afterawhile, I figured out which spices/ingredients I liked, where to buy them,

and now just keep them on hand and combine them anyway I like.

4. U07 I change a lot of dishes to accommodate the ingredients I have on

hand.

4. I cook out of practicalitya. I like to cook primarily to eat and survive and also to feed others who

depend on me. It also saves me money.

1. U03 - I like to cook because i like it and i have to eat...

2. U07: cooks primarily for subsistence, to feed himself and his roommates

he used to live in an apartment with 3 people and he was the best cook

so he would cook most of the time

3. U07: likes to cook. he enjoys it but admittedly does it primarily for survival

4. U05 cooks to eat and its often cheaper to cook

b. The reason I cook is to eat food that tastes good to me.

1. U07: he likes to eat good tasting food, so is willing to put effort into

cooking

2. U04 - I like creating something that tastes good

3. U09: There are many things that U09 has made her own just by making a

dish more suited to my tastes.

4. U04 - If I try something and like it Ill try cooking it (inspiration for cooking

something)5. U01 learned to cook out of necessity, got tired of eating premade frozen

foods

6. U05 Also he likes having more control over what he is eating

Barriers to cooking and eating food


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1. Theres limited time for cooking

a. I dont have a lot of time for cooking, but when I do I make

quick easy food. If I did have more time, I would cook more.

1. U04 - Some days I cook more than others. It depends on how much time Ihave.

2. U05 is interested in learning about new foods and learning how to cook

new foods, but its a time issue. i dont do it as often as i would like.

3. U05 would not go out of his way to find ingredients for recipes that would

take a lot of time to make.

4. U05 - Because I like food that is fast.

5. U10 - I look for recipes that dont take too long to cook.

6. U10 - I like to cook pretty much anything. I look for recipes with healthy

and short ingredient lists

7. U05 - is not interested in learning more about other cuisines

b. I wouldnt participate in a meetup for cooking with random

people because I dont know them and because I dont have time.

1. U10: Im not sure that I would do a meetup with randoms, that'd be kind of

weird.

2. U05 wouldnt be interested in doing a meetup about indian cuisine. He

might be if it were integrated with other networks like school, or facebook.

If there was a group of indian students who said, hey, would you want

to learn how to cook indian food this week, and next week you can teach

us how to cook hot dogs? I would say yes. But they cant be strangers.

They would have to be people I know.

3. U04 - I dont have the time for a meetup to learn to cook.

4. U08: she says she probably wouldnt host and most likely wouldnt

attend a food-based gathering event (may be exceptions to that)

5. U03 - i have enough people who i have to meet, want to meet, whom i

havent met in a little while. Its easier to work with my small groups of

friends instead of meeting up with strangers

6. U02 wouldnt be interested in meeting new people and cooking/learning

from them

c. I used to watch cooking shows on TV, but I dont now because I

dont have cable and I dont have time.

1. U03 - I used to watch cooking shows in India, but not now. Not enough

time.2. U05 doesnt watch the food network or any other food shows b/c he

doesnt have a t.v.

3. U04 - I used to watch food shows, but no time now.

4. U06 - If I had cable I would watch food network.

2. Online is a last resorta. I get recipes online from food websites or by searching if I cant find

them elsewhere


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1. "I looked up Korean spinach online, bought the stuff and made it"

2. U05 would use the internet, google coconut curry. or go to lifehacker.com

to go about learning new recipes.

3. U10 - I get my recipes from food websites

4. U10: If I didnt know the name of the recipe I was searching, I would

search for the type of cuisine its from, or the main ingredients it contains.5. U09: U09 usually search the internet to find a recipe she doesnt know the

name of.

6. U01s mom however, has sometimes told her that she has even just

looked up recipes online to cook traditional foods

7. U01 often asks her mom how to cook things, but usually ends up sifting

and searching thru recipes online

b. I rely on Google search and/or Yelp to find ethnic food stores

1. U03 - To find ethnic food stores, I google it, visit a few and check out what

they have

2. U07: if he doesnt know anyone in the area already, google searches for

ethnic food stores3. U10: U10 finds ethnic food stores by talking to people and websites like

Yelp.

c. Our familys recipes are undocumented

1. U09: U09 doesn't have many family recipes documented as my Mom

does a lot of the cooking from memory.

2. U09: U09 does have some but most reside in the head of my Mother.

3. Lack of social understandinga. As an Indian man, I dont share that I cook

1. U07: cooking is not to be a public thing just because they would feel

emasculated even if he was interested in a cooking class (learning tocook meat in this instance) he wouldnt go to the extent of going to the

class, unless a bunch of friends were already going (social attendance)

2. U07: says indian men are squeamish about the idea of sharing recipes,

attending a cooking class, or even cooking for others (particularly women)

because cooking is kind of a girly thing for them.

b. Im vegetarian, no one understands me

1. U07: his roommates have difficulties going to restaurants because they

are all vegetarian and they do not know many places that they can get

strongly and well flavored food that is also vegetarian -- theyre suspicious

of a lot of types of food (thai, chinese) because they think they are using

ingredients to make those foods that are made from meat (and thus arenttotally veg)

2. U08: shes faced a lot of intolerance, misunderstanding, verbal abuse,

and lack of community acceptance for being vegetarian

3. U08: throughout her life shes had challenges being veg, for her family

and where she came from veg is an affront to them, not only do they

not understand it, but its almost an insult to a culture whos livelihood in

many cases depends on the butchering of animals
http://www.google.com/url?q=http%3A%2F%2Flifehacker.com%2F&sa=D&sntz=1&usg=AFQjCNFSHJis0enbS_SrJ6Btnhtf4LZG0Ahttp://www.google.com/url?q=http%3A%2F%2Flifehacker.com%2F&sa=D&sntz=1&usg=AFQjCNFSHJis0enbS_SrJ6Btnhtf4LZG0Ahttp://www.google.com/url?q=http%3A%2F%2Flifehacker.com%2F&sa=D&sntz=1&usg=AFQjCNFSHJis0enbS_SrJ6Btnhtf4LZG0Ahttp://www.google.com/url?q=http%3A%2F%2Flifehacker.com%2F&sa=D&sntz=1&usg=AFQjCNFSHJis0enbS_SrJ6Btnhtf4LZG0A


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4. Recipes and videos/TV shows are not instructionala. Recipes are difficult to follow because there is jargon,

vague instructions, its boring, and I trust my own abilities...

1. U01 sometimes gets frustrated with cooking jargon on recipes, doesnt

know what some terms mean

2. U04 - i do look up recipes online, but find it difficult to follow any recipebecause I trust my abilities.

3. U01 was frustrated with instructions from a friend about a recipe when the

instructions were vague and subjective

4. U02 following recipes is boring, like doing homework

5. U10: Its always really helpful to see a dish being made before cooking it.

It makes the recipe easier to follow.

6. U04 - When I try cooking, its my own idea of how to make something

b. Sometimes I watch food shows, but for me theyre purely

entertainment, not for learning.

1. U10: U10 watches the food network, but I don't cook things from the

shows all that often.

2. U04 - I didnt watch videos to learn, it was for entertainment

3. U09: U09 is addicted to the food network channel and do watch other

food shows.

4. U02 doesnt like cooking shows, thinks theyre too slow and fake, thinks

young people dont have patience for them

5. Unable to get proper ingredientsa. Some authentic ingredients are not available in the U.S.

1. U03 - Some things you can never buy in the US, or the quality isnt the

same

2. I go to Indian and Asian grocery stores for specialty ingredients I cant getat the other places.

3. U06 talking about making arepas: the butter is not the same, the cheese

is what makes it. There will be different ingredients for that dish. I cant

make it here because there are so many health and sanitary laws that

you couldnt have those things here. I went to a friends haciendos, from a

cow and make the cheese, from family members.

4. U08 - certain ingredients are not available locally or at all, it would involve

people going in together to make bulk orders of ingredients

b. I get ingredients from a variety of different groceries depending on a

variety of factors for a given circumstance: price, quality, availability,

walking distance, etc.1. U04 - I get ingredients from Kroger, or by searching around for Indian

food stores.

2. U06 gets her ingredients from meijer, kroeger, trader joes. depending on

what she needs. If I want nuts, then go to trader joes. Looking for fresh

produce, meijer is great.

3. U05 shops at food coop and the farmers market because they have

better, fresher and higher quality ingredients.


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4. U05 would shop at the food coop or farmers market for basic ingredients.

5. U03 - I get my ingredients from many indian stores. I also go to the one in

ypsilanti and kroger

6. U10: I go to Meijer and Trader Joe's because they're decently priced and

I can get most of what I want there.

7. U09: primarily get my ingredients at the grocery store which is really forconvenience. Dianna do like to go to farmer's markets as the produce

tends to be of better quality and more fresh, Dianna also shop at various

stores for spices.

8. 18. U05 never goes to ethnic food stores b/c there are none in walking

distance.

Preserving, sharing, and connecting

1. I learn better from personal connections

a. Im more motivated, enjoy more, and learn better when cooking with

friends, both teaching and learning

1. U03 - I designed an Indian 101 cooking class cuz my friends were always

asking

2. U03 - My friends were always asking me to teach them how to make

Indian food

3. U01 has learned some things from friends, some cooking tips

4. U07: would sometimes learn by asking his female friends how to make

particular dishes that they learned from their mothers

5. U04 - Authenticity isnt necessary to enjoy food, but learning the process

with someone else adds the experience.

6. U03 - I make friends who know how to cook. thats how i got interested in

it. Ill go to restaraunts with my friends.

7. U03 - I could invite over a cute girl to teach me to cook something new

8. U04 - Id love it if someone helped me explore how to cook some thai

dishes.

b. I get recipes and learn how to make them from my family (mostly

mom)

1. U03 - Before I left India, my mom and grandmother wrote down a lot of

recipes for me

2. U06 gets her recipes from her family cookbook. U06s family taught herhow to cook. My older sister is an incredible cook, anytime I have a

question, ask her. The things that are important to keep in mind, shell

text me. Those comments are not in her book.

3. U04 - If I want to learn to make something, I ask mom or someone i know

who knows how to make it. Otherwise I look online

4. U07: his mother taught him how to cook his staple dishes, mainly by

providing him a couple of sheets of paper in which she wrote the main


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recipes/algorithms for how to cook the staple indian dishes she cooks in

his home

c. I learned how to cook at home, mostly from watching and instruction

from my mom.

1. U01 - has some ways of cooking things that comes from her mom

2. U04 - while growing up, my mom would have us finish up the dishes. Shewould prepare it to a stage and let us complete it

3. U04 - My aunt follows recipes, but my mom just has it in her head.

(this is about how he learned to cook from his mom - his approach)

4. U04 - I learned to cook from watching how things were made at home?

5. U03 - I learned from my mom and grandmother

6. U09: U09 learned how to cook mostly from her Mom.

7. U04 - I learned to cook just from being in the kitchen and having a

general appreciation of cooking. (mom)

2. Food helps me to connect to cultures besides my owna. Food helps me connect to people of that culture.

1. U08: on some level she really wants to get closer to the ppl who make

and eat the food shes eating, wants to connect to them, for this reason

authenticity is really important

2. U08: Inauthenticity in food breaks the connection between the eater and

the maker of the food.

3. U08: she thinks the ways we manipulate foods are wonderfully diverse

and that this excites her -- in this experience she gets a window, a picture

of the ppl who made the food, which is powerful for her

4. U08: whats the problem with an inauthentic restaurant... instead of a

celebration, enjoyment, and learning of and connecting to another ppl, its

just a reflexive celebration of self

5. U01 Im american even though my parents are Thai, Japanese

(+Hawaiian)... so american with background asianess

b. I would participate in a design that is more than just sharing recipes

online, but also connects people through and from authenticity, built

in human richness

1. U07: he thinks there is space for an idea about sharing food/recipes/

culture to be implemented but is not sure what form it would take

2. U08: could we design something that instead connected ppl thru these

recipes even if you were cooking and eating alone - connected ppl thru

authenticity, built in human richness

3. U08: the idea that food is connecting ppl even if theyre not presentseems opposite to cooking a recipe found randomly online; its this

objective, sort of plain, sort of disconnected experience

4. U01 doesnt think there would be much interest in people uploading

recipes to a recipe sharing site

5. U08: talked of the idea of welcome to my table or come to my table

whereby ppl would create videos of themselves making and talking about

eating


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c. Where I grew up diversity is the norm and people are open to trying

cuisines of different cultures

1. U04 - bombay grew from people different parts of the country being there,

esp british times communities from all

2. U03 - india is a diverse country, food from all parts of india which are so

different from each other3. U09: U09 was multicultural. In Ohio, the major cuisines are American,

Mexican and Eastern European based.

3. I learn from non-personal sourcesa. I watch cooking shows and recipe videos and they are useful for

learning how to cook different things

1. U09: U09 particularly enjoys short clips of cooking tips and techniques.

2. U04 - If something requires an important technique, a video is helpful.

3. U03 - Id watch a video if i had to impress someone or if it was something

important

4. U05 thinks a video of people cooking would help and he would watch

those videos. U05 would watch the video of your teacher cooking that

eggplant parmesan again.

5. U07: makes things on ifood.tv in addition to recipes online

6. U08: she would watch a video of a recipe and would read recipes

7. U07: he has also learned from looking up recipes online and from

watching people

8. U03 - Watches a show about two guys who travel around india and eat

food, travel and give opinions in remote areasof india

b. I would participate in a social networking site, meetup class, post

recipes, write a food review, and help people find ingredients

1. U07: he would want to share this site with his family and they wouldnt dothe social network thing

2. U03 - I like to write food reviews, just for fun. Someone might find it

useful.

3. U09: U09 would do a meetup of learning how to cook Indian cuisine.

4. U08: events could be open to members of the community who had been

approved somehow -- event holders to decide how many guests they

would take and then the event would be removed once it was full (like

craigslist posting) to address fears, safety

5. U08: she would probably be willing to post information about where/how

to get certain ingredients if she knew the answer

6. U08: she mentioned the idea of some sort of ingredient co-op forum typething for ppl helping ppl find rare/ethnic/international ingredients that are

hard to find

7. U08: she probably wouldnt take the time to put a recipe online because

its so time intensive

c. When I search for recipes online, I like some sites more than

others with features like pics, ratings, recommendation systems,

and those of a specific type of cuisine (ie. Chinese, Indian)


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1. U10: For me, pictures are key when it comes to choosing recipes online. I

usually don't bother to try recipes/visit sites that don't have good pictures.

I have a few recipe apps on my iphone, but I've never actually cooked

anything from them.

2. U06 goes to allrecipes.com to learn how to cook. The recipe is rated.

There are different types of recipes. If there is a new way to do it, shetrusts the recipes and she trusts the rating system thinks the comments

are helpful.

3. U02 goes to chinese websites to find recipes, she finds good recipes by

finding the ones that have a lot of comments and ratings

4. U03 - Has 2 Indian websites he goes to recipes, inpiration, etc.

d. I have learned and would like to learn how to cook by taking cooking

classes

1. U10: U10 would do a cooking class

2. U09: U09 is interested in Italian but will probably refocus my efforts to

more of the cooking foundation skills.

3. U09: U09 enrolled in cooking classes to learn principles that can beapplied across all cuisines.

e. I learned how to cook step-by-step on my own over time

1. U02 didnt learn to cook on purpose, I just learned as I went along feeding

myself and whoever I was cooking for

2. U08: the grocery store taught her how to be veg -- it took her many years

to realize and to be availed the info that this is not the only way to do it

(and not even a good way)

4. Personal connections makes eating more enjoyablea. I generally eat with friends and family

1. U03 - In India Id eat with my family

2. U03 - generally eats with friends or family

3. U02 - does like cooking for people who she knows and likes

4. U04 - Sometimes I meet with friends for a planned meal with a dish I want

to try

5. U06: Cooking is a time when food and family get together, its something

you spend time together, a social activity. We come together, and take

on a big dish. You have your end product, and you enjoy each others

company. Its a social thing.

b. I think eating is a social activity

1. U07: since coming to AA he has had a few instances where he would

cook for other people/ share his cuisine - in most instances it would beother indians - in some instances it was americans or other international

students who lived near him - he hasnt ever really been to anyone elses

house to share their cuisine

2. U10: I enjoy it. I really like to eat and to feed other people.

3. U04 - in India you almost invariably eat with other people

4. U04 - generally you tend to share food, multiple people share to have a

fuller experience for dinner as opposed to a buffet where everyone gets
http://www.google.com/url?q=http%3A%2F%2Fallrecipes.com%2F&sa=D&sntz=1&usg=AFQjCNEfrTIrSbvMZ7EW8IsF8Gsz996beAhttp://www.google.com/url?q=http%3A%2F%2Fallrecipes.com%2F&sa=D&sntz=1&usg=AFQjCNEfrTIrSbvMZ7EW8IsF8Gsz996beAhttp://www.google.com/url?q=http%3A%2F%2Fallrecipes.com%2F&sa=D&sntz=1&usg=AFQjCNEfrTIrSbvMZ7EW8IsF8Gsz996beAhttp://www.google.com/url?q=http%3A%2F%2Fallrecipes.com%2F&sa=D&sntz=1&usg=AFQjCNEfrTIrSbvMZ7EW8IsF8Gsz996beAhttp://www.google.com/url?q=http%3A%2F%2Fallrecipes.com%2F&sa=D&sntz=1&usg=AFQjCNEfrTIrSbvMZ7EW8IsF8Gsz996beAhttp://www.google.com/url?q=http%3A%2F%2Fallrecipes.com%2F&sa=D&sntz=1&usg=AFQjCNEfrTIrSbvMZ7EW8IsF8Gsz996beAhttp://www.google.com/url?q=http%3A%2F%2Fallrecipes.com%2F&sa=D&sntz=1&usg=AFQjCNEfrTIrSbvMZ7EW8IsF8Gsz996beA


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their own stuff.5. U06 - Chinese restaurants are great because you can share, family

style.

c. My roomate(s) and I eat together

1. U03 - I usually eat with my roommate

2. U07: now he lives in a house with 7 people and is no longer the bestcook, as a result he cooks much less in his house one person usually

cooks, but if his roommates and him are in the mood for something

else, a different roommate will sometimes cook instead, in particular by

cooking food from a different region in india, or food of a different cuisine

altogether

Affinity Diagram Final Notes

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