Affinio audience audit sample report
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Report Details Date Range: 03.11.15 - 04.10.15 Size: 653,813 Engagement: 33.43 tweets/month Interest Similarity: 47.13 Report Query Source Followers of: @nikerunning Nike Running - Summary Report Unique tribes of people found within the audience: Level of engagement within audience: Affinio analyzes the underlying network connections of an audience to generate an Affinity Graph™. This audience is then segmented into tribes based on the Social DNA™ profiles of users (common interests and affinties). These Affinity Graph™ based insights help strategists and community builders develop highly targeted messaging, content and campaigns. Affinio can generate a list of users with high degree of similarity to any tribe for hyper-focussed audience extension efforts. Please contact us for the full report
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Transcript of Affinio audience audit sample report
Report Details
Date Range: 03.11.15 - 04.10.15Size: 653,813Engagement: 33.43 tweets/monthInterest Similarity: 47.13
Report Query Source
Followers of: @nikerunning
Nike Running - Summary Report
Unique tribes of people found within the audience: Level of engagement within audience:
Affinio analyzes the underlying network connections of an audience to generate an Affinity Graph™. This audience is then segmented into tribes based on the Social DNA™ profiles of users (common interests and affinties).
These Affinity Graph™ based insights help strategists and community builders develop highly targeted messaging, content and campaigns. Affinio can generate a list of users with high degree of similarity to any tribe for hyper-focussed audience extension efforts. Please contact us for the full report
Sneakerheads (8% of total audience)
How members of this tribe self describe Top hashtags used by tribe members
Below are the high affinity/influential accounts to people within this tribe:
Members share content from these domains:Locations of tribe members:
Interested in learning more? Watch our walkthrough video or request a demo
Overview of Fashion & Lifestyle (5% of total audience)
Below are the high affinity/influential accounts to people within this tribe:
How members of this tribe self describe Top hashtags used by tribe membersLocations of tribe members: Members share content from these domains:
Interested in learning more? Watch our walkthrough video or request a demo
Overview of Marathoners & Track (4% of total audience)
Below are the high affinity/influential accounts to people within this tribe:
How members of this tribe self describe Top hashtags used by tribe membersLocations of tribe members: Members share content from these domains:
Interested in learning more? Watch our walkthrough video or request a demo
Overview of UK Football fans (2% of total audience)
Below are the high affinity/influential accounts to people within this tribe:
How members of this tribe self describe Top hashtags used by tribe membersLocations of tribe members: Members share content from these domains:
Interested in learning more? Watch our walkthrough video or request a demo
Audience monitoring
In addition to our static reporting, we offer daily, weekly, or monthly updates so you can monitor how a community changes over time.
Use monitoring for:
· Tracking content performance· Tribe/community growth· Discovering trending content· Identifying new influencers
Advertising
Once you’ve identified a niche tribe you’d like to advertise to, simply use our Advertising tab to generate a highly targeted list of users to place ads to using the Twitter ad network.
List sizes available:
· 50,000 - 100M
Persona research and generation
Affinio presents strategists with in-depth psychographic information about each social tribe, allowing you to understand every niche on a deeply personal level.
Use our persona insight data for:
· Brand audits· User Research· Ethnographic studies· Psychographic studies
Influencer Marketing
Unlike Klout and other “static” influencer identification tools, Affinio discovers and scores influencers on each niche tribe - ensuring you always know who truly matters to your target community.
Use our influencer data for:
· Influencer identification · Finding the most connected person in a tribe· Discovering the influences of key influencers· Designing and execution of precise influence strategies.
Content
Affinio extracts the most relevant content from each tribe and can amplify content within target tribes.
Use our content data for:
· Content strategy· Content recommendation & curation· Trendspotting· Trendjacking
Media
Affinio informs media planning by identifying the top keywords, sites, hashtags, and interests of any tribe.
Use our media data for:
· Channel planning· Media planning· Social presence audit and strategic programs
Applications Interested in learning more? Watch our walkthrough video or request a demo
Learn more
Affinio InfographicApplicationsProduct Overview
ContactJohn GleesonVP Business Development
affin.ioblog.affin.iotwitter.com/affinioinc
How to get started with Affinio
Customers Include
Interested in learning more? Watch our walkthrough video or request a demo
