WHAT IS AFFILIATE MARKETING?By Ramish Imran

QUICK INTRODUCTION A type of performance based marketing in

which a business rewards one or more affiliates for each visitor or customer brought in by the affiliates own marketing efforts.

LET’S BREAK THIS DOWN!

MYTHS ABOUT AFFILIATE MARKETING4

4 MYTHS Systems are quick and easy to manage

You need to work in a very popular and lucrative niche to make it work for your

business

It’s a strategy of yesterday

You have to get your product to as many sites as possible

WHAT ACTUALLY GOES ON!

REALITY Set up is long and can be a 24/7 approach

You have to stay in line with your goals and mission statement in order to find affiliates

There are various SEO’s (Search Engine

Optimisation) out there to use

Quality over Quantity - All about conversion

- An equity management firm has 20,000 affiliates - Only 25 of them will generate 85% of their revenue

- 19,975 only amount for 15%

THE MARKETING MODEL

TESCO EXAMPLE

ADVERTISERS AND AFFILIATES- THE DIFFERENCE

Affiliates

They are the publishers

The ones who represent the advertisers

The one with the blog, website,

newsletter

The one who gets paid!

Advertisers

They are the ones with the

product

The ones who ask affiliates to promote

their products

Ones with an affiliate

programme for you to promote

The one who pays!

USER JOURNEY - THEIR PERSPECTIVE

Display - Creative

brand

Display- ‘Home and

Garden’

SEO - ‘Generic

Homeware’

Direct to site

SEO – ‘Generic lighting’

Affiliate - ‘Purchase of £157.99’

View Click

Click Click Convert

TECHNOLOGY PROVIDED TO MAKE IT HAPPEN

- AFFILIATE WINDOWS

PAYMENT MODEL

WHAT ARE THE COSTS ASSOCIATED? Pay per sale, Everything else is free!

All the activity publishers do to secure the sale – Writing unique content Providing banner coverage on their siteExposure through emailRepresentation in the search space – is included in the CPA (Cost per action): advertisers are not billed for this on top

AMAZON’S PRICING MODEL - EXAMPLE The Amazon affiliate program actually

switches between a volume based payment model and a category-specific payment mechanism for different products,.

REFERENCES

THANKYOU FOR LISTENING- WILL THERE BE ANY QUESTIONS