Affiliate SEO in 2018 (By Aleh Barysevich, Affiliate Summit West 2018)

AFFILIATESEO IN 2018

Presented by Aleh Barysevich, Founder at SEO PowerSuite www.link-assistant.com

Aleh

SEO Expert, Author, Speaker, Founder. 15 years of experience.

Barysevich

As seen on:

SEO Process

1. How Google works

2. What works for Google

3. What’s trendy

Mobile First Indexing

Semantic Search

Position Zero Featured Snippets

Accelerated Mobile Pages

Voice Search

Structured Data

Progressive Web Apps

Machine Learning

Personalized Results

The Google Algorithm

algorithm

algorithmdefinition

of successdata

Google

algorithm

data

webpages

search queries

user interactions

search setting

definition

of success

bring users relevant

and useful results

An algo can

be fooled with

wrong data

Google already knows what

works in your industry…



… and works differently

in different niches

in different countries

with different languages

on different devices



…so you go and find out what works

for Google

SEO competition analysis

SEO competition analysis

1. Who are your SEO competitors?

2. How strong are their domains?

3. What are their on-page tactics?

4. What are they doing off-page?

5. What’s their social media strategy?

SEO competitorsGoogle page 1 results for ~20 keywords = ~20 domains

Domain strength

traffic metrics (Alexa rank, SimilarWeb)

domain age

site authority metrics (InLink Rank, Citation Flow, PA/DA)

incredible holiday meal

How to cook the perfect holiday meal - Mashedwww.mashed.com/31306/cook-perfect-holiday-meal/

So, you wanna host a holiday meal? Well, you came to the right place. I have hosted holidays in tiny NYC

apartments and sprawling suburban homes …

60+ Easy Christmas Dinner Ideas – Best Holiday Meal Recipeswww.countryliving.com/food-drinks/g635/holiday-recipe-book-1108/

Aug 17, 2017 – Make this Christmas the most delicious one yet with these incredible holiday dinner ideas. … The

Ultimate Christmas Dinner Recipe Guide …. This Cheese Advent Calendar is Obviously the Best Way to Celebrate

Christmas

Quick and Easy Holiday Recipes | Holiday Recipes: Menus, Desserts ...

www.foodnetwork.com › ... › Quick & Easy Holiday Recipes

Impress your guests this holiday with some quick and easy holiday delights from the chefs at Food Network. … Roasted Beef

Tenderloin with Roasted Pepper and Black Olive Sauce. Rachael roasts beef tenderloin in the oven with peppers, garlic and

olives, then simply pulses the veggies …

Competitor 3

www.foodnetwork.com

Alexa rank global: 1,602

Alexa rank US: 408

domain age: 21y 8m

linking domains: 134,228

InLink Rank: 83

Trust Flow: 79

Domain Authority: 93

Competitor 2

www.countryliving.com


Alexa rank US: 2,018

domain age: 22y 2m


InLink Rank: 79

Trust Flow: 63


Competitor 1

www.mashed.com



domain age: 18y 7m


InLink Rank: 80

Trust Flow: 71


Competitor 3

www.foodnetwork.com


Alexa rank US: 408

domain age: 21y 8m


InLink Rank: 83

Trust Flow: 79


Competitor 2




domain age: 22y 2m


InLink Rank: 79

Trust Flow: 63


Competitor 1

www.mashed.com



domain age: 18y 7m


InLink Rank: 80

Trust Flow: 71









Christmas






Christmas Dinner Recipes & Ideas - Your Cooking Site

www.yourcookingsite.com › ... › Christmas Recipes › Christmas Recipe Photos

Browse our top Christmas dinner recipes and ideas, from ham and rib roast to goose and lasagna. Let Cooking Channel

help you make your Christmas dinner ...

yourcookingsite.com



domain age: 7y 1m


InLink Rank: 23

Trust Flow: 9









Christmas










Competitor 3

www.foodnetwork.com


Alexa rank US: 408

domain age: 21y 8m


InLink Rank: 83

Trust Flow: 79


Competitor 2




domain age: 22y 2m


InLink Rank: 79

Trust Flow: 63


Competitor 1

www.mashed.com



domain age: 18y 7m


InLink Rank: 80

Trust Flow: 71


yourcookingsite.com



domain age: 7y 1m


InLink Rank: 23

Trust Flow: 9









Christmas










Technical:

indexing,

crawlability,

redirects,

page speed,

encoding,

mobile friendliness,

internal linking structure,

broken images and links,

HTTPS.

Content:

word count,

title tag,

meta description,

keywords in key page

elements,

TF-IDF,

structured data markup,

alt text for images.

On pageTechnical:

indexing,

crawlability,

redirects,

page speed,

encoding,




HTTPS.

Content:

word count,

title tag,

meta description,


elements,

TF-IDF,



Page speed

0 SEC

2 SEC

5 SEC

20 SEC

Users stay

Rankings rise

Users leave

Rankings sink

designer prescription glasses

Designer glasses | Shop Discount Designer Eyeglass Frames from ...https://www.clothingric.com/coupon/glassesgallery/134013/

Shop the largest collection of discount designer glasses and designer eyeglass frames at incredible prices you'll only

find here …

Eyeglasses | Prescription glasses, sunglasses & sports glasses online …https://www.glassesgallery.com/

Designer prescription glasses from $95 Find a new look for Fall! Free Lenses ... Glasses Gallery includes a high

quality lens package with all prescription lenses …

Prescription Glasses Online | Frames, Sunglasses & Eyewear …https://www.specsavers.co.uk/offers/2-for-1

Buy Glasses Online | Shop Designer Glasses, Designer Sunglasses, Prescription Sunglasses, and Eyeglass

Frames + Free Shipping …

Affiliate 2

Page load time: 2.65s

Mobile page speed score: 71/100



domain age: 18y 7m

linking domains: 130

InLink Rank: 23

Trust Flow: 9


Original brand





domain age: 22y 2m


InLink Rank: 79

Trust Flow: 63


Affiliate 1





domain age: 8y 7m


InLink Rank: 40

Trust Flow: 11


Technical:

indexing,

crawlability,

redirects,

page speed,

encoding,




HTTPS.

Content:

word count,

title tag,

meta description,


elements,

TF-IDF,



On page

Off pageThe quality and quantity of backlinks define your SEO success

perfect apartment on sites like airbnb

How to Find the Perfect Apartment on Sites Like Airbnb - Nomadic Matthttps://www.nomadicmatt.com/.../guide-renting-apartments/

Jul 31, 2014 – I used to hate renting apartments from websites like Airbnb, Wimdu,

Homeaway, or Roomorama. As a solo traveler, I preferred the social ...

9 Booking Sites You Could Be Using Instead of Airbnb - travelFREAKhttps://travelfreak.net/airbnb-alternative/

Jun 15, 2016 – Use these six Airbnb competitors to find the perfect rental. ... With sites like

Airbnb dominating headlines in recent years, the very nature of ... of these Airbnb alternatives,

not only can you find rooms and apartments, but you ...

Where to Book Apartments Online: 24 Websites like AirBnBhttps://independenttravelcats.com/guide-how-to-list-book-ap...

Mar 03, 2017 – Here is a list of 24 websites like Airbnb for booking apartments online ... Getting a

great place to stay is key to a good travel experience and if you are ... listing sites like Airbnb, and with

over 1 million listings to choose from is ...

AirBnB Alternatives: The Best Sites Like AirBnB - Yoursite.comhttps://www.yourtravelingsite.com/2017/11/alternatives-to-airbnb.html

Jun 26, 2016 – AirBnB Alternatives. VRBO. First up in my list of AirBnB alternatives is VRBO, or

Vacation Rentals by Owner. Flipkey. Flipkey is owned by TripAdvisor, so even if you've not heard

of FlipKey itself, you can rest assured that this is no fly by night setup. Homestay. HomeAway.

Wimdu. Go With Oh. OneFineStay. House Sitting..

yourtravelingsite.com

Domain InLink Rank: 27

Backlinks: 2,000

Linking domains: 348

Competitor 3

https://independenttravelcats.com/


Backlinks: 3,343

Linking domains: 634

Competitor 2

https://travelfreak.net/


Backlinks: 14,720

Linking domains: 1,072

Competitor 1

https://www.nomadicmatt.com/


Backlinks: 46,105

Linking domains: 1,365




Building a

blog?Guest

posting?

PBNs?

Heck no! :)PR distribution?

Industry forums

& communities?

Directory

submission?Whitepapers?

Interviews?

Giveaways?

Newsjacking?

Sponsorship?

Social mediaSocial media isn't just a powerful traffic channel; it can also

help your SEO!

Photography niche

Facebook ad targeting

Fitness niche

Pinterest and Instagram

Accounting software

YouTube and Twitter

Google

algorithm

SEO

competition

analysis

Google

algorithm

SEO

competition

analysis

SEO

trends

SEO Process

SEO trends


Semantic Search

Position ZeroFeatured Snippets


Voice Search

Structured Data


Machine Learning


Mobile-first indexing

early to mid 2018


Semantic Search



Voice Search

Structured Data


Machine Learning


Meaningful

search resultLocation

User’s intent

Search history

conference agenda

Here's the Agenda for Affiliate Summit West 2018 - Affiliate Summitaffiliatesummit.com/heres-agenda-affiliate-summit-west-2018/

6 days ago – Take a look at the Affiliate Summit West 2018 agenda to see the wide array of

topics that will be covered, including affiliate growth strategies, ...

Agenda - Cybersecurity Conference - US 2017 | RSA Conferencehttps://www.rsaconference.com/events/us17/agenda

View the agenda for RSA Conference 2017, the premier security conference in San Francisco. See

information on keynotes, sessions and special programs …

Conference Agenda |Ecommerce Trends for Retailers | IRCE | IRCEhttps://www.irce.com/conference/agendas/

Our agenda is created in part with the editorial experts from Internet Retailer ... IRCE offers two full

conference days with various tracks (June 6 and June 7), with ...

2017 Conference Schedulewww.aieaworld.org/2017-conference-schedule

Feb 3, 2017 – General Conference Schedule (subject to change) ... Morning and Afternoon

Concurrent Sessions (see Schedule of Sessions above for details) …

Conference Schedule | NAFSAwww.nafsa.org › Annual Conference › Program

We look forward to seeing you in Los Angeles, California for the 2017 NAFSA Annual Conference

& Expo. Please note: All events and times are subject to ...

How to win with semantic search: theory

Understand user intent

Have quality and crawlable content to match this intent

paleo diet food list

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paleo for women over 50

paleo diet menu for beginners

paleo food list pdf

paleo diet grocery list

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printable paleo diet shopping list

beginner paleo meal plan

How to win with semantic search: practice

Industry: nutrition

Article topic: Paleo diet

User intent: look for specific information on the food list, meal plans and

weight loss.

Step 1: Brainstorm long-tail keywords to match the

informational user intent.

How to win with semantic search: practice

Industry: nutrition

Article topic: Paleo diet

User intent: look for specific information on the food list, meal plans and

weight loss.

Step 1: Brainstorm long-tail keywords to match the

informational user intent.

Step 2: Write a 2,000-word+ article and include as many

keywords as possible.

Step 3: Make the page fast and crawlable. Apply structured

markup.


Semantic Search



Voice Search

Structured Data


Machine Learning


Ads

Position zero

People also ask

Video

Reviews in reach

snippets

Images

Position zero

8.6% clicks

The same result is #1

19.6% clicks

Total

28.2% clicks

Add markup to make

the content findable

Identify a simple

question

Provide a simple step-

by-step answer

Google

algorithm

SEO

competition

analysis

SEO

trends

Your SEO

Process

2018

THANK YOU!

Aleh Barysevichwww.link-assistant.com

[email protected]

@LinkAssistant

Affiliate SEO in 2018 (By Aleh Barysevich, Affiliate Summit West 2018)

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Transcript of Affiliate SEO in 2018 (By Aleh Barysevich, Affiliate Summit West 2018)