Affiliate meetup - 5 March 2012Affiliate meetup - 5 March 2012Dorin BoerescuDorin Boerescu

“Half the money I spend on advertising is wasted; the trouble is I don't know which half”.

John Wannamaker

• A form of online marketing where you pay (or get paid) only for results, not for awareness or traffic received/sent.

- Advertisers (mostly online shops) pay only for the results (sales or leads)

- Affiliates (online marketing savvy, publishers, bloggers, SEO&SEM specialists) are paid for each valid sale or lead generated by sending targeted traffic.

Affiliate marketingAffiliate marketing

Commissions (money)

Internet users, online buyers

Advertisers(Online shops)

Affiliates Publishers, bloggers

Traffic, sales (money)

Affiliate network – third party

• Tracking, development, tools • Attract new advertisers and affiliates• Dedicated events, knowledge share through various

channels (blog, newsletter etc.)• Stands in between advertisers and affiliates for all

financial and legal matters (one to many relationships with both sides)

• Marketing, communication, training, best practices

How to get better results as an advertiser

• Increase your overall conversion rate• Give positive (and accurate) feedback to affiliates• Know your best performing affiliates and incentives them• Increase your overall conversion rate• Use all available tools – banner, product feeds, widgets

What do advertisers get from affiliate marketing (beside conversions)

• Free marketing & sales research• Affiliates test on THEIR OWN RISK, TIME & BUDGET various

sales channels and techniques (landing pages, banners, call to action etc.)

• PPC campaigns at their best effectiveness • Affiliate portfolio – proper managed, this can make a huge

difference between competitors in the long run

Affiliate marketing=> the most efficient channel for conversion (cost per conversion, cost per sale)

Check your costs per sale in AdWords, in display advertising, in all other advertising channels, and compare it to your cost per sale in affiliate marketing.

What are the key factors for success in affiliate marketing?• Conversion rate• Conversion rate• Conversion rate• Fast processing for affiliates applications and commissions,

high approval rate• Short payment term• Quick feedback• Conversion rate• Conversion rate• Conversion rate• Commission amount (fixed fee or percentage)

No matter how big the commission, affiliates won’t promote campaigns with low conversion rates, small target groups.

Big mainstream brands, high volumes, medium low prices.

Learn every dayhttp://www.amnavigator.com/blog/2010/01/31/online-guide-

to-affiliate-marketing/

How can you earn more money as an affiliate

• Research is the king – Google Trends, Analytics, 2Leva• Always be testing - advertisers, tools, tactics• Keep and develop only the best performing• Choose a niche based on its potential, not on your passion• Analyze the target, the buying behavior, the advertisers• Learn SEO, Affiliate Marketing, AdWords, Facebook Ads, etc. • Become an online marketing expert!• http://www.abestweb.com/• http://www.affiliates4u.com/forums/

.bg “laptop” search trends 2006-2011.bg “laptop” search trends 2006-2011

.. bg “refrigerator” search trends 2006- bg “refrigerator” search trends 2006-20112011

number of online sales - distributed by number of online sales - distributed by hours (2011)hours (2011)

• Generate CONVERSIONS by sending relevant traffic. • Use banners in the FIRST PLACE to see what products

are your users interested in, but after that:• Build dedicated projects for affiliate marketing:• Virtual malls• Price search engines• Daily deals agregators• Cashback projects• OR send PPC targeted traffic (AdWords, Facebook)

Buying decision process

http://tutor2u.net/business/marketing/buying_decision_process.asp

Awareness/advertising/PR

Affiliate marketing

Thank you

Dorin Boerescu - CEO 2Parale & 2Leva

dorin.boerescu@2parale.roTwitter.com/boerescu

Linkedin.com/dorinboerescu