Affiliate Marketing Theatre; Remaining ahead of the curve: our top 10 predictions for the future of...
16
Performance Horizon Group 10 predictions to shape Performance Marketing in 2012 and beyond… “Agility through insight”
-
Upload
tfma -
Category
Technology
-
view
302 -
download
1
Transcript of Affiliate Marketing Theatre; Remaining ahead of the curve: our top 10 predictions for the future of...
![Page 1: Affiliate Marketing Theatre; Remaining ahead of the curve: our top 10 predictions for the future of performance marketing](https://reader035.fdocuments.in/reader035/viewer/2022062514/5590b9fb1a28abd1308b4584/html5/thumbnails/1.jpg)
Performance Horizon Group
10 predictions to shape Performance Marketing in 2012 and beyond…“Agility through insight”
![Page 2: Affiliate Marketing Theatre; Remaining ahead of the curve: our top 10 predictions for the future of performance marketing](https://reader035.fdocuments.in/reader035/viewer/2022062514/5590b9fb1a28abd1308b4584/html5/thumbnails/2.jpg)
![Page 3: Affiliate Marketing Theatre; Remaining ahead of the curve: our top 10 predictions for the future of performance marketing](https://reader035.fdocuments.in/reader035/viewer/2022062514/5590b9fb1a28abd1308b4584/html5/thumbnails/3.jpg)
How is performance marketing doing?
£5 billion worth of sales generated in UK in 2011
71% of brands expect spend to increase in 2012
GroupM and Publicis recently announced opening of specific performance divisions
![Page 4: Affiliate Marketing Theatre; Remaining ahead of the curve: our top 10 predictions for the future of performance marketing](https://reader035.fdocuments.in/reader035/viewer/2022062514/5590b9fb1a28abd1308b4584/html5/thumbnails/4.jpg)
Strategic Shifts Legislation
Publisher Side
Innovation
![Page 5: Affiliate Marketing Theatre; Remaining ahead of the curve: our top 10 predictions for the future of performance marketing](https://reader035.fdocuments.in/reader035/viewer/2022062514/5590b9fb1a28abd1308b4584/html5/thumbnails/5.jpg)
5
Do it yourself
![Page 6: Affiliate Marketing Theatre; Remaining ahead of the curve: our top 10 predictions for the future of performance marketing](https://reader035.fdocuments.in/reader035/viewer/2022062514/5590b9fb1a28abd1308b4584/html5/thumbnails/6.jpg)
6
GENCIES
![Page 7: Affiliate Marketing Theatre; Remaining ahead of the curve: our top 10 predictions for the future of performance marketing](https://reader035.fdocuments.in/reader035/viewer/2022062514/5590b9fb1a28abd1308b4584/html5/thumbnails/7.jpg)
7
THE GREAT ATTRIBUTION DEBATE
![Page 8: Affiliate Marketing Theatre; Remaining ahead of the curve: our top 10 predictions for the future of performance marketing](https://reader035.fdocuments.in/reader035/viewer/2022062514/5590b9fb1a28abd1308b4584/html5/thumbnails/8.jpg)
8
GROWTH IN LEAD GENERATION
![Page 9: Affiliate Marketing Theatre; Remaining ahead of the curve: our top 10 predictions for the future of performance marketing](https://reader035.fdocuments.in/reader035/viewer/2022062514/5590b9fb1a28abd1308b4584/html5/thumbnails/9.jpg)
9
EU COOKIE DIRECTIVE
![Page 10: Affiliate Marketing Theatre; Remaining ahead of the curve: our top 10 predictions for the future of performance marketing](https://reader035.fdocuments.in/reader035/viewer/2022062514/5590b9fb1a28abd1308b4584/html5/thumbnails/10.jpg)
10
![Page 11: Affiliate Marketing Theatre; Remaining ahead of the curve: our top 10 predictions for the future of performance marketing](https://reader035.fdocuments.in/reader035/viewer/2022062514/5590b9fb1a28abd1308b4584/html5/thumbnails/11.jpg)
![Page 12: Affiliate Marketing Theatre; Remaining ahead of the curve: our top 10 predictions for the future of performance marketing](https://reader035.fdocuments.in/reader035/viewer/2022062514/5590b9fb1a28abd1308b4584/html5/thumbnails/12.jpg)
Pay per call
![Page 13: Affiliate Marketing Theatre; Remaining ahead of the curve: our top 10 predictions for the future of performance marketing](https://reader035.fdocuments.in/reader035/viewer/2022062514/5590b9fb1a28abd1308b4584/html5/thumbnails/13.jpg)
Social Media
![Page 14: Affiliate Marketing Theatre; Remaining ahead of the curve: our top 10 predictions for the future of performance marketing](https://reader035.fdocuments.in/reader035/viewer/2022062514/5590b9fb1a28abd1308b4584/html5/thumbnails/14.jpg)
Traditional Publishers
![Page 15: Affiliate Marketing Theatre; Remaining ahead of the curve: our top 10 predictions for the future of performance marketing](https://reader035.fdocuments.in/reader035/viewer/2022062514/5590b9fb1a28abd1308b4584/html5/thumbnails/15.jpg)
Thank you and any questions?
![Page 16: Affiliate Marketing Theatre; Remaining ahead of the curve: our top 10 predictions for the future of performance marketing](https://reader035.fdocuments.in/reader035/viewer/2022062514/5590b9fb1a28abd1308b4584/html5/thumbnails/16.jpg)
Matt BaileyCommercial Director, Performance Horizon
@mattb811@prfhn