Affiliate Marketing Theatre; Powering performance marketing: how key technology choices benefit your...

www.equinix.com Equinix Confidential - © 2012 Equinix Inc.

Powering Performance Marketing: How key technology choices benefit your e-commerce business

Affiliate Window Case Study

Presented by: Rory Murphy, Content & Digital Media Director, Equinix Europe

Owen Hewitson, Client Strategist, Digital Window

Presented on: February 28th 2012

www.equinix.com Equinix Confidential - © 2012 Equinix Inc.2

38 global markets on 5 continents

Less than 10 ms latency from 90% of the population of the United States and Western Europe

690+ network service providers 275+ cloud service providers 475+ IT service providers

Global Footprint

The Platform Equinix AdvantageConnecting businesses with partners and customers through a global platform of high performance data centres


Reach Customers Around the World

Expanding addressable market; ensuring consistent performance for global customers

Market Challenge

Asia - 5 metros

Americas - 24 metros

EMEA - 8 Metros

Equinix Advantage

EQUINIX METRO

LEGEND:

www.equinix.com Equinix Confidential - © 2012 Equinix Inc.

Platform Equinix Your Acceleration Platform

Meeting Your Needs

Connect to leading ISPs, Internet backbones and mobile networks to accelerate performance

Choose from leading SaaS and IT providers to improve back-end system performance

Tie directly into an ecosystem of digital innovators, including social networks, online advertising platforms, online payment providers, and mobile platforms

Innovate

Integrate Systems

Improve Performance

690+ Networks

275+ Cloud, 475+ IT Providers

475+ Content Companies


Making the right Data Centre choice is essential for a successful business

Impact

Digital Media Underpinned by Complex Relationships

Understanding the interconnections of digital businesses and choices they make will be key

Equinix already supports many of the leading media ecosystem partners around the globe

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How Can You Leverage The Digital Ecosystem?

The Platform Equinix Effect

PERFORMANCE faster page download due to global deployment

INTERCONNECTIONS enable developers to cost-effectively deliver applications on Facebook

NETWORK DENSITY AND CHOICE deliver content to consumers fast and inexpensively

Facebook and Zynga Interconnect at Equinix to grow to 230 million users in three years


“We’ve put together an aggressive program to grow our e-commerce business from one country to 65 countries this year, while continuing to make the shopping experience easier and more convenient. We believe that the technology has evolved to the point where we can deliver an outstanding experience.”

Toby LenkPresident, Gap Inc. Direct

We Help Retailers Improve Performance

15% faster page load times

80% reduction in downtime

Bandwidth cost reductions

Impact

Customers

“Equinix provides us with a platform and specific value-added services that will help us continue to offer the highest levels of site performance and uptime, while significantly growing operations.”

Gene GoldenVP of Information Technology, TicketsNow.com


Affiliate Window Creating the right solution

HONG KONG

SHANGHAI

TOKYO

SYDNEY

CHICAGO

TORONTO

NEW YORK

SILICON CALLEY

LONDONAMSTERDAM

PARIS

FRANKFURTZURICH

SINGAPORE

WASHINGTON, DC

Internet Exchange

Ethernet Exchange

Mobility Exchange

Equinix Traffic Exchanges

Cloud & IT Services

Financial/Electronic TradingMobile Applications

Equinix Business Ecosystems

Content & Digital Media

Enterprise

38 Global Metros

99 Data CentersExchange690+ Networks

Equinix Data Center Platform

4,000+ Customers

Enable Direct Links to an ecosystem of digital innovators

Provide Connections to leading ISPs, Internet backbones and mobile networks

Delivering a Global Platform of high performance data centres


• High-power-density space for virtualization– A broad choice of network service providers to provide resilient connectivity and

guaranteed uptime for customer-critical content

• Instantly available global footprint – Covering target markets and provide high-speed local server deployment and

disaster recovery

• Unmatched expertise from digital content management and distribution partnerships

– That can be trusted in the most demanding traffic scenarios

• A mature global ecosystem of network, cloud and specialist service providers

– Instantly accessible via the Equinix Marketplace Portal

Affiliate Window Delivering on Requirements


Daily Telegraph Media Supplement Feb 18th 2012


For Buyers• Find products and services

by vertical, location or provider

• Use one intuitive global search interface

• Save searches and trusted providers

• Easily contact and connect to sellers

For Sellers• Showcase offerings with

customizable storefronts

• Register and funnel leads to multiple contacts

• Integrate seamlessly with your existing sales processes

Equinix Marketplace Online Portal for PartnersThe Data Centre as a Revenue Centre


Enabling you to keep pace with the rapid expansion of the digital marketplace

Where Global Business and Growth Connect

The widest network-neutral footprint38 strategic global markets

The strongest balance sheet in our industry$1,606 million in revenues for year ended Dec 31 2011$2.9 billion investment in capacity 2007-2011

The most dynamic ecosystem in the industry4,000 global customers>80% of new business from existing customers


Who Digital Window are

1300merchants

Established2000

Over

75kaffiliates

200staff

The UK’s leading affiliate network


Major Challenges in the Affiliate Industry

What’s the point of an affiliate network?

Is it incremental?

Engaging the Long Tail

Affiliates as Brands

How to Attribute?


Digital Window’s response... and how Equinix fits in

• Scalable to brands’ maturing programmes• Meeting reporting requirements beyond volume• Interrogating client data for strategic insight

• Industry’s first fully-searchable affiliate directory• Allows for recruitment, communication and engagement of affiliates• Partners can showcase themselves via a ‘LinkedIn’ for the affiliate industry

Reporting Functionality Marketplace


Rory Murphy Content & Digital Media Director, EMEAEQUINIX m. +44 (0)7557 804222e. [email protected]

http://www.equinix.com/

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