Affiliate Marketing for Mobile Apps
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Transcript of Affiliate Marketing for Mobile Apps
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Affiliate Marketing for Apps
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David [email protected]
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#Door64Mobile@davidvmc
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What is Affiliate Marketing?
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Merchants pay Publishers for
referring Customers
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Types of Merchants
EcommerceSubscriptions
Email List BuildersBusiness to Business
App Developers
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Types of Publishers
WebmastersEmail Broadcasters
ArbitragersPartnersBloggers
App Developers
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An Affiliate Platform is software used to
track & reward referrals
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Affiliate Program Platforms
Home GrownServer Software
Software-as-a-ServiceAffiliate Networks
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Home GrownServer Software
Software-as-a-ServiceAffiliate Networks
OS Network
Mobile Affiliate Platforms
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Limited control and visibility on where and how your ads appear
1. Blind affiliate networks
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Limited control and visibility, but on better properties
2. Premium blind networks
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No control over affiliate approvalsNo special commissionsNo action commissions
Exposed to all apps, music, etc.
3. iTunes / App Store
goo.gl/49QFT
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404
4. Google Play
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Things are pretty bad
for app developers
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What’s the main problem with these
solutions?
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You can’t start a relationship with your
affiliates
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Relationships are the key to affiliate marketing
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Enter The 2013 Revolution in App Affiliate Marketing
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Integrated app analytics and affiliate platform
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The backstory
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Two main functions
Track ActionsShow Attribution
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App AnalyticsOrganic installsTrack unlimited eventsDetermine LTV & ARPU
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Rich MetricsOpensClosesUpdatesPurchasesPage ViewsIn-app events
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The REAL power of analytics is attribution
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Attribution is knowing what drives revenue
Sources of TrafficCampaigns
Individual AdsSpecific Tweets / FB Posts
Affiliates & CustomersAnything that can contain a link
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What is this wizardry?1. Customer clicks a special link
2. Unique device ID in link or “device fingerprint”
3. Customer installs app
4. HasOffers SDK in your app passes data back to the tracking servers
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The cool new thing you can do with your fancy attribution
tracking
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WebmastersEmail Broadcasters
ArbitragersPartnersBloggers
App Developers
Pay these guys
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InstallsList Subscriptions
ReferralsIn-App Purchases
Ad ViewsAd Taps
Recurring Revenue
For referring customers who do this stuff
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Using these tools
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Oh yeah, Flurry
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They also track attribution!
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flurry.com/flurry-user-acquisition-analytics.html
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Use the Flurry API to write transactions into many other
affiliate platforms
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You’re responsible for your own integration
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You’ll be one of the first
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For good and bad
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App analytics let’s you see what is happening in your app
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Attribution allows you to see who drives customers, events
and revenue
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Affiliate Marketing is rewarding partners for driving
that revenue
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David [email protected]