AFCON2013 & CHAN 2014 Presentation to the Portfolio...
Transcript of AFCON2013 & CHAN 2014 Presentation to the Portfolio...
AFCON2013 & CHAN 2014
Presentation to the Portfolio Committee on
Sport
LOC CEO: Mr. Mvuzo Mbebe 19 August 2014
Preparing for a
Successful
Tournament
• In August 2011 it was announced that South Africa would host the Orange Africa Cup of Nations in 2013 (AFCON) as well as the Orange African Nations Championship 2014(CHAN).
• This agreement was reached after the Libyan Football Federation swapped hosting rights with South Africa for AFCON 2013 and CHAN 2014.
• South Africa was supposed to host AFCON in 2017. • With the legacy infrastructure inherited from the 2010 FIFA World Cup™,
South Africa became the obvious choice to host the tournaments.
Background
• SAFA together with the Government agreed to set up an independent structure/company to run the two tournaments.
• The Hon. Min. of Sport and Recreation Fikile Mbalula, following a cabinet decision, announced the hosting cities as follows:
AFCON 2013
Nelson Mandela Bay, eThekwini, Rustenburg, Mbombela and Johannesburg
CHAN 2014 Polokwane, Mangaung and Cape Town
Background (Cont.)
How AFCON & CHAN were
Delivered
• Performance of Bafana-Bafana leading up to and during the tournament
• FULL STADIUMS! FULL STADIUMS!! FULL STADIUMS!!!
• Guarantee a high-level TV production and ensure maximum TV coverage
• Comprehensive marketing and communications plan
• Ensure the event is used to promote social change
• Get support from Corporate South Africa
• Get Government’s total support and commitment
• Ensure Football stakeholders and institutions act in unison
• Maintain and reinforce the event as the ultimate Sporting Event in Africa
Critical Success Factors
• A tournament that will become the event of the global football fraternity at large
• A tournament that will set a benchmark for all continental and hopefully global events
• A tournament that will enhance the football brand in Africa and South Africa in
particular
• A tournament will positively reposition SAFA locally and in the African football
fraternity
• A tournament that will create a platform to enhance Brand South Africa on the
continent
• A tournament that will present an attractive value proposition to be profitable on its
own right
The LOC Mandate
OBJECTIVES
Deliver seamless high quality event(s) South Africa is accustomed to
Positively reposition SAFA locally and in the African football fraternity
Get the Nation and Continent behind the event
Deliver net profit for SAFA
Create a platform to enhance brand SOUTH AFRICA on the continent
Enhance the Football Brand in Africa in general and South Africa
in particular
Delivery
Mechanisms
Corporate Governance Structure
CAF
National, Provincial,
Local Government
Structures
CAF Organising Committee
SAFA 100% Shareholder
AFCON 2013 LOC NPC
Other Stakeholders
Corporate Governance Statutes
• LOC Memorandum of Incorporation
• Organising Association Agreement (OAA)
• AFCON/CHAN Regulations & Other CAF Directives
• Host City Agreement, Stadium Use Agreement, Roles and Responsibility Matrix
THE BOARD – May 2014
Dr.Molefi Oliphant(Chairperson from October 2013)
Mr. Mvuzo Mbebe (CEO)
Hon. Minister Fikile Mbalula
Hon. Minister Lechesa Tsenoli
Hon. Minister Yunis Carrim
Hon. Minister Aaron Motsoaledi
Hon. Minister Nathi Mthethwa
Hon. Minister Nosiviwe Mapisa-Nqakula
Hon. Minister Marthinus Van Schalkwyk
Hon. Deputy Minister Nhlanhla Nene
Mr. Kirsten Nematandani
Chief Mwelo Nonkonyana (Chairperson till October 2013 – Resigned from Board)
Mr. Mandla Mazibuko
Dr. Irvin Khoza
Dr. Danny Jordaan
Mr. Andile Ndengezi
Mr. Poobalan Govindasamy
Ms Nomsa Mahlangu
Mr. Lucas Nhlapo
Mr. Alpha Mchunu
Mr. Elvis Shishana
Dr Robin Perterson (resigned from Board May 2013)
Mr. Dennis Mumble
Mr. Gideon Sam
Mr. Zwelinzima Vavi
Mr. Happy Ntshingila
Ms Itumeleng Dlamini
Mr. Hlaudi Motsoeneng
Ms Nolitha Fakude
AFCON Official Marks THE BEAT AT AFRICAS FEET
AFCON 2013 LOGO
AFCON OFFICIAL TROPHY
TAKUMA OFFICIAL MASCOT
OFFICIAL TOURNAMENT BALL
Branding - Official Marks AFRICA’S HOME CHAMPIONS
CHAN 2014 LOGO
CHAN OFFICIAL TROPHY
TAKUMA OFFICIAL MASCOT
OFFICIAL TOURNAMENT BALL - KATLEGO
Marketing and Communication Pillars
Educate and create awareness about the
Tournaments
Create excitement and drive ticket sales and stadium attendance
The Tournaments
THE
TOURNAMENT
People
Technology
Infrastructure
Processes and System
s
DELIVERY
FRAMEWORK
High performance and dedicated teams Previous experience in organising events A volunteer corps able and willing to
serve the nation Competent Resources
HIGH PERFORMANCE CULTURE
Committed
Competent Tournament Experience
PEOPLE
Against the Business Plans
Performance against Business
Plans
ACTION PLANS
IMPLEME-
NTATION
LOC OBJECTIV
ES BUSINESS
PLANS CAF
OBJECTIVES
MONITORING
Alignment of LOC Objectives with CAF
Objectives
PROCESSES
CAF REGULATIONS OAA
TECHNOLOGY
INFORMATION TECHNOLOGY
BROADCAST TECHNOLOGY
POWER
CONNECTIVITY
INFRASTRUCTURE
HOTELS
STADIA TRANSPORT
OFFICES
SUPPORT INFRASTRUCTURE
ORANGE AFCON 2013 STADIA
5/21/12
Johannesburg – National
Stadium
5/21/12
eThekwini – Moses
Mabhida Stadium
5/21/12
Nelson Mandela Bay –
Nelson Mandela Stadium
5/21/12
Rustenburg – Royal
Bafokeng Sports Palace
5/21/12
Mbombela – Mbombela
Stadium
ORANGE CHAN 2014 STADIA
Polokwane – New Peter
Mokaba Stadium
Mangaung – Free
State Stadium
Cape Town – Cape
Town Stadium
Cape Town – Athlone
Stadium
SUPPORT
INFRASTRUCTURE
SECURITY
HEALTH & MEDICAL
LOGISTICS
ACCREDITATION
Report on AFCON 2013
Tournament Delivery
Cities
Number of Matches/Days
Participating Teams
16
32 Matches
Johannesburg
Opening and
Closing Matches
eThekwini
Group A
17 Match Days
Rustenburg
Group D
The Tournament – AFCON
Nelson
Mandela
Bay
Group B
Mbombela
Group C
ORANGE AFCON 2013 TEAMS
AFCON HOST CITIES LOGOS
AFCON MESSAGING
Eyethu-Be Part of It
The Beat at Africa’s
Feet
In Pursuit of Excellence
It’s All About Football
A Warm SA Welcome
The LOC implemented a series of activations and events to launch AFCON 2013: 5 Jul: Pre-Lim Draw 17 Jul: Nelson Mandela Day 24 Aug: Launch of the Volunteer Program 6 Sept: Ticketing Announcement 19 Oct: Flag Raising Ceremonies 24 Oct: Takuma Mascot Launch 24 Oct: Final Draw 31 Oct: Conversations with the CEO 7 – 11 Nov: AFCON Week Activities 27 Nov: Security Briefing & Workshop 27 Nov: TAKUMA Comes to Town Activations 14 Jan: Public Transport Announcement 19 Jan: Official Opening 10 Feb: Closing Ceremony
The Road to AFCON2013
Football loving South African and from the Continent at large rose to the occasion and came out in large number to show their support for the ultimate soccer tournament on African soil.
• The LOC delivered what now has been termed “the best Orange Africa
Cup of Nations of all Times” – crowned by CAF and international media
• The Beat at Africa’s Feet resonated throughout the Continent
• Through football we truly Celebrated Africa.
• The LOC filled up the stadiums and exceeded its own target
• Ticket sales and distribution shot up to unprecedented levels (753 169)
Summary of AFCON 2013 Achievements
KeyIndicatorsforOurSuccess
CriticalSuccessFactors PerformanceIndicators AchievedFullStadiums Achieve500000attendance 753169stadiumattendance
DeliveraspectaculartournamentthatwillmakeAfricaproud
GettheNationandtheContinentbehindtheEvent
ThetournamentwaspronouncedbyCAFandinternationalmediaasthebestAfricaCupofNationsever
Deliverontheeventmandate
PositivelyrepositionSAFA,AfricanfootballfraternityandtheSouthAfricanbrand
Pronouncementonasuccessful,besttournamenteveryby:§ PresidentoftheRepublic§ CAFPresident,and§ SAFAPresident
DeliverNetProfitforSAFA R535,139.00 AchievedaNetProfitofR3.6million
Summary of AFCON 2013 Achievements
Statement of Comprehensive Income
For the Period Ended 28 February 2013
41 9
Government Funding
42 9
Report on CHAN 2014
Tournament Delivery
The Tournament –
CHAN
Cities
Number of Matches/Days
Participating Teams
16
32 Matches
CAPE TOWN
Group A & B
MANGAUNG
Group C
16 Match Days
POLOKWANE
Group D
ORANGE CHAN 2014 TEAMS
Group matches/Matches de groupe
01. South Africa vs. Mozambique A 11/01/2014 18h00 Cape Town02. Mali vs. Nigeria A 11/01/2014 21h00 Cape Town03. Zimbabwe vs. Morocco B 12/01/2014 17h00 Cape Town04. Uganda vs. Burkina Faso B 12/01/2014 20h00 Cape Town05. Ghana vs. Congo C 13/01/2014 17h00 Mangaung06. Libya vs. Ethiopia C 13/01/2014 20h00 Mangaung07. RD Congo vs. Mauritania D 14/01/2014 17h00 Polokwane08. Gabon vs. Burundi D 14/01/2014 20h00 Polokwane09. South Africa vs. Mali A 15/01/2014 17h00 Cape Town10. Nigeria vs. Mozambique A 15/01/2014 20h00 Cape Town11. Zimbabwe vs. Uganda B 16/01/2014 17h00 Cape Town12. Burkina Faso vs. Morocco B 16/01/2014 20h00 Cape Town13. Ghana vs. Libya C 17/01/2014 17h00 Mangaung14. Ethiopia vs. Congo C 17/01/2014 20h00 Mangaung15. RD Congo vs. Gabon D 18/01/2014 17h00 Polokwane16. Gabon vs. Mauritania D 18/01/2014 20h00 Polokwane17. Nigeria vs. South Africa A 19/01/2014 19h00 Cape Town18. Mozambique vs. Mali A 19/01/2014 19h00 Cape Town19. Burkina Faso vs. Zimbabwe B 20/01/2014 19h00 Cape Town20. Morocco vs. <<B2 B 20/01/2014 19h00 Cape Town21. Ethiopia vs. Ghana C 21/01/2014 19h00 Mangaung22. Congo vs. Libya C 21/01/2014 19h00 Polokwane23. Burundi vs. RD Congo D 22/01/2014 19h00 Polokwane24. Mauritania vs. Gabon D 22/01/2014 19h00 Mangaung
Quarter Finals – ¼ de finale25. 1st A vs. 2nd B 25/01/2014 20h30 Cape Town26. 1st B vs. 2nd A 25/01/2014 17h00 Cape Town27. 1st C vs. 2nd D 26/01/2014 20h30 Mangaung28. 1st D vs. 2nd C 26/01/2014 17h00 Polokwane
Semi-Finals – ½ Finale29. Win. 25 vs. Win. 28 29/01/2014 17h00 Mangaung30. Win. 27 vs. Win. 26 29/01/2014 20h30 Mangaung
3rd Place match – Match de classement31. Loser 29 vs. Loser 30 01/02/2014 17h00 Cape Town
Final/Finale32. Win. 29 v Win. 30 01/02/2014 20h00 Cape Town
Group A Group B
South Africa
Group D
Mali
Nigeria
Mozambique
Zimbabwe
Uganda
Burkina Faso
Morocco
RD Congo
Gabon
Burundi
Mauritania
Group C
Ghana
Libya
Ethiopia
Congo
AFCON HOST CITIES LOGOS
CHAN MESSAGING
Africa:
The Continent where world football stars and champions are born
Home:
Stands for the local leagues where these champions make their mark, whilst keeping the home fires burning
Champions:
Presupposes recognition of their outstanding achievement as the champions of home leagues
The Road to CHAN 2014
The LOC implemented a series of activations and events to launch AFCON 2013: 29 Jul: CHAN 2014 Media Launch 02 Aug: CAF/LOC Host Cities Inspection Visits 23 Aug: Volunteer Program Launch 18 Sept: CHAN 2014 Final Draw 01 Oct: Soccerex Presentation 04 Oct: Teams’ Workshop 08 Oct: Flag Raising Ceremony 28 Oct: Media Open Network Session with CEO
The Road to CHAN 2014 (Cont.)
22 Nov: CHAN 2014 Tickets Launch 07 Jan: Artist Line-Up Announcement 10 Jan: State of Readiness Press Conference 11 Jan: Opening Ceremony 21 Jan: CHAN 2014 Statistics Media Briefing 24 Jan: CAF/LOC Media Briefing 01 Feb: Closing Ceremony and Final
• The CHAN tournament was earmarked to break even financially,
• However, it exceed expectations and became profitable even more than
AFCON.
• This achievement was made possible by stringent cost management and by
the contribution of our Government, Host Cities and Commercial partners.
• The company had budgeted to break even for the year ending February
2014 but achieved profits of R1 971 223 under difficult trading conditions.
Summary of CHAN 2014 Achievements
Summary of CHAN 2014 Achievements
52 9
Statement of Comprehensive Income
For the Period Ended
28 February 2014
Government Funding
9
Consolidated
Income for 2013
and 2014
55 9
Combined Statement of
Comprehensive Income
2014 & 2013 Periods
56 9
Note: Amounts still owed to the LOC by the following Municipalities: • Rustenburg R2 451 758 • Nelson Mandela Bay R2 470 407
Statement of Comprehensive Income
01 March 2014 – 31 July 2014
CONCLUSION
Social Responsibility
Partners
CAF partnered with 4 institutions to raise awareness of key causes and diffuse messages across the AFCON platform
CAF also engaged its Commercial Partners into these activities
58
Global Sponsors Orange Standard Bank Samsung IFD- Kapital PEPSI Doritos Nissan Pan Atlantic Power Horse Nasuba Express Host Broadcaster SABC National Sponsors SA Express National Lotteries Board – LOTTO
Funding Partners
Branded Licensees PRASA Southern Sun Rand Water Government Departments and Institutions Department of Sport and Recreation Department of Arts and Culture CATHSSETA Services Seta State Security Agency
Funding Partners
The President of the Republic South African Government Cabinet The Min of Sport and Recreation Hon. Fikile Mbalula and the DG Mr
Alec Moemi Various National departments who issued the various guarantees The Hosting Provincial Governments The Hosting Cities The various portfolio committees in the three tiers of our governments CAF SASCOC SAFA PSL
Partners and Stakeholders
NATJOCS AND PROVJOCS ACSA SARS Local and International Media LOC Board Volunteers LOC Staff Various Suppliers to the LOC
Partners and Stakeholders
THANK YOU