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AFBMC 2018 Instagram Workflow - allfacebook.de · Storytelling, Service Design,...
Transcript of AFBMC 2018 Instagram Workflow - allfacebook.de · Storytelling, Service Design,...
Peter Mestel
Head of Social Media
WORK – Creative Mind, Concept, Storytelling, Service Design,
Influencer-Relations, Data Research –UCS since 2011
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PLAY – Polaroid, Black-/White-Film
(35/120), Crossbike, Swim, Hike, stay outside
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ENGAGE – German Scout Association,
Member of Board (volunteer)
DER PERFEKTE INSTAGRAM WORKFLOW - STUFF
• https://allfacebook.de/category/instagram
• https://later.com/blog/
• https://blog.iconosquare.com/instagram/
• https://www.facebook.com/business/e/mobile_studio
• https://www.socialmediaexaminer.com/instagram-business-the-ultimate-instagram-marketing-guide/
• https://omr.com/de/category/social/
Know your Tools for Instagram Marketing
• Hashtag-Strategy
• Community-Management
• User Generated Content (Content-Loop)
• Creators & Influencer
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Quelle. https://www.nytimes.com/2017/09/07/upshot/from-sex-object-to-gritty-woman-the-evolution-of-women-in-stock-photos.html?mcubz=0
Stephan Hoeck/Getty Images Jordan Siemens/Getty Images
Der Instagram Feed prägt Kommuniktion
Getty Images - “women“ - 2007 Getty Images - “women“ - 2017
The News Feed is already a competitive placeFacebook, 2014
https://www.facebook.com/business/news/update-to-facebook-news-feed
https://www.re
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We expect Stories are on track to overtake posts in feeds as the most common way people share across all social apps.Mark Zuckerberg, 2018
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Instagram Feed organic
Instagram Feed paid
Hashtags
Locations
Instagram Stories
Instagram Stories paid
Instagram Live Video
Message
Channels{
Instagram Feed organic
Instagram Feed paid
Hashtags
Locations
Instagram Stories
Instagram Stories paid
Instagram Live Video
Hashtags
Locations
Content 2018:
1. Darf nicht viel kosten
2. Darf nicht länger als sechs
Sekunden sein
3. Muss überall und immer
verfügbar sein
4. Muss möglichst passiv zu
konsumieren sein
5. Alles ist Content
6. Content ist UnterhaltunngFullKeynoteofAlexChungfromGiphy:https://www.youtube.com/watch?v=ywIpxMqA_qs