„Experiences in marketing of organic food in Austria“ stefan merka… · . Organic in the...
Transcript of „Experiences in marketing of organic food in Austria“ stefan merka… · . Organic in the...
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„Experiences in marketing of organic food in Austria“
Seventh Framework Programme:“Food Consumer Science in the Balkans“
Split2nd February 2010
dr. Štefan Merkač- Ecocontact
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Market share of organic food in Europe
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How much spend people for organic food
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Organic farms in Austria:
over 20.000 organic farms in AT
14% of all farms15,8% of agricultural area
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9 Organisations of Organic Farmers in Austria
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Advertisingfor organicFood
Ministy ofAgriculture
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Direct marketing
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http://www.vulgo-hafner.at/
Products: sheeps cheese, pork, lamb
Small farmSlolutionCooperations
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http://www.derbiobote.at/
House delivery30 organic farmer bring you all from A to Z
„Organic messenger“
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Organic food - catering
http://www.tischleindeckdich.co.at
„The Wishing Table“
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www.sonnenalm-milch.at
120 schools and kindergartens 200 shops
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Buschenschenken -“vine farm restaurant“
http://www.einkaufenaufdembauernhof.at/
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Shop in shop systems
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Organic in the Supermarket Chain„Hofer“
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Organic in the Supermarket Chain „Spar“
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Organic in the Supermaket Chain
pioneer „Billa“since 15 years
over 1000 organic products
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The 100 % Organic - Supermakets in Austria
„biomarket“8x in Austria
www.biomarket.at
„biomaran“5x in Austria
www.biomarkt.co.at
„basic“2x in Austria
http://www.basicbio.at
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Organic food in canteen kitchens
1,9 millon Austrians eat in every day in canteen kitchensfor instance: Hospital in Vienna 30% organic food
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Biohotelswith special standards 100% organic
www.biohotels.info
45x in Europe
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„Farm holidays“
http://www.urlaubambauernhof.at
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Let us look ahead
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Organic food Enviroment Protection
Healthpreparedness
Gmo free
Slow food
Fair trade
Small andtransparent
Regional lokal
Good partners for organic food
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Hidden GMO feed
550.000 tons soybeans imported per year for industrial meat production in Austria
No labelling for meat, milk and eggs produced with GMOfeed
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GMO-free labeling in Austria:
over 400 products
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Idea: Organic labelling - Alpe Adria Pannonia
AT-NO1-BIO
Josef GruberWanderweg 9
9142 Liebenfels
Zur Anzeige wird der QuickTime™ Dekompressor „TIFF (LZW)“
benötigt.
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„Food Style“ survey in Austria :
55% often buy organic food.
83% say healthy food is important but just 10% buy it exemplary.
Of this 10% 70% are womanwell educated with high income.Healty eating is for them a philosophie of life.Dr. Sophie Karmasin November 2007
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http://www.frischehof.at/
ALL IN ONEOrganic farm, shop, cafe,restaurant,meeting point, educational institution, house delivery, internet shop
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Chance:True cooperationand new partnership directbetween organic food producer and consumer
Zur Anzeige wird der QuickTime™ Dekompressor „TIFF (LZW)“
benötigt.
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Thank you for your Attention!
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