AETN Internship portfolio

WILLIAM OLDHAM

SUMMER INTERNSHIP 2015

SUPER CHARGED

MARKETING & OUTREACH

DEPARTMENT UTILIZATION

EDUCATION

AETNSUMMER

INTERNSHIP2015

PORTFOLIOPORTFOLIO

1. The Daily Log

2. The Reflective Report

3. The Letter

4. Student Evaluation Survey

5. Resume

6. Examples of Work

WILLIAM [email protected]

501.902.9996

Table of Contents

Observations

June 3, 2015 – Started the morning with trying to design a poster for Education department on recycling as a part in partnership with the Conway Public Schools. I was told that the materials needed to be more of a publication quality and more polished. At 9:00 am we started the weekly staff meeting. The meeting consisted of planning for the Antiques Roadshow event in Little Rock on July 24-25. Finished up the day working on design work for the education department.

June 4, 2015 – Got in contact with Rev. Gwen Fry to see if it was possible to do a follow up interview on LGBT month and have it featured on a blog post with AETN. Katie Culpepper suggested that I work with another person to see if we could do a film interview as well to correlate with Frontline. Finished up another design piece for the education department.

June 8, 2015 – I received the go-ahead from Julie to get started on the interview with Rev. Gwen Fry. Katie Culpepper is checking with Jennifer from PBS NewsHour Weekend to see if this is something they would like to pursue as well. I was given some ads to recreate for pledge drive using Photoshop.

June 9, 2015 - Working on ads in the morning. Given a map to recreate in Adobe Illustrator to include in a documentary. Continued to work with creating and editing ads for the June pledge drive.

June 10, 2015 – We met at Panera Bread for the Wednesday morning meeting to go over Antiques Roadshow. Continued to work with creating map. Met with Dan Koops about what I would like to do after the internship. We will be going to the Museum of Discovery and looking at the room with our partner in order to get ideas to redo the graphics that are out of date. Talked with Katie Culpepper in order to find the direction about the interview with Gwen Fry. She spoke with Jennifer with PBS NEWS HOUR Weekend. They would like to interview if there was an angle that would work with PBS involving what impact Gwen is making in the community and the organizations that she is involved with the LGBT and Episcopal communities. Worked on research for blog/article and helped with packaging up Summer Materials for the state libraries.

June 11, 2015 – Karen S. out so could not let her see work on the map I had finished. Worked on research on blog post and wrote most of the article. Found out that I do not get to do a camera interview with Gwen Fry. Will need to set up date for interview for blog post. Helped put together material for mail outs to library summer reading program

June 15, 2015 – Met with Karen S. to show work on map. Was given a project for a film project – Civil War Helena – wanted a title screen and to three options to give to producer. Created, designed and printed a label for Karen Walker for the summer start reading program and gathered material for the program to include in the folder.

June 17, 2015 – Morning staff meeting to cover more detail about Antique Roadshow event. Met with Karen S. to see about graphic on civil war documentary.

June 18, 2015 – Met Dan at the Museum of Discovery to see about replacing some graphics at the AETN room. Discussed which items need to be replaced and took measurements of items needing to be re-done.

June 22, 2015 – Working on finishing up interview with Gwen Fry.

June 23, 2015 – Finalized the designs to Karen Walker and sent her the files. Proposed and idea to Dan Koops and Katie Culpepper about making a blog post and rack card/brochure that tell about the apps that PBSKIDS has out there. The idea transformed into doing a layout for the PBS program guide as well.

June 1, 2015 – Day one of the program included meeting with Director Julie Thomas and Assistant Director Jess Setzler of the Marketing and Outreach Division of AETN. I was provided a building tour and introduced to several members of staff. Tiffany Head was someone I remembered that use to work at the ECHO years ago. I will be assisting with marketing, public relations, communication, writing and outreach activities to promote Arkansas’s statewide PBS affiliate.

June 2, 2015 - I spent the morning talking with Web Coordinator Larman VanWinkle about his role as web designer for the station. He discussed his philosophy of where TV is going in the future and also provided me with several authors that he recommends reading. I also got the pleasure of talking with Katie Culpepper. She runs the social media aspect for AETN. We discussed how much time it takes and advised me of how she utilizes these to help promote the mission of the station and that are timely and relevant.

July 2, 2015 – I presented my design to Julie design to see what changes need to be made. Worked with Larman to get some links updated on the AETN website, in order to make it quicker to sign up for the kids club. Started to make the corrections for finalizations. Waiting for art requested from PBS on the SUPERVISION app in order to finalize design for submission.

July 3, 2015 – I started researching apps for the blog posting. It was a short day today. I acciden-tally picked up both sets of keys and had to return home to drop off keys that were needed.

July 7, 2015 – I got the layout started for the rack card for the brochure holder I designed for the museum of discovery. Waiting on graphics for Supervision app in order to finish the AETN program guide.

July 8, 2015 – Started the day off with the morning meeting and will continue to work on the blog posting and rack card today in hopes of coming to the finalization process for both.

July 9, 2015 – Submitted blog posting to Katie and started my research for the next blog posting. Received graphics for the super vision app and now ready to place for finalization of rack card. Made adjustments due to editing and submitted final to Julie, Dan and Jamie.

July 13, 2015 – Gathered material and began to write next blog posting. Gathering materials together for Antiques Roadshow. Gathered material for Summer Programs

July 14, 2015 – Submitted blog posting for editing and worked with staff on antiques roadshow.

July 15, 2015 – Morning meeting at the station - finalized plans for the antiques roadshow filming and worked on blog ideas.

July 16, 2015 – Submitted blog posting for editing and worked with staff on Antiques Roadshow.

July 20, 2015 – Finalized blog posting for editing and submitted for publication

July 22, 2015 – Started printing out rack card for Museum of Discovery. Had to place on hold due to other items needing printing for Antiques Roadshow.

July 23, 2015 – I started working on portfolio to submit for graduation requirements. Creating graphic layout and design utilizing same source materials used during internship.

July 24, 2015 – Met at State House Convention Center to set up for Antiques Roadshow. We unloaded and unpacked to prep for the AETN booth. Training was from 2-3 p.m. and set up was from 3-4 p.m.

July 25, 2015 – The long day begins. Antiques Roadshow filming and outreach at the AETN booth. Monitoring and posting live within the event to social media.

July 27, 2015 – Working on portfolio to submit for graduation requirements.

July 28, 2015 – Finalization of portfolio to submit for graduation requirements.

July 29, 2015 – Last day of internship and we met at Panera Bread for our weekly meeting. Presented my final projects to the staff and got paperwork together to complete internship.

June 24, 2015 – Morning meeting to cover the weekly events. After meeting I started working on gathering materials for creating the brochure/rack card acrylic sign holder. Working with Jamie Walters to gather this information. Measured and set my style guides for creating the document.

June 25, 2015 – Worked all day getting the design how I wanted and coming up with a couple of rhymes that we might use to place behind the rack card. Julie was out of the office on a personal day so I could not present my design. Worked with Katie and Tiffany to make sure everything was okay.

June 29, 2015 – Made modifications to design and presented to Julie. She offered some suggestions and modified those to produce final brochure holder sign file. Started working on the layout for the AETN Magazine for September’s Program guide. Measured and set style guides and acquired graphics to start construction of design.

July 1, 2015 – Morning meeting at Panera Bread. It was a send off for an another intern that worked with us in the department. I worked a little more on the layout and what we wanted to cover on the program guide. Gwen Fry never got back to finish interview due to scheduling conflicts.

Observations

2. The Reflective Report

WILLIAM OLDHAMSUMMER INTERNSHIP 2015

GRAPHIC DESIGN

JOURNALISMMARKETING AND OUTREACH

SUPER CHARGED

TIME MANAGEMENT

University of Central Arkansas

UCA SCROLL

MAIN MAIN

Will Oldham’s Internship Adventure!

Will Oldham’s Internship Adventure!

Reflective Reportand Letter

The LetterWhy Intern at AETN?

AETN.org Engage Blog Post

I had no idea what to expect being an intern. I didn’t know if I would be the “gopher” or actually doing real work and perfecting my skill set. What I did know, I didn’t really fit in the 24-hour news cycle of a traditional newsroom. As a broadcast journalism major, I was more interested in writing and producing something that mattered for the public. I focused on trying to locate the perfect place to internship and I landed at AETN.

Located in Conway, AETN is nestled on the University of Central Arkansas campus. It is literally at the corner of Sesame Street and Donaghey Avenue and the main struc-ture shares the same Georgian architecture that you see throughout the campus of UCA. AETN is an affiliate of PBS and is Arkasnas’s only state wide television network that broadcast more that 95% of the state and parts of the surrounding states.

However, in the short time working here, I discovered that AETN is much more than a TV station. While working for the Marketing and Outreach Department, I discovered that AETN provides its employees, interns and volunteers with a family like atmosphere that fosters trust and helps build positive relationships with the people of Arkansas and the whole experience has been invaluable.

aetn.org/engage/blog

As cliché as it sounds, this experience made me realize how lucky I am to have had the opportunity to hone my skills, and utilize what I have learned at the University of Central Arkansas.

Many of the employees I encountered offered suggestions and provided real world experiences that I would not have had without an internship. I firmly believe that internships are great ways to gain experience and make connections in your profession and are incredibly valuable to one’s future.

I am thankful for the opportunity to intern at AETN this summer and it was an honor and a privilege to get to work with the crew of “Antiques Roadshow” and the staff of AETN. The lessons learned will provide me with the frame-work for my future endeavors, wherever they take me.

Be sure to check out Will Oldham’s other feature blog posts “Tips to Beat the Heat” and PBS Kids apps that spark growth and imagination.

Author Will Oldham is an intern at AETN and Broadcast Journalism major from the University of Central Arkansas.

InternshipMass Communication and Theatre Department

University of Central ArkansasConway, Arkansas 72035

(501) 450-3162 FAX (501) 852-2375

Student Evaluation of Work Experience

Student Name: William Oldham #000215366Position: Marketing and Outreach Department internInternship Worksite: AETNWorksite Supervisor: Jamie ThomasFaculty Advisor: Dr. Polly Walter

Please evaluate your work experience by using the following scale. Return this form to your Faculty Internship Advisor along with the other written requrements for the internship before the end of the semester.

1 = poor 2 = satisfactory 3 = good 4 = excellent

1. What was the quality of your work supervision? 1 2 3 4

2. How helpful were fellow employees? 1 2 3 4

3. To what degree were your projects / duties explained? 1 2 3 4

4. To what extent did the content of this work experience 1 2 3 4 meet your expectations? EXPLAIN:

5. How beneficial was this work experience? EXPLAIN: 1 2 3 4

6. How strongly would you recommend this work experience 1 2 3 4 to others in your major / concentration?

7. What is your over all rating of this work experience? 1 2 3 4

8. Was information and service provided by the 1 2 3 4 Department adequate? EXPLAIN:

9. Did your faculty coordinator clearly explain course 1 2 3 4 reqirements? Did you have problems meeting with your faculty coordinatior? EXPLAIN:

10. Additional comments:Student’s signature Date

This experience helped improve my confidence level and made me more proactive about my career development in the future.

I wasn’t confident going into the internship in the beginning because of the unknowns, but I was quickly welcomed into the AETN Family.

I was worried about having a solid journalism / graphic design back-ground on my resume. This experience helped build and enhance my resume where it was needed.

I had plenty of time in the internship to learn and develop. I actually stayed longer than the ‘required’ hours to gain a better understanding and be a part of the team through out the “Antiques Roadshow” filming project.

I beleive AETN would be a great place for students that were more advance and could demonstrate initiative without being handed a project to complete.

Student EvaluationUCA

7-29-2015

MAIN MAIN

Resume

Art for blog post

Art for blog post as seen on aetn.org/engage/blog

Examples of work

Examples of work

Sign holderfor Museum of Discovery

Front Back

Rack Cardfor Museum of Discovery

Examples of work in acrylic sign holder



If you haven’t noticed by the high temperatures and overwhelming humidity, summer has made its grand entrance. With these drastically high temperatures, many around are seeking a cool place to unwind.

However, in 2011, 16-year-old Tyler Davenport was not so lucky. He collapsed and suffered a fatal heatstroke while at football practice at Lamar High School. In response to legislation, AETN produced “108°: Critical Response,” to address the dangers of heat illness in high school sports and bring awareness about heat-related injuries and to help prevent similar tragedies.

Though heat illness prevention steps are simple, hectic schedules often dictate other priorities. These simple steps could possibly make you more comfortable through out the summer and possibly save your life.

Here are some tips to help stay cool and beat the heat:

• Drink plenty of water, even if you are not thirsty. During the summer you naturally sweat more and you need to replenish the water in your body. Don’t risk getting dehydrated; it can lead to heat exhaustion and possibly death. • Choose loose fitting cotton clothing. Cotton allows for better air circulation. • If you work outside, take frequent breaks. Try to find a shady spot and avoid alcohol and caffeinated drinks because they promote water loss.

• Turn off the lights and unplug appliances not in use. Lights produce heat, and believe it or not those unused appliances and gadgets use energy and produce heat, too. You will also get some much-needed savings on the electric bill.• Try to spend the hottest parts of the day at a shopping mall, public library, movie theater or other public space that is cool, if you don’t have air conditioning. When you return home try putting ice in a bowl or shallow pan and placing it in front of a fan to help beat the heat. Also, adjust your ceiling fan settings so the blades run counter-clockwise. This will pull the hot air up towards the celling and make the room feel cooler. • NEVER leave children, pets or others alone in closed vehicles. The temperature inside a car can become unbearable within a matter of minutes. Exposure to this type of heat can lead to death. • Remember, heat rises and if you can get to a lower level in a building or at home, it will be cooler.

In June 2012, the Arkansas legislature passed Act 1214 to promote the health and safety of students in public school athletic activities. The Korey Stringer Institute at the Univer-sity of Connecticut recommended specific heat illness guide-lines and procedures for Arkansas’s public schools. "108°: Critical Response" looks at the seriousness of heat illness and its underlying causes, as well as how to treat and prevent heat illness. For more information on these guidelines and additional information regarding heat illness, visit aetn.org/ programs/108degrees

Will Oldham is an intern and Broadcast Journalism major at the University of Central Arkansas.

Tips to stay cool and beat the heat

Free PBS Kids Apps Spark Growth and Imagination


We all know that PBS KIDS is the number one educational media brand for kids, hands down. But did you know that they offer interactive content, such as PBS KIDS video player and more than 40 mobile apps that help support children’s learning? While it may be challenging to find affordable educational apps for kids, PBS KIDS has over half of its app line-up completely FREE. It gets even better; these apps don’t have in-app purchases or other hidden charges. That’s right, their only mission is to help you and your family engage and enjoy their devices together and help support young learning.

PBS Parents Play & Learn (iPhone, iPad, iPod, Nook Tablet, Kindle Tablet, Android Tablet and phone)Designed specifically for parents to play along with their kids, this game offers interactive real-life themes such as “In the garden,” “at the Grocery Store,” “At Home,” “In the Kitchen,” among others. These everyday activities provide parents teachable moments while improving their child’s math and literacy skills. PBS KIDS Super Vision™ (iPhone, iPod & more to come)Designed specifically to provide parents with “super powers” to engage with their kids in the digital medium as never before: PBS Kids Super vision. This first-of-its-kind tool allows parents to see what their kids are watching, playing and learning on PBSKIDS.ORG, and helps them make the most of their children’s PBS KIDS screen time; all accessed conveniently through mobile phones anytime, anywhere.

PBS KIDS Video (U.S. Only) (iPhone, iPod, iPad, Android, Android Tablet & Kindle Tablet)Watch videos from your favorite PBS KIDS television series anytime, anywhere.“PBS KIDS Video” features more than 1,000 videos from over a dozen top PBS KIDS television series, including “Curious George,” “The Cat in the Hat Knows a Lot About That!,” “Dinosaur Train,”“Super Why!,” “Daniel Tiger's Neighborhood,” “Sesame Street” and “Wild Kratts.”

“Martha Speaks” Story Maker (iPhone, iPod, & iPad)Martha, the beloved family dog, was accidently fed alphabet soup, which magically gave her the power of speech and the chance to speak her mind to anyone that will listen. With “Martha Speaks” Story Maker you can make eight different interactive stories with Martha, who reads the story you’ve just made. Your stories will be saved in your library to re-read anytime you like. You can also test out all the new vocabulary you’ve heard in your stories!

“Cyberchase” 3D Builder (iPad, Kindle Tablet, Android Tablet, Nook Tablet)This 3D Geometry game features Buzz and Delete from “Cyber-chase” as they help rebuild the town by turning 2D shapes into 3D structures. This game helps develop spatial reason skills and helps to visualize and manipulate objects in 3-dimensional space.

“WordGirl” Superhero Training (iPad, Kindle Tablet, Android Tablet, Nook Tablet)In PBS KIDS’ “WordGirl” app, kids train to be a superhero along-side Captain Huggy Face, WordGirl’s most trusted ally. Users can create their own superhero avatars and face off against WordGirl’s most famous villains in a series of exciting games.

These streamlined apps pack exciting fun, challenging levels and help spark imagination for kids of all ages. Activate your child’s imagination today and visit the app store to download these and other great games and resources. For more information and a full listing of parent resources, visit aetn.org/parents.

Will Oldham is an intern at AETN and Broadcast Journalism major from the University of Central Arkansas.



Taking a look at Arkansas’s natural beauty, one can picture clear lakes, picturesque views of rambling streams, rivers and plush forest that you can see for miles. These clean, clear features attract visitors from all around the globe. For outdoor enthusiast and nature buffs, Arkansas has a little of everything to keep one busy exploring for years.

One of these natural treasures is celebrating its 60th anniversary as a state park. Daisy State Park is nestled in the foothills of the Ouachita Mountains, Lake Greeson and the Little Missouri River and was the 8th state park created to serve Arkansans and travelers alike.

Daisy is located on 7,000-acre Lake Greeson about 50 miles southwest of Hot Springs. Water sports enthusiast flock to the area to float, fish and frolic in the clear water and picturesque mountain scenery. Facilities of Daisy State park include 103 campsites (many with water and electricity hookups for RVs), picnic areas, a screened pavilion with restrooms, modern shower facilities, launch ramps, hiking trails, a 31 mile ATV/Motorcycle/Mountain bike trail and a playground for the kids. You can even rent a kayak or canoe and purchase bait and fishing supplies in the nearby community, Kirby. For those who would like a guided tour, either by hiking or lake, these can be arranged; just let the park ranger know.

Daisy State Park was created in 1955. The park will be celebrating its 60th year anniversary August 28-30, 2015, with a weekend full of programs and activities that honor the past, present, and future of the park. Check out Arkansas State and National Parks Initiative to find more information about state parks, visit aetn.org/parks

Daisy State Park 60th Anniversary


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Highlights frommonitoring and posting

to social media fromAntiques Roadshow

Ways to help...

Artificial skylight that interferes with the human eye

TURN OFF LIGHTS WHEN EXITING A ROOM

US E FL U O R E S C E N T O R LED L I G H T B U L B SUSE NATURAL OR SOLAR LIGHT THINK TANK PROJECT 2015

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POLLUTION Water quality reports indicate 47% of U.S. lakes are polluted.

Almost 25% of beaches are closed each year due to pollution.

40% of U.S. rivers are too polluted for �shing, aquatic life and swimming

Do not leave water running.

Take shorter showers.Pick up litter.

Do not throw trash out the car window.

Be a part of the solution

THINK TANK PROJECT 2015

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ast, Dari Burns, Kailey Rauch, Allison Purtle, Dylan Silverman-Burns an

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Use enviromentally friendly household products

Walk or ride a Bike to save gasDo not dump oil in a storm drain

Reduce - Reuse - Recycle

Pick up litter

THINK TANK PROJECT 2015

POSTERS: CREATED FOR EDUCATION DEPARTMENT

LABEL MADE FOR KIDS CAMP FOLDER Examples of work

CREATED FOR JUNE PLEDGE DRIVE

Examples of work

AETN Internship portfolio

Documents

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