Aesthetics and Design

144
Aesthetics and Design Philosophies and Fundamentals

description

This talk looks at the philosophies and fundamentals of aesthetics and design.

Transcript of Aesthetics and Design

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Aesthetics and Design

Philosophies and Fundamentals

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Aesthetics

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Aesthetics

• Not just Art Appreciation or Art Criticism • A Philosophical Exploration

• What Do We Mean? • How Do We Know?

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Aesthetics

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Aesthetics

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Aesthetics

• John Hospers • Elements • Form • Expression • Symbol • Truth • Criticism • Value

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Elements

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Form

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Expression

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Symbol

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Truth

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Criticism

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Value

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Aesthetics

• Denis Dutton • Expertise, Virtuosity • Nonutilitarian Pleasure • Style • Criticism • Imitation • Special Focus • Imagination

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Expertise, Virtuosity

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Nonutilitarian Pleasure

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Style

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Criticism

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Imitation

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Special Focus

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Imagination

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Aesthetics

• Monroe C Beardsley • Unity • Complexity • Intensity

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Unity

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Complexity

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Intensity

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Aesthetics

• Gordon Graham • Pleasure • Beauty • Emotion • Understanding

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Pleasure

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Beauty

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Emotion

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Understanding

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Aesthetics

• Arnold Isenberg • Verdict • Reason • Norm

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Verdict

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Reason

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Norm

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Aesthetics

• Aristotle • Poetics

• Plot • Character • Theme • Diction • Music • Spectacle

• Janet Murray • New Poetics

• Interactivity • Immersion • Navigability • Transformation

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Poetics

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Plot

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Character

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Theme

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Diction

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Music

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Spectacle

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New Poetics

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Interactivity

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Immersion

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Navigability

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Transformation

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Design

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Design

• The Fundamental Act of Planning and Creating the Form of an Object • Putting Aesthetics into Play • Communication

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Design

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Design

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Design

• Poppy Evans and Mark Thomas • Design is a Language

• Fundamental Principles and Elements • Principles are Organizational Rules

• Primary and Secondary • Elements are Building Blocks

• Content and Composition

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Design

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Design

• Primary Principles • Unity and Variety • Hierarchy • Proportion

• Secondary • Scale • Balance • Rhythm and Repetition • Proximity

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Unity and Variety

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Hierarchy

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Proportion

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Scale

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Balance

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Rhythm and Repetition

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Proximity

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Design

• Elements • Shape and Space • Line • Size • Color • Texture • Typography

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Shape and Space

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Line

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Size

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Color

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Texture

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Typography

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Design

• Robin Williams • Four Basic Principles

• Proximity • Alignment • Repetition • Contrast

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Proximity

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Alignment

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Repetition

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Contrast

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Design

• James Gordon Bennet • Beyond Static

• Time • Interactivity • Additional Media

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Beyond Static

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Time

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Interactivity

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Additional Media

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Design

• Nathan Shedroff • Experience Design

• Knowable • Reproducible • Designable

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Experience Design

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Knowable

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Reproducible

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Designable

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Design

• Elizabeth Resnick • Design Process

• Define the Problem and Establish Objectives • Do the Research • Develop Ideas by Brainstorming • Analyze Ideas in Terms of Objectives • Implement Final

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Design Process

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Define the Problem

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Establish Objectives

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Do the Research

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Brainstorm Ideas

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Analyze Ideas

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Implement Final

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Scrum

• Agile Development • Real Progress Scheduling • Playtesting • Iterative Design • Rapid Prototyping

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Agile Development

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Real Progress Scheduling

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Playtesting

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Iterative Design

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Rapid Prototyping

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Design

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Design

• Donald Norman • It’s not the Users Fault • Design Principles • Conceptual Models

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It’s Not the Users Fault

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Design Principles

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Conceptual Models

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Design

• Jorge Frascara • Communication

• Interpretation • Organization • Presentation

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Communication

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Interpretation

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Organization

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Presentation

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Aesthetics and Design

• Philosophies and Fundamentals

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Aesthetics - Philosophies

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Design - Fundamentals

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Aesthetics and Design

• Interest Curves • Flow • Procedural • Interactivities

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Interest Curves, Flow Procedural, Interactivities

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Interest Curves

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Flow

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Procedural

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Interactivities

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Aesthetics and DesignAcross All Media

Poetics, New PoeticsInterest Curves, Flow, Procedural, Interactivities

Aesthetics - Elements - Form - Expression - Symbol - Truth - Criticism - Value

Aesthetics - Unity - Complexity - Intensity -!- Verdict - Reason - Norm

Design - Principles -- Unity, Variety -- Hierarchy -- Proportion -- Scale -- Balance -- Rhythm,Repetition -- Proximity

Design - Elements -- Shape, Space -- Line -- Size -- Color -- Texture -- Typography !

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Across all Media

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Aesthetics and Design

• Critical Creation • Failure • Experience • Transformational • ETC

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Critical Creation

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Failure

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Experience

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Transformational

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ETC

• What? • Why? • How?

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Improv

• Yes and...

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ETC

• Best Playground in the World • with an Electric Fence

• The Context and Constraints for Creativity

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Contexts

• Articulations • Ecologies

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Articulations

• Systemic • Connections • Associations • Relationships • Transference • Interdisciplinary

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Ecologies

• Learning • Overlapping • Evolving • Interrelating • Connecting

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Constraints

• Project Triangle

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Challenges

• Toys - Tools • Extrinsic - Intrinsic

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ETC

• A Playground needs a Fence • Creativity needs Constraints • The Extraordinary needs Boundaries

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ETC

• Inquisitive • Inclusive • Integrated • Iterative • Interactive • Interdisciplinary • International • Innovative • Impactful

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Inquisitive

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Inclusive

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Integrated

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Iterative

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Interactive

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Interdisciplinary

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International

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Innovative

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Impactful

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ETC

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Aesthetics and Design