Aericon Overview
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description
Digital marketing agency overview.
Transcript of Aericon Overview
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a b c d e f g h i j k l m n o p q r s t u v w x y z
Aericon is a full service digital marketing agency headquartered in Boston, MA. We provide integrated strategy, creative and technology services to deliver results oriented agile digital marketing programs.
digital marketing, communication strategy
ux design, technology services
lead generation, customer acquisition
search engine optimization
web, mobile and Facebook apps
social media operations
optimized landing pages
creative content, video, copywriting, games, contests
online learning and presentations
What we do
ResultsOrientedLeanMarketing
Options Tactics
Our Approach
Outcomes
Leads
Clicks/Actions
Subscribers
Referrals
SEO
Sales/Revenue
Features Matrix Scorecard
All businesses, no matter what they make or sell, should recognize the power and financial value of good design.
technology features experience
Market Maturity
90%of everything is crap!
Sturgeon’s Law
Theodore Sturgeon
Kano Model• Three vectors: Performance payoff,
basic expectations, and excitement generators
• Have to meet basic expectations before excitement generators will work
• Over time, excitement generators become basic expectations
The Kano model is a theory of product development and customer satisfaction developed in the 80s by Professor Noriaki Kano.
Optimization
Conversion Optimization
influencing influencers
The diffusion of innovations according to Everett Rogers
Digital Marketingand Social MediaAssessment
free
Intake
Preliminary Research
Q&A - Business objectives, past performance, competitors
Prep
Review of existing marketing and brand elements
Competitive Analysis
Needs Assessment
Ideation/Brainstorming
Workshop
Review critical fixes
Enhancements
Brand recommendations
Campaign ideas
PPT Deck
assessment
Dean Whitney 617-379-6769@deanwhit [email protected]
Peter Thornton 617-379-6769@aericon [email protected]
Aericon is a full service digital marketing agency headquartered in Boston, MA. We provide integrated strategy, creative and technology services to deliver results oriented agile digital marketing programs.
www.aericon.com
HEADQUARTERS
60 State Street, Suite 700Boston, Massachusetts 02109Toll free: +1 (800) 960-0553Fax: +1 (617) 379-6276
WEST COAST
800 W. El Camino Real, Suite 180Mountain View, CA USA 94040Phone: + 1 (650) 453-2050Fax: + 1 (650) 318-5345
ASIA/PACIFIC
Four Seasons Towers8 Finance Street, Suite B1907Central, Hong Kong S.A.R., PR ChinaP: + 852 8175 8105F: + 852 8175 8106
