Aen001 Tate 091707

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Choosing Your Own Adventure with the Force.com Platform Greg Tate, salesforce.com Howard A. Brown, Senior Transitions Narinder Singh, Appirio Admin III – Expanding into New Areas

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Full session information and video available at Successforce.com.

Transcript of Aen001 Tate 091707

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Choosing Your Own Adventure with the Force.com Platform

Greg Tate, salesforce.com

Howard A. Brown, Senior Transitions

Narinder Singh, Appirio

Admin III – Expanding into New Areas

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Safe Harbor Statement

“Safe harbor” statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements including but not limited to statements concerning the potential market for our existing service offerings and future offerings. All of our forward looking statements involve risks, uncertainties and assumptions. If any such risks or uncertainties materialize or if any of the assumptions proves incorrect, our results could differ materially from the results expressed or implied by the forward-looking statements we make.

The risks and uncertainties referred to above include - but are not limited to - risks associated with possible fluctuations in our operating results and cash flows, rate of growth and anticipated revenue run rate, errors, interruptions or delays in our service or our Web hosting, our new business model, our history of operating losses, the possibility that we will not remain profitable, breach of our security measures, the emerging market in which we operate, our relatively limited operating history, our ability to hire, retain and motivate our employees and manage our growth, competition, our ability to continue to release and gain customer acceptance of new and improved versions of our service, customer and partner acceptance of the AppExchange, successful customer deployment and utilization of our services, unanticipated changes in our effective tax rate, fluctuations in the number of shares outstanding, the price of such shares, foreign currency exchange rates and interest rates.

Further information on these and other factors that could affect our financial results is included in the reports on Forms 10-K, 10-Q and 8-K and in other filings we make with the Securities and Exchange Commission from time to time. These documents are available on the SEC Filings section of the Investor Information section of our website at www.salesforce.com/investor. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements, except as required by law.

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What You’ll Hear About Today

The Latest News

Compelling Customer Examples

How You Can Choose Your Own

Platform Adventure

Senior Transitions

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Salesforce Solution OverviewSaaS Applications Delivered on a Platform that Enables IT Success

1 2World’s first multi-tenant platform as a service (PaaS)

World’s most trusted software as a service applications

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InnovationInfrastructureServices

Network

Storage

Operating System

Database

App Server

Web Server

Data Center

Disaster Recovery

ApplicationServices

Security

Sharing

Integration

Customization

Web Services

API

Multi-Language

Multi-Currency

Workflow

Analytics

Multi-Device

Messaging

Search

OperationsServices

Authentication

Availability

Monitoring

Patch Mgmt

Upgrades

Backup

NOC

IT

Why are IT departments using PaaS for Application Development?

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On-Demand Needed a PlatformIntroducing Platform-as-a-Service (PaaS)

Deep Customization

Enterprise Integration

• Every Scenario Proven

• Web Services Integration

• Service-Oriented Architecture

• 100% SOA

• No Broken Links

Trusted, Secure Infrastructure

• High Availability and Performance

• Full Backup and Disaster Recovery

• High Security

• Transparency

• Customer Tested and tracked

• Proven scale

• Deep Development Platform

• Rich Customization

• Global Management

• Logic can run on servers

• Programmable Workflow

A Massive Evolution to Meet Enterprise IT Standards

Multi-Tenant Administration

• Automatic upgrades

• All customizations and integrations upgrade seamlessly

• Single global instance

• Instant global deployment

• Predictable costs

• Common Tools

Login… Authenticate…Apply Data Security Rules… View Filtered Content

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Create Any Database

Create Any User Interface

Create AnyBusiness Logic

Run On Our Infrastructure

Complete On-Demand Development Stack

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Howard A. Brown

Founder and CEO

[email protected]

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Senior Transitions – Bridging the Gap for Seniors

Senior Living Communities

Seniors in Need

• Over 100,000 Visitors / Mo.

• Help Navigate the Myriad of Options & Guilt of Even Searching

• Connects Seniors With Senior Living Communities

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Senior Transitions – Circa Fall 2006

Contracts with 1800 Facilities

•Online marketing

•Pre screen people (payment, type of services needed, etc.)

Contracts with 1800 Facilities

•Online marketing

•Pre screen people (payment, type of services needed, etc.)

Systems / Process

• ACT Database for Contacts

• Microsoft Maps

• Facilities Web Sites

• Email/Fax Word Docs

No visibility into reporting, productivity, or trends,

etc.. No Closed Loop Sales and Placement

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AppExchange... An Introduction to the Platform

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Demonstration

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Senior Transitions – September 2007

Visibility = Strategy Better understanding of:

Market Segments

Our Own Operations

Client Operations

Better Results Improved Productivity

by 100% !

Better service to seniors

and community partners

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Narinder Singh

Founder, CMO

[email protected]

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Choosing Your Own Adventure with the Platform

Your Company

Platform Success

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First Step to the Future Understanding Today

•Company Size?

•Growth Rate?

• Industry Dynamics?

E.g. •New Products?•Same Customer $?•New Segments?

•Sarbox•360 Customer View•Corporate Metrics Cascade

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Steps to Success – Creating a Plan

Planning is Important for Long term Success..

But It Starts with Action

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Simplifying the Journey… The Top 5

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Simplifying the Journey… The Top 5

We Deployed Our Initial Salesforce Project in Less Than a Month

-Jim Thompson DirectorCRC Health

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Simplifying the Journey… The Top 5

We Used AppExchange to take months off of our rollout of Quoting

- Adam Bataran Director, Sales OpsEcora

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Simplifying the Journey… The Top 5

We Had Dozens of Spreadsheets Because We Knew We Weren’t an ‘IT Priority’

-Anonymous End User

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Simplifying the Journey… The Top 5

Metrics On Productivity and our Closed Loop with the Facilities Drove the Project

-Bradley Harris,PresidentSenior Transitions

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Simplifying the Journey… The Top 5

A successful Salesforce project is fully dependent on the close collaboration between the Business team and the IT team

- Mary GafnerIT Project Manager, QUALCOMM

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Simplifying the Journey… The Top 5

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Session FeedbackLet us know how we’re doing!

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Thank You – Q&A

Greg Tate,

Howard A. Brown, Founder & CEO

Narinder Singh, Founder & CMO