Adyen and recurring payments0531003d-b8ba-47b2-8...Fraud means chargebacks, and chargebacks mean...
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www.adyen.com Power your recurring payments with Adyen Recurring charges can be complex for merchants offering subscription goods or services. But with Adyen, you can easily support recurring payments and increase your authorization rates, which can result in new revenue for your business. Adyen’s global one-platform solution means you can power your payments if you store credit cards to charge on a regularly recurring Customer registers and submits payment details Customer is charged on a set time schedule Payment fails Successful continuous authorization Adyen and the recurring payments lifecycle • Dynamic card validation • Pre-paid card indicator • RevenueProtect • Tokenization • RevenueAccelerate • Account Updater • Billing/Retrying strategies Adyen and recurring payments basis. With our tools designed for our recurring merchants, we help you incrase your revenue and significantly lower your amount of involuntary churn — losing your subscribers because you can't authorize their payments.
Transcript of Adyen and recurring payments0531003d-b8ba-47b2-8...Fraud means chargebacks, and chargebacks mean...
www.adyen.com
Power your recurring payments with Adyen
Recurring charges can be complex for merchants offering subscription
goods or services. But with Adyen, you can easily support recurring
payments and increase your authorization rates, which can result in
new revenue for your business.
Adyen’s global one-platform solution means you can power your
payments if you store credit cards to charge on a regularly recurring
Customer registers and submits payment details
Customer is charged on a set time schedule
Payment fails
Successful continuous authorization
Adyen and the recurring payments lifecycle
• Dynamic card validation
• Pre-paid card indicator
• RevenueProtect
• Tokenization
• RevenueAccelerate
• Account Updater
• Billing/Retrying strategies
Adyen and recurring payments
basis. With our tools designed for our recurring merchants, we
help you incrase your revenue and significantly lower your amount
of involuntary churn — losing your subscribers because you can't
authorize their payments.
www.adyen.com
Adyen recurring customers
Confirm card details at sign up with dynamic card validation
The use of dynamic card validation with either a $0 or $1 authorization
request, depending on the issuing bank's preferences, can increase
the likelihood you can successfully charge a recurring transaction.
This is key for merchants with recurring business models since the
actual transaction may occur after a trial period, which means the
card only needs to be validated at sign up.
Dynamic card validation has shown a 0.15% uplift on auth rates. The
most dramatic results are seen in regions where $0 auths are largely
not accepted. For example, auth rates in South Africa rose from 50%
to 80% with the use of dynamic card validations.
Identify pre-paid cards with our indicator
Pre-paid cards can be problematic for recurring payments since they
may not be reloadable, which means you automatically lose your
customer as soon as the value runs out. We help you identify pre-
paid cards before accepting them as a valid form of payment so you
know what steps to take next, whether it's retrying the transaction or
contacting your customer.
Secure your payments with tokenization
Adyen’s tokenization service enables you to process payments
without accessing and having to manage your customers' sensitive
payment information. Tokenization is the process of substituting a
unique identifier — or “token” – for sensitive card data, which can be
used for subsequent payments. We securely store this information,
resulting in increased security and decreased PCI costs for you.
Optimize your billing/retrying strategies with data
Our teams of payments experts work with you to define your billing
and retrying strategies based on data we collect, such as geographical
regions and error / response codes. We constantly work with you to
improve your existing logic, leading to the best recurring transaction
results possible. For example, in some cases we've seen two-to-three
times higher auth rates if the recurring payment or retry is processed
within a certain number of hours after midnight. In this case, you may
want to request your transactions during that time.
Keep card information up to date with Account Updater
Roughly 3% of cards will expire every month. This doesn’t account
for cards that have outdated billing information, or have been lost,
stolen, or reissued to due data breaches. The Adyen Account Updater
is a tool that enables you to automatically keep shopper credit card
information updated, which means recurring transactions won’t be
impacted if a card expires, is upgraded, or otherwise canceled due to
theft, loss, or closure. By doing this, the Account Updater significantly
improves authorization rates for recurring merchants and help
reduce involuntary churn.
Increase authorizations with RevenueAccelerate
RevenueAccelerate is a data-driven suite of automated tools that
works in the background of each payment to drive authorization rates
and accelerate revenue.
Out of the 15% of credit card transactions that fail, 5% is caused by
technical errors. Because our platform is built from the ground up, we
are able to turn these failures into revenue for recurring merchants
by directly connecting to all of the global card schemes. This gives us
access to transaction and performance data. RevenueAccelerate uses
this data to build intelligent rules that adapt the format and route of
each payment request in real-time to ensure the highest chance of an
authorization and reduce the amount of involuntary churn.
Auto-retries
Some transactions fail simply because of a temporary glitch or
transmission issue, e.g. on the part of the issuing bank. We identify
those scenarios and selectively retry declined transactions that are
likely to be successful with a follow-up attempt, like using a backup
acquiring channel.
Intelligent payment routing
In some cases, routing a transaction via a local network yields higher
authorization rates, while in others a cross-border network is more
successful. With our local connections to processing systems around
the world, we can dynamically route transactions via the network that
will deliver the best results for each transaction.
www.adyen.com
Smart Issuer Logic
Different issuers prefer different types of data for recurring
transactions. RevenueAccelerate has a unique feature called Smart
Issuer Logic, which automatically re-formats the payment request
according to each issuing bank's specific characteristics, such as
sub-optimal support for recurring transactions or requiring AVS
data to authorize a transaction. Smart Issuer Logic is one of Adyen’s
key differentiators in this space and is responsible for our ability to
outperform many acquirers in certain regions.
Fight fraud with RevenueProtect
Fraud means chargebacks, and chargebacks mean churn, which
leads to lost revenue. Our vision for risk management is to stop
the fraudulent transactions without blocking the legitimate ones.
We have a wealth of knowledge that enables our risk management
team to define very specific checks that make sense for your
business. In addition, we’ve designed tools to further optimize these
settings based on an analysis of your own transaction data history.
For example, Dynamic 3D Secure is a powerful tool that can have
a positive impact on both chargebacks and conversions. Using
performance tracking logic, RevenueProtect dynamically routes only
the transactions with a high likelihood of success to 3D Secure.
Power global expansion with one integration
To help businesses reach local customers on a global scale, Adyen
supports over 250 payment methods and 187 currencies. In many
markets, credit cards account for a small proportion of online
payments, and local shoppers favor payment methods such as
e-wallets or online banking. We enable businesses with a recurring
model to accept local payment methods. For example, in the
Recurring payments with alternative methods
SEPA Direct Debit (SEPA DD) is a key recurring payment
method for businesses looking to expand in Europe. We
have a unique offering that allows us to convert iDEAL or
Sofort, which are online real-time payment methods, into
an ongoing subscription on SEPA DD. This means you can
offer your customers the ability to start their subscriptions
using locally preferred payment types iDEAL in the Nether-
lands, or Sofort in Germany, and then turn the transaction
into a recurring one with SEPA DD.
Netherlands or in Germany, the first payment is charged with an
online real-time payment method - iDEAL or Giropay - while the
following recurring payments are automatically processed via SEPA
Direct Debit.
“Adyen is a technology company at its core. They offer a leading global
platform, flexibility, and deep payment expertise. Because Adyens
people are so knowledgeable about payments, we get better account
management, better insight, and better guidance.”
Scott Engel, Director of E-Commerce, Payments, and Risk,
Rhapsody
www.adyen.com
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About Adyen
Adyen is a technology company that provides businesses with
a single solution to accept payments anywhere in the world.
The only provider of a modern end-to-end infrastructure
connecting merchants directly to Visa, MasterCard, and 250 other
payment methods globally, Adyen delivers frictionless payments
across online, mobile, and in-store.
Headquartered in Amsterdam and San Francisco, with offices
across North America, South America, Europe and Asia Pacific,
Adyen serves more than 4,500 businesses, including 7 of the
10 largest U.S. Internet companies, and 3 of the top 5 global
apparel brands.
www.adyen.com
