Adwords providence media

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Tess Lowe Justin Proto Caroline Saba Alexa Kiffel Lauren Masterson

Transcript of Adwords providence media

Page 1: Adwords providence media

Tess LoweJustin Proto

Caroline SabaAlexa Kiffel

Lauren Masterson

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Client Overview

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The Magazines

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The Magazines

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Distribution

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Market Analysis

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Main CompetitorsCurrent

Potentialrising magazines and newspapers (both subscription and free)

Competitors Frequency Paid/Free

Rhode Island Monthly Monthly Subscription

East Greenwich Monthly Monthly Free

Providence Business News Weekly Subscription

South County Living Magazine Biannual Free

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Current Marketing

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Web PresenceSocial Media

- Facebook – strongest presence- Twitter- Instagram

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WebsiteStrengths Weaknesses• Easy navigation• Direct social media

presence• Search engine tool• Simple Layout

• Needs additional attention to aesthetics

• Needs more content• Calendar can be improved

with content• Lack of social sharing

buttons on blog

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ALEXAThe Web Information Company

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Company Objectives

• Use Providence Media publications for up to date events

• AdWords Strategy– drive more traffic to their

websites– staying connected to RI

events

“What should I do in Providence this weekend?”

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Proposed Adwords Strategy

Search Network

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Providence Monthly

Campaign Ad Group Keywords (LMS) Text Ad  

 

Providence Monthly

Providence City Life

 

Shows and concerts (320,000)Weekend events (135,000)What to do in Rhode Island (27,100)

A Night to Remember in Providencehttp://providenceonline.comFor an unforgettable night in Providence, check out our upcoming events calendar!

Providence Food and

Drink   

Restaurants (24,900,000)Where to eat (11,100,000)Bars (11,100,000)Food in Providence (12,100)

Find the Best Food in Providence!http://providenceonline.comCheck out our extensive suggestions of fun places to eat and drink around the city! 

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Negative Keywords

Liquor Store, Grocery Store, Rhode Island Monthly, Providence Business News, Edible Rhody, East Providence Reporter Today, The Daily Brown Herald

Providence Monthly

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The BayCampaign Ad

GroupKeywords (LMS) Text Ad

The Bay Magazine

Rhode Island Bay

  

Weekend events (135,000)Community events (60,500)Family activities (135,000)Fun outdoor activities (4,400)Rainy day activities (12,100)

Things to Do on the Bayhttp://thebaymagazine.comBored on the Bay? Check out what’s happening this week.

Rhode Island Food & Drink

  

Restaurants (24,900,000)Nightclub (1,830,000)Where to eat (11,100,000)Bars (11,100,000)

Where Should We Eat Tonight?http://thebaymagazine.comFind a great place to grab a bite and throw a few back on the Bay.

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Negative Keywords

San Diego, Colorado, California, Seattle, Pittsburg, New Orleans, Portland, Maine, Houston, Los Angeles, Santa Cruz grocery store, liquor store Mercury, Newport Best Read Guide, Newport Life Magazine, The Newport Daily News, The Rehoboth and Seekonk

The Bay

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SO Rhode IslandCampaign

Ad Group Keywords (LMS) Text Ad

 

 

SO Rhode Island

 

South County Events

Fun Things to Do (823,000)Weekend Events (135,000)Upcoming Events (74,000)Community Events (60,500) 

Upcoming Events in South County RIhttp://sorhodeisland.comCheck out our event calendar and fill up your calendar with exciting events!

 

 

South County Food & Drink

 

Restaurants (24,900,000)Pub (6,120,000)Nightlife (823,000) 

Let Us Help You Plan Your Night!http://sorhodeisland.comFind the best places to eat and drink near you!

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Negative Keyword

s

Edible Rhody, The Independent, Kent County Daily Times, South Coast Insider, South County Living Magazine, recipes

SO Rhode Island

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Geo TargetingProvidence Monthly• North Smithfield• Woonsocket• Cumberland• Lincoln• Smithfield• Johnston• North Providence• Pawtucket• Providence• East Providence• Cranston• Warwick

The Bay Magazine• Seekonk• Barrington• Rehoboth• Warren• Swansea• Bristol• Portsmouth• Middletown• Little

Compton• Westport• Tiverton

SO Rhode Island• Exeter• Coventry• West Greenwich• East Greenwich• North

Kingstown• Jamestown• Richmond• South

Kingstown• Narragansett• Charlestown• Westerly• Hopkinton

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Budget

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Budgetby Campaign

Proposed Budget by week and campaign The Bay SoRI Providence

MonthlyWeek 1($83.3, 33.3%)

$3/ day $3/ day $6/day

Week 2($83.3, 33.3%)

$3/ day $3/ day $6/day

Week 3 ($83.3, 33.3%)

$3/ day $3/ day $6/day

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Campaign Budgetby day

Providence Monthly Providence City Life

Shows and concerts 1.98/dayWeekend events .84/dayWhat to Do in Rhode Island .18/day

Providence Food & DrinkRestaurants 1.56/dayWhere to eat .72/dayBars .72/day

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Campaign Budgetby day

The Bay Rhode Island Bay

Weekend events .58/day Community events .27/dayFamily activities .58/dayRainy day activities .7/day

Rhode Island Food & DrinkRestaurants .15/dayNightclub .15/dayWhere to eat .60/dayBars .60/day

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Campaign Budgetby day

SO Rhode IslandSouth County Rhode Island

Fun Things to Do 1.2/dayWeekend Events .2/dayUpcoming Events .1/dayCommunity Events .1/day

Rhode Island Food & DrinkBest Restaurants .3/dayPub 1.05/dayNightlife .15/day

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Thank you!