Adwords enhanced campaigns what happens in action
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Google Adwords Enhanced Campaigns What Happens in Action…
By Linda Galaziou Google Adwords Qualified Individual 22 Feb 2013
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When will this happen? ! Google will implement changes to all accounts in the
mid 2013.
! Until then you will have the option to remain to legacy settings or change to enhance campaigns if you like.
! Once you create a new campaign, this will be set as enhanced by default, but you can change it during the creation to legacy settings before you press save.
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During the creation of a new campaign, before saving it switch to legacy campaign settings if you don’t wish to have
enhanced campaigns enabled yet.
Can I prevent it now from happening?
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1. What will you see at first?
This Column Will Automatically Be added.
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2. Setting Tab Below the Settings Tab you will see 4 other Tabs added
Changes in Devices And Location will Appear as Well
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3. Powerful Bidding A. Separate bidding for mobile devices with full browsers from -100% to +300%
You can exclude mobile phones by placing -100% In the bidding section
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Powerful Bidding B. Separate Bidding for Different Locations
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4. Smarter Ads
Check Device Preference in order to create mobile ads
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5. Ad Extensions Sitelinks - New Features -
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Ad extensions offered in Campaign and Adgroup Level
This goes for: • Call extension
• Offer extension
• Sitelinks extension
• App extension
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Thank you!
! Enjoy the benefits of Enhanced Campaigns.
Get started Now!