Take Your Event Marketing from Good to Great with Xactly and Certain
Advocate Marketing Case Study: Xactly
-
Upload
influitive -
Category
Business
-
view
9.339 -
download
3
description
Transcript of Advocate Marketing Case Study: Xactly
![Page 1: Advocate Marketing Case Study: Xactly](https://reader033.fdocuments.in/reader033/viewer/2022060107/554a730db4c90568288b4fe0/html5/thumbnails/1.jpg)
Xactly’s Marketing X Factor: How Robyn Boosted Product and
Social Campaigns by Mobilizing Advocates
![Page 2: Advocate Marketing Case Study: Xactly](https://reader033.fdocuments.in/reader033/viewer/2022060107/554a730db4c90568288b4fe0/html5/thumbnails/2.jpg)
What Exactly Is Xactly?
Xactly Corporation is the market leader in on-demand sales compensation and sales performance management.
![Page 3: Advocate Marketing Case Study: Xactly](https://reader033.fdocuments.in/reader033/viewer/2022060107/554a730db4c90568288b4fe0/html5/thumbnails/3.jpg)
Meet Robyn Bedell, Customer Success
- Manage the development and growth of Xactly's customer references. !
- Proactively identify and secure Xactly’s advocates. !
![Page 4: Advocate Marketing Case Study: Xactly](https://reader033.fdocuments.in/reader033/viewer/2022060107/554a730db4c90568288b4fe0/html5/thumbnails/4.jpg)
Xactly Values Positive Reviews
Robyn relied on her own relationships, spreadsheets, and other non-scalable
processes to generate the volume of reviews she needed.
![Page 5: Advocate Marketing Case Study: Xactly](https://reader033.fdocuments.in/reader033/viewer/2022060107/554a730db4c90568288b4fe0/html5/thumbnails/5.jpg)
Mobilizing Xactly’s Customers was Key
Pursuing the same customers repeatedly wasn’t working. Robyn needed a more efficient way to reach out to customers.
![Page 6: Advocate Marketing Case Study: Xactly](https://reader033.fdocuments.in/reader033/viewer/2022060107/554a730db4c90568288b4fe0/html5/thumbnails/6.jpg)
Then Robyn Found Influitive!
With Influitive, Robyn could mobilize hundreds of satisfied customers and recognize them for getting involved.
![Page 7: Advocate Marketing Case Study: Xactly](https://reader033.fdocuments.in/reader033/viewer/2022060107/554a730db4c90568288b4fe0/html5/thumbnails/7.jpg)
Influitive Gets Customers Praising Your Product
Generate reviews for award nominations!!Drive LinkedIn engagement!!Gather employee referrals!!
Increase social conversations!
![Page 8: Advocate Marketing Case Study: Xactly](https://reader033.fdocuments.in/reader033/viewer/2022060107/554a730db4c90568288b4fe0/html5/thumbnails/8.jpg)
2012 Salesforce Customer Choice Award More than 80% of the customer activity leading to the 2012 Customer Choice award was driven through Influitive.
![Page 9: Advocate Marketing Case Study: Xactly](https://reader033.fdocuments.in/reader033/viewer/2022060107/554a730db4c90568288b4fe0/html5/thumbnails/9.jpg)
LinkedIn Activity Skyrocketed with Influitive Xactly's advocates drove 262 recommendations, follows, and shares, contributing to making it one of LinkedIn's most visited profiles in 2012.
![Page 10: Advocate Marketing Case Study: Xactly](https://reader033.fdocuments.in/reader033/viewer/2022060107/554a730db4c90568288b4fe0/html5/thumbnails/10.jpg)
Employees Can Be Your Best Advocates
It’s been rolled out to employees to drive referrals. And it works! They landed their 500th customer through this program.
![Page 11: Advocate Marketing Case Study: Xactly](https://reader033.fdocuments.in/reader033/viewer/2022060107/554a730db4c90568288b4fe0/html5/thumbnails/11.jpg)
Advocates Are More Social with Influitive
A single Influitive challenge generated: + 89 Twitter followers + 96 Facebook likes
![Page 12: Advocate Marketing Case Study: Xactly](https://reader033.fdocuments.in/reader033/viewer/2022060107/554a730db4c90568288b4fe0/html5/thumbnails/12.jpg)
Customers Love Recognition
Invite to industry events!
Gift cards + gift baskets!
Guest blogging opportunities!
Media interviews!
Social media love!
![Page 13: Advocate Marketing Case Study: Xactly](https://reader033.fdocuments.in/reader033/viewer/2022060107/554a730db4c90568288b4fe0/html5/thumbnails/13.jpg)
Robyn Knocks It Out of the Park
Robyn Bedell
Hey Robyn! What was great about using Influitive?
Me Robyn Bedell
I was thrilled to see how many customers responded, and how quickly they drove great product reviews across a number of social sites.
Robyn Bedell
![Page 14: Advocate Marketing Case Study: Xactly](https://reader033.fdocuments.in/reader033/viewer/2022060107/554a730db4c90568288b4fe0/html5/thumbnails/14.jpg)
What Can Influitive Do For You?
Robyn knew her customers loved Xactly
Helped her tap into it.