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FAITH & FORENSICS IN B2B MARKETING

Jim Williams, VP Marketing InfluitiveMarch 8rd, 2016

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Slide with an excited, hopeful face – how you view advocacy• Contrasts with the next slide. Customer marketers, advocate

marketers are excited by the promise of advocacy, they can see a path to a more exciting, fulfilling and lucrative career. … but

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Levels of impact1. Social proof at scale

2. Revenue impact

3. Customer engagement, retention and LTV

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Level 1: social proof at scale “We’ve driven so many referrals and so much VOC content that we’ve started an entirely new group of marketing projects to capitalize on them”

“In the first couple of weeks, our customers jumped on board in droves.”

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Level 2: measureable revenue impact

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Level 3: customer lifetime value

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Faith-based marketing“In 2016, 89% of marketing leaders expect to compete primarily on customer experience.”-Gartner

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62%

34%

4%

"engage" "community" "experience" "feed-back""referrals" "references" "social" "reviews"other

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