Advocacy planning cycle
Transcript of Advocacy planning cycle
Advocacy Planning
WHY ADVOCACY PLANNING IS IMPORTANT?
• Use your resources wisely• A lot of thought into what strategy you will
use• Adaptable to changing circumstances and
capitalising on new opportunities• People opposed to what you are trying to do
if its not controversial you
would not need to do advocacy
Planning is important because....
Head in the right directionBreak down your goals into manageable pieces or stepping stonesUse the right toolsUse scarce resources wisely by making strategic choicesMake sure activities reinforce rather than undermine each otherGet the timing right and start preparing early enoughBe prepared to counter opposition
Some common problems
Unclear aims and objectives Undertaking activities without working out a strategy
or plan Asking decision makers to do something which is not in
their power Not having a clearly defined ‘ask’ Getting the timing wrong and trying to influence a
process when key decisions have already been made Using poor messages which are confusing, don’t
motivate or fail to include a call to action
The Advocacy Planning Cycle
Advocacy planning is like planning any project / program
you have to work with manyexternal actors, and you usually have very little power or control overwhat they do
Exercise
Action
Issue
Analysis
?
Planning
Goal
• Find the correct order for the different stages of the advocacy planning cycle
• Guess the mystery circle
Answer
1. Analysis
2. Issue
3. Goal
6. Monitoring and Evaluation
4. Planning
5. Action
Phases of the planning cycle1. Identify
the problem2. Set the aim
3. Understand the Context
4. Decide of objectives
5. Identify targets
6. Identify allies and
opponents7. Assess
strengths and weaknesses
8. Decide strategy to
influence targets
9. Identify outcomes
10. Develop core
messages
11. Write your action
plan
12. Monitoring and Evaluation
Implementation
External changeExternal change
Series of logical questions• What is our vision of where we want to be?
• What is the particular problem facing us?
• What are its root causes?
• Is there a viable solution?
• What are the stepping stones needed to get to this solution?
• Who could make that solution happen?
• What will persuade and enable them to do this?
Some points to remember
-cycle because although there are some sequential steps, some steps run in parallel with others, or may change sequence according to progressa repetitive process:-ongoing monitoring and review will lead to updating and adjusting the plan, as will different
reactions to the advocacy among your targets.-Being flexible and adjusting your planning to changing circumstances is necessary
Sneak preview
• Power mapping• Public campaigning• Frame messages• Using the media• Policy making process• Lobbying
Thank you