Advocacy Kit 2010 Tools of the Trade: Easy Advocacy Tips presented by John Thompson.

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Advocacy Kit 2010 Tools of the Trade: Easy Advocacy Tips presented by John Thompson

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Transcript of Advocacy Kit 2010 Tools of the Trade: Easy Advocacy Tips presented by John Thompson.

Page 1: Advocacy Kit 2010 Tools of the Trade: Easy Advocacy Tips presented by John Thompson.

Advocacy Kit 2010Tools of the Trade: Easy Advocacy Tips

presented by John Thompson

Page 2: Advocacy Kit 2010 Tools of the Trade: Easy Advocacy Tips presented by John Thompson.

Welcome

• Who is a library advocate?• Basic steps to success.• Valuable tools and resources.• Questions, answers, and discussion.

Page 3: Advocacy Kit 2010 Tools of the Trade: Easy Advocacy Tips presented by John Thompson.

Who are library advocates?

• Librarians and staff• Library trustees• Friends• Library users• Community leaders• Potential advocates

Page 4: Advocacy Kit 2010 Tools of the Trade: Easy Advocacy Tips presented by John Thompson.

Basic Steps to SuccessWhy do you

need to be an advocate?• A new building? • More computers? • Ward off a budget cut? • Increase community awareness?

Page 5: Advocacy Kit 2010 Tools of the Trade: Easy Advocacy Tips presented by John Thompson.

Basic Steps to Success1. Start Now

Page 6: Advocacy Kit 2010 Tools of the Trade: Easy Advocacy Tips presented by John Thompson.

Basic Steps to Success2. Lay the foundation.

• Excellent customer service• Cross cultural

barriers• Community

involvement

Page 7: Advocacy Kit 2010 Tools of the Trade: Easy Advocacy Tips presented by John Thompson.

Basic Steps to Success3. Promote your image.

• Logo CRUCIAL• Use your logo on everything

Page 8: Advocacy Kit 2010 Tools of the Trade: Easy Advocacy Tips presented by John Thompson.

Basic Steps to Success4. Have a clear, consistent,

memorable message.• Simple, but powerful • Ten words or less• Easy to use and repeat• Use it!

Page 9: Advocacy Kit 2010 Tools of the Trade: Easy Advocacy Tips presented by John Thompson.

Basic Steps to Success5. Target your audiences.• Who needs to hear

your message? • Whose support is

most critical?• Internal audiences?

Page 10: Advocacy Kit 2010 Tools of the Trade: Easy Advocacy Tips presented by John Thompson.

Basic Steps to Success6. Delivering the message.

• Take every opportunity• Stories have power • Know your audience• Give the information

they want• Be personable• Send an exciting,

positive message• Handouts

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Basic Steps to Success7. Practice word-of-mouth

advertising.• Sell your programs• Patron awareness • Ask for help spreading

the word• Attitude helps build

relationships

Page 12: Advocacy Kit 2010 Tools of the Trade: Easy Advocacy Tips presented by John Thompson.

Basic Steps to Success8. An enthusiastic, articulate

spokesperson.• Deliver with passion• Know presentation strengths• Tailor each message• Bi-partisan, community focused• Establish credibility and likability

Page 13: Advocacy Kit 2010 Tools of the Trade: Easy Advocacy Tips presented by John Thompson.

Basic Steps to Success9. Express gratitude.

• Thank everyone• Small gift tokens• Memorable and unique

Page 14: Advocacy Kit 2010 Tools of the Trade: Easy Advocacy Tips presented by John Thompson.

Basic Steps to Success10. Don’t stop.

• Ongoing effort• Tweak as needed• Keep up momentum

Page 15: Advocacy Kit 2010 Tools of the Trade: Easy Advocacy Tips presented by John Thompson.

Resources• On-line publications• Web sites

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Tools and Templates• Generic PowerPoint• Quotable facts and statistics• Why I love the library• Volunteer opportunities• Donation allocations

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Questions, Answers, and Discussion


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