Advocacy in the Global Media

FLAVA Conference 2013Thomas Sones, FLAVA Advocacy Chair

The extra mile is a

lonely road.Fortune cookie wisdom

Today we will…

• Explore the Advocacy Goals of FLAVA

• Explore advantages of using new media for advocating

• Explore media resources for advocacy globally, and locally

What is the FLAVA Advocacy Committee?

• Advocate- educate, promote, and defend foreign language education nationally, in Virginia, and across the U.S.

• Address language learning policy, standards, and programs on all levels

Who does FLAVA Advocacy committee work with?

• National −SCOLT/ NECTFL−ACTFL − JNCL-NCLIS

• State−FLAVA Member Organizations−VDOE FL Specialist

• Local−Supervisor’s Association− Individual Teachers

ACTFL’s Advocacy Page

NEW PUBLIC CAMPAIGN NOVEMBER 2013

documentation about academic achievement and cognitive benefits.

Discover Language logo, posters, adds, and other materials

Ideas for local activities

participate in student contests

Guidelines for visiting policy makers

JNCL-NCLISwww.languagepolicy.or

g

• Joint National Committee for Languages and the National Council for Languages and International Studies

• Works on and lobbies for policy initiatives to promote and support adequate funding for language and international programs

What does FLAVA Advocacy committee do?

• Use networking resources to get informed and inform others.

• Educate FLAVA members− Policy Issues, Announcements,

Resources, Publications−Communicate through Bulletin

Reports, Web site, List serve/ Social Media

• Represent FLAVA at National and Regional Meetings

What does FLAVA Advocacy committee do?

• Speak for FLAVA Members on issues when policy is being formed.

• Provide resources, guidance, and support for emerging and struggling programs.

• Your membership dues at work

If you think that you are too small to make a difference, try going to sleep with a mosquito in

the room.

How can I advocate?

• Share! Convince EVERYONE. − Public− Policy Makers−Administrators−Stake holders− Parents−Students

• You have to go to your audience.

How can I use media to advocate for my local program?

• CLASS PAGE OR GROUP!− Involve all stake holders

• Students• Parents• Administration

• Community pages or groups.

• Share! Share! Share!

Advantages of new medias

• Reach the masses, youth

• Gather and share specific information that interest you

• Spread the word faster, further, specifically to non-choir members

• Make personal comments about news

• Instant, easy, fast-paced

Which of the following do you use for professional use?

FACEBOOK TWITTER

TUMBLR BLOGS

LISTSERVES WEBSITES

NEWSLETTERS PINTEREST

OTHER

Facebook• connect with students, parents, community

beyond the classroom

• Single most commonly used social media

• Control of privacy

• Connect to hundreds of educational, professional, and media organizations

• Share what you feel important with everyone- family, friends (non-choir preaching)

• Recommend/ Share: Very useful for reposting news stories and editorials form magazines, newspapers, or other web pages.

Twitter

• Professional use (not personal)

• share small posts, links, photos.

• Follow interesting people or organizations

• Re-post what you find important

Tumblr, Instagram, Flickr• Micro-blog for photos/media, works like

twitter

• Ease of uploading and sharing over other blogs

• Tag with topics for searches

Pinterest • pin-board-style photo-sharing website

• users create and manage theme-based image collections such as events, interests, and hobbies.

• Users browse other pin-boards for images, "re-pin" images to their own pin-boards, or "like" photos.

Blogs

• Online journal

• Add links, photo’s

• Collect viewer’s comments

• Take polls, use other applications

Websites

• Flteach- web.cortland.edu/flteach/

• Fairfax Flags

• AATG Advocacy Kit

• Japan Foundation Advocacy page and kit

Newsletters and Journals

• ACTFL’s Language Educator’s Digest

• ACTFL’s Smart Brief

• FLAVA’s Bulletin

Remember: You must advocate before you find yourself needing to.

advocacy@flavaweb.org