Advocacy Gap - Big Picture
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Transcript of Advocacy Gap - Big Picture
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The Advocacy Gap: What Congress Really Does With All Those Emails
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Not much.
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AdvocacyCongressional policy process, decision-making
Advocacy
GAP[ ]
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Research:Senior Hill StaffActivists
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SOPA75% of online traffic
Single message
NO
Imminent legislation
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Constituents only
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Consistent, tight, imminently relevant ask
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Win-Win In-District
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Advocacy is like health care.Think ahead.
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constituent visitsconstituent stories
constituent callsDC media
DC visibility
mass emails
postcardsTwitter/FB
district mediadistrict visibility
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WHAT ACTIVISTS DO:
Email through an org
Sign an online petition
Email an elected
FB or Twitter
Call an elected
Meet with an elected
Town hall
Write a letter-to-the-editor
Rally or protest
Regularly Never
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WHAT ACTIVISTS THINK IS EFFECTIVE:
Meet with an elected
Call an elected
Email an elected
Email through an org
Town hall
Rally or protest
Sign an online petition
FB or Twitter
Write a letter-to-the-editor
Very Effective Not Effective Don't Know
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MAYBE IT’S LIKE DIET AND EXERCISE?
Meet with an elected
Call an elected
Email an elected
Email through an org
Sign an online petition
FB or Twitter
Effective Regularly
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The advocacy gapis a chasm.
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But not located where we thought it might be.
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Hill: Meet with us
Activists: Meetings are effective ... but we don’tdo them.
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Gap is action,not education or access.
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So what?
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List building through low-impact activities is just list building.It’s not advocacy.
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Heavily invested in making low-impact activities easy.
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Invest in making high-impact activities easier for activists.
FTW
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Reorient out of DC.
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The relationship between voters and leaders hasn’t changed.
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We just forgot it in the big list arms race.
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This is good news.5
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englin.net/AdvocacyGap