Advocacy booklet for trainers

Advocacy & Campaigning Notebook

THE ADVOCACY & CAMPAIGNING NOTEBOOK FOR TRAINERSedition TOT— SPYWDP Mollina 2015

Pr. Kerim Bouzouita-‐ Content Under Crea4ve Commons Licence 3.0 By 1 Page � sur �1 13


I. A FEW NOTIONS YOU NEED TO KNOW

Fill in the blanks with the appropriate words

promo%ng, ac%ng, measuring, law, jus%ce, poli%cs, change, helps, local, na%onal, solu%ons,

embracing, trust, influence, iden%fying

Advocacy involves………………………..,………………………..,……………………….. a cause. Advocacy is an effort

to shape public percep4on or to effect……………………..that may or may not require changes in

the……………………….

Link with an arrow the equivalent noCons



Circle the correct answer : reasons to advocate for a cause

Your NGO can make a difference

People / organiza4ons working together can make a difference

People can change laws

Lobbying is a democra4c tradi4on

Lobbying helps find real solu4ons

Lobbying is easy

Policy makers needs your exper4se

Lobbying helps people

Lobbying advances your cause and builds public trust

The views of local NGO’s are important


NGO’s increase their likelihood of impacCng public policy when they are intenConal and

prepared. Our NGO can design a public policy lobbying effort that serves its mission well. To do

so, we will engage in a planning process that answers two key ques4ons :

1. What are our public policy goals on the issues that effect the people we serve ?

2. How will our NGO carry out our lobbying work ?


Draw arrows that express the different interacCons between these three arenas of

influence


Your organiza4on will be working to influence government decision makers in one of the

three branches of government : legisla4ve, execu4ve and judicial branches

media public opinion

politics


II. DEVELOP YOUR ADVOCACY PLAN

Back in the right order the following planning steps (simplified)

A. Create your work plan

B. Set objec4ves and priori4es (specific changes in policies)

C. Target arenas of influence

D. Design Organiza4onal infrastructure

E. Choose strategies and tac4cs

F. Iden4fy issues (already in discussion in public policy arena/an4cipated to be on the agenda of

decision makers/you want to ini4ate in the public policy debate)

Fill in the blanks with the appropriate words

poli4cal pressure, direct lobbying, hot chocolate, free s4ckers, grassroots mobilizing, beau4ful

smile.

Whatever your objec4ves, the advocacy planning your NGO will be more effec4ve if you use a two-‐

pronged approach :……………………………………………….…. and……………………………………………………………..

The most basic division of strategies is between …………………..…………. and ……………………………………..



Guess the roles and responsibiliCes these members of your advocacy team



III. CAMPAIGNING BASICS & IDEAS

Place the following labels in the right place on the star below


mediaplanning opinion leaders press/media happenings

digital communication advertising


Place the following labels in the right place on the grassroots mobilizaCon path

below


attract people's attention

inform people

call to action

persuade people


What ?

Label your campaign ………………………………………………

the name must be : 1. Short (less than 6 syllables) 2. Evoca%ve 3. Phone%cally efficient

Why?

goals :

1………………………………………………………………………………………………………………

2………………………………………………………………………………………………………………

3………………………………………………………………………………………………………………

for who ?

Targeted audiences

1………………………………………………………………………………………………………………

2………………………………………………………………………………………………………………

3………………………………………………………………………………………………………………

with who ?

Who are your partners? What are the reasons for these partnerships?

1………………………………………………………………………………………………………………

reason …………………………………………………………………………………………………….

2………………………………………………………………………………………………………………

reason…………………………………………………………………………………………………….

3………………………………………………………………………………………………………………

reason…………………………………………………………………………………………………….

When ?

why the chosen date for the launch of your campaign is the right 4ming?



Team

member/ role

1……………………………………………role……………………………………………….…………

2……………………………………………role………………………………………………………….

3……………………………………………role………………………………………………………….

4……………………………………………role………………………………………………………….

5……………………………………………role………………………………………………………….



V. CELEBRATE SUCCESS, LEARN FROM FAIL


Advocacy booklet for trainers

Government & Nonprofit

Transcript of Advocacy booklet for trainers