Advocacy And Philanthropy Through New Media
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Advocacy & philanthropy through
new media
Antony Mayfield : : iCrossing 09.11.09
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TRENDS
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New media.
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How new do you want it?
http://bit.ly/UHbbD
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"When it comes to technology futures, we're all drunks, always looking in the wrong place."
@jjn1!
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Which is why we thought new media would be like the old
Image: (cc) katmere
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with added flashing lights
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Kevin Kelly...
http://bit.ly/8h04u
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...think of the web as an expanding sphere
Image: (cc) fdecomite
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Image (cc) dominik99
...disrupQng and absorbing everything it touches
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...and at the moment it is touching our lives, our relaQonships
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...which (for now) we call social media
Image: Bestario.org
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...mainstreaming
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SELF-‐ORGANISING
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http://bit.ly/lSAHa
“What if you build a service that is mobile, social, and real-‐Qme?
Well that's a big opportunity folks and I've been seeing quite a few entrepreneurs doing
exactly that.”
@fredwilson!
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INNOVATION
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acceleraQon of innovaQon
http://bit.ly/2jVYGG
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calls for developing ahead of the curve
http://bit.ly/JzbEu
Image: (cc) Was a bee
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means anything is possible
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think of a tool and it is probably there
Image: (cc) jesse_sneed
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or can be built at a low-‐cost
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which is why ideas
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rather than technology
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is what wins.
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h^p://bit.ly/philanth
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Kiva
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GreatNonProfits.org
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Vi^ana
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ADVOCACY & INFLUENCERS
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...channels to networks...
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/ Stability to complexity / Speed / Scale / Geography / Longevity / InteracQon / Complex user behaviours
/ New models and frameworks required
Challenges...
...conQnue and accelerate
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A^enQon markets...
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We are in the complexity game...
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“My influence really is wildly overstated by journalists who could take the trouble to see that I am more oden behind the curve than ahead of it, more oden reacQve than proacQve.”
http://bit.ly/35AHsW
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http://bit.ly/VgnzR
Duncan Wa^s talks about “accidental influencers”
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Eric Sun tested it out with 262,985 fan pages in Facebook
http://bit.ly/2u88xd
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Of 70,000+ fans...
Image (cc) jamescridland
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...70% were already in the same cluster
Image (cc) dominik99
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...15% were “start points”
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SOCIAL WEB
LITERACY
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Strategic Organisational
Tactical Personal
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@hrheingold!
WEB LITERACY
/ A^enQon
/ PartcipaQon
/ CooperaQon
/ Crap detecQon
/ Network awareness
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/ Understand your networks
/ Be useful to your networks
/ Be live in your networks
ENGAGEMENT PRINCIPLES
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TACTICALTECH.ORG http://www.tacticaltech.org/
BETH’S BLOG http://beth.typepad.com/
BRANDS IN NETWORKS http://bit.ly/icbrands
3 USEFUL LINKS
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45 47
Tel: +44 1273 827 721
Email: [email protected] Sites: www.icrossing.co.uk
Blogs: connect.icrossing.co.uk www.antonymayfield.com
Twitter: @amayfield @icrossinguk
Thank you