Advocacy and Lobbying fo Social Change

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INTRODUCTION TO ADVOCACY & LOBBYING

Regional Rights Resource Team (RRRT) www.spc.int/rrrt

YUMI TOK TOK• Using case study Qs as guide …

• Tell the “story” of your advocacy journey.–When did you start? –What was your objective? We want …–What achieved along the way?–What incremental successes?–Who helped/supported you?–What lessons for others?

BE

CREATIVE


OUR ADVOCACY

MEETING CABINETPOSITION PAPER

COALITION BUILDING

COMMUNITY CONSULTATIONS

DV LAW ENACTED

TRAINING DUTY BEARERS

MASS MEDIA

OBJECTIVE

xxxxxxxxxx RESEARCH xxxxxxxxxx

LESSONS SUCCESSESSAFENE

T

NEXT STEPS

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OPPORTUNITIES

xxxxx Xxxxx Xxxxx

CHALLENGES

2011

2012

2013

2013

2014

2015


• Enabling Environment Advocacy & Lobbying:• motivates leadership to create supportive environment for change • Targets - policy makers, MPs, decision-makers, advisors

• Social Mobilisation Advocacy: • Ensures wider participation & ownership • Targets - social institutions, networks, organisations, churches, NGOs,

community, youth, school groups, health centres, teachers …

• Attitude and Normative Change Advocacy: work to trigger sustained changes in attitudes, norms and values

• Targets - individuals, families, community structures , women’s groups, traditional leaders, …

ADVOCACY AT ALL LEVELS

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WHAT IS ADVOCACY?

• What are the first words or thoughts that come to mind when you hear the word “advocacy”?

Regional Rights Resource Team (RRRT) www.rrrt.org

ADVOCACY DEFINITION

ACTION directed at social change.

Putting a problem on the AGENDA

Providing a SOLUTION to the problem; and

Building SUPPORT for the solution and for the

action needed to implement the solution.

MOBILISING ACTION FOR CHANGE!


ADVOCACY: Social-Ecological Model

MARCO-levelENABLING ENVIRONMENTLobbying & Advocacy

MEZZO - levelSOCIAL MOBILISATIONSchools; churches; teachers colleges

MICRO – levelATTITUDE, CULTURE BEHAVIOUR CHANGES


ACTION for CHANGE …. at various levels

POLICY/LEGISLATIVE/

NATIONAL ENVIRONMENT

ORGANISATIONAL

COMMUNITY

INTER-PERSONAL

INDIVIDUAL

MARCO-levelENABLING ENVIRONMENT

MEZZO - levelSOCIAL MOBILISATION

MICRO – levelATTITUDE, CULTURE BEHAVIOUR CHANGE


What is LOBBYING?

Lobbying is one of the

tools/strategies we use

in advocacy

campaigns.


What is LOBBYING?Lobbying is … an organised attempt to influence DECISION-MAKERS persuading people who have a say in decision-making

(POWER) to do what we want


LOBBYING

METHODS• Face to face Meetings• Factsheets• Submissions (verbal)• Submissions (written)• Position Papers• Policy Briefs• Letter Writing• Petitions

TARGETS• Ministerial advisers and

staff• Legislative drafters• Members of Parliament• Parliamentary

committees• Experts and consultants• Local Government officials• Police Commissioners• Hospital directors• Ministers Finance• Law Reform Commissions• Attorney Generals


ADVOCACY TOOLBOX

• List 15 different ways (activities) you can use to mobilise support for your issue and to influence decision-makers to act.

• newspaper articles• caps & t-shirts• radio talk back/call-in shows• Marches & demonstrations• …………

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ADVOCACY TOOLBOX

SOCIALCOMMUNITY

ADMINISTRATIVE

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ADVOCACY STRATEGY MIX

• Just as humans seek a dignity that says not by bread alone, so we as social advocates must work to effect change not by elections alone, not by mass mobilisation alone, not by lobbying alone, not by information alone, not by coalition alone and not by anything else alone.

International Advocacy Institute

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Quiet negotiationShare informationMeet civil servantsNon-public briefs

Continued negotiationMeet civil servantsPublic briefs“feed opposition”Appear at CommitteesMP meetingsAlliances with other groupsLetters to MP / Newspapers

Public criticismMedia advocacyRelease informationLetter writingProtest action (marches, demonstrations etc)Litigation

GOALTO WIN

Low Profile

Medium Profile

High Profile

Advocacy APPROACHES

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1. Working with MoE to include Girl Guides in school curriculum.

2. Distributing mosquito nets to prevent dengue.

3. Meetings with Chamber of Commerce to fund internship programs for youth.

4. Building a disaster evacuation centre.

5. Presentations to Cabinet on VAW and resources needed to effectively respond to VAW.

6. Consultations with church leaders to speak out about VAW.

Is it advocacy, lobbying or service…?

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Is it advocacy, lobbying or service…?

7. Mobilising women's’ groups to demand local council allocate land to a build Safe House.

8. Writing and presenting to parliamentary committee, a position paper on ratification of CAT.

9. Building a youth centre with an after school sports program.

10. Meetings with AG’s office to amend Penal Code.

11. District consultations to build support for inclusive education pilot program in 6 district schools.

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TAKE AWAY MESSAGES

• Lobbying is one of many tools used in advocacy.

• Lobbying alone is seldom sufficient to sustain action for change. Effective advocacy uses a mix of strategies.

• Lobbying does not have to have a bad name! Lobbying can be done ethically & effectively?

• What is Pacific-Style lobbying & advocacy?

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Advocacy and Lobbying fo Social Change

Government & Nonprofit

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