UNESCOAdvocacy and Communication Working Group

First Meeting Review3 y 4 de Julio 2019

Advocacy and Communication Working Group First meetingRegional Steering Committee SDG-E2030 for LatinAmerica and the Caribbean

UNESCOAdvocacy and Communication Working Group

First Meeting Review3 y 4 de Julio 2019

Group Members

• Maria Cianci (CLADE)

• Patricia McPherson (CARICOM)

• Sebastian Arias (Ministry of National Education, Colombia)

• Olga Pérez (Ministry of National Education, Colombia)

• Paula Botero (Ministry of National Education, Colombia)

• Luiz Bruzón Delgado (CECC/SICA)

• Cecilia Barbieri (OREALC/UNESCO Santiago)

Punto focal: Nicolás Del Valle

Presidente: To be determined

UNESCOAdvocacy and Communication Working Group

First Meeting Review3 y 4 de Julio 2019

Objectives

To constitute the Advocacy and Communication Working Group, review the implemented activities, propose new actions and define the Group’s work dynamics and plans

• Based on the Road Map, the group shall review and revise its own terms of reference and propose a preliminary version of these.

• According to the terms of reference outlined in the roadmap, the group shall nominate a group member to chair the working modalities and shall define the roles and responsibilities of the presidency.

• To strengthen the group’s work, names of specialists and institutions will be proposed to participate in the group by identifying the reasons and criteria for participation.

• Prepare a calendar of activities to be implemented in 2019, defining deadlines and assigning tasks among the members of the group.

UNESCOAdvocacy and Communication Working Group

First Meeting Review3 y 4 de Julio 2019

Proposed and accomplished activities

❑ Launch of an E2030 LAC web platform

• A regional website needs to be developed

• UNESCO will contribute with a draft of a regional site that will be integrated within the global platform

❑ Contribute E2030 materials to the website

• UNESCO began an internal material recovery process and hopes that other members can share their materials such as board games, campaigns, and other best practices that can be replicated

❑ Participation of communications specialists in the coordination process

• Communication specialists from the member countries and institutions of the Regional Steering Committee are expected to support in the distribution and implementation of the campaign

❑ Coordinate dissemination of the campaign to be launched in 2020

• Member organizations should include the E2030 key messages in their communications, independent to the working group, but synchronized with E2030 messages

UNESCOAdvocacy and Communication Working Group

First Meeting Review3 y 4 de Julio 2019

Member contributions

• The audience needs to be grouped and differentiated, the adaptation and definition of each message depends and audience

• Public communications specialists from each RSC member can disseminate messages through their social media and other platforms

• E2030 Ambassadors: Existing communication initiatives, like Champions for Change, Youth Ambassadors, and First Ladies of CARICOM, can also share the key messages to a wide range of communities

• Branding: develop a graphic image that can unify various campaigns in a message that has visibility and influence

UNESCOAdvocacy and Communication Working Group

First Meeting Review3 y 4 de Julio 2019

Expert nominations

UNESCO suggests:

• Marianne Ponsford (director of the Regional Center for the Promotion of Books in LAC in Colombia)

Members agree on preparing a questionnaire to identify capacities and resources among group members to later identify possible nominations:

• Members will be able to draft and send a brief informal paragraph to other members with information about their relevant experience and the resources they can provide

• The group can identify the supports needed and nominate based on that information

UNESCOAdvocacy and Communication Working Group

First Meeting Review3 y 4 de Julio 2019

Definition of Presidency: TBD

PROPOSED FUNCTIONS• Lead the development of the work plan

• Lead communications with RSC and the technical counterpart (Co-chair, UNESCO)

• Represent the group at the meetings of the Regional Steering Committee SDG-E2030

• It is stipulated that the presidency may be of rotating nature

NOMINATIONS • Since only a few members attended the meeting, they can propose

candidacy by email by the following week.

• Members will have one week from receiving the minutes of the meeting to propose their candidacy for chair

UNESCOAdvocacy and Communication Working Group

First Meeting Review3 y 4 de Julio 2019

Calendar

• August – Presidency nomination and application of resource questionnaire

• September – Campaign design

• October – II WG Meeting

• November – Group Work – implementation plan

• December – Group Work – implementation plan

• January – 2020 campaign launch