Advocacy 2.0 - consumer empowerment and representation on the new net

7/30/2019 Advocacy 2.0 - consumer empowerment and representation on the new net

1/40

amwhnan{ 0*2

nhj~ulep elrheplej} ajm perpe~ej}a}khj hj }fe je je}

Ph`ep} Ajmpe~_ec~f Nhj~ulep Nhujnkc 0226


2/40

Ru`ck~fem `{9

_ec~f Nhj~ulep Nhujnkc5}f Gchhp# Chjonph~~ Nhup}=? Jerhp} PhamNapmkggNG0= 2_C

Rpkne9 12*22

0226K^@J 1 ;2>607 5; =

]ec9 20; 0205 5=5=Gav9 20; 0205 5=7=*ace~,nhj~ulep*hpo*ud


3/40

Nhj}ej}~

Kj}phmun}khj 1

1* Ewhcu}khj >

0* ]fe Rfejhleja hg Nfajoe 5

>* Evalrce~9 ^upwe{kjo }fe 0*2,~nare 11

Amwhna}kjo 0*29 Je ]hhc~ ghp }fe Ih` 10

Nhj~ulep 0*29 Pk~e hg }fe Elrhepem Nk}kyej 02

Ejoaoelej} 0*29 Ck~}ejkjo ' Elrheplej} 0>

=* _fepe Ape _e Jh8 0?

5* Hrrhp}ujk}ke~ >1

7* Ej}fu~ka~l }h An}khj >;


4/40

nhllujkna}e $ ck~}ej $ alrckg{


5/40

Kj}phmun}khj

]fe kj}epje} }fe e` kj rap}knucap fa~ chjo }aj}ack~em k}f }fe rphlk~e hg elrhepkjo

nk}kyej~ ajm nhj~ulep~*

Kjghpla}khj# k} k~ ~akm# k~ rhep ajm e jh fawe lhpe peam{ anne~~ }h lhpe kjghpla}khj

gphl lhpe rap}~ hg }fe hpcm }faj ewep `eghpe*

@u} }fe kj}epje} k~ nfajokjo4 }fe e` fa~ ohje lakj~}peal* _fa} a~ hjne peoapmem a~ aj

kjghpla}khj nfajjeck~ jh ckwkjo ur ac~h }h k}~ narank}{ a~ a lemkul ghprphmun}khj ajm

~hnkack~a}khj* Kjghpla}khj k~ jh chjoep }fe ~hce rhep nhccen}kwe an}khj# a~ kjnpea~kjoc{

lajkge~}em hjckje# k~ alhjo~} }fe nfaccejoe~ }h mk~amwaj}aoe# }h ujgakp lapde}~ ajm }h cand

hg rphwk~khj* K} k~ a je wk~khj ghp }fe kj}epje} }fa} laj{ nacc _e` 0*2*


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7/40

1* Ewhcu}khj

_ecnhle }fe _e`

_fej }fe kj}epje} evrchmem kj}h rhrucap nhj~nkhu~je~~ kj }fe lkm 1;;2~# k}~ rh}ej}kac a~ aj

kjghpla}khj meckwep{ lemkul a~ qukndc{ penhojk~em `{ a wapke}{ hg kj}epe~}em rap}ke~* _fkc~}

e,lakc a~ a ujkwep~ac lemkul# }fe elepoej} e` rphlk~em a pknfep wk~uac evrepkejne ajm

a ~evkep ru`ck~fkjo rapamkol lhpe adkj }h laoaykje~* ]fk~ hrejem ur je rh~~k`kck}ke~ ghp

amwhna}e~ ajm h}fep~# ajm laj{ hg }fe lh~} eggen}kwe hjckje nalrakoj~ lajaoem }h

kj}eopa}e `h}f e` ajm e,lakc nhlrhjej}~*

Hje hg }fe eapcke~} ~unf evalrce~ hg e`,à~em amwhnan{ hnnuppem kj 1;;7# fepe nkwkc

ckèp}ke~ amwhna}e~# hìen}kjo }h eapc{ U^ Nhjope~~ rcaj~ }h peouca}e kj}epje} nhj}ej}#

lhuj}em aj hjckje nalrakoj }h hwep}upj a rhp}khj hg }fe rphrh~em Nhllujkna}khj~

Menejn{ An}1* ]fe Nhack}khj }h ^}hr Je} Nej~hp~fkr~ Rakj} ]fe _e` @cand nalrakoj

~unne~~gucc{ cewepaoem aj e~}kla}em =#222 hpcmkme e`~k}e~ kj aj egghp} }h ~rpeam

nhuj}ep,apoulej}# ejnhupaokjo ~k}e hjep~ }h }upj }fekp raoe~ àndophujm~ `cand kj

hpoajk~em mk~ou~} ghp }fe =6 fhup~ ghcchkjo Rpe~kmej} Nckj}hj~ pa}kgkna}khj hg }fe `kcc*

]hhc~ ghp }fe Ih`

Nhj}ej} rphmun}khj hj }fe e` fa~ ac~h ewhcwem* ]fe appkwac hg nhj}ej} lajaoelej}

~{~}el~ &NL^+ ajm _[^K_[O) e`~k}e rphmun}khj ~hg}ape &k*e* Mpealeawep# Gphj}Raoe

e}n+ kj }fe 1;;2~ mkm ghp e` ru`ck~fkjo fa} me~d}hr ru`ck~fkjo arrckna}khj~ mkm ghp

je~ce}}ep~ ajm }{re,~e}}kjo a mename eapckep# kj}phmunkjo pamknacc{ ~klrcep }hhc~ k}f fknf

}h mk~}pkù}e nhj}ej} hjckje* @u} }fekp evrej~e ajm }fekp peca}kwe mkggknuc}{ }h u~e ru} }fel hu}

hg peanf ghp hpmkjap{ u~ep~# laj{ hg fhl me~rk}e }fe alaykjo ajm ophkjo rcupack}{ hg

awakca`ce nhj}ej} pelakjemra~~kwe penkrkej}~ hg kjghpla}khj*

Me~rk}e }fe kj}epje}~ }h,a{ kjgpa~}pun}upe# }fe a~nejmaj} e` fam nau~em a rhep

klàcajne }fa} ceg} }fe capoe laihpk}{ hg rap}knkraj}~ a~ nhj~ulep~ hg kjghpla}khj*

K} k~ }fk~ }fa} fa~ gujmalej}acc{ nfajoem*
http://en.wikipedia.org/wiki/Communications_Decency_Acthttp://en.wikipedia.org/wiki/Communications_Decency_Acthttp://en.wikipedia.org/wiki/Communications_Decency_Acthttp://en.wikipedia.org/wiki/Communications_Decency_Act


8/40

0* ]fe Rfejhleja hg Nfajoe

]hma{~ kj}epje} k~# a~ k} aca{~ fa~ èej# }fe rphmun} hg `h}f }enfjhchoknac ajm nhllepnkac

nfajoe* Ca}}epc{# fhewep# ~ewepac gan}hp~ fawe nhl`kjem }h lade a e` }fa} k~ a

nuc}upe,~fkg} aa{ gphl ewej anner}em hjckje nhllujkna}khj jhpl~*

Kjgpa~}pun}upe ' Anne~~k`kck}{

Uj}kc penej}c{# }fe e` lkof} fawe èej nhj~kmepem a lkjhpk}{ ~rhp}# ejih{em `{ }fe ge k}f

}fe jene~~ap{ }enfjhchoknac ck}epan{ }h rep~ewepe k}f gpu~}pa}kjoc{ ~ch mkac,ur ~reem~*

Gkjacc{# }fe e` fa~ ènhle a lakj~}peal lemkul* ]fajd~ }h kj}ej~e nhlre}k}khj kj }fe

}ecenhl~ lapde}rcane ajm a rce}fhpa hg `phamàjm# }ecerfhj{ ajm Kj}epje} Rph}hnhc ]W

&KR]W+ hggepkjo~# @pk}hj~ ape kjnpea~kjoc{ hjckje ajm# kjnpea~kjoc{# ape ~hrfk~}kna}em u~ep~ hg

}fe je}hpd*

Le}nacge~ Ca0

~}a}e~ }fa} a je}hpd~ wacue kjnpea~e~ kj rphrhp}khj }h }fe julèp hg

rap}knkraj}~ kj }fa} je}hpd* Iu~} a~ u`kquk}{ fa~ lame }fe }ecerfhje ~{~}el lhpe wacua`ce

}h naccep~ ajm nacc penkrkej}~# }fe ophkjo rhrucane hg }fe kj}epje} lade~ }fe e` a lhpe

rhepgucnhllujkna}khj~ }hhc*

^ruppem `{ }fe hrej,~hupne e}fh~ }fa} cem }fel }h pk}e }fe je}~ ujmepc{kjo ~hg}ape

nhcca`hpa}kwec{# _e` 0*2 mewechrep~ ape kjnpea~kjoc{ npea}kjo ~k}e~ }fa} ape lhpe kj}uk}kwe#

lade è}}ep u~e hg ma}a ajm fknf merejm hj }fe nhj}pkù}khj~ hgrehrce*

_e`cho~

@{ 1;;?># }fe }epl e`cho fam ènhle aj anner}em }epl ghp hg}ej,urma}em ~k}e~ }fa} rhkj}

}h ap}knce~ ec~efepe hj }fe e`# hg}ej k}f nhllej}~# ajm }h hj,~k}e ap}knce~=* Fhewep# k}

}hhd }fe phcc,hu} hg }fe @chooep ajm CkweIhupjac ~epwkne~ }h lade pk}kjo hj }fe e` ea~{ejhuof }h ènhle a rhrucap an}kwk}{* ]fe julèp hg hjckje `cho~ fa~ gchupk~fem# okwkjo pk~e

}h }fe jh}khj~ gkp~} hg nk}kyej ihupjack~l &aj{ kjmkwkmuac naj mhnulej} je~ ewej}~+ ajm

je}hpdem ihupjack~l &ala}eup kjmkwkmuac~# nhjjen}em }h rphge~~khjac perhp}ep~ k}f hjckje

lemka# naj ihkj}c{ }ecc è}}ep ~}hpke~+*

@u} `chookjo k~ jh} lepec{ lapdem hu} `{ pk}kjo* ]fe rhep hg e`cho~ k~ ac~h nfapan}epk~em

`{ }fe a`kck}{ hg ewep{ peamep }h nhllej} kj perc{ }h a rh~} ajm `{ }fekp a`kck}{# }fphuof

f{repckjd~# }h npea}e a je}hpdem nhjwep~a}khj gphl gpaolej}~ hg kjmkwkmuac# kj}epje},kmenhj}pkù}khj~*
http://en.wikipedia.org/wiki/Metcalfe's_lawhttp://en.wikipedia.org/wiki/Blog#Historyhttp://www.userland.com/theHistoryOfWeblogshttp://www.userland.com/theHistoryOfWeblogshttp://en.wikipedia.org/wiki/Blog#Historyhttp://en.wikipedia.org/wiki/Metcalfe's_law


9/40

_kdk~

A kdk k~ a nhccen}khj hg e` raoe~ }fa} aj{hje naj emk}* Rhrucapk~em `{ }fe hrej,anne~~

ejn{nchraemka _kdkremka# kdk~ ape rpemkna}em hj aj anner}ajne }fa} peamep~ hg hjckje

kjghpla}khj# a~ a ophur# la{ è lhpe djhcemoea`ce }faj }fe kjghpla}khj~ hpkokjac

rphmunep* A~ ~unf# }fe{ ape gpee }h nuluca}kwec{ emk} ajm pegkje# ophkjo }fe `hm{ hg nhj}ej}

kj aj ewhcu}khjap{ lajjep*

^hnkac @hhdlapdkjo

Fk~}hpknacc{# kj}epje} u~ep~ fawe ~}hpem e` chna}khj~ kj }fekp `ph~ep arrckna}khj~

gawhupk}e~ ghcmep ghp perea} wk~k}~# ù} wk~k`kck}{ hg }fk~ }pakc fa~ èej cklk}em rpkwa}ec{ }h }fe

e` u~ep fep~ecg* Jh# ~hnkac `hhdlapdkjo e` ~epwkne~ ckde mec*knkh*u~5

ejnhupaoe u~ep~

}h deer }fekp ck~}~ hg gawhupk}e e`~k}e~ `hhdlapdem kj }fe ru`ckn mhlakj# ghp acc }h ~ee*

Kj}epe~}kjo chna}khj~ naj è kmej}kgkem `{ }fe nhj}pkù}khj hg }ao~ &me~npkr}kwe de{hpm~+ `{ a

u~ep# urhj fknf aj enh~{~}el k~ mewechrem }fa} jh} hjc{ acch~ }fe u~ep }h hpoajk~e ajm

anne~~ }fa} nhccen}khj eggen}kwec{ ù} fknf ac~h acch~ aj{u~ep }h }ade penkrphnac wacue gphl

}fe nhccen}kwe kjmevkjo an}khj~ hg ewep{hje ec~e hj }fe je}hpd*

êpwkne~ }fa} u}kck~e ~hg}ape me~kojem }h kmej}kg{ ra}}epj~ kj }fe la}epkac }fe~e u~ep~

nhj}pkù}e naj kmej}kg{ ajm ru`ck~f aj hwepapnfkjo# leajkjoguc perpe~ej}a}khj hg }fe

nhllujk}{ a~ a fhce mec*knkh*u~# ghp evalrce# kjncume~ a ck~} hg }fe lh~} rhrucap raoe~

nuppej}c{ hj }fe e`# a~ mepkwem gphl }fe nhccen}kwe `hhdlapdkjo an}khj~ hg }fa} ~k}e~ u~ep

à~e*

Pa}kjo~ ' Pewke~

_e` ~epwep~ ckde pa}kjo~ ènau~e julepknac ma}a gphl kjmkwkmuac nhj}pkù}hp~ naj è

npujnfem }h rphwkme aoopeoa}e~ ajm ra}}epj~ perpe~ej}a}kwe hg a fhce*

Rphmun} ~nhpe~ okwej `{ Alayhj u~ep~ rphwkme lemkaj pa}kjo~# fknf reep~ naj u~e }h

iumoe }fe quack}{ hg a `hhd hp NM4 pewke ~rane~ okwe nu~}hlep~ }fe hrrhp}ujk}{ }h evrajm

hj }fekp julepknac evrpe~~khj
http://del.icio.us/http://del.icio.us/popularhttp://del.icio.us/popularhttp://del.icio.us/


10/40

]fe ~klrce }enfjhcho{ hg ~u`lk}}em awepaoe~ ce}~ nhj~ulep~ ènhle ~ecg,kjghplkjo

nhllujk}ke~* Nhj~ulep~ ape jh chjoep peckaj} hj kjmkwkmuac pewke~ `{ laoaykje~ ajm

npk}kn~ ù}# fej nhccen}em# fawe ènhle a pe~hupne }h kjghpl }fel~ecwe~*

Rfh}h,~fapkjo

Gacckjo rpkne~ hg mkok}ac nalepa~ ajm }fe ophkjo awakca`kck}{ hg nalepa,eja`cem rfhje~#

fknf acch ghp kllemka}e mk~}pkù}khj hg nar}upem la}epkac# fawe gueccem }fe pk~e kj

rfh}h,~fapkjo e`~k}e~ }fa} ape }fe rkn}hpkac equkwacej}~ hg e`cho~* U~ep~ naj rh~} rkn}upe~

ajm h}fep la}epkac }h }fe e` mkpen} gphl lh`kce rfhje~*

Wkmeh,~fapkjo

_fepe nalepa rfhje~ ajm mkoknal~ fawe rhrucapk~em rfh}h ~fapkjo e`~k}e~# e`nal~

ajm ch,nh~} emk}kjo ~hg}ape k~ ladkjo ~}ap~ hu} hg nhlru}ep hjep~* Lapde} ceamep

[hu]uè k~ alhjo~} }fe lh~} rhrucap hg e`~k}e~# oejepa}kjo ~hle 122 lkcckhj makc{ wke~

ghp wkmeh~ urchamem `{ k}~ nhllujk}{ hg u~ep~* Aclh~} a }fkpm hg [hu]uè wk~k}hp~ ape

e~nfekjo nhjwej}khjac lemka# a}nfkjo ce~~ }ecewk~khj7*

^hnkac Je}hpdkjo

_fkc~} `cho~ fawe àcchhjem# ~k}e~ }fa} ce} rehrce ru`cknk~e peca}khj~fkr~ è}eej gpkejm~#

ajm fknf ejnhupaoe }fel }h evrpe~~ ecelej}~ hg }fekp hj kmej}k}{ }fphuof hjckje nhj}ej}#

fawe gchupk~fem ewej lhpe?*

^k}e~ ~unf a~ L{~rane jh `ha~} hwep 122 lkcckhj u~ep~* ]fe L{~rane ~epwkne acch~

lelèp~ }h emk} ajm nu~}hlk~e }fekp hj raoe kj a{~ }fa} annupa}ec{ pegcen} }fekp hj

rep~hjack}{# ej~upkjo a ~kya`ce rphrhp}khj hg }hma{~ e` k~ }fe npea}khj hg k}~ u~ep~

}fel~ecwe~*

^{jmkna}a`kck}{ ' Geem~

P^^ &Peacc{ ^klrce ^{jmkna}khj+# a ~}ajmapm ghp ru`ck~fkjo ~equej}kac kjghpla}khj# k~

pewhcu}khjk~kjo }fe }paj~rhp} ajm awakca`kck}{ hg nhj}ej}* P^^ geem~ ce} nhj~ulep~ ~u`~npkè

}h nhj}ej} ~hupne~# }fej ~k} ànd a~ ~u`~equej} urma}e~ ape meckwepem au}hla}knacc{ }h a

je~peamep arrckna}khj kj a a{ }fa} k~ ce~~ kj}pu~kwe }faj e,lakc*
http://www.worldscreen.com/newscurrent.php?filename=harris12907.htmhttp://weblogs.jupiterresearch.com/analysts/riley/archives/2007/04/will_niche_soci.htmlhttp://weblogs.jupiterresearch.com/analysts/riley/archives/2007/04/will_niche_soci.htmlhttp://www.worldscreen.com/newscurrent.php?filename=harris12907.htm


11/40

@enau~e P^^ k~ a nhllhj kjghpla}khj ghpla}# fhewep# }fe nhj}ej} k} nappke~ naj è

~{jmkna}emec~efepe* ]fa} k~# feamckje~ ghp ~}hpke~ ru`ck~fem hj ^k}e A# kg lame awakca`ce kj

P^^ ghpla}# naj ac~h arreap hj ^k}e~ @# N ajm M# oakjkjo kmep mk~}pkù}khj*

U~ep,oejepa}em Nhj}ej}

]fe hwepapnfkjo }pejm ujcea~fem `{ }fe nhl`kjem ghpne~ hg }fe~e je }hhc~ fa~ ènhle

djhj a~ u~ep,oejepa}em nhj}ej}* Ujmep~nhpkjo }fe ~fkg} gphl a ~hnke}{ kj fknf hjc{ }fe

rhepguc k}f anne~~ }h a rpkj}kjo rpe~~ hp a `phamna~} je}hpd nhucm mk~}pkù}e

le~~aoe~ }h aj aumkejne# }fe je enh~{~}el k~ lapdem `{ a rphghujm ~fkg} hg }fk~ rhep

}hapm }fe nhj~ulep*

U~ep~ hg }fe~e je lemka# kj laj{ na~e~# nea~e }h è ra~~kwe nhj~ulep~ hg nhj}ej} ajm

ènhle an}kwerphmunep~ hg }fekp hj la}epkac# nhjjen} k}f }fekp hj gpkejm~ ajm ùkcm

hjckje kjgcuejne* Annhpmkjo }h penej} nhuj}~# }fepe epe aphujm ?2 lkcckhj e`cho~6# hwep

122 lkcckhj L{^rane rphgkce raoe~ ajm 75#222 wkmeh~ urchamem }h [hu]uè ewep{ ma{*
http://www.sifry.com/alerts/archives/000493.htmlhttp://www.sifry.com/alerts/archives/000493.html


12/40


13/40

>* Evalrce~9 ûpwe{kjo }fe 0*2,~nare

K} k~ klrh~~k`ce }h peoapm }fe kj}epje} a~ a ~kjoce lemkul* Aj{ hpoajk~a}khj nhj~kmepkjo

arrphanfe~ }h hjckje }hhc~ lu~} andjhcemoe }fa} }fe kj}epje} ànd`hje k~ okwkjo pk~e }h

luc}krce je lemka# a~ kjmkwkmuac mewechrep~ nhj}kjue }h kjjhwa}e kj mkggepej} a{~*

Nhj~equej}c{# laj{ hrrhp}ujk}ke~ fawe apk~ej }h u~e je }hhc~ jh a} hup mk~rh~ac* _fkce

laj{ hpoajk~a}khj~ fawe }arrem }fe~e hrrhp}ujk}ke~ }h lepec{ ejfajne }fekp egghp}~#

rphghujm ~fkg}~ a~~hnka}em k}f nk}kyej~ je a`kck}{ }h rphmune# mk~}pkù}e ajm nhjjen} ape

pewhcu}khjk~kjo nhj~ulepnuc}upe*


14/40

Amwhna}kjo 0*29 Je ]hhc~ Ghp ]fe Ih`

Me~rk}e }fe lhpe feamckje,opa``kjo rph~ren}~ ghp ejoaokjo }fe ghplep aumkejne hggepem `{

}fe~e _e` 0*2 rfejhleja# laj{ hpoajk~a}khj~ ajm kj~}k}u}khj~ ape pe}akjkjo }fekp

nhjwej}khjac# npk}knac au}fhpk}{ a~ djhcemoe ladep# a~ rpkle nalrakojep# u~kjo }fe je

hjckje lemka hg }fe jec{ rhepguc ala}eup lhpe lhme~}c{ }h è}}ep nhllujkna}e ajm }h

kj kjgcuejne ghp }fekp peoucap le~~aoe~*

Kj }fk~ ~en}khj e chhd a} fh ~hle hg }fe~e _e` 0*2 }hhc~ fawe èej u~em }h rpan}knac

eggen}*

Nhllujkna}kjo Mk~amwaj}aoe9 Nhj~ulep~ Ujkhj

Kj }fe U^# Nhj~ulep~ Ujkhj# a jhj,rphgk} nhj~ulep amwhnan{ hpoajk~a}khj# evfk`k}~ a pajoe

hg eggen}kwe e` gea}upe~* ]fphuofhu}# }fe e`~k}e k~ oeapem jh} iu~} }h kjghplkjopeamep~ ù}

}hapm eja`ckjowk~k}hp~ }hrepghpl an}khj~*Annhpmkjo }h k}~ ~k}e9 Nhj~ulep~ Ujkhj fa~

jeapc{ =22#222 Tpeoucap\ hjckje an}kwk~}~ fh fecr hpd }h nfajoe ceok~ca}khj ajm }fe

lapde}rcane kj gawhup hg }fe nhj~ulep kj}epe~}*

A~ rap} hg }fekp ~}pa}eo{ }fe{ u}kck~e9

Ghnu~em nalrakoj~ , Nhj~ulep~Ujkhj*hpo `pead~ mhj kjmkwkmuac nalrakoj~ `{

}hrkn na}eohp{ &e*o* Feac}f Nape# Ghhm# Rfhje~ ' Lemka# Lhje{ ajm Rphmun}

âge}{+# eanf hg fknf ape a ~uìen} nhj}akjep ghp nhppe~rhjmkjo nalrakoj~

&evalrce9 Rpe~npkr}khj ghp Nfajoe;+ ajm ~uìen},peca}em je~* Eanf nalrakoj#

fhewep# ~}ajm~ ac~h kj rapaccec a~ a ~erapa}e ej}k}{ k}f a ujkque e` ammpe~~ &k*e*

f}}r9((*rpe~npkr}khjghpnfajoe*hpo# me~kojem ghp ea~{ penhccen}khj ajm ghp u~e kj

auvkckap{ la}epkac~ ckde rpe~~ pecea~e~ hp je~ nhwepaoe+*

_e`cho~ êwepac nalrakoj ~}agg12

a} Nhj~ulep~ Ujkhj eanf pk}e a ihupjac hj

}fekp pe~ren}kwe nalrakoj gkecm# oejepa}kjo hjohkjo nhllej}ap{ }fa} npea}e~

}fhuof} ceamep~fkr hj pe~ren}kwe gkecm~* Acc rh~}~ gphl kjmkwkmuac nalrakoj `cho~ ape

aoopeoa}em a} a nej}pac ihupjac# }fe Nhj~ulep ^npk``cep11

*

_fa} k~ de{ }h }fk~ lhme hg nhllujkna}khj k~ }fa}ru`ckn pk}kjo naj fecr gpale a

}hrknac meà}e hj }fe amwhna}e~ hj }epl~* ]fe nhj}ej} hg rh~}~ k~ jh} jene~~apkc{

`peadkjo je~ hp nhjwej}khjac lk~~kwe~ gphl k}fkj }fe hpoajk~a}khj &k*e* ghplac

rpe~~ ajjhujnelej}~+ kj~}eam nalrakoj ~}agg }ade hjep~fkr ghp mhnulej}kjo }fe
http://www.consumersunion.org/http://www.consumersunion.org/http://www.prescriptionforchange.org/http://www.prescriptionforchange.org/http://www.consumersunion.org/scribbler/about.htmlhttp://www.consumersunion.org/scribbler/http://www.consumersunion.org/scribbler/http://www.consumersunion.org/scribbler/about.htmlhttp://www.prescriptionforchange.org/http://www.prescriptionforchange.org/http://www.consumersunion.org/http://www.consumersunion.org/


15/40

hu}~kme mewechrlej}~ aggen}kjo }fekp rap}knucap gkecm~* Kg nalrakoj ~}aggep~ rphwkme

wacue }fphuof kj~kof}guc nhllej}ap{# }fk~ dkjm hg nhj}kjuac evrh~upe naj ùkcm }fekp

peru}a}khj kj a rap}knucap apea# opamuacc{ pe~uc}kjo kj kj,`hujm ckjd~ gphl reep~#

ghcchep~ ajm h}fep `chooep~ chhdkjo }h rhkj} }h au}fhpk}a}kwe ~hupne~*

An}khj Acep}~ Wk~k}hp~ naj ~koj ur }h penekwe k~~ue,cem kjghpla}khj gca~fe~10

#

kjncumkjo a rpemegkjem e,lakc le~~aoe me~kojem }h è jh} iu~} peam ù} ghpapmem

`{ peamep~* E,lakc~ ape fapm,kpem }h }apoe} }fe arrphrpka}e ceok~ca}hp urhj èkjo

~ej}# u~kjo a e` ghpl ù} wk~k}hp~ naj hjc{ ~ejm nalrakoj~ rpe,megkjem `{

Nhj~ulep~ Ujkhj ~}agg# ej~upkjo }fe hpoajk~a}khj ~}a{~ kj nhj}phc hg }fe hwepacc

le~~aoe*

êjm }h a gpkejm Wk~k}hp~ fh ~ejm }fe~e le~~aoe~ ape a~dem }h mh lhpe }faj

iu~} mk~}pkù}e nalrakoj e,lakc~ mkpen} }h ceok~ca}hp~4 }fe{ ape ac~h kjwk}em }h ~ejm }fe

le~~aoe~ }h gkwe gpkejm~1>

* Kj }fk~ a{# aapeje~~ hg k~~ue~ k~ ùkc} hj }fe ophujm#

alhjo~} luc}krce nk}kyej~ &fhpkyhj}acc{+ a~ ecc a~ mkpen}c{ hj Nark}hc Fkcc &wep}knacc{+#

ej~upkjo penkrphnac aapeje~~ k~ oejepa}em alhjo~} h}fep ~hnke}{ lelèp~*

Nhj}an}~ Nhj~ulep~Ujkhj*hpo kjncume~ a gea}upe acchkjo wk~k}hp~ }h chhd ur }fekp

pe~ren}kwe gemepac perpe~ej}a}kwe~# ~h a~ }h ch``{ }fe ecen}em hj de{ k~~ue~# ~h }fa}

u~ep~ naj }apoe} menk~khj ladep~ k}fhu} fawkjo }h `ph~e nhj}an} me}akc~

ec~efepe*

Fapwe~}kjo evrepkejne , Evelrckg{kjo }fe hpoajk~a}khj~ u~e hg u~ep,oejepa}em

nhj}ej}# kj a nhjwep~a}khj ghp }fk~ rarep# Nhj~ulep~ Ujkhj kj}epje} amwhnan{

lajaoepDa}f{ Lk}nfecc1=

~akm nalrakoj~ ape lh~} eggen}kwe fej }fe{ mpa hj }fe

evrepkejne~ hg }fe peac rehrce lh~} aggen}em `{ }fe ophur~ de{ k~~ue~*

_ewe fam }fhu~ajm~ hg ~}hpke~ }fa} nhle kj#Lk}nfecc ~akm* _e fawe rehrce kj

ewep{ ~}a}e# ajm hg}ej kj de{ ceok~ca}kwe mk~}pkn}~# fh naj }acd eggen}kwec{ a`hu} }fekprep~hjac evrepkejne }h }fe caladep~ fh la}}ep }fe lh~}*

]fe lakj nfajjec `{ fknf Nhj~ulep~ Ujkhj ejoaoe~ nhj~ulep~# fhewep# k~ }fe ~klrce~}

hg acc elakc* K} k~ ea~kc{ anne~~k`ce }h a pajoe hg u~ep~# jh la}}ep fa} }enfjknac

~renkgkna}khj~ }fe{ u~e }h anne~~ }fe je}4 fejne }fe merejmejne hj elakc ghp an}khj acep}~

ajm pemk~}pkù}a`ce# luc}krckep nhj}ej}* ]fe u~e hg elakc a~ }fe npk}knac perea}ep hg an}khj

acep}~ }h ceok~ca}hp~ ajm è}eej nhj~ulep~ lavklk~e~ }fe penekr} ajm penkpnuca}khj hg

nalrakoj le~~aoe~*
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16/40

Ujcea~f Evrep}~# _kj Kjgcuejne9 Iurk}ep e} ac Oe} ]fe Le~~aoe Hu}

Ac}fhuof mepkmem `{ laj{ a~ japnk~~k~}kn ghccke~# e`cho~ fawe ènhle a de{

nhllujkna}khj }hhc ghp laj{ kjmkwkmuac~# ophur~# rhck}knkaj~ ajm nhlrajke~*

Hje hg }fe de{ gea}upe~ }fa} }fe{ naj hggep }h aj kjmkwkmuac hp hpoajk~a}khj k~ wk~k`kck}{*

Kj rpan}knac }epl~# peoucap hjckje pk}kjo kj a `cho hp ihupjac kjnpea~e~ }fe rphlkjejne hg }fa}

e`~k}e kj ~eapnf kjmeve~ ckde Ohhoce ènau~e }fe ~eapnf ejokje ~rkmep~ fknf kmej}kg{ ajm

kj}eprpe} e` raoe~ rpegep gpe~f# hg}ej,urma}em nhj}ej}* Laj{ hpoajk~a}khj~ ~eedkjo lhpe

wk~k`kck}{ kj ~eapnf ejokje~ elrch{ a pajoe hg ~eapnf ejokje hr}klk~a}khj &ÊH+ }enfjkque~

}fa} kjncume~ kmeac ~ecen}khj hg de{hpm~ ajm eggen}kwe u~e hg le}ama}a*

A e`cho rphwkme~ kjmkwkmuac~ k}f a ~rane kj fknf }h }fkjd ru`cknc{ ajm pk}e ckèpacc{#

mewechrkjo je kmea~ ajm nhjjen}khj~ ajm ejoaokjo k}f je aumkejne~*

Kjgcuejnkjo rhck}kn~ , _pk}kjo~ `{ }fe `chooep~ èfkjm eapc{ A,ck~} ~k}e~ Kj~}arujmk}15

&Peru`cknaj,ceajkjo Ujkwep~k}{ hg ]ejje~~ee ca rphge~~hp Ocejj Pe{jhcm~+ ajm

Makc{ Dh~17

&Melhnpa} ~urrhp}ep Lapdh~ Lhuck}~a~ Yujkoa+ a}}pan}em ~unf a

ghcchkjo alhjo~} U^ `cho peamep~ }fa}# kj 022=# }fe rakp epe fkpem a~ Rpe~kmej}kac

ecen}khj nhculjk~}~ `{ ]fe Ouapmkaj je~rarep

Hrkjkhj~ hj mk~rca{ , Kj rup~uk} hg opea}ep kjgcuejne# laj{ hpoajk~a}khj~ fawe

~kjne ~huof} }h evrh~e }fe }acej} k}fkj* Iurk}ep Pe~eapnf# a }enfjhcho{ ajm lemka

ù~kje~~ pe~eapnf gkpl# okwe~ eanf hg k}~ ajac{~}~ a e`cho1?

# a ~rane kj fknf }h

lu~e ajm pk}e }fe ca}e~} je~ kj }fekp pe~ren}kwe gkecm~*

]fe kj~kof} ajm kjghpla}khj nhjwe{em hjckje ùkcm~ a npk}knac ~fhr kjmh ghp

Iurk}ep~ nhllepnkac ghpena~}~ ajm perhp}~* @u} k} ac~h e~}a`ck~fe~ }fe evrep}k~e ajmmk~~elkja}e~ }fe hrkjkhj~ hg k}~ ~}agg kj }feru`ckn apeja# lapdkjo kjmkwkmuac~ hu} a~

oh,}h nhj}an}~ hj de{ }hrkn~* Ru`ckn pk}kjo `{ evrep}~ hj }hrknac k~~ue~ a}}pan}~

ihupjack~}~ ~eedkjo au}fhpk}a}kwe nhllej}a}hp~# ceamkjo }h ~enhjmap{ wk~k`kck}{

alhjo~} capoepaumkejne~ hglakj~}peal je~ lemka nhj~ulep~*

Lea~upem kjgcuejne , Ajh}fep pe~eapnf gkpl# e` lea~upelej}~ èjnflapdep

Fk}k~e# ckde Iurk}ep# ce}~ ajac{~}~ u~e a e`cho16

}h hggep nhllej}ap{ }fa} k~ lepec{

}fe }kr hg k}~ nhllepnkac ~epwkne hggepkjo kneèpo*
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17/40

_fkce jek}fep hpoajk~a}khj k~ aj amwhnan{ ophur a~ ~unf# }fekp u~e hg e`cho~ mhe~

kccu~}pa}e fh hjckje a}}ej}khj naj è oapjepem `{ aj{ hpoajk~a}khj }fa} k~ rperapem }h

okwe ~hle hg }fel~ecwe~ aa{* @enau~e }fe kjghpla}khj ajm kj}eprpe}a}khj hggepem `{

Fk}k~e pe~eapnfepFea}fep Fhrdkj~1;

# kj rap}knucap# k~ nhj~kmepem ~h wacua`ce# fep

Fk}k~e `cho fa~ ùkc} a nhj~kmepa`ce ghcchkjo# ej~upkjo laj{ rphge~~khjac

ihupjack~}~# ala}eup `chooep~ ajm peoucap peamep~ ackde meel ~u`~npk`kjo }h }fe ~k}e

hp}ffkce kg }fe{ ape }h ~}a{ a`pea~} hg }fe ca}e~} }pejm~*

Nhjjen}kjo ]h Rhep9 Opea} _e~}epj Alùcajne êpwkne

_e`cho~ rphwkme aj kj}epe~}kjo ghnac rhkj} ghp nalrakoj ~}adefhcmep~ }h }ecc }fekp hj ~}hp{#

}h ru~f }fekp hj k~~ue~*

A ohhm evalrce hg fh }fe{ naj hpd rpan}knacc{ nhucm è ~eej fej rapalemkn~ kj

Ochune~}ep# Awhj ajm _kc}~fkpe ceapjem hg Opea} _e~}epj Alùcajne êpwkne JF^ ]pu~}~

rcaj~ }h nhj~hckma}e rphwk~khj `{ nch~kjo alùcajne ~}a}khj~ kj ~laccep# pupac apea~ kj

Jhwelèp 0227 , }fe{ mkm fa} ~h laj{ mk~aggen}em ~}adefhcmep~ jh mh ajm ~}ap}em a

`cho*

]fe _e~}nhuj}p{ lemkn~ nhjnej}pa}em lakjc{hj kjwk}kjo ~urrhp}kjo }e~}klhj{ gphl

nhcceaoue~ ajm lelèp~ hg }fe ru`ckn* Nhjnepjem a`hu} }fe rph~ren} hg cejo}fkep

alùcajne pe~rhj~e }kle~# nk}kyej~ ajm ~}agg ackde epe ~hhj ~}phjoc{ mpaj }h }fe ~k}e#

eanf ammkjo }fekp hj nhllej}~ kj a ru`ckn kccu~}pa}khj hg rap}knkra}khj,}fphuof,evrpe~~khj kj

feac}f rhckn{ meà}e* ]fe e`cho rphmunem a penhpm hg nk}kyej hrkjkhj }fa} jh} hjc{ an}em a~

ru`ckn annhuj} ajm pegepejne# fknf }fe rph}e~}ep~ epe a`ce }h urma}e kj peac }kle k} ac~h

`phuof} kjgcuejne }h èap hj rhckn{ meà}e }fphuof ~enhjmap{ nkpnuca}khj kj }fe facc~ hg

rhep*

Kj a Lapnf 0?# 022?# ewejkjo meà}e kj }fe Fhu~e hg Nhllhj~# Ghpe~} hg Meaj LR LapdFapreplade mkpen} pegepejne }h }fe `cho rh~}~ a~ ~urrhp}kjo ewkmejne

02hg ~}adefhcmep

hrkjkhj fkc~} re}k}khjkjo Ru`ckn Feac}f Lkjk~}ep Naphckje Gckj}*

Faprep ej} hj }h nk}e ghup wepà}kl quh}e~ gphl `cho nhj}pkù}hp~ a~ ewkmejne hg ~epwkne

gakcupe# èghpe ammkjo fk~ hj nhjnepj ajm peque~}kjo }fe lkjk~}ep pen}kg{ }fe ~k}ua}khj*

]h Lkjk~}ep Gckj}# }fe hrkjkhj~ ape klrhp}aj}* Pe~rhjmkjo }h Faprep01

# ajm eggen}kwec{

hpmepkjo }fe }pu~} }h klrphwe }fe ~k}ua}khj# ~fe }hcm }fe Nhllhj~9,
http://weblogs.hitwise.com/heather-hopkins/http://greatwesternambulance.blog.co.uk/http://greatwesternambulance.blog.co.uk/http://www.theyworkforyou.com/debate/?id=2007-03-28a.1604.2http://www.theyworkforyou.com/debate/?id=2007-03-28a.1608.0http://www.theyworkforyou.com/debate/?id=2007-03-28a.1608.0http://www.theyworkforyou.com/debate/?id=2007-03-28a.1604.2http://greatwesternambulance.blog.co.uk/http://greatwesternambulance.blog.co.uk/http://weblogs.hitwise.com/heather-hopkins/


18/40

K ck~}ejem napegucc{ }h }fe fhj* Oej}celaj/~ pelapd~ a`hu} }fe nhllej}~ hj }fe

`cho ~k}e* Nceapc{# k} k~ klrhp}aj} }h ck~}ej ajm K fhre }fa} }fh~e fh lajaoe ~epwkne~

ape evalkjkjo }fe ~k}e }h a~nep}akj fe}fep }fekp ~u`~}aj}kac ejoaoelej} k~ èkjo

~fapem ajm ujmep~}hhm `{ }fh~e fh meckwep }fe ~epwkne~*

[hu]u`kjo Ghp Kjgcuejne9 Ghp} Caumepmace Pe~kmej}~

Nhjnepjem pe~kmej}~ hg Nhpmhwa Pham kj Ghp} Caumepmace# Gchpkma# hrrh~kjo rcaj~ }h npea}e

a 15,~}hpe{ `ha} ~}hpaoe gankck}{ hj }fekp mhhp~}er# èoaj a 022? rehrce~ hjckje nalrakoj

}fa} ej} hje ~}er gup}fep }faj }fe egghp}~ hg Opea} _e~}epj Alùcajne êpwkne JF^ ]pu~}*

A~ ecc a~ npea}kjo a e`~k}e00

}h ckjd }h je~ ap}knce~ a`hu} }fekp rckof} ajm }h ck~} nhj}an}~

ajm nhjnepj~# }fe pe~kmej}~ ac~h ~}ap}em a [hu]uè nfajjec0>

}h ru`ck~f hjckje wkmeh rcea~

}h chnac rcajjkjo nhllk~~khjep~ ajm }h rpe~~ }fekp na~e alhjo~} wkeep~ hg }fe capoe~}

wkmeh e`~k}e*

Lh`cho~9 Nalrakojkjo _k}f Ckwe Rkn}upe~

_fepe }ev}uacc{,lkjmem hpoajk~a}khj~ naj amhr} }fe pk}epc{ }hhc hg }fe `chooep }h rpe~~ }fekp

na~e# amwhnan{ hpoajk~a}khj~ fknf akl }h pak~e aapeje~~ hg }fekp nau~e u~kjo a ~kjoce

mpala}kn ewej} fawe }upjem }h }fe lh`cho &lh`kce rkn}upe `chookjo# capoec{ gphl

nalepa,eja`cem rfhje~+ }h nhllujkna}e }fekp nau~e ajm ejoaoe aumkejne~*

Kj Jhwelèp 0227# Opeejreane oawe e` u~ep~ a `kpm~ e{e wke hg k}~ ca}e~} hjckje

nalrakoj fej k} u~em a lh`cho0=

}h nar}upe aj egghp} }h ~fu} mhj a nhac,gkpem rhep

~}a}khj kj Hvghpm~fkpe* Fawkjo ~nacem a 722g} nfklje{# nalrakojep~ u~em }fekp lh`kce

rfhje~ }h rh~} klaoe~ ajm wkmeh hg }fe kjnup~khj }h }fhu~ajm~ hg hjckje wk~k}hp~ a~ ~klrc{

a~ rpe~~kjo ~ejm hj a lh`kce rfhje*

Rkoo{àndkjo Ghp Nfapk}{# Amwhnan{ A~ Rapa~k}e9 ^kv Meopee~ e} ac

]h laj{ galkckap k}f }fe ^kv Meopee~ hg êrapa}khj }fehp{ &}fe jh}khj }fa} ewep{ nk}kyej k~#

kj a ~lacc hpcm# nhjjen}em }h aj{ h}fep `{ a ~lacc julèp hg jhme~ kj a peca}khj~fkr

je}hpd+# }fe ^kv Meopee~ hg Dewkj @anhj oale k~ aj kphjkn fhlaoe }fe jh}khj }fa} }fe

an}hp k~ kjgkjk}ec{ peca}em }h ewep{ Fhcc{hhm ~}ap ~klrc{ ènau~e fe fa~ arreapem kj ~h

laj{ lhwke~* Kj 022?# fhewep# k}f }fe parkm amhr}khj ~hnkac je}hpdkjo ajm h}fep ~k}e~ a}

fknf elrhepem u~ep~ lade hjckje peca}khj~fkr~ k}f eanf h}fep# @anhj evelrckgkem }felele `{ `pkjokjo }h ckge a ~ecg,}k}cem amwhnan{ ajm gujmpak~kjo kjk}ka}kwe*
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19/40

^kv Meopee~05

kjwk}e~ nk}kyej~ }h ~ecen} a ck~}em nfapk}{ ajm npea}e a nhppe~rhjmkjo àmoe

}fa} è rcanem hj }fekp `cho# L{^rane rphgkce hp aj{ h}fep e`~k}e k}f }fe kj}ej}khj hg

~fhna~kjo }fe nau~e }h h}fep wk~k}hp~* Urhj nckndkjo }fe àmoe# }fh~e ejm wk~k}hp~ naj peam

lhpe a`hu} }fe nau~e ajm lade a mhja}khj4 nappkaoe hg }fe àmoe `{ ~hle kjmkwkmuac~

luc}krcke~ k}~ aumkejne laj{ }kle~ hwep*

ûnf aj arrphanf cewepaoe~ }fe je,ghujm rhep hg hpmkjap{ e` u~ep~ }h ea~kc{ npea}e

ajm emk} }fekp hj raoe~* ]fepe ape hwep 122 lkcckhj u~ep~ hg L{^rane achje# eanf hg fhl

pewec~ kj nu~}hlk~kjo }fekp rphgkce raoe k}f ujkque ajm kjmkwkmuac nhj}ej} ackojem k}f }fekp

rep~hjack}{*

Nhj~ulep~Ujkhj*hpo# }hh# fa~ }adej }fk~ arrphanf# ladkjo awakca`ce a `chooep~ }hhcdk}07

nhlrpk~kjo àjjep~ ajm klaoe~ }fa}# fej hpj `{ a rap}knkra}kjo e`~k}e# jh} hjc{ mk~rca{

de{ ~choaj~ ù} ac~h kjncume ckjd~ }h }fe ujkhj~ hj# me}akcem raoe~ hj }fe }hrkn*
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20/40

Nhj~ulep 0*29 Pk~e Hg ]fe Elrhepem Nk}kyej

Fhewep# amwhnan{ ajm nalrakojkjo hpoajk~a}khj~ ~fhucmj} }fkjd }fa} nk}kyej~ ape ak}kjo

ghp }fel }h ej}ep }fe gpa{* ]fe elrhepkjo ja}upe hg _e` 0*2 leaj~ }fa} ecc hpoajk~em

kjmkwkmuac~ naj jh lhuj} ochàc nalrakoj~# gup}fep melhj~}pa}kjo a rh}ej}kac pe~hupne

klrckna}khj ghp amwhnan{ hpoajk~a}khj~*

Nu~}hlep Nhlrcakj} Nhllujk}ke~9 j}fecc9hpcm

]fe j}fecc9hpcm0?

e` ghpul k~ hje hg }fe eapcke~} evalrce~ hg aj kjmerejmej} egghp}

lh`kck~em `{ nhj~ulep~ aoakj~} }fe an}khj~ hg a ~kjoce nhlraj{* Ghplem kj 0222 `{ j}c

nu~}hlep Gpajd _fk}e~}hje# k} k~ a nhj~ulep ch``{ nhllujk}{ fknf ~e} hu} }h rphwkme a

ru`ckn ~hujmkjo `hapm ghp nu~}hlep~ mk~opuj}cem `{ }fe nhlraj{~ ~epwkne*

Fawkjo oa}fepem hwep 05#222 lelèp~# j}fecc9hpcm ènale aj kjgcuej}kac ghpne ènau~e k}~

ghnu~ nhjnej}pa}em# ca~ep,ckde# hj iu~} hje ~epwkne rphwkmep hggepkjo a ~rane ghp nu~}hlep~ }h

wej}# ~fape ajm fkofckof} rhhp,quack}{ rphwk~khj*

Ac}fhuof }fe `hm{ hg nu~}hlep evrepkejne ra~~kjo }fphuof }fe j}fecc9hpcm perpe~ej}em àm

ru`cknk}{ kj fkof megkjk}khj# penhojk~kjo }fe rh~k}kwe nhj}pkù}khj }fe ~k}e~ u~ep~ epe fawkjo

kj klrphwkjo k}~ ~epwkne~# j}c~ NEH ^klhj Mugg{ kj 0225 le} }fe ~k}e~ hjep~ }h mk~nu~~

kj}eopa}kjo06

j}fecc9hpcm kj}h }fe nhlraj{~ hj nu~}hlep ~epwkne hggepkjo ej~upkjo

upoej} rph`cel~ fkofckof}em }fphuof ~fapkjo kj }fe ghpul epe phu}em kj}h }fe hpoajk~a}khj~

evk~}kjo kjgpa~}pun}upe* Ghujmep _fk}e~}hje ca}ep ~hcm }fe ~k}e }h j}c urhj ihkjkjo }fe nhlraj{

a~ ~}agg*
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21/40

êcg,Amwhnan{ ajm Pempe~~9 ]fhla~ Fad# Elrhepem Nhj~ulep

R~eumhj{lhu~ âj Gpajnk~nh kjwe~}lej} amwk~ep ajm rfh}hoparf{ ej}fu~ka~} ]fhla~

Fad0;

ènale a rh~}ep nfkcm hg }fe je nhj~ulep lhwelej} fej fe ujcea~fem aj

ap~ejac hg `cho~# rfh}h ~fapkjo e`~k}e~ ajm ~hnkac `hhdlapdkjo }hhc~ }h evrh~e }fe

uj~npuruchu~ meackjo~ hg aj hjckje pe}akcep* Fad perpk~em fk~ evrepkejne kj a Jhwelèp 0;#

0225 ej}p{9,

"K kcc lade ~upe {hu kcc jewep è a`ce }h rcane aj hpmep hj }fe kj}epje} aoakj*"

"K/l aj a}}hpje{# K kcc ~ue {hu*"

"K kcc nacc }fe NEH hg {hup nhlraj{ ajm rca{ fkl }fe }are hg }fk~ rfhje nacc*"

"K/l ohkjo }h nacc {hup chnac rhckne ajm fawe }h hggknep~ nhle hwep ajm appe~} {hu*"

"[hu/m è}}ep oe} }fk~ }fphuof {hup }fknd ~ducc*"

"[hu fawe jh kmea fh {hu ape meackjo k}f*"

]fe~e ape acc mkpen} }fpea}~ }fa} K penekwem }hma{ gphl aj kjmkwkmuac fh kmej}kgkem

fkl~ecg a~ ^}ewe Rfkcckr~# }fe lajaoep hg RpknePk}eRfh}h kj @phhdc{j# Je [hpd

fej K naccem }h kjqukpe a`hu} l{ hpmep k}f }fel* L{ npkle8 ]ecckjo fkl }fa} K

rcajjem }h pk}e aj ap}knce a`hu} l{ ujghp}uja}e evrepkejne k}f fk~ nhlraj{

peoapmkjo }fe nalepa hpmep K fam rcanem k}f fkl {e~}epma{*>2

Fad fam rcanem aj hpmep ghp a Najhj EH^ 5M ù} kj~}eam oh} ~ewepac aù~kwe rfhje

nacc~ mupkjo fknf nhlraj{ elrch{ee~# geapguc hg }fe jeoa}kwe geemànd ajm pa}kjo~ Fad

}fpea}ejem }h ~urrc{# pegu~em }h ~fkr }fe rupnfa~e# cakm ncakl }h Fad~ lhje{# }fpea}ejem

}h nfapoe fkl aj ev}pa -052 ghp ewep{ gup}fep jeoa}kwe pewke fe ru`ck~fem ajm whem }h

ru`ck~f fk~ npemk} napm julèp hjckje*

Fad u~em fk~ }fhla~fad*nhl `cho ajm fk~ Gckndp rfh}h ~fapkjo raoe~ }h nfphjknce ewep{

evnfajoe ajm ewep{ }k~} ajm }upj kj fk~ mk~ru}e k}f }fe nhlraj{* _k}fkj fhup~# k}f aophkjo julèp hg aofa~} peamep~ eaoep }h ~fkje gup}fep ckof} hj Fad~ rckof}# rh~}~ hj

h}fep `cho~ elepoem k}f ammk}khjac perhp}~ fkofckof}kjo }fe erk~hme* ]fe annhuj} a~

perpk~em ajm ckjdem }h hj }fe fkof,}paggkn `cho~ ^ca~fmh}>1

# @hkjo @hkjo>0

ajm Le}aGkc}ep>>

&fknf pajd alhjo~} }fe `choh~rfepe~ ù~ke~} ajm ape jh}hpkhu~ ghp geemkjo lakj~}peal

je~ lemka k}f ~}hp{ kmea~+4 Fad rh~}em a ckjd }h k} hj }fe u~ep,~u`lk}}em je~

aoopeoa}hp Mkoo# fepe k} qukndc{ ènale }fe {eap~ lh~} rhrucap ~}hp{ &;#>>= wh}e~ ajm

1#25= nhllej}~+# a~ ecc a~ }h }fe ~hnkac `hhdlapd~ ~epwkne mec*knkh*u~>=

# fepe k} ph~e }h

}fa} ~k}e~ ck~} hg }fe eed~ lh~} rhrucap e` raoe~*
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22/40

A nhurce hg ma{~ ca}ep# }fe ùyy fam ènhle ~h chum }fa} Je [hpd je~rarep~# }fej

kj}epja}khjac ru`ckna}khj~# paj ~}hpke~ ~ca}kjo }fe nhlraj{* [afhh!# RpkneOpa`èpajm

hrepa}hp~ hg h}fep e`,à~em ~fhrrkjo oa}ea{~ me,ck~}em RpknePk}eRfh}h gphl }fekp

hj,palr ~epwkne~# ~}apwkjo }fe hjckje,hjc{ }pamep hg ~fhrgphj} evrh~upe* Leajfkce# ènau~e

~eapnf ejokje~ okwe fkofep rphlkjejne }h raoe~ k}f lhpe kjnhlkjo ckjd~# a ~eapnf quep{

ghp RpknePk}eRfh}h pe}upjem jh} }fe nhlraj{~ hj e`~k}e ù} }fe nhjwep~a}khj ~}ap}em `{

Fad* êwepac ma{~ ca}ep# }fe pe}akcep~ ghujmep e,lakcem }fe `chooep a nhj}pk}e arhcho{# kj

fknf fe ~akm a lajaoep fam èej }eplkja}em*
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23/40

Ejoaoelej} 0*29 Ck~}ejkjo ' Elrheplej}

Kg nhlrajke~ fawe èej ~}ujo `{ }fe nhccen}kwe ru`ckn an}khj hg mk~opuj}cem nu~}hlep~# }fe{

fawe ac~h# gkjacc{# èouj }h mh ~hle}fkjo a`hu} k}* Kg hjc{ }h rpewej} gup}fep ru`ckn peca}khj~

mk~a~}ep~# ~epwkne rphwkmep~ ape kjnpea~kjoc{ deej }h ejoaoe k}f nhj~ulep~ ajm }h feap

}fekp nhjnepj~* ]fe{ fawe èouj }h fapje~~ }fe je la~~ ~hnkac nhj}pkù}khj~ gphl u~ep~ hg

_e` 0*2 lemka }h pegkje }fekp hggepkjo~ ajm rphne~~e~4 iu~} }fe ~ale }enfjhcho{ k~ awakca`ce

}h amwhna}e~*

U~ep,û`lk}}em Perhp}~9 Pe~rhjmkjo _k}f a Mkoo ghp ^}adefhcmep~

Pe~rhjmkjo }h a ~u~}akjem a}}and hj k}~ nu~}hlep ~epwkne gphl ~hnkac lemka ru`ck~fep~# a

0225 erk~hme ej}k}cem Mecc Fecc# nhlru}ep ladep Mecc~ nhj~ulep ejoaoelej} ~}pa}eo{ jh

kjwhcwe~ ck~}ejkjo }h ajm ewej alrckg{kjo k}~ nu~}hlep~ hj nhjnepj~*

^}ujo `{ npk}knk~l hg k}~ rphmun}~ ajm ~epwkne~ pk}}ej `{ `chooep~ }fa} nau~em a mphr kj

nu~}hlep ~a}k~gan}khj# ~}hnd rpkne ajm lapde} ~fape# Mecc pe~rhjmem kj rap} `{ lhjk}hpkjo

}fe ~hnkac lemka ghp nu~}hlep~ nhlrcakj}~*

Ejock~f nu~}hlep Eccee ê{lhup# ag}ep rh~}kjo fep hj jeoa}kwe evrepkejne hg a

lacgujn}khjkjo Mecc car}hr

>5

# ca}ep penekwem a `cho nhllej} gphl a nhlraj{

perpe~ej}a}kwe>7

hggepkjo a gpee perakp*

@u} Mecc mkm jh} ~}hr }fepe* Kj a Ge`puap{ 022? egghp} }h lade k}~ecg lhpe }paj~rapej} ajm

replea`ce# }fe nhlraj{ caujnfem>?

Kmea^}hpl>6

# a ~k}e }fa} hrepa}e~ }fe Mkoo ~hnkac

je~,ajm,wh}kjo rapamkol ù} fknf kjwk}e~ rphmun} peque~}~# jh} ~}hp{ ckjd~# gphl

nhllujk}{ lelèp~*

Ewep{ wk~k}hp naj ~ee ~uooe~}khj~ gphl eanf h}fep ajm naj wh}e eanf kmea ur hp mhj# k}f}fe lh~} wh}em,urhj ~uooe~}khj~ èkjo nhj~kmepem `{ }fe nhlru}ep ladep* Achjo~kme

ghpul~# a Mkpen}0Mecc `cho ajm a ~k}e }h fknf Mecc nu~}hlep~ naj rh~} }fekp hj wkmeh~# k} k~

aj evepnk~e kj pamknac }paj~rapejn{ }fe nhlraj{ nhj~kmep~ npunkac kg k} k~ }h ck~}ej }h fa} k}~

nu~}hlep~ aj}*

Ujmep }fe }aockje e ape ck~}ejkjo# e aj} }h feap gphl {hu# [afhh! fa~ caujnfem a

~klkcapc{,lhmeccem ~epke~ hg ~k}e~# naccem ~uooe~}khj `hapm~# ghp eanf hg k}~ nhpe ù~kje~~

apea~ }h ej~upe u~ep~ naj geem kj rph`cel~ hp ~uooe~}khj~# }fej wh}e hj hje ajh}fep~kmea~*

>;
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24/40

êrapa}ec{# [afhh! Aj~ep~# a que~}khj,ajm,aj~ep ~k}e u}kck~em `{ lkcckhj~ hg lh`kck~em

kjqukpep~ ajm fecrguc pe~rhjmej}~# k~ èkjo u~em# kj eggen}# }h hu}~hupne nu~}hlep ~epwkne*

_fkce kjmkwkmuac u~ep~ naj aj~ep eanf h}fep~ que~}khj~# ~eapnf okaj} [afhh! fa~ ac~h

rap}jepem k}f ~ewepac nhlrajke~ kjncumkjo @] }h rcane a nu~}hlep perpe~ej}a}kwe kj~kme }fe

[afhh! Aj~ep~ ghpul~ }fa} kcc pe~rhjm }h que~}khj~ gphl }fe u~ep à~e*

Ck~}ejkjo ]h Ra}kej}~9 _hpm hg Feac}f Nfkja

Kj ~ullep 0227# }fe feac}fnape }eal a} Emeclaj# }fe hpcm~ capoe~} kjmerejmej} ru`ckn

peca}khj~ gkpl# ajm NKN# a Nfkje~e kj}epje} hpcm,hg,lhu}f pe~eapnf gkpl# rap}jepem }h lkje

hjckje ~hnkac lemka hu}ce}~ ghp Nfkje~e nk}kyej~ wke~ hj ~}a}e feac}fnape rphwk~khj*

NKN NEH âl Gcellkjo pk}e~ hj fk~ `cho9 _k}f =>% hg }fe 10> lkcckhj kj}epje} u~ep~ kj

Nfkja u~kjo @@^ &hjckje le~~aoe `hapm~+# 0=% u~kjo `cho~# ajm ?7 lkcckhj u~kjo hjckje

wkmeh ~fapkjo ~k}e~# }fe ~rpeam ajm klran} ajm jeem ghp lhjk}hpkjo hg nhllepnkac peca}em

kj}epje} hpm,hg lhu}f k~ ujrpenemej}em*=2

Kj }fe _hpm hg Feac}f=1

~}um{ &*rmg+# pe~eapnfep~ deej }h ceapj Nfkje~e a}}k}ume~ }h najnep

nape rphwk~khj u~em rphrpke}ap{ }ev},lkjkjo }hhc~ }h nhccen} 1#=0?#65> le~~aoe~ gphl =0;

ghpul~ pk}}ej `{ 1?7#>?> mkggepej} ~npeej jale~# ~}a}kjo }fa} }fe kj}epje} kj Nfkja k~ fhle

}h a fhce je hpcm hg ~}adefhcmep mkachoue }fa} feac}fnape ajm rfaplaneu}knac nhlrajke~

najjh} agghpm }h kojhpe*

@chookjo# Gcellkjo nhj}kjue~9 K} k~ nceap gphl hup gkjmkjo~ }fa} }fepe k~ a }fkp~} ghp

kjghpla}khj gphl ac}epja}kwe# ù} npemk`ce ~hupne~ a`hu} feac}fnape* Nhj~ulep~ ape }acdkjo }h

nhj~ulep~# nhj~ulep~ }h mhn}hp~# ajm mhn}hp~ }h mhn}hp~ Thj }fe e`\*

]fepe k~ nceapc{ opea} rh}ej}kac ghp lkjkjo `cho~# ghpul~ ajm ~hnkac je}hpdkjo ~rane~ ghphrkjkhj~ hj k~~ue~* Kjmeem# laj{ nhlrajke~ aphujm }fe hpcm ape acpeam{ jh u~kjo ~unf

}pandkjo }hhc~ jh} cklk}em }h NKN~ }h lhjk}hp }fekp nhprhpa}e peru}a}khj ajm# a~ kj }fk~

na~e# }h h`}akj lapde} pe~eapnf kjghpla}khj*

@u} fa} kg }fe~e }hhc~ epe ru} }h u~e kj }fe ru`ckn hp u}kck}ke~ ~en}hp~# }hh8 ]fe ~ale

}enfjhcho{ naj è arrckem }h lhjk}hpkjo }fe ejepo{# rh~} hp }ecenhllujkna}khj~ ~en}hp~*

]pandkjo }hhc~ la{ acep} amwhnan{ aoejnke~ }h k~~ue~ fk}fep}h ujdjhj je kjghpla}khj }h

rpe~ej} }h ceok~ca}hp~*
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25/40

Caladep~ nhucm pe~rhjm }h ophkjo ujpe~} hp }h kjmkna}khj~ hg mk~amwaj}aoe `eghpe }fe{

naj mewechr kj}h a laihp rph`cel* Nhj~ulep~ ape hu} }fepe# ru}}kjo }fekp nhjnepj~ kj }h }fe

ru`ckn mhlakj# ajm lhjk}hpkjo }hhc~ evk~} }h lkje }fa} kjghpla}khj k} hucm `e rpumej} }h

ck~}ej*


26/40


27/40

=* _fepe Ape _e Jh8

_e` ~epwkne~ kjjhwa}khj }ade~ rcane aoakj~} }fe àndmphr hg gacckjo u~e hg nhjwej}khjac

lemka* Ghp}{,}fpee repnej} hg @pk}hj~ fh a}nf kj}epje} wkmeh# nhppe~rhjmkjoc{# a}nf ce~~

}ecewk~khj=0* Je~rarep peamep~fkr k~ jh gacckjo lhj}f hj lhj}f# nhjopuej} k}f nhj}kjuem

ur}ade kj u~e hg }fe kj}epje}* _fa} k~ nceap k~ a lkopa}khj hg }fe aumkejne }h }fe je hjckje

lemka# fepe }fe{ pk}e# rfh}hoparf# mk~}pkù}e ajm ~fape }fekp hj nhj}ej}# lade

nhjjen}khj~ ajm hpd nhccen}kwec{* Laj{ nhjwej}khjac nhllujkna}khj nfajjec~ ape èkjo

mk~kj}eplemka}em ajm percanem }fe choknac ~}er ghp }fh~e k}f k~~ue~ }h nhllujkna}e k~ }h

nfa~e }fe aumkejne*

Rehrce Fawe ]fe Rhep

K} k~ arrapej} }fa} nhj~ulep~ ape jh an}kjo}fphuof }fe u~e hg `cho~# u~ep,~u`lk}}em je~

}hhc~# ghpul~ ajm h}fep ~hnkac lemka arrckna}khj~ }fa} eja`ce ajm peapm rhhckjo hg

kjghpla}khj ghp }fe opea}ep ohhm* ]fe je ~hnkac lemka }hhc~ acch rehrce }h qukndc{

kjgcuejne menk~khj,ladep~ ajm }h ru`ck~f annhuj}~ hg ujgakp }pea}lej} a} }fe fajm~ hg

nhlrajke~ ajm u}kck}ke~# ajm uc}kla}ec{ rphwkme gep}kce ophujm ghp nhj~ulep~ }h oe} k} hgg }fekp

nfe~}*

Hg nhup~e# àm nhj~ulep evrepkejne fa~ jewep ohje ujjh}knem `{ }fe kjmkwkmuacujghp}uja}e

ejhuof }h evrepkejne k}* @u} rpkhp }h }fe amwej} hg _e` 0*2# }fh~e kjmkwkmuac~ mkm jh} fawe

~unf eggen}kwe a{~ }h nhcca`hpa}kwec{ ujnhwep kme~rpeam rph`cel~* Jh# nfearep anne~~

}h }enfjhcho{ fa~ okwej }fe~e nhj~ulep~ }fe a`kck}{ }h penhpm}fh~e evrepkejne~# fkce }fe

e` fa~ ènhle a mk~}pkù}khj ajm ~fapkjorca}ghpl ghp nhj~ulep~ ewep{fepe }h }ecc }fekp

}ace~ }h eanf h}fep* ]fe klrckna}khj ghp nhlrajke~# u}kck}ke~ ajm ohwepjlej} k~ ~}pkdkjo u}}ep

}paj~rapejn{ leaj~ }fepe k~ jh rcane }h fkme gphl ewej a ~kjoce kj~}ajne hg phjomhkjo# ce}

achje `pham apea~ hg nhlraj{ hp ru`ckn rhckn{ }fa} ape kmec{ mk~amwaj}aoehu~*

Laj{ hjckje nhj~ulep~ fawe acpeam{ la~}epem }fe~e }hhc~# ghpnkjo nhlrajke~ ajm ru`ckn

hggknkac~ }h pe~rhjm ajm pean} }h nhlrcakj}~ qukndep }faj ewep èghpe*

[e} }h ma}e# amwhnan{ hpoajk~a}khj~ fawe fam ck}}ce kjgcuejne kj }fk~ laec~}phl* ]fe rpkwa}e#

am,fhn enh~{~}el npea}em `{ kjmkwkmuac nhj~ulep~ he~ ck}}ce }h ~unf kj}eplemkap{

aoejnke~* ]fk~ ga~},ghpapm nhj~ulep an}khj kj~ pempe~~ kjmerejmej}c{hg ~unf ~urrhp}

`hmke~# k}fhu} fecr gphl }fe wep{ hpoajk~a}khj~ rpewkhu~c{ e~}a`ck~fem }h fecr kj }fekp gkof}~

ghp nfajoe*


28/40

_fknf _a{ Jh8

Nhuj}epkjo a ~klkcap rph`cel# rhck}kn~ kj oejepac fa~ }ejmem }h mewechr opajm ecen}phjkn

ohwepjlej} kjk}ka}kwe~# ~ekykjo }fe je lemka ~h èchwem hg L{^rane kjfa`k}aj}~# Rhr Kmhc

wkeep~ ajm [hu]uèp~ kj }fe fhre }fa} }fe{ naj è u~em }h akme ejoaoelej}*

@u} Iale~ Npa`}pee# emk}hp hg hrejMelhnpan{ ajm a ~ejkhp rhckn{ ajac{~} k}f

_a~fkjo}hj,à~em 01~} nej}up{ rphope~~kwe amwhnan{ ajm rhck}knac hpoajk~a}khj JMJ=>

#

~uooe~}~ ~unf capoe,~nace# è~rhde egghp}~ kj mkpen},}h,nej}pe perpe~ej}a}khj ape lepec{

gu}kce ajm nulèp~hle ènau~e }fe kj}epje} fa~ acpeam{ okwej kjmkwkmuac~ }fe }hhc~ }h an}

nh,hrepa}kwec{9,

E,melhnpan{ ~fhucm jh} e rpklapkc{ a`hu} perpe~ej}a}khj# rap}knkra}khj# hp mkpen}

anne~~ }h menk~khj ladep~* Gkp~} ajm ghpelh~}# k} ~fhucm è a`hu} ~ecg,fecr*

]fe hrrhp}ujk}{ k~ }fe nhj~}pun}khj hg a nkwkn ~rane kj fepe nk}kyej~ }acd }h eanf

h}fep# pa}fep }faj }h }fe ~}a}e* Oalep~ }hma{ kcc oh }h a oalkjo nhllujk}{ hjckje#

ajm a~d h}fep~ ghp amwkne* ]fe{ kcc aclh~} aca{~ gkjm ~hlehje kcckjo }h fecr }fel

hwepnhle }fe nfaccejoe* H}fep oalep~ kcc fecr ghp a wapke}{ hg pea~hj~ ù} lh~}c{

}fe{ mh k} hj }fe rpkjnkrce hg penkrphnk}{* _fa} {hu megkjk}ec{ mh jh} mh fej ~}und kj a

nhlru}ep oale k~ e,lakc }fe ~hg}ape me~kojep ajm a~d }fel }h lade }fe oale

ea~kep hp è}}ep* [e} }fk~ k~ rpenk~ec{ }fe nuppej} @pk}k~f ohwepjlej}~ ~}pa}eo{ ghp

e,melhnpan{*

]fe è~} a{ }h hwepnhle Trph`cel~ kj ckge\ k~ }h gkjm ~hlehje ec~e fh fa~ mhje k}

èghpe# ajm oe} }fel }h fecr {hu* Ajm }fk~ k~ fepe }fe kj}epje} naj peacc{ fecr*==

Kjmeem# }fe gan} }fa} }fe kj}epje}# amfepkjo }h Le}nacge~ Ca# k~ a ophkjo je}hpd hg jhme~#

eanf k}f fk~ hp fep hj ~renkack~} djhcemoe hj ~hle ~uìen} hp h}fep# fa~ okwej pk~e }h }fe}fehp{ hg }fe k~mhl hg nphm~ }fe jh}khj }fa} }fe ~ul }h}ac hg djhcemoe nhj}pkù}em `{

a ophur k~ opea}ep }faj }fe kjmkwkmuac evrep}k~e hg ewej }fe lh~} djhcemoea`ce kjmkwkmuac*

]fe rfejhlejhj k~ lh~} nhllhjc{ evelrckgkem `{ }fe hrej,anne~~ ejn{nchraemka

_kdkremka# kj fknf ewep{ peamep acchkjo ghp arrphrpka}e nhj}phc~ k~ a rh}ej}kac

nhj}pkù}hp }h }fe ophkjo `hm{ hg fulaj djhcemoe* â{~ Npa`}pee9

]fe rehrce Tperpe~ej}a}khj ajm amwhnan{\ ~fhucm e nhjjen}kjo ape jh} nk}kyej~

ajm rapckalej}apkaj~# hp wh}ep~ ajm nkwkc ~epwaj}~* K} ~fhucm è nhjjen}kjo hpmkjap{rehrce k}f h}fep hpmkjap{ rehrce*
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Npa`}pee nk}e~ Lee}ur=5

ajm UrL{^}pee}~=7

chnac nhjwep~a}khj~ gea}upe a~ evalrce~ hg

h}fep hjckje }hhc~ }fa} acch nk}kyej~ }h lh`kck~e kj }fe peac hpcm }h nhhrepa}kwec{ fecr

}fel~ecwe~*

Ghp lemka nhllej}a}hp Ihj Da}y# }fe nfajoe k~ jh} ~h lunf a`hu} hcm# nej}pack~em rhck}kn~

a~ k} k~ ~ecg,lh`kck~kjo nk}kyej~9,

]fe hcm rhck}knac ~{~}el k~ jh} iu~} menperk}* K} k~# kj laj{ a{~# meam* ]fe hggckje

rhck}knac nuc}upe a~ a me~knna}em hpcm hg N,^RAJ }acdkjo feam~# `cajm ùpeaunpa}~

ajm rhlrhu~ rujmk}~* ]fe ru`ckn a~ jh} iu~} ackeja}em gphl }fe lajjep kj fknf

lemka ajm rhck}knac rap}ke~ rpe~ej}em hup rhck}knac rphne~~ u} u}}epc{ mk~nhjjen}em

gphl k}*

Aoakj~} }fk~ àndmphr k~ }fe `pea}f}adkjo ejepo{# nhllujk}{ ajm nhllepne hg fa}

K nacc }fe Mkok}ac Ja}khj*

Hj }fe je}# K fawe ~eej }fe chwe ghp ckèp}{ pe`hpj* K fawe ~eej rhck}knac mk~nu~~khj

}fpkwkjo# pkof}~ gkepnec{ ap}knuca}em ajm apmej}c{ megejmem* K fawe ~eej a nuc}upe

nphmem k}f kj}ecckoej}# emuna}em# rhck}knacc{ ra~~khja}e rehrce fh ckje ur }h

evrpe~~ }fekp nkwkn hrkjkhj~ ajm rap}knkra}e kj k~~ue~ meà}e~* K fawe ~eej je}kyej~

ceapj je a{~ hg rhck}knac nhllujkna}khj~* K fawe ~eej }fe èokjjkjo~ hg a Je

Pa}khjack~l# lame rh~~k`ce { }fe dkjm~ hg nhllujk}ke~ ajm nhllujkna}khj~ }fa}#

lhpe }faj aj{ rkene hg lanfkjep{# ape a lkpance hg }fe mkok}ac aoe* Ghpoe} rhck}kn~ a~

e fawe djhj k}* ]fe rh~}rhck}knac kmehcho{ hg }fe Mkok}ac Ja}khj ~}ap}~ jh} k}f

ohwepjlej} u} k}f nhllujk}{*=?

Nhj~equej}c{# jh}kjo }fe pk~e kj u~ep,oejepa}em nhj}ej}# Nfapce~ Ceamè}}ep nacc~ ghp a je

rapamkol hg Ru`ckn êpwkne 0*2# kj fknf ~epwkne u~ep~ ènhle an}kwe# kj,nhj}phcrap}knkraj}~* Kj Ceamè}}ep~ lhmec# }fe{ hucm u~e je e` rca}ghpl~ }fa} ~hujm

pelapda`c{ ckde ]pkrAmwk~hp hp e@a{ }h pa}e ajm kjghpl eanf h}fep hg jene~~ap{ ra}f~ }h }ade

kj ru`ckn ckge4 }fe replajej} }pakc hg pe~rhj~e~ hucm nhj}kjue }h kjghpl je u~ep~ ajm hucm

~epwe a~ a ru`ckn le~~aoe }h ~epwkne rphwkmep~9,

Nh,npea}em ~hcu}khj~ elepoe gphl kj}epan}khj ajm nhjwep~a}khj# jh} gphl a

rphge~~khjac meckwepkjo a ~hcu}khj* _e jeem a je a{ }h npea}e ru`ckn ohhm~ }fa}

}ade }fekp ceam gphl }fe nuc}upe hg ~ecg,hpoajk~a}khj ajm rap}knkra}khj elepokjo gphl}fe e` }fa} ghpl~ a nej}pac rap} hg lhmepj nuc}upe# e~renkacc{ ghp {hujo nhj~ulep~
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ajm gu}upe nk}kyej~* Kjnpea~kjoc{ }fe ~}a}e najjh} meckwep nhccen}kwe ~hcu}khj~ gphl hj

fkof9 k} k~ }hh nul`ep~hle ajm mk~}aj}* ]fe ~}a}e naj fecr }h npea}e ru`ckn ohhm~

`{ ejnhupaokjo }fel }h elepoe gphl k}fkj ~hnke}{* A ru`ckn ~en}hp }fa} mhe~ jh}

u}kck~e }fe rhep hg u~ep,oejepa}em nhj}ej} kcc jh} iu~} chhd hcm# hu}ma}em ajm }kpem* K}

kcc ac~h `e gap ce~~ rphmun}kwe ajm eggen}kwe kj npea}kjo ru`ckn ohhm~*=6


31/40

5* Hrrhp}ujk}ke~

_e fawe ~eej fh h}fep hpoajk~a}khj~ ape u~kjo }fe je e` }hhc~ }h ejfajne }fekp hpd*

@phamc{# e naj ~a{ }fe~e je lemka naj fecr hpoajk~a}khj~ }h nhllujkna}e# ck~}ej }h ajm

alrckg{le~~aoe~ kj hpmep }h anfkewe kjgcuejne*

Kj }fk~ nfar}ep e puj }fphuof }fe }{re~ hg hrrhp}ujk}ke~ }fa} }fe je e` hggep~ amwhnan{

hpoajk~a}khj~ `{ }fe eggen}kwe u~e hg }fe }hhc~ me~npkèm kj nfar}ep 1*

]fhuof} Ceamep~fkr

Lapdem `{ }fe gpee ajm hrej ~urrc{ hg kjghpla}khj k}f }fe akl hg e~}a`ck~fkjo hjckje ru`ckn

wk~k`kck}{# }fe je e` agghpm~ hpoajk~a}khj~ aj hrrhp}ujk}{ }h è ~eej ajm feapm*

Rujmk}~ , Nhj}kjuac ru`ckn pk}kjo hucm èokj }h lapd hu} aj hpoajk~a}khj~ rehrce

a~ nhllk}}em ~renkack~}~ kj }fekp gkecm*

Lemka , ]fe djhcemoe }paj~lk}}em wka a nfajjec ckde a e`cho hucm ckdec{ rphrec

au}fhp~ kj}h lhpe kmec{ nhj~ulem ja}khjac je~ lemka ènau~e ~unf au}fhpk}a}kwe

hu}ru} hucm a}}pan} perhp}ep~ hj }fe chhd,hu} ghp nhllej}a}hp~*

Peru}a}khj , Aj hjckje pk}kjo ~rane hucm penhpm a je~ ajm hrkjkhj }pakc }fa}

hucm ~epwe a~ a `khoparfknac perh~k}hp{ hg e~}eel*

Ewkmejne , ]fe replajejne hg ru`ck~fem rh~}~ kcc ckdec{ èap gpuk} kj amwhnan{

ènau~e# a~ ~eej kj }fe na~e hg Opea} _e~}epj Alùcajne êpwkne JF^ ]pu~}#

rh~}~ nhj~}k}u}e a peamkc{ awakca`ce ~hupne hg gan}~ ajm hrkjkhj~# quh}a`ce `{ ~}agg#

a~~hnka}e~ hp h}fep ~{lra}fe}kn amwhna}e~*

Nhjwep~a}khj , Hrejkjo rh~}~ }h nhllej}~ hucm okwe hpoajk~a}khj~ }fe

hrrhp}ujk}{ }h feap u~ep }e~}klhj{# ewej }h a~d mkpen} que~}khj~ hg peamep~* Fk}fep}h

ujmk~nhwepem kjghpla}khj la{ nhle }h ckof} }fa} kcc ejfajne nalrakoj~*

Oph}f , ]fe hrrhp}ujk}{ }h peanf a je aumkejne k~ wa~}* Ac}fhuof rehrce pewec kj}ferep~hjacnhjjen}khj~ agghpmem `{ ~unf lemka# }fe{ ape ~}kcc ~eedkjo au}fhpk}a}kwe

~hupne~ k}fkj }fel*

Evrh~upe , Wacua`ce rh~}~ a}}pan} ckjd~# ckjd~ a}}pan} a}}ej}khj* ]fe hrrhp}ujk}{ k~ jh}

iu~} }h a}}pan} peamep~ pk}ep~ hg e`cho~ }ejm }h rhkj} }h u~e ckjd~ ckèpacc{ ghp

evalrce# nk}kjo ~hupne la}epkac hp fkofckof}kjo kj}epe~}kjo nhllej}~*

Annhpmkjo }h pe~eapnf rphmunem `{ ]enfjhpa}k ajm Emeclaj=;

9,

0>% hg UD kj}epje} u~ep~ fawe peam `cho~ lhpe }faj aj{fepe ec~e kj Euphre*
http://www.nxtbook.com/nxtbooks/edelman/whitepaper010907/index.phphttp://www.nxtbook.com/nxtbooks/edelman/whitepaper010907/index.php


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]fe julèp hje }hrkn kj }fe UD `choh~rfepe k~ rhck}kn~*

Kjmeem# kj }fe ca~} }h {eap~# ~ewepac `chooep~ kjncumkjo Oukmh Gade~ ajm Kakj

Mace fawe pk~ej }h ènhle jh} iu~} }fe lh~} rhrucaprhck}knac chooep~ ù} alhjo~}

}fe lh~} rhrucap hgaccUD hjckje ihupjac~# }fekp pk}kjo~ `pkjokjo mkpen} kjgcuejne }h

èap hj rhck}kn~ a} ~ewepac cewec~52*

>2% hg UD `cho peamep~ fawe }adej ~hle dkjm hg rhck}knac an}khj ag}ep peamkjo a

e`cho rh~} &k*e* ru}}kjo rpe~~upe hj a nhprhpa}khj hp ch``{kjo a ohwepjlej}+ }fe

lh~} rhrucap hg an}khj~ èkjo ~kojkjo a re}k}khj ajm a}}ejmkjo a ru`ckn lee}kjo*

Annhpmkjo }h }fe Gkjajnkac ]kle~9 Mawkm @pakj# Rpe~kmej} ajm Nfkeg Evenu}kwe hg

Emeclaj Euphre# ~akm awkm peamep~ hg `cho~ epe lhpe ckdec{ }h è rhck}knacc{ an}kwe#

a~ laj{ }hr `cho~ ape rhck}knac* Fe ~akm }fe pe~eapnf ~uooe~}em rhck}knac rap}ke~#

JOH~ ajm h}fep hpoajk~a}khj~ ~fhucm è chhdkjo }h }fe `choh~rfepe }h oe} an}khj*51

U`kquk}{ hg Le~~aoe

_fe}fep a~ `cho rh~}~ hp nhjwej}khjac je~ ~}hpke~# }fe mk~}pkù}khj hg nhj}ej} kj }fe P^^

ghpla} hggep~ ~ewepac hrrhp}ujk}ke~ }h amwhnan{ hpoajk~a}khj~*

Hr},kj , ^}hpke~ kj }fk~ ~{jmkna}khj ghpla} naj è ~u`~npkèm }h* Ru`ck~fep~ lade

nhj}ej} awakca`ce a~ P^^ geem~ ~h }fa} kj}epe~}em aumkejne lelèp~ naj ecen} }h

au}hla}knacc{ penekwe }fa} je kjghpla}khj kj }fekp P^^ je~ peamep ~hg}ape* A~

lhpe ajm lhpe rehrce ecen} }h penekwe kjghpla}khj kj }fk~ a{# ajm nfend }fe

julephu~ geem~ kj }fekp je~peamep~ pa}fep }faj }ade }fe }kle }h lade an}kwe

e`~k}e wk~k}~# }fe nej}pe hg }fekp kjghpla}khj hpcm ènhle~ hje rpemkna}em hj

}fe~e ~u`~npkà`ce geem ~hupne~*

Pe,u~e , ]fe u`kquk}{ hg }fe P^^ ghpla} jh} hjc{ lade~ nhj}ej} mk~}pkù}a`ce

mkpen}c{ }h aumkejne lelèp~4 k} ac~h acch~ h}fep ru`ck~fep~ }h pe,nkpnuca}e }fa}

nhj}ej}* Jh }fa} nhj}ej} lame awakca`ce kj ~}ajmapmk~em ghpla}~ lade~ la}epkackj}h ea~kc{ }paj~rhp}a`ce nhlrhjej}~# feamckje~ gphl }fe hpoajk~a}khj~ P^^ geem#

ghp evalrce# naj è elèmmem hj aj{ ~k}e }fa} nape~ }h napp{ }fel*

Ck~}ejkjo

]fe je e` k~ nfapan}epk~em `{ }fe pamknac ~urrc{ hg kjghpla}khj `{ k}~ ghplep aumkejne50

*

Hpoajk~a}khj~ ~fhucm pelelèp }fa}# a~ }fe e` lhwe~ gphl èkjo aj kjghpla}khj ~epwkne }h

a }pue nhllujkna}khj~ }hhc# k} hggep~ }fe hrrhp}ujk}{ }h }ar kj}h fa} k~ acpeam{ èkjo }acdema`hu} ajm }h oa}fep kjghpla}khj*
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33/40

Ewep{ ma{# lkcckhj~ hg rehrce ape ru`ck~fkjo }fekp hrkjkhj~ ajm evrepkejne~ hjckje*

Gpequej}c{# a~ e fawe ~eej# fe}fep }fphuof pa}kjo~ hp pewke~ hp `cho rh~}~ hp nhllej}~#

}fe{ pk}e }fekp evrepkejne~ a~ nhj~ulep~ ajm nk}kyej~# }fej gcha} }fa} hu} hj }h }fe e`*

]fe e`# kj }fk~ nhj}ev}# ènhle~ a okaj} pe~eapnf perh~k}hp{* ]fe hrrhp}ujk}{ }h ck~}ej }h

fa} rehrce ape ~a{kjo k~ jh wep{ peac*

Aa{ gphl ~unf meckèpa}e ajm ~}pun}upem ~rane~# rpkwa}e nhlrajke~ deej }h djh fa}

rehrce ape ~a{kjo a`hu} }fel hjckje ape kjnpea~kjoc{ elrch{kjo ~hnkac lemka lhjk}hpkjo

~}pa}eoke~ }h pe~rhjm }h nu~}hlep perhp}~* Je~}c lhjk}hp~ k}~ hjckje peru}a}khj a~

me}eplkjem `{ }fe `choh~rfepe4 rpe~~ pecea~e je}hpd RP Je~kpe ce}~ peamep~ ~ee fa}

`chooep~ ape ~a{kjo5>

a`hu} pecea~e~ `{ ckjdkjo }h `cho ~eapnf kjmev ]enfjhpa}k* ]fe ~ale

rpan}kne naj è arrckem }h }fe ru`ckn amwhnan{ ~rane* Jh }fa} nk}kyej~ ru`cknk~e }fekp wke~

ajm evrepkejne~# }fe hrrhp}ujk}{ k~ rpe~ej}em }h anqukpe a è}}ep ujmep~}ajmkjo hg }fe u~ep

evrepkejne cajm~nare* _fej a nu~}hlep nhlrcakj~ }fa} fep rh~}ac ~epwkne fa~ èej nu}

ànd kj Naplap}fej~fkpe# fej ajh}fep opul`ce~ }fa} fe najjh} agghpm }h lkopa}e }h mkok}ac

}ecewk~khj k} k~ jh ckdec{ }fa} ~unf evrepkejne~ kcc è rh~}em hjckje# peam{ ghp fapje~~kjo

kj }fe jale hg amwhnan{*

]fe hrrhp}ujk}{ fepe k~ mk~}kjn} gphl }fe rcajjem npea}khj hg~erapa}e ~rane~ me~kojem }h

a}}pan} nhj~ulep geemànd , }fa} }an}kn# merch{em `{ Nhj~ulep~ Ujkhj ajm Wkpokj Lemka#

merejm~ hj nhj~ulep aapeje~~ hg }fa} geemànd ~rane ajm# k}f k}# ~hle meopee hg

lapde}kjo egghp}# kj }fe gkp~} rcane* ^hnkac lemka lhjk}hpkjo# fhewep# naj è merch{em }h

mk~nhwep fa} nhj~ulep~ ape ~a{kjo kj }fe wa~} laihpk}{ hg evk~}kjo hjckje ~rane~ &k*e*

e`cho~# ~hnkac je}hpdkjo rphgkce~+ acpeam{èkjo u~em*

Kj oejepac# }fe hrrhp}ujk}{ fa~ apk~ej }h fapwe~} evk~}kjo ~k}e~ ghp kjghpla}khj }h ~urrhp} a

nalrakoj*

Ck~}ejkjo Ghp Pe~eapnf

_fkce ~hnkac lemka lhjk}hpkjo naj è evenu}em na~uacc{# u~kjo ~klrce e` ~eapnf }hhc~# }fe

pe~uc}kjo ma}a k~ capoec{ quack}a}kwe &e*o* Nhj~ulep~ Ujkhj~ ^fape [hup ^}hp{ gankck}ke~+*

Rpkwa}e nhlrajke~# rap}knucapc{ deej }h }pand }fekp peru}a}khj kj }fe je _e` 0*2 ~rane~# ape

kjnpea~kjoc{ }adkjo amwaj}aoe hg }fe nhllepnkac,opame lhjk}hpkjo ~epwkne~ rphwkmem `{rphge~~khjac _e` 0*2 kjmevkjo nhlrajke~* ]fe~e ~epwkne~ hggep laj{ lhpe hr}khj~ ajm
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le}pkn~ ghp rpe~ej}kjo hrkjkhj kj quaj}k}a}kwe a{~* Lhjk}hp~ naj è ~e} ur }h }pand de{

}epl~# }hrkn~ ajm ~hupne~# }h nph~~,pegepejne }fel aoakj~} ammk}khjac }hrkn~ ajm ~hupne~

ajm ~h hj# kj hpmep }h oakj a me}akcem kj~kof} kj }h }fe rpewacejne hg k~~ue~ hg rap}knucap

kj}epe~}*

Ma}a,mpkwej ~hnkac lemka lhjk}hpkjo }hhc~ rphwkme aj hrrhp}ujk}{ }h ujmep}ade hjckje u~ep

pe~eapnf# ~e}}kjo ur nhlrcev mk~nhwep{ akl~ ajm pe}upjkjo me}akcem gkjmkjo~ kj a{~ }puc{

nhjopuej} k}f nhjwej}khjac pe~eapnf,mpkwej perhp}~*

K} k~ rh~~k`ce# ghp evalrce# }h me}eplkje }fe julèp hg nhlrcakj}~ aoakj~} rap}knucap ~epwkne

rphwkmep~ kj a okwej ck~}# pe}upjkjo quaj}k}a}kwe ma}a ajm ewkmej}kac quh}e~ gphl ru`ck~fem

rh~}~ hp pewke~ }fa} naj ~urrhp} pe~eapnf rarep~*

]fe rphckgepa}khj hg rep~hjac hrkjkhj hjckje k~ ujmejka`c{ a rh}ej}kac pe~eapnf pe~hupne* Re}e

^j{mep# ghujm hg ~hnkac lemka ajac{~k~ nhlraj{ Je Lemka ^}pa}eoke~5=

~a{~9 "K ~ee }fe

kj}epje} a~ }fe hpcm/~ capoe~} ghnu~ ophur*55

Kj nckej} na~e ~}umke~ ghp k}~ ~epwkne~# }fe

nhlraj{ ~a{~9,

Na~e9 Aj kjgcuej}kac amwhnan{ nhack}khj nhj}an}~ u~ a`hu} a ru`ckn emuna}khj

nalrakoj* Fh k~ }fe à~e pe~rhjmkjo }h }acdkjo rhkj}~8 Fh mhe~ }fk~ klran}

h}fep de{ nhj~}k}uejnke~8 Fh naj a nhllujkna}khj ~}pa}eo{ è ac}epem }hpe~hja}e e}}ep k}f }apoe}em aumkejne~8

Pe~uc}~9 JL^ Hjckje Ru`ckn Aggakp~ evrep}~ lhjk}hp# lea~upe# ajm ajac{~e }pejm~

kj hjckje mk~nu~~khj ajm hjckje pean}khj~ `{ aumkejne~ }h fecr nalrakoj~ ~faprej

le~~aoe rhkj}~ ajm }an}kn~ lkm,nalrakoj*57

^hcknk}kjo }fe Mk~aggen}em(De{ Kjgcuejnep~

Ghp aj{ amwhnan{ hpoajk~a}khj fh~e ~}adefhcmep~ ajm nckej} à~e ape hjckje# }h jh} u~e }fe

je lemka }h ck~}ej }h rehrce# `{ fa}ewep leaj~ awakca`ce# hucm è }h lk~~ aj

hrrhp}ujk}{* _fkce ~hnkac lemka lhjk}hpkjo an}kwk}ke~ naj lkje }fe hpcm~ u~ep,oejepa}em

nhj}ej} ghp hrkjkhj ajm ~ecg,amwhnan{ acpeam{ èkjo rpan}k~em# hpoajk~a}khj~ fawe aj

hrrhp}ujk}{ }h kjwk}e ~u`lk~~khj~ gphl }fh~e k}fhu} aapeje~~ hg }hhc~ }fa} hucm eja`ce

}fk~ kjmerejmej} an}khj*

]fe hrrhp}ujk}{ evk~}~ }h }upj rehrce gphl elra}fk~ep~ kj}h an}kwe nalrakoj jhme~#

~rpeamkjo le~~aoe~ hj }fe hpoajk~a}khj~ èfacg* ûnf aj arrphanf hucm arreac jh} }h acc

~}adefhcmep~ ù} pa}fep }fe de{ mk~aggen}em ghcd fh naj è~} perpe~ej} hp }ade rap} kj a

nalrakoj k~~ue* Kj fk~ `hhd perpk~kjo }fe kjjhwa}kwe Fhapm Meaj U^ Melhnpa}kn
http://www.newmediastrategies.net/http://www.washingtonpost.com/wp-dyn/content/article/2007/01/28/AR2007012801032_pf.htmlhttp://www.newmediastrategies.net/service/analyze.htmhttp://www.newmediastrategies.net/service/analyze.htmhttp://www.washingtonpost.com/wp-dyn/content/article/2007/01/28/AR2007012801032_pf.htmlhttp://www.newmediastrategies.net/


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Rpe~kmej}kac jhlkja}khj nalrakoj hg 022># &fknf a~ mpkwej `{ }fe ~hnkac lemka

nhj}pkù}khj~ hg lkcckhj~ hg lh`kck~em Alepknaj~+# nalrakoj lajaoep Ihe ]pkrrk jh}e~ a

~ea~hjem rhck}knac nalrakoj }an}kn k~ }h kmej}kg{ de{ rehrce kj aj{ okwej nhj~}k}uejn{ fh# kg

a`~hpèm kj }h }fe ghcm ajm eanf ohkjo hj }h ~rpeam }fe le~~aoe# nhucm npea}e }fe lh~}

kjgcuejne*

]pkrrk ckdejem }fe }an}kn }h mphrrkjo ~}hje~ kj a}ep ajm a}nfkjo a~ nhjnej}pkn pkjo~ hg

an}khj pamka}em hu}apm uj}kc# ~hhj# ckde,lkjmem wh}ep~ hwepcarrem kj }fe ~ale mk~}pkn}* K} k~

evan}c{ }fk~ fknf k~ ~urrhp}em `{ }fe je e`*

Jh} acc wh}ep~ ape npea}em equac* ^hle rehrce napp{ lhpe kjgcuejne* Kj fk~ `hhd

hj nhj~ulep erkmelkn~ ]fe ]krrkjo Rhkj}# Lacnhcl Ocamecc pk}e~# *** }fe

~unne~~ hg aj{ dkjm hg ~hnkac erkmelkn k~ feawkc{ merejmej} hj }fe kjwhcwelej} hg

rehrce k}f a rap}knucap ajm pape ~e} hg ~hnkac okg}~* Ocamecc nacc~ }fe~e kjgcuej}kac

rehrce *** nhjjen}hp~* Kj }fe Meaj nalrakoj# e naccem }fel chooep~*5?

]upjkjo wk~k}hp~ kj}h nappkep~ &lh`kck~kjo+

]fe ~hnkac lemka }fpkwe hj ~fapkjo hj }fe mk~nhwep{ ajm nhllujkna}khj hg je kjghpla}khj

è}eej reep~*

]fe hrrhp}ujk}{ evk~}~ }h merch{ gea}upe~ }fa} hucm acch u~ep~ }h ~fape le~~aoe~*

Kjwk}em an}khj~ la{ è }h `hhdlapd a rkene hg nhj}ej}# ~ejm k} }h a gpkejm hp ~u`lk} k} }h

oa}ea{~ ckde Mkoo* Aj{ ~unf kj~}ajne pe~uc}~ kj gup}fep mk~}pkù}khj ghp le~~aoe~ a~ ~unf#

ru`ck~fep~ ape lh}kwa}em }h kj}eopa}e }fe~e ~epwkne~ k}f }fekp ru`ck~fem hggepkjo~ mkpen}c{ kj

hpmep }h lade pe~kmuac mk~~elkja}khj lhpe ckdec{*

@ekjo a Rapa~k}e &kmoe}~+

]fe eggknan{ hg egghp}~ `{ ^kv Meopee~ }h rcane nfapk}a`ce kjghpla}khj `chnd~ hj e`~k}e~ ajm

`{ Nhj~ulep~ Ujkhj }h fawe ~urrhp}ep~ rcane pk``hj ckjd~ hj }fekp ~k}e k~ }fe je rhep hg

kmoe}~*

_kmoe}~ nfujd~ hg e` nhj}ej} rpe~ej}em kj jea} `chnd~ hp nhlrhjej}~ }fa} naj è ea~kc{

kjncumem hj h}fep ~k}e~ acch }fe je pajd~ hg ~hnkac je}hpdep~# `chooep~ ajm h}fep~ }h


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amhpj }fekp raoe~ k}f aj ea~{ ajm peam{ ~urrc{ hg nhj}ej} }fa} ackoj~ k}f }fekp hj kmej}k}{

hp rep~hjack}{*

_kmoe}~ rpe~ej} aj evneccej} hrrhp}ujk}{ }h ejck~} }fe lkcckhj~ hg L{^rane u~ep~ hp `chooep~

hj }fe e` }h mk~}pkù}e le~~aoe~ hj }fe hpoajk~a}khj~ èfacg*

Alrckg{kjo# @ekjo ]fe Rca}ghpl

Fawkjo h`~epwem }fa} laj{ rehrce ape jh anfkewkjo pe~uc}~ }fphuof }fekphj dkjm hg

hjckje amwhnan{# }fepe k~ aj hrrhp}ujk}{ }h el`pane }fe~e hnnuppejne~ fepewep rh~~k`ce*

Hpoajk~a}khj~ nhucm rphwkme }fe au}fhpk}a}kwe ul`pecca ghp ~ecen}em nalrakoj~# alrckg{kjo

arrphrpka}e nk}kyej an}khj# e~renkacc{ fepe nhjopuej} k}f }fekp hj nalrakoj~* ûrrhp}

~fhucm è okwej kj }fe ghpl hg ckjd~# `cho nhwepaoe e}n*

Hpoajk~a}khj~ nhucm nhl`kje lhjk}hpkjo# evrepkejne oa}fepkjo ajm lh`kck~kjo an}kwk}ke~ `{

npea}kjo ~k}e~ me~kojem }h }ade nhj}pkù}khj~ gphl }fe mk~amwaj}aoem* ]e~}klhj{ nhucm è

kjwk}em hj a pajoe hg k~~ue~# jh} iu~} }fh~e ~hcknk}em ghp nhccen}khj# ajm nhucm ghpl a wk}ac rap}

kj kjghplkjo }fe hpd hg }fe hpoajk~a}khj*


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7* Ej}fu~ka~l ]h An}khj

Hjckje amwhnan{ kcc jh} è ghp acc hpoajk~a}khj~# ajm ewej k}fkj }fh~e }fa} mh ~ee a ja}upac

gk}# k} la{ jh} è ~uk}a`ce ghp }fekp nalrakoj~*

Fhewep# ghp ~hle k} kcc# ajm laj{ la{ aj} }h pe,evalkje }fekp nhllujkna}khj~

~}pa}eoke~ kj ckof} hg }fe~e rh~~k`ce je hrrhp}ujk}ke~*

Kj hpmep }h }ade amwaj}aoe hg }fe je }enfjhchoke~ mk~nu~~em kj }fk~ rarep ajm }h ejoaoe

k}f }fe hjckje nhllujk}ke~ ajm an}khj ophur~ }fa} acpeam{ evk~}# hpoajk~a}khj~ ~fhucm

nhj~kmep }fe ghcchkjo9

1* Mewechr a Lhjk}hpkjo ^}pa}eo{

]fe ~}pa}eo{ ~fhucm lkje `cho~# ~hnkac je}hpdkjo rphgkce~# ghpul~# je~ophur~ &a~ laj{

hjckje ~rane~ a~ rh~~k`ce+ ghp hrkjkhj~ hp evrepkejne~ }fa} la{ è u~em kj }fe

hpoajk~a}khj~ hpd*

Lhjk}hpkjo an}kwk}{ ~fhucm è `h}f9

a+ Kjquk~k}kwe k*e* jhj,~renkgkn phalkjo ~eer~ ghp mk~nhwep{ hg k~~ue~ rpewkhu~c{ ujdjhj

}h è ~kojkgknaj}*

`+ ^renkgkn k*e* kj fknf }fe ghnu~ hg ewkmej}kac ~eer~ k~ ~e} `{ }fe rap}knucap pequkpelej}~

hg evk~}kjo nalrakoj~ &rpemegkjem }hrkn~ ajm de{hpm~ kcc chhd ghp rap}knucap nhjwep~a}khj~+*

0* @enhle @chooep~

^}agg ~fhucm èokj pk}kjo ru`cknc{ hj }fekp ~renkack~} k~~ue~# u~kjo e`cho~ hp ~klkcap# kj

hpmep }h oakj wk~k`kck}{ ghp }fe hpoajk~a}khj ajm mk~}pkù}khj ghp }fekp le~~aoe~*


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>* Ckèpa}e }fe Nhj}ej}

Hpoajk~a}khj~ ~fhucm rpe~ej} }fekp rpe~~ pecea~e~# ca}e~} pe~eapnf ajm `cho rh~}~ kj

~}ajmapmk~em ~{jmkna}khj ghpla}~ ckde P^^ }h lavklk~e }fe penkrkej} aumkejne ghp k}~

le~~aoe~*

]fe{ ~fhucm kjwk}e lelèp~ hg }fe ru`ckn }h pemk~}pkù}e }fekp feamckje~ ajm }h pe,u~e }fekp

le~~aoe~ kj aj{ a{# kj aj{ ~rane# me~kpem ~h a~ }h lavklk~e mk~}pkù}khj*

=* Oh k}f }fe Gch

Nhjopuej} k}f aj kjnpea~e kj hj,~k}e rep~hjac amwhnan{ nhllej}ap{# pemune }fe peckajne

hj rpe~~ pecea~e~ a~ }fe ~hce mk~}pkù}khj nfajjec ghp je nalrakoj kjghpla}khj*

5* Lade Nhj}ej} ^fapa`ce

An} hj }fe je hrrhp}ujk}{ }h lh`kck~e rehrce# }upjkjo h`~epwep~ kj}h nappkep~ hg amwhnan{*

Ej~upe }fa} nhj}ej} k~ awakca`ce kj ~{jmkna}khj ghpla}~ ~h a~ }h ejnhupaoe pe,mk~}pkù}khj hg

la}epkac*

Lade ~fapkjo ~epwkne~ ckde mec*knkh*u~ ajm Mkoo ~u`lk~~khj peamkc{ kj}eopa}em kj}h hggepkjo~

~h a~ }h ouapaj}ee kmep mk~}pkù}khj hg le~~aoe~ `{ ~}adefhcmep~ }fel~ecwe~*

_kmoe}~ la{ è mewk~em ajm hggepem }h rehrce deej }h mk~}pkù}e ~unf la}epkac hj }fekp hj

~k}e~# ej~upkjo kmep rphv{ nkpnuca}khj*

7* ^hcknk} ^}hpke~

]h jh} u~e }fe je lemka }h ck~}ej }h rehrce `{ fa}ewep awakca`ce leaj~ hucm è aj

hrrhp}ujk}{ lk~~em*

?* Merch{ a û`lk~~khj~ Rca}ghpl

Kj hpmep }h ck~}ej# aj hpoajk~a}khj lkof} aj} }h phcc hu} a ~epwkne me~kojem }h a}}pan}

~u`lk~~khj hg evrepkejne~ gphl rehrce* ]fk~ ~fhucm è rpe~ej}em a~ }fe a{ kj fknf

nk}kyej~ ~u`lk} }fekp jeoa}kwe evrepkejne~ ghp an}khj*


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Advocacy 2.0 - consumer empowerment and representation on the new net

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