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Transcript of Advertisment
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Made by Raish
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ADVERTISEMENT D ISTRACT US FROM
Perceptions
Feelings
Values
Understandings / Beliefs
Dreams / Wishes
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HOW ADVERTISEMENT CHANGE PERCEPTION OF REALITY?
ANS: Our perception is approximation of reality.
In today’s world media plays an important role in
our life. When we concentrate watching ads it
distract the reality, our feelings / emotions and our
beliefs that we did not even know. Some ads exploit
human emotions.
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TWO EXAMPLES OF ADS
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SHAN FOODS
In this ad they are showing
that the relationship is just
about cooking . The son is
not crying because he is
missing his MOM. He is
crying because he is
missing the foods that his
mom makes…. If his mom
was not a good cook so he
would not miss her .The ad
does not have any concept.
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TANGIn this ad they are showing
to children that if Mother
loves her kid she gives her a
glass of tang nothings
else…. And if mother does
not give her child a glass of
tang it means she does not
love her children ….This ad
is changing the concept of
children .
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THANK YOU !