Advertising v. PR

Anthony J. Pennings, PhD

New York University

Differences

• From the The Fall of Advertising and the Rise of PR by Al Ries and Laura Ries

Differences

• Advertising is the Wind• PR is the Sun

Differences

• Advertising is Spatial• PR is Linear

Differences

• Advertising uses the Big Bang• PR uses the Slow Buildup

Differences

• Advertising is Visual• PR is Verbal

Differences

• Advertising reaches Everybody

• PR reaches Somebody

Differences

• Advertising is Self-directed• PR is other-directed

Differences

• Advertising Dies• PR Lives

Differences

• Advertising is Expensive• PR is Inexpensive

Differences

• Advertising favors Line Extensions

• PR favors New Brands

Differences

• Advertising likes Old Names• PR like New Names

Differences

• Advertising is Funny• PR is Serious

Differences

• Advertising is Uncreative

• PR is Creative

Differences

• Advertising is Incredible• PR is Credible

Differences

• Advertising is Brand Maintenance• PR is Brand Building