A D V E R T I S I N G ’ S N E X T A C T :

A C T V E R T I S I N G

SHAWNA ROSS

EXECUTIVE DIRECTOR OF PLANNING

MCGARRYBOWEN

MAGEN HANRAHAN

VICE PRESIDENT, MEDIA & CREATIVE SERVICES

KRAFT HEINZ

“ T H E W A Y T O G E T S T A R T E D I S T O

Q U I T T A L K I N G A N D B E G I N D O I N G . ”

– Walt Disney

We help people

make progress in

their lives by building

food brands that are

timely in culture.

ACT 1

WHEN YOU KNOW WHAT YOU BELIEVE,

YOU KNOW HOW TO BEHAVE

R E A L I S S U E S R E Q U I R E R E A L C H A N G E

D R I V I N G B E N E F I T S I N T O A C T I O N

WE BELIEVE…

QUALITY MEAT

IS A RIGHT NOT

A PRIVILEGE

SO WE WILL…

CHANGE EVERY

SINGLE HOT DOG

WE MAKE

• No artificial preservatives

• No added nitrates or nitrites

• No fillers or by-products

ACT 2

TENSION IS AT THE ROOT OF EVERY GREAT STORY,

HOWEVER THEY ARE TOLD

E V E R Y O N E L O V E S K O O L - A I D M A N ’ S

I C O N I C C R A S H E S

B U T N O O N E C A N E X P E R I E N C E I T I R L

# K R A S H H E R E

ACT 3

WALK THE WALK –

DON’T JUST TALK THE TALK

WALK THE WALK - DON’T JUST TALK THE TALK

BEST PART OF ALL…

BEST PART OF ALL…

AND WE’LL LEAVE YOU WITH ONE MORE…

L E S S O N S L E A R N E D

WHEN YOU KNOW WHAT YOU BELIEVE, YOU KNOW

HOW TO BEHAVE

TENSION IS AT THE ROOT OF EVERY GREAT STORY –

HOWEVER IT IS TOLD

WALK THE WALK – DON’T JUST TALK THE TALK

thank you