Advertising With
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Transcript of Advertising With
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Advertising With
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About The Beachcomber
– Mission Statement: The Beachcomber is a newspaper written by the Journalism students at Miami Beach Senior High School to inform, advise, and entertain the school community.
– Established in 1926– Distributes 5,000 full-color copies of 4-6 issues
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Why The Beachcomber is a Perfect Fit for Your Advertising Needs
- 68% of students spend more than $20 on discretionary purchases weekly.
- 89% exercise.
- 46% are interested in working out at a gym.
- 81% have never heard of your gym.
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Beachcomber Readers’ Interests
Basketball
Football
Socce
r
Tennis
Swim
ming
RunningBiki
ng
Exerci
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102030405060708090
100
Interests
Perc
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f Stu
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Where can you find Beachcomber readers?
7%25%
43%
18% 7%
Students' Zip Codes
33139331403314133154Other
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3.2 miles, or about 9 minutes by car
33141
Training Zone
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2.7 miles, or about 7 minutes by car
Training Zone
Miami Beach Senior High School
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Your Competition-56% of students have heard of Crunch Gym.
-19% have heard of the Training Zone
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From a Beachcomber Reader“I am always looking to The Beachcomber
for advice on what to buy. If the newspaper advertised a gym, I would definitely try it out.”
-Mark Zavala, sophomore
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From a Beachcomber Reader“If there was a coupon for a gym in The
Beachcomber, my friends and I would definitely use it.”
-Gabriela Gerinska, freshman
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Benefits of Advertising With The Beachcomber- 72% of students bring other people to exercise with
them.- 62% bring 2 or more people to exercise with them.
- 21% share The Beachcomber with others after reading.
- 81% are more likely to buy something if one or more of their friends recommend it.
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Benefits Continued- 74% of students learn about businesses through advertising
or coupons.
- 92% plan to stay in South Florida for the next year.
- 45% of students would be interested in going to a gym if there was a coupon for it in The Beachcomber.
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A Previous Successful Ad Campaign
From left to right: Front of insert, 1/8-page ad, back of insert
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A Word From Blissberry “Thank you Beachcomber! Advertising in your newspaper has brought Blissberry great customers. Thanks for the exposure.” -Kim Pham, Blissberry owner
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How will your ad look?
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Advertise with The Beachcomber for 2009-2010
Rates: • 1/8 Page (4” x 5”): _____ x $45 = $_____ • 1/4 Page (5” x 8”) _____ x $90 = $_____ • 1/2 Page (8” x 11”): _____ x $150 = $_____ • Flyer Insert (8.5” x 11”): _____ x $200 = $_____ • Full Page (10” x 16”): _____ x $300 = $_____ • All advertisements must be prepaid one week before publication. • Prepay for 4 issues and receive a 10% discount. • Email all artwork to: [email protected]• No graphics? We will design your ad for a 25% surcharge.
Insert a coupon in The Beachcomber for just $200 an issue!
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To contact us:- Call: 305-532- 4515 and ask for Andy Weiss- E-mail: [email protected]
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Thank you for your time!