Advertising Week 2014 | 5 POINTS
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O B S E R VAT I O N S A S A ‘ G U E S T ’
L O N D O N E R
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L O N D O N I S G R E AT.
!
R E A L LY.
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Y E S . !
T H E Y H AV E R E D B U S E S .
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A N D , Y O U K N O W.
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L O N D O N E Y E E T C .
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B U T !
I A C T U A L LY B E E N T H E R E F O R
T H I S S U M M I T.
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A N D ( Y O U S H O U L D
K N O W )
I PA I D A L L E X P E N S E S
M Y S E L F.
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A N Y WAY, !
W H AT D I D I P U T I N M Y P O C K E T
F R O M # A D W E E K 2 0 1 4 ?
!
!
!
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# 1 !
7 5 % T H I N K P E O P L E S E A R C H
F O R T V H A S H TA G S ,
T W I T T E R F I N D S . !
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!
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!# 2 !
A G E N C I E S D O N ’ T M A K E G R E AT
D E C I S I O N S , T H E Y M A K E
R E C O M M E N D AT I ON S .
!!!
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# 3 !
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‘ W H Y ’ I S M O R E I M P O R TA N T
T H A N ‘ H O W ’ !
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!
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!# 4 !
C R E AT E C U LT U R E A R O U N D T H E
B R A N D … !
I N S E R T T H E B R A N D I N T O C U LT U R E …
!!!!
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# 5 !!
WAT C H O U T ! !
C O N S U M E R N E E D P R O D U C T T R U T H S O C I A L T R E N D
!R E L AT I O N
!!!!
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Metehan Yılmaz Creative Strategist
@metehanyilmaz !
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!
T H A N K S . !
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