Advertising vocabulary
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Transcript of Advertising vocabulary
• BEHAVIORAL ADVERTISING: BEHAVIORAL
ADVERTISING OR BEHAVIORAL TARGETING
CAN BE USED BY ONLINE PUBLISHERS OR
INTERNET MARKETERS TO INCREASE THE
EFFECTIVENESS OF CAMPAINS. THIS WORKS
BY COLLECTING DATA ON AN INTERNET
USER'S BEHAVIORS. SUCH AS BROWSING
HABITS, SEARCH QUERIES, AND WEB SITE
HISTORY. THIS INFORMATION IS USED TO
SERVE MORE TARGETED ADVERTISEMENTS
TO THE USER. THE GOAL IS TO INCREASE
RELEVANCY BASED ON THE COLLECTED DATA
AND FOSTER A BETTER CONVERSION RATE.
•CLAIM: TO SAY THAT
SOMETHIGN IS TRUE WHE
MOST OF THE PEOPLE THINK
THAT IS FALSE
•DISCLOSURE: SOMETHING
(SUCH AS INFORMATION)
THAT IS MADE KNOWN OR
REVEALED : SOMETHING
THAT IS DISCLOSED
• HYPE LOGO:
•POINT OF VIEW: A POSITION OR PERSPECTIVE FROM WHICH
SOMETHING IS CONSIDERED OR EVALUATED.
• POINT-OF-PURCHASE ADVERTIDING:
RELATING TO THE PLACE IN THIS CASE
THE ADVERTISING PLACE WHERE A
DECISION TO PURCHASE IS MADE.
•SALES AND PRICE
REFERENCES: THE PRICE THAT
PEOPLE EXPECT OR DEEM TO
BE REASONABLE FOR A
CERTAIN TYPE OF PRODUCT.
•SENSE APPEAL: A REQUEST FOR OR
REFERENCE TO SOME PERSON OR AUTHORITY
FOR A DECISION OR COLABORATION.
• TARGET AUDIENCE: IS A SPECIFIC
GROUP OF PEOPLE WHITHIN THE
TARGET MARKET AT WHICH A PRODUCT
OR THE MARKETING MESSAGE OF A
PRODUCT IS AIMED AT.
La vida es muy corta
Association - feelings
Sense appeal - senses
