Advertising - the Social Media Bit
Transcript of Advertising - the Social Media Bit
Web Wednesday Guangzhou
Advertising Alchemy: Social Media Strategy
Des WalshSocial Media Strategist
http://www.deswalsh.com
Web Wednesday, GuangzhouOctober 15, 2008
http://tinyurl.com/webwgz
Measuring Blog/Social Media Effectiveness
Q: How do you measure the effectiveness of social media and social networking?
(How do you know if you have succeeded?)
Measuring Blog/Social Media Effectiveness
A: Develop a blog/social media strategy that ties into accountability.
Read Toby Bloomberg’s great explanation
http://tinyurl.com/blogroi
“So What is this Web 2.0 Thing?”
• http://www.yupoo.com/event/web20/
Interpreters Wanted
For most people in business
Web 2.0/social media/social networking
= fad/ confusing/ scary/
Asking the Right Questions
• Do your clients know what they want?
• Do you know what they need?
“If I’d asked my customers what they wanted, they’d have said a faster horse.”
Henry Ford
Picture: Ford Assembly Line, Public Domain, Wikimedia via everystockphoto.com
Different Customers Now
http://www.flickr.com/photos/ninsvims/2939288082/ Creative Commons
Think Conversation (not “campaign”)
http://www.flickr.com/photos/visio/1089037471/ - Creative Commons
Think Gold
http://commons.wikimedia.org/wiki/Image:GoldNuggetUSGOV.jpg
Thank You
Des Walshhttp://www.deswalsh.comLinkedIn: http://www.linkedin.com/in/deswalsh Twitter/Skype: deswalsh
Photo credit intro slide: Guangzhou Train Stationhttp://www.flickr.com/photos/betta_design/2377269998/ Creative Commons