Advertising - The price you pay for unremarkable thinking
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Transcript of Advertising - The price you pay for unremarkable thinking
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Advertising is an organised method of communicating information about a product or service which a company or individual wants to sell to the people
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TYPES OF ADVERTISING
Television advertising
Infomercials Online advertising Radio advertising Covert advertising Domain name advertising
Billiboard advertising
Mobile billiboard advertising
Press advertising In-store advertising Coffee-cup advertising
Street advertising Shelter outdoor advertising
Aerial advertising Celebrity brand Customer generated advertising
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Television Advertising Infomercials
Online Radio Advertising advertising
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Covert BilliboardAdvertising Advertising
Domain Name Mobile BilliboardAdvertising Advertising
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Press In-storeAdvertising Advertising
Coffee Cup StreetAdvertising Advertising
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Shelter Outdoor AerialAdvertising Advertising
Celebrity Customer GeneratedAdvertising Advertising
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Public service Advertising
Surrogate Advertising
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FEATURES OF ADVERTISING PAID FORM attempt of the seller on which he/she has spent some money to communicate information to the consumer is called advertising. IMPERSONAL PRESENTATION the advertiser and the consumer do not come into personal contact
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SPEEDY AND MASS COMMUNICATION
Speedy Medium And Reaches Millions Of People
IDENTIFIED SPONSOR Sponsor Can Be Either The Seller Or The Producer Of That Product Or Service
SELL OR PROMOTE IDEAS,GOODS, SERVICES
Advertising Is Aimed At Promoting And Selling Not Only Tangible And Physical Goods, But Also Ideas And Services
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ADVANTAGESIncreased SalesSteady DemandQuick TurnoverEducation of ConsumersLower CostsCreation Of GoodwillControls Product PriceGreater Dealer Interest
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DISADVANTAGES
Costly Function Encourage Monopoly High Prices Buying Problems Promotion Of Social Evils Creating Unrequired Desire Influences Purchasing Power Misuse Of Advertising
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DO’S OF ADVERTISING
DO pick a company name , trademark or service mark that has not already been chosen by someone else.
DO register your company with the appropriate state officials..
DO follow all state and national health and safety requirements in developing your product.
DO advertise your product or service in a manner which is lawful.
DO your homework and research before making the claim so that U know it is true.
DO plan ahead.. Be prepared to spend money to market your product
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DONT’S OF ADVERTISING
DON'T be a copycat.DON'T make guarantees or claims that you can’T support with facts and evidence.DON'T advertise in a misleading or deceptive manner. DON'T fail to appreciate your target audience.
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PRESENTED BY M.NOORISH NIHAR PRIST SCHOOL OF BUSINESS